MAISON DE QUALITÉ FONDÉE EN 1960
The Origin The story of Maatouk Roastery begin in down town Beirut in 1960 by Mahmoud Maatouk a connoisseur and coffee enthusiast . In 2009 Samira Maatouk expanded its production facility to state –of-art facility in Abu Dhabi, UAE. Maatouk has a over 50 years of expertise in selecting the best beans, blending and roasting of coffee. Our commitment to quality is tested millions of times every day by millions of coffee lovers around the world.
Where we come from...
The Heritage In 1960 Mahmoud Maatouk father of Samira Maatouk, a pioneering coffee enthusiast, inaugarated the first Maatouk Maison du CafĂŠ in Azarieh, Downtown Beirut. The cafĂŠ specialized in freshly roasted premium coffee with uniquely distinguished blends and became widely accalimed for its outstanding brew.
Raw materials from the ground to your cup Once roasted to perfection and ground it goes instantly to fresh preserving packaging, using “bi-Nitrogeninert” and the one way degassing valve which is the most advanced packaging technology, to retain the rich aroma and taste ensuring its authenticity and unique flavor until it is opened. Once selected from the best lands in the world, the beans are imported via trusted and controlled transportation systems directly to Maatouk Factories’ purposely built warehouses, keeping it under high quality assured environmental standards.
Resources
Cup tasting is an integral phase of the quality assurance process. Each production batch Once roasted to perfection and ground it goes undergoes tight tests in the laboratory by highly trained experts to using ensure “biit meets the pre-set high instantly to fresh preserving packaging, standards of quality, taste and aroma.
Nitrogeninert” and the one way degassing valve which is the most advanced packaging technology, to retain the rich aroma and taste ensuring its authenticity and unique flavor until it is opened.
Once selected from the best in the world, Rawlands materials from the the beans are imported via trusted and controlled ground to your cup transportation systems directly to Maatouk Factories’ Once roasted to perfection and ground it goes purposely built warehouses, keeping it under high packaging, using instantly to fresh preserving “bi-Nitrogeninert” and the one way degassing valve quality assured environmental standards. which is the most advanced packaging technology, to retain the rich aroma and taste ensuring its authenticity and unique flavor until it is opened. Cup tasting is an integral phase of the quality selected from the best lands in the world, the assurance process. EachOnce production batch beans are imported via trusted and controlled undergoes tight tests in the laboratory by highly transportation systems directly to Maatouk builthigh warehouses, keeping it trained experts to ensure Factories’ it meets purposely the pre-set under high quality assured environmental standards. standards of quality, taste and aroma. Cup tasting is an integral phase of the quality assurance process. Each production batch undergoes tight tests in the laboratory by highly trained experts to ensure it meets the pre-set high standards of quality, taste and aroma.
Raw materials from the ground to your cup
Once roasted to perfection and ground instantly to fresh preserving packagin “bi-Nitrogeninert” and the one way degass Raw materials theadvanced packaging tec which is thefrom most ground to your cup... to retain the rich aroma and taste ens authenticity and unique flavor until it is ope
Once selected from the best lands in the w beans are imported via trusted and co transportation systems directly to Factories’ purposely built warehouses, ke under high quality assured environmental sta
Cup tasting is an integral phase of the assurance process. Each production undergoes tight tests in the laboratory b trained experts to ensure it meets the pre standards of quality, taste and aroma.
About...
Samira Maatouk A passionate, dynamic and ambitious entrepreneur, brought the genuine heritage of her Father Mahmoud Maatouk into an innovative, futuristic and sensorial indentity. She founded “Maison Samira Maatouk”.. Maison de Qualité Fondée En 1960”.. A Café Et Bistro brand that is very much innovative yet authentic and true to its origins. The excellence that has always been on the inside of every package is now identifiable from the outside.
The Concept Sustaining Your Active Lifestyle The rhythm of our daily lives is ever increasing, and so too is the flexibility we need to live a dynamic, healthy, on-the-go lifestyle. Though we lead fast-paced lives, the need for highquality, fresh, and nutritious food is continuously on the rise. “Maison Samira Maatouk� is an innovative concept of Cafes et Bistros chain serving Customized coffee blends that caters to the guests speci c tastes, and offering a avorful sensory experience with wide offerings.
