My portfolio pagesa 5

Hi there, my name is Christian at the moment of doing this portfolio I was

doing my practice at the Coalition Pro Northeast Ecological Corridor with its president CristĂłbal JimĂŠnez. It was an enriching experience for me because I have to present my work to people of different ages and professions and explain how the brand I was working for them represent all of their interest.

cont ents

me? 1-2 projects 3-12 find me 13-14

resu

me? hi i’m

Christian MartĂ­nez graphic designer

+17874350397

NATIONALITY:

Spanish English

Puerto Rican

Education:

cdesign477@gmail.com

Awards:

09- Middle school Rafael N. Coca 12- High school Isidro A. Sรกnchez 17- Senior student at Inter American

14- Latin Emissary Poster 15- Honor Roll List of the Dean

Honor Roll List of the Chancellor 16- Honor Roll List of the Dean

University of Puerto Rico, Fajardo Campus, Graphic Design and Multimedia Program

Languages:

Tools I Use: Pr 3ds max Ae Id Ps Ai Lr

What I do & Skills: Packaging Strategy 3D Modeling

Logo

Time

Management

Media Branding Social Management

User Centered Video Edit Project Management Design

1-2

proje let’s see my

ects

CHANNELS

TOUCHPOINTS WWW.

MOUTH

TO MOUTH

PUBLICITY

WRAP PACKAGING VEHICLE

VIDEO

WEB PAGE

AS A PRODUCER Elements to consider are production team, psychologist to determine the mindset of the Chicagoans, street crew, graphic designer, container for the salt and promotional wrapped vehicle. Permits to extract salt fromthe beach of Cabo Rojo and to transport and distribute it in Chicago.

WWW.FLATICON.COM WWW.FACEBOOK.COM/JDPCPHOTOS/ WWW.SEEPUERTORICO.COM/ WWW.JWT.COM/EN/PUERTORICO/WORK/PUERTORICODEFROSTSCHICAGO/

MOUTH

GIFT OF SALT

TO MOUTH

PUBLICITY

INTERACTION WITH THE SALT

MINDSET / INSIGHT Chicagoans are in a routine because of the intense cold.

Salt is extracted from a beach of Puerto Rico in Cabo Rojo and are given to the Chicagoans as a gift and this creates interaction and apositive reaction changing their attitude.

UNIVERSIDAD INTERAMERICANA DE P.R. RECINTO DE FAJARDO | BACHILLERATO EN DISEÑO GRÁFICO Y MULTIMEDIOS PROFA. MARÍA DE MATER O'NEILL | CHRISTIAN J. MARTÍNEZ LÓPEZ DGDM 4007 SEMINARIO DE CAMPAÑA PUBLICITARIA

infographic University project for the advertising class in Inter American University campus of Fajardo. The main objective was create a infographic based on the commercial “Puerto Rico defrost Chicago” created by JWT agency for the Puerto Rico Tourism Company that tell people who do not know anything about the commercial how the campaign was done.

The challenge was deconstruct a campaign and know how they complete it thinking in consumer mindset, touch points, channels and even as a producer.

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TYPE:

UNIVERSITY WORK, YEAR 2017 PROF. DRA. MARÍA DE MATER O’NEILL

PLATFORM: Ai

3-4

3D models University project for the 3D animation class in Inter American University campus of Fajardo. In this project the main objective was learn the basics of 3D modeling, textures, motion and lighting. At the start of the project I have to make a brand and a logo for later using the 3D objects make a 3D animated commercial for the brand.

The brand I created was “Flybility� an airline where people with wheelchairs can fly on it without having to get of their wheelchair.

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TYPE:

UNIVERSITY WORK, YEAR 2016 PROF. PEDRO ANGUEIRA

PLATFORM: 3ds max

5-6

packaging Client project for Caribbean Food Product in Fajardo, Puerto Rico. In this freelance project the client wants a packaging for his rum cake and a logo for the product. The client provided a brief with what the product was, what they want to accomplish and some keywords that guide me to create the concept. The colors and form was selected from elements that represent Puerto Rico.

The packaging and cake is going to be sold at the Luis Muñoz Marín International Airport, Puerto Rico.

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TYPE:

CLIENT WORK, YEAR 2016 CARIBBEAN FOOD PRODUCT

PLATFORM: Ai

7-8

branding Internship project for the Coalition Pro Northeastern Ecological Corridor. In this project I have to build their corporate identity and branding they already have the logo but nothing else. It’s was a challenge cause they didn’t have information of what the other designer consider to make the logo. They wanted a branding that represent freshness, that every consumer or business associate can rely to the purity of the corridor.

This graphic representation was done using mockups as a resource.

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TYPE:

INTERNSHIP WORK, YEAR 2017 CPCEN

PLATFORM: Ai Ps 9-10

t-shirt Client project t-shirt design for the Puerto Rican professional wrestler Alexander Ortiz “El Papasito”. The client wants his body illustrated and use it in a way its represent his brand like a tasty and charming. The client in the brief says it wants like candy or something that almost all people like.

This graphic representation was done using a mockups as a resource.

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TYPE:

CLIENT WORK, YEAR 2015 ALEXANDER ORTIZ “EL PAPASITO”

PLATFORM: Ai

Ps 11-12

you can find me cnmartinezweb.wordpress.com

christianjmartinez

ChrisMartnez9

cdesign477@gmail.com

+17874350397

linkedin.com/in/c-martinez

an me here 13-14

Design is intelligence � made visible.

“

-Don Newgren