Seller Guide

REAL ESTATE SELLER GUIDE

LIA

PATTERSON &CHRISTINA YATES

YOUR LOCAL REAL ESTATE ADVISORS

Your Local Real Estate Advisors

Proven Track Record ● Results Oriented ● Responsive to Your Needs ● Focused on Achieving Your Objectives ● Committed to Saving You Time, Effort, & Money

Who are Lia and Christina? House Hunters. Matchmakers. REALTORS. They are a dynamic team with over 15 years of real estate experience. They are multifaceted and driven to provide ultimate customer service, elevated marketing, and most of all, to build lasting relationships with their clients.

Together Lia and Christina bring professionalism, dedication, and a proven track record.

Lia and Christina have sold over $90 Million in real estate!

LIA PATTERSON REALTOR / SALES MANAGER

Lia Patterson is a 13-year residential industry expert dedicated to providing service and expertise that makes each transaction as seamless and successful as possible. She provides useful information, experience, and market knowledge to help her clients make the best possible decisions. Her dedication to clients and love of helping others are what motivate her most.

Lia earned a Bachelor of Arts in Business-Strategic Management from Dominican University of California. She was selected to be a member of the Board of Directors for the California Association of REALTORS® in 2014-16. In addition, she’s a member of the Mendocino County Government Affairs and the Bay Area MLS Membership Committee. Lia continues to educate herself and stay on top of the ever changing real estate market, so having her on your side means you’re working with a real professional.

Out of 70 agents with 3 offices in Mendocino and Sonoma County, Lia continues to be one of the top 10 agents of the company. Year after year she has been recognized for her success by being awarded to the 100% Club, Platinum Club, and recently awarded the prestigious Hall of Fame Award. In addition to being an active volunteer, Lia is a board member of Project Sanctuary and Class XX Alumni of Leadership Mendocino. Born and raised in Mendocino County, she knows all the great things this area has to offer. She is honest and hardworking, always going above and beyond for her clients, so that they have the best experience possible.

CHRISTINA YATES

REALTOR / EXECUTIVE DIRECTOR

Christina started her career in real estate in 2005 with Luxe Places. While working at Luxe Places, she has trained over 80 agents, managed four offices, and assisted in projects of all sizes, making her a veteran of the real estate industry. She is a member of the North Bay Association of REALTORS®, the National Association of REALTORS®, and the California Association of REALTORS. As well as her real estate license, Christina is a certified Seller Representative Specialist and holds her Green Designation. She also has a degree in Business Development and a Certificate in Graphic Design. Christina’s background, along with her superior knowledge of the local market, makes her a single point of contact for all your real estate needs.

Christina believes real estate isn’t just about selling homes but building lasting relationships. Her motto is “Real Estate Done Your Way”, whether it is the way you communicate, the way you negotiate, or the pace at which you do business. Christina’s commitment to you is to ensure you have the best experience possible during the process while achieving your goals.

Step by Step, We are Here to Help

1. Determine If It’s Time to Sell

• Define your goals for the next 5-10 years.

• Research the local housing market.

• Calculate your home equity.

2. Consider the Cost to Sell

Expect to pay about 8% of the home’s sale price in closing costs, real estate agent commissions, transfer taxes, and prorated property taxes. Factor in these additional costs:

• Cost of preparing your home for sale

• Professional home inspection

• Capital gains tax

• Mortgage payoff penalties

• Moving expenses

• Costs related to getting a mortgage for your new home

We can provide you with a seller’s net sheet, giving you a more accurate figure upon request.

3. Evaluate Your Home’s Market Value and Set a Price

It’s important to Price It Right. We will provide a comparative market analysis (CMA), which will consist of comparable homes in your area with similar features and condition that sold within the past six months, average cost per square foot, and local market trends. We will take you on a tour of similar homes currently for sale to see how yours stacks up.

4. Set the Stage

We will visit your home and offer suggestions to help get you the highest price possible. Most of the time little improvements can go a long way. Your home will need to impress prospective buyers, and that’s where we come in to help! We do what it takes to insure your home photographs well and looks its best. If you aren’t sure where to start, here are a few ideas:

• Make necessary repairs.

• Make improvements to increase your curb appeal.

• Declutter, depersonalize, and decorate every room and outdoor areas so buyers can imagine themselves living in the home.

• Paint interior rooms neutral colors.

• Replace outdated lighting fixtures and window treatments. (We can also provide a more detailed list upon request.)

5. Nail the Debut

You’ll only get one chance to make a first impression with the photos and price of your home. Your listing will get 5 times more traffic in its first week than it will a month later.

With 92% of homebuyers using the internet as part of their home search, photography is a critical factor in the selling price of your home.

6. Review Purchase Offers

For each offer, together we will go over:

• Price

• Preapproval letter

• Contingencies

• Earnest money amount

• Proposed closing date

We will help you determine if an offer meets all of your requirements and needs, and we will determine if a counter offer is necessary.

7. Get Through Escrow

As soon as escrow is opened, we will create a custom timeline outlining important dates throughout your escrow. Be sure to clean and prepare the home for the appraisal and home inspections.

What about the Rest of the Process?

The cold, hard truth is that once you have your home on the market, you’re playing a waiting game. We will schedule an open house and get feedback from buyers who tour your home. When you get an offer, we will monitor the inspection and appraisal process, handle negotiations, and facilitate closing.