Vision • Plan to open other prototypes in Lebanon, the region and all over the globe, increasing the brand’s equity and visibility • Elaboration of ef cient business development approaches • Different business models • Different distribution channels • Brand expansion through franchise
Mission Our mission is to provide our guests and staff a unique experience, offering them high quality products, ranging from top tier coffee beans from around the world to other high quality products. Maison Samira Maatouk is also about educating guests regarding coffee related issues, by challenging their taste buds, and allowing them to customize their own coffee drinks.
Our Values Trust Maatouk 1960 consider all stakeholders as a single family holding strong bonds with one another. This relationship established requires a high amount of trust. Innovation We seek an institution that does not limit itself to ful lling the demands of the market, but in creating the demand. Hence, we encourage idea generation from both guests and employees. Openness We value and encourage each comment brought by our customers, our employees and our community. We strive for continuous improvement and follow an open door policy. Passion Our staff is devoted to every job task and communicates its enthusiasm to our guests. Integrity Maatouk 1960 believes strong moral principles are one of its foundations in dealing with employees & guests. Commitment Maatouk 1960 commitment to high service and quality standards requires a high commitment of its employees to the company’s standards.
Whatever we do, we do it with strong passion for perfection and a highly-caring attitude towards environment.
ARABIC COFFEE
COFFEE GULF (GCC) Arabic Coffee Dark $ 13.70 / KG
AED 50 / KG
Arabic Coffee Dark W/C $ 14.50 / KG
AED 53 / KG
Arabic Coffee Light $ 13.70 / KG
AED 50 / KG
Arabic Coffee Light W/C $ 14.50 / KG
AED 53 / KG
Ceylone Coffee Dark $ 19 / KG
AED 70 / KG
Ceylone Coffee Light $ 20 / KG
AED 73 / KG
Roasted Colombian Coffee $ 27.40 / KG
AED 100 / KG
Roasted Kenyan Coffee $ 41 / KG
AED 150 / KG
COFFEE
COFFEE TURKISH Turkish Coffee $ 13.70 / KG
AED 50 / KG
Turkish Coffee W/C $ 14.50 / KG
AED 53 / KG
American Coffee $ 16.45 / KG
AED 60 / KG
Espresso Coffee $ 16.45 / KG
AED 60 / KG
Roasted Guatemalan Coffee $ 27.40 / KG
AED 100 / KG
Mondo Espresso Beans $ 20.50 / KG
AED 75 / KG
Mondo Pods $ 6.80 / KG
AED 25 / KG
TEA
TEA SELECTION Green Tea Ginger 1*15 (Pyramid)
Black Tea Regular 1*15 (Pyramid)
$ 5.40 / PC
$ 5.40 / PC
AED 20 / PC
AED 20 / PC
Green Tea 1*15 (Pyramid)
Chamomile Tea 1*15 (Pyramid)
$ 5.40 / PC
$ 5.40 / PC
AED 20 / PC
AED AED53 20//KG PC
Black Tea Cardamom 1*15 (Pyramid)
Green Tea Moroccan 1*15 (Pyramid)
$ 5.40 / PC
$ 5.40 / PC
AED 20 / PC
AED 20 / PC
Black Tea Organic 1*15 (Pyramid) $ 6.80 / PC AED 25 / PC
TEA IN CAN
TEA IN CAN PREMIUM
Tea Silver Needle In Can (White)-50Gm
Tea Chai Pure In Can - 100Gm
$ 20.50 / PC
$ 6.80 / PC
AED 75 / PC
AED 25 / PC
Tea Ceylon Black In Can (Black) 100Gm
Tea Menthos Green In Can (Green) 100Gm
$ 5.50 / PC
$ 6.80 / PC
AED 20 / PC
AED AED53 25//KG PC
MENTOS TEA: • Relieve symptoms of indigestion, heartburn and irritable bowel syndrome by relaxing the muscles in and around the intestine. • Act as a powerful antioxidant, protecting the body against the formation of cancerous cells. • Inhibit the growth of many different types of bacteria and fungus. • Ease and unblock the breathing and respiratory passages and airways. • Relieves the symptoms of colds and u, also minimizing aches and pains such as muscle cramps and sprains. • Provides a cooling sensation to the skin and can help to treat minor burns, itching and skin irritations. • Mint is a very good cleanser for the blood. • This herb is lled with many vitamins and contains carotene and is a very good cleanser for the blood.
