Branding + Packaging Portfolio

CHRISTINE COMFORTI 2014

TA B L E O F C O N T E N T S

O U M A // F A S H I O N B R A N D W E S A N D E R S O N // S O D A T O T H E T A B L E // F R O Z E N F O O D PA I R // C A F E T A B U L A R A S A // W H I S K E Y L U X // TA M P O N S P I C K & P L A T E // V E G A N C O O K I N G C L A S S E S

OU MA

OU MA is a fashion line for women who are intelligent, confident and elegant.

She is both approachable and intimidating due to her confidence and flowy, no-fuss fashion sense.

OU MA is effortless chic for the modern day working woman.

I N S P I R AT I O N WAVES TREE RINGS TRANQUILITY MUSHROOM TOPS PAT T E R N S F O U N D I N N AT U R E

OM

MARKET // CONTEMPORARY R E TA I L E R / / B LO O M I N G D A L E S 2 N D F LO O R COMPETITORS // ALL SAINTS, HELMUT LANG

WES ANDERSON

The objective of this project was to design a line of soda inspired by director Wes Anderson and his films.

Used as a promotional piece for his new movie “ The Grand Budapest Hotel�, each soda represents the quirkiness of its chosen movie using pattern, color, and flavor name.

I N S P I R AT I O N G E O M E T R I C PAT T E R N S WES ANDERSON FILMS BRIGHT COLORS Q U I R K Y A P PA R E L

FIZ

a soda by WES ANDERSON a soda by WES ANDERSON

BL ACK C HERRY

a soda by WES ANDERSON

GRAPEFRUIT

ROOTBEER

sparkling ORANGE

P E AC H

by WES ANDERSON

a soda by WES ANDERSON a soda by WES ANDERSON

by WES ANDERSON

a soda by WES ANDERSON

a soda by WES ANDERSON

by WES ANDERSON

C H E R RY

by WES ANDERSON

T O T H E TA B L E

To The Table is a line of frozen foods that focuses on providing great tasting, sophisticated meals that are good for the environment and the consumer.

An emphasis on farm picked ingredients means the consumer can have piece of mind when serving To The Table products to their families.

I N S P I R AT I O N FOOD PHOTOGRAPHY COUNTRY STYLE KITCHENS WHOLESOME INGREDIENTS O R GA N I C FA R M I N G

FR

OM

T H E FA

FR

RM

OM

T H E FA

RM

FR

OM

T H E FA

RM

e

Spinach ,A sp

eta Cheese s&F Qu agu ich ar

No Gluten, Wheat or Rice No Preservatives, Art ificial Colors or Flavors, No Meat, No Animal Enzymes

Made with Organic and Fresh Spinach, Asparagus and Feta Cheese Net Wt 7oz (198 g)

F R OM

T HE

FA R M

Spinach, Asparagus & Feta Quiche

FR

OM

T H E FA

RM

Made with Organic and Fresh Spinach, Asparagus and Feta Cheese

Eggs

Parsley Red Onion Swiss Cheese No Gluten, Wheat or Rice No Preservatives, Ar tificial Colors or Flavors, No Meat, No Animal Enzymes

PA I R

PAIR is a cafe, located in the East Village that specializes in gourmet spreads and freshly baked breads.

This trendy eatery is the perfect place for young foodies looking to grab a cup of tea and a tasty snack.

I N S P I R AT I O N L AY E R I N G O F C O LO R S & T E X T U R E B R O O K LY N & E A S T V I L L A G E C O F F E E S H O P S U N I O N P O O L , B R O O K LY N N Y

TA B U L A R A S A

Tabula Rasa, means “blank slate� in Latin and originates from the Roman tabula or wax tablet used for notes.

In psychological theory it means that individuals gain knowledge from past and present experiences.

Tabula Rasa whiskey combines the concepts of original writing forms, human knowledge, and personal experience by drawing inspiration from the introduction of the printing press.

