GRATEFULSHOP Branding

A brand book

Gratefulshop telah berdiri sejak 6 Januari 2016 di Tangerang. Nama Gratefulshop sendiri

memiliki arti sebagai sebuah toko yang ingin mengajak customer untuk bersyukur atas segala yang terjadi dalam kehidupan kita, karena kita masih masih memiliki Tuhan dan kita percaya bahwa "God is Good".

Gratefulshop juga memiliki salah satu tujuan dalam setiap keuntungan dalam penjualan akan diberikan kepada Gereja-Gereja di daerah yang membutuhkan melalui Pastorinlife.

Logo Styles

Logo Usages

1 Grid size: G 1. Combination

1. As patterns 2. As Watermark opacity:50% 2. Wordmark 2. Monogram 4:1 Grid with 1 grid of space

4:5 h grid 4:5 h grid

10:1 w:h grid

Headlines Body Text Ageya Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn 0 1 2 3 4 5 6 7 8 9 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn 0 1 2 3 4 5 6 7 8 9 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn 0 1 2 3 4 5 6 7 8 9 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn 0 1 2 3 4 5 6 7 8 9 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn 0 1 2 3 4 5 6 7 8 9 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn 0 1 2 3 4 5 6 7 8 9 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn 0 1 2 3 4 5 6 7 8 9 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn 0 1 2 3 4 5 6 7 8 9

Compose Typography

#8a5500 #cc9b59 #f7eecf Majestic Golden Sky Blue Platinum Anchor Ruby Red Neutral Beige White Bone #7a0b00 #beae93 #f4f1ed #90908f

#6f8caf

#b9b9b9 #edece2

#788c9c #f7eecf Palettes

Graphic Assets Examples

Social Media Implementations

Packaging Mockup Implementations

For marketing directions, to apply the essence of “lifestyle based” for young people, it is very advisable to promote thematic campaigns that is both suitable for the brand and audience. For example, for woman’s month, we can show stories based on interviews of woman in christianity that has struggled and carry cross all their life. it is also advisable to repost tagged photos from audiences wearing our products.

For Visual directions, we will focus more on the photoshoot concepts for Grateful Shop. As a brand that wants to be a great companion for our audiences in their everyday life, a photoshoot concept that is less formal, more active and flexible is more preferable. It is also a way to show that our product is suitable for active lifestyle and won’t become rusty or easily broken. It is also advisable to take photoshoots with lots of lights play rather than full of supporting items to still keep the concept of elegance.