Finding Your Buyer

As your agents, we will know just who to target and what will win their hearts. We will match your home’s strength with the buyer’s needs. We will also reach out to our personal contacts and the Luxe Places network to see who’s looking for a home like yours. Whether you’re moving across town or crosscountry, we have the connections to help you successfully buy a home while selling yours. To help coordinate all the moving parts, we will connect you with mortgage, insurance, and settlement experts, either locally or in your new location. And, when the big day arrives, we will rally the people and the paperwork needed to close.

Elevated Marketing

Lia & Christina combine their strength with Luxe Places International Realty a full service real estate brokerage with a modern global real estate platform. Utilizing web technology and an international network of local experts to make the experience and process of home selling more specialized.

BRANDED, PERSONALIZED MATERIALS

Lia & Christina will attract the attention of discerning buyers with a variety of beautiful, customized marketing pieces in print, video, and online.

• Comprehensive Analysis of Your Property

• Suggestions to Prepare Your Property for Sale

• Yard Signage

• Entry into 2 Multiple Listing Services

• Broker’s Tour with Refreshments

• Weekly Updates and Feedback on All Showings

• Professional Photography

• Property Specific Website

• Property Video posted to YouTube

GLOBAL CONNECTIONS

• Luxeplaces.com

• LiveLoveMendo.com

• Bareis.com

• Greathomes.org

• NapaValleyRegister.com

• Zillow.com

• Trulia.com

• Homes.com

• Realtor.com

• Petaluma360.com

• ThePressDemocrat.com

• FrontDoor.com

• Oodle.com

• Targeted Paid Social Media Ads

• 3D Virtual Tour

• Scheduled Open Houses

• E-mail Blast to over 3000+ Agents

• “Just Listed” Postcard to Your Neighborhood

• Professional Print Advertising

• Adwerks Impressions

• Premier Window Exposure in Downtown San Francisco, Healdsburg, Santa Rosa, and Ukiah

• FullSpectrumProperties.com

• ForSaleSantaRosa.com

• ForSaleHealdsburg.com

• ForSaleUkiah.com

• Craigslist.org

• Sellingsonomahomes.com

• HomesandLand.com

• Sellingmendocino.com

• Movoto.com

• Estately.com

• Californiamoves.com

• Hotpads.com

• Homesnap.com

• Ziprealty.com

• Wsj.com/realestate

• LiveLuxeMendo.com

• LiveLuxeUkiah.com

• LuxePlacesForSale.com

• LuxePlacesMendo.com

Endorsements

Working with Lia has been great. As a first-time home buyer, she’s been there every step of the way to answer questions and make the experience much easier. It’s wonderful to have confidence in your REALTOR during such an important decision-making time. I would highly recommend Lia to anyone.

Our home was getting stale on the market, but when Christina was assigned to help, it sold quickly. In addition to being highly motivated, Christina is the most organized person I have met in the real estate business. She had several open houses, and our home sold quickly after her suggestions.

~ James and Arlene Moorehead

Lia is Awesome! Just the right combination of professional, friendly, attentive, & pro-active. She helped us sell our home & buy a new one with grace and efficiency. Lia was very flexible with being available to communicate with us when we needed to ask questions, find information, you name it! She greatly relieved our stress and fatigue going through this process and we always felt confident in her ability to take care of things. Lia is easy going and a pleasure to work with. We highly recommend her.

Christina is an extremely hard worker, making sure all ends are met and all details are fine tuned. She is very knowledgeable and patient, making sure all of our questions are answered promptly. She has helped us tremendously with preparing to put our house on the market. She is reliable and relentless, getting it done in the right way. I would highly recommend her to all looking to buy, sell, or just have real estate questions. She is the go to gal!

We highly recommend Lia Patterson as a thoughtful, intelligent, and professional REALTOR. She guided us from beginning to end with grace, understanding, and sensitivity to our elderly father’s needs. Big thanks for a terrific job, Lia!

Christina was a delight to work with--always cheerful, helpful, knowledgeable, and responsive. From our first meeting to visit and view my rural property she was supportive and enthusiastic about the prospects for a sale, even in a somewhat down market. And, true to her instincts, a sale happened after 7 months. I cannot recommend her highly enough.

Christina has been amazing the entire process. She was very responsive and went above and beyond whenever there were questions or concerns. She knew all the right people to get in contact with to help with any issues or questions if she was not able to answer the questions. She is super sweet and has an amazing personality. I will definitely be a return client in the near future and I recommend her to everybody! Thank you so much Christina! You have been absolutely amazing.

Lia & Christina Recent Sales

4305 Carmelita Court, Santa Rosa SOLD $975,000

1228 Highway 20 - Upper Lake SOLD $925,000

6580 Black Bart Tr - Redwood Valley SOLD $890,000

731 Gold Gulch Road - Ukiah SOLD $748,000

12500 Powerhouse Rd - Potter Valley SOLD $649,000

1952 McNab Ranch Rd - Ukiah SOLD $630,000

1005 Standley Street - Ukiah SOLD $620,000

656 Finne Road - Redwood Valley SOLD $600,000

Lia & Christina Recent Sales

1068 Palomino Road - Cloverdale

424 W. Stephenson Street - Ukiah