I N S P I R AT I O N THE PRINTING PRESS LETTER TILES RENAISSANCE TYPOGRAPHY V I N TA G E T Y P E W R I T E R S

TABULA RASA WHISKY*

TABULA RASA HONEY WHISKY*

TABULA RASA WHISKY*

TABULA RASA WHISKY*

TABULA RASA WHISKY*

TABULA RASA HONEY WHISKY*

WHISKY*

TABULA RASA WHISKY*

TABULA RASA WHISKY*

I ____________________ Hereby announce, by the public statement of purchase, my desire to consume and hense forth build a loyalty to Tabula Rasa Whisky.

The fine, well-crafted alcoholic beverage will now reside in my living corners, where it will stay until the end of its consumption.

I ____________________ Hereby announce, by the public statement of purchase, my desire to consume and hense forth build a loyalty to Tabula Rasa Whisky.

The fine, well-crafted alcoholic beverage will now reside in my living corners, where it will stay until the end of its LIGHT consumption.

WHISKY*

SMALL BATCH

give it a shot*

give it a shot*

WHISKY

give it a shot*

LIGHT

SMALL BATCH

give it a shot*

give it a shot*

WHISKY

give it a shot*

HONEY

LIGHT

HONEY

HONEY

HONEY

CHERRY

PR

TA B U L

EM

IU

M

HAN

2013

A RA SA

DCR

SMALL BATCH

PR

TA B U L

EM

2013

IU

M

SMALL BATCH

HAN

CHERRY

HONEY

GIVE IT A SHOT

HONEY

CHERRY

CHERRY

AFTED

A RA SA

DCR

GIVE IT A SHOT

GIVE IT A SHOT GIVE IT A SHOT.

GIVE IT A SHOT.

GIVE IT A SHOT

HONEY

LIGHT

GIVE IT A SHOT.

HONEY

GIVE IT A SHOT

GIVE IT A SHOT.

GIVE IT A SHOT

GIVE IT A SHOT

GIVE IT A SHOT GIVE IT A SHOT.

AFTED

ALC. 40% F 5 ML 80 PROO

PREMIUM H A NDCRAFTED

H O N E Y W HISKY

P R E M I U M H A NDCRAFTED

37 H A NDCRAFTED C H E R R Y W H ISK Y

GIVE IT A SHOT

H A NDCRAFTED HON EY W HISKY

H A NDCRAFTED

HONEY

G

C H E R R Y W HISKY

GIVE

IT A

E IV

SHOT IT A DISTILLED & BOTTLED BY

TABULA RASA DISTILLING CO.

SHOT

G I V E IT A S H O T

. /VOL

HONEY W HISKY 375 ML 40% ALC./VOL. 80 PROOF DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY

DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY

375 ML 40% ALC./VOL. 80 PROOF

G I V E IT A S H O T G I V E IT A S H O T

SHOT IT A

G I V E IT A S H O T P R E M I U M H A NDCRAFTED

G I V E IT A S H O T

TABULA RASA

E IV

SHOT IT A

TABULA RASA

GIVE

G I V E IT A S H O T

G

TABULA RASA

G I V E IT A S H O T

GIVE IT A SHOT.

HONEY W H ISK EY

G I V E IT A S H O T P R E M I U M H A NDCRAFTED

H A NDCRAFTED HON EY W HISKY

HONEY W HISK EY

375 ML 40% ALC./VOL. 80 PROOF DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY

DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY 375 ML 40% ALC./VOL.

DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY

80 PROOF

375 ML 40% ALC./VOL. 80 PROOF

LAWRENCEBERG, KENTUCKY

G I V E IT A S H O T P R E M I U M H A NDCRAFTED

HONEY GIVE IT A SHOT

H A NDCRAFTED HON E Y W HISKY

SHOT IT A

C H E R R Y W HISK Y

G

H A NDCRAFTED GIVE

GIVE IT A SHOT

H A NDCRAFTED

E IV

. /VOL ALC. 40% OOF ML PR 37 SH5OT 80 IT A

H A NDCRAFTED HON EY W HISKY

C H E R R Y W HISKY

GIVE IT A SHOT

DISTILLED & BOTTLED BY

TABULA RASA DISTILLING CO.

. /VOL ALC. 40% OOF ML 375 80 PR

LAWRENCEBERG, KENTUCKY

H A NDCRAFTED GIVE IT A SHOT

HON E Y W HISKY

PREMIUM H A NDCRAFTED

P R E M I U M H A NDCRAFTED

HONEY W HISKY 375 ML 40% ALC./VOL. 80 PROOF DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY PREMIUM

C H E R R Y W HISK Y

GIVE IT A SHOT

H A NDCRAFTED

H A NDCRAFTED HON EY W HISKY

C H E R R Y W HISKY DISTILLED & BOTTLED BY

TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY

H A NDCRAFTED HON EY W HISKY

DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY

375 ML 40% ALC./VOL. 80 PROOF

H A NDCRAFTED

P R E M I U M H A NDCRAFTED

HONEY W HISK EY

HONEY W H ISK EY

375 ML 40% ALC./VOL. 80 PROOF DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY

375 ML 40% ALC./VOL. 80 PROOF G I V E IT A S H O T

DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY G I V E IT A S H O T 375 ML 40% ALC./VOL.

DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY

80 PROOF

P R E M I U M H A NDCRAFTED

H A NDCRAFTED HON EY W HISKY

HONEY W HISK EY

H O N E Y W HISKY P R E M I U M H A NDCRAFTED

HONEY W HISKY

H A NDCRAFTED

GIVE IT A SHOT

G I V E IT A S H O T

H O N E Y W HISKY

375 ML 40% ALC./VOL. 80 PROOF DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY

DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY

375 ML 40% ALC./VOL. 80 PROOF

P R E M I U M H A NDCRAFTED

HONEY W H ISK EY DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY 375 ML 40% ALC./VOL. 80 PROOF

375 ML 40% ALC./VOL. 80 PROOF DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY

DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY 375 ML 40% ALC./VOL. 80 PROOF

Initially the inspiration for this project was the idea of “giving this new brand a shot� in reference to a blank slate and clean start.

After conducting more research about the meaning of the name, I came to the idea of block lettering and the printing press.

LUX

Lux Tampons are inspired by the beauty and colors of precious gem stones.

Targeted towards young girls transitioning into womanhood, the vibrant colors and fun patterns make these tampons less intimidating to purchase.

I N S P I R AT I O N GEMSTONES PRISMS W AT E R C O LO R S S TA I N E D G L A S S W I N D O W S

12 LIGHT scented

tampons

tampons

TAMPONS

tampons

T A M P O N S

light

REGULAR

18

SCENTED TAMPONS PLASTIC APPLICATOR

SUPER TAMPONS WITH SCENTED PLASTIC APPLICATOR

WITH SCENTED PLASTIC APPLICATOR

P I C K & P L AT E

PICK & PLATE is a company located in Southern California that offers simple vegan cooking classes to the health conscious consumer.

The vegan lifestyle is very much in trend at the moment with many people interested in taking part.

PICK & PLATE caters to those who are wanting to begin the vegan lifestyle, but are unsure how to get started.

I N S P I R AT I O N GA R D E N PA R T I E S C L E A N E AT I N G SOUTHERN CALIFORNIA

T he log o i m age r y re pre se nts the n a me of the cooking classes. The circles represent the seeds being picked, and the le af re pre se nts the p l ated f ood product.

PA N T O N E 5 7 7 7

PA N T O N E W a r m G r a y 1 1

Pick & Plate offers fresh, healthy & c le a n re c i pe s to its c ons u me rs . I chose a font that represented the overall atmosphere of the cooking school.

The ampersand was hand drawn & inspired by scrolling vines

The Font: Gravity, Book

Gravity UltraLight Gravity Light Gravity Book Gravity Bold

THANK YOU.