WHITE TEA: • The youngest leaves and buds of the plant are used for Silver needle white tea, which consists of only the buds of the plant and is very rare, as it is harvested only two days of the year. • Brewed white tea may help lower blood glucose levels, potentially helping people suffering from diabetes • The antioxidants in white tea may help increase the rate of fat breakdown in your body.
HONEY Special limited honey from Maison Samira Maatouk
PREMIUM HONEY SELECTION
Maison Raw Honey - 28Gm
Maison Raw Honey w/ Coffee - 28Gm
$ 2 / PC
$ 2 / PC
AED 7.50 / PC
AED 7.50 / PC
Maison Raw Honey/Almond - 28Gm
Maison Raw Honey / Cardamom 28Gm
$ 2 / PC
$ 2 / PC
AED 7.50 / PC
AED7.50 53 //KG AED PC
Maison Organic Raw Honey - 28Gm
Maison Raw Honey W/Cofee & Cardamom
$ 2 / PC
$ 2 / PC
AED 7.50 / PC
AED 7.50 / PC
Maison Organic Honey W/Cofee & Cardamom
Raw Honey / with Hazelnuts, Raw Honey with coffee
$ 2 / PC
$ 10.50 / PC
AED 7.50 / PC
AED 39 / PC
NUTS 9nuts’ packaging has been speci cally designed to preserve quality and taste. Every pack is opened to reveal a fresh sensation, bursting with avour. Ultimately, it’s all about the taste. 9nuts offers a tempting range of blends of nuts, continuing the Maison Samira Maatouk tradition of giving customers exactly what they want. Pistachio Mingle Almond Fuse Healthy Stir 9 Special Mix 9 Extra Mix
FRESH ROASTED NUTS
$ 4.30 / 125gm
AED 15.76 / 125gm
$ 4.70 / 125gm
AED 17.14 / 125gm
$ 3.25 / 125gm
AED 11.95 / 125gm
$ 4.10 / 125gm
AED 14.85 / 125gm
Pistachio Mingle / 50g - AED 6.30 / 35g - AED 4.41 Almond Fuse / 50g - AED 6.86 / 35g - AED 4.80 9 Special Mix / 50g - AED 4.78 / 35g - AED 3.35 9 Light Mix / 50g - AED 4.95 / 35g - AED 4.16 9 Extra Mix / 50g - AED 3.89 / 35g - AED 2.72 $ 2.70 / 125gm
AED 9.72 / 125gm
Mixed Nuts #1 / AED 80 - 1KG Mixed Nuts #2 / AED 65 - 1KG
CHOCOLATE & SWEETS
Milk Chocolate
Milk Chocolate with Biscuits
Milk Chocolate with Wafer
Ciococaffee
Chocolate Coffee
Dark Chocolate
Chocolate Dragee
$ 20.50 / PC
$ 36.80 / PC
AED 75 / PC
AED 135 / PC
CHOCOLATE & SWEETS chocolate box fits 64 chocolates (8x8),13 grams. Weight: 832 grams.
$ 52 / PC
AED 190 / PC
$ 41 / PC
AED 150 / PC
$ 25 / PC
AED 90 / PC
chocolate box fits 36 chocolates (6x6),13 grams. Weight: 468 grams.
chocolate box fits 16 chocolates (4x4),13 grams. Weight: 208 grams.
ACCESSORIES
ACCESSORIES Dallah Silver 24Cm - For Beverage
Dallah Gold - 24Cm For Beverage
$ 30 / PC
$ 30 / PC
AED 110 / PC
AED 110 / PC
Msm Espresso Cup Dopio D/W
Msm Cappicino Cup D/W
$ 4.60 / PC
$ 9 / PC
AED 17 / PC
AED AED53 33//KG PC
Msm Espresso Cup Single D/W
Msm Latte Cup D/W
$ 3.50 / PC
$ 9 / PC
AED 13 / PC
AED 33 / PC
Tea Maker Maatouk .5L $ 20.50 / PC AED 75 / PC
Fun as well as functional, these double-walled glass cups create a dramatic “ oating liquid” effect when beverages are poured inside. Two walls of borosilicate glass produce an insulating layer that keeps hot drinks hot while remaining cool to the touch outside. These strong yet lightweight cups are ideal for serving warm and cold beverages.
MACHINES
MACHINES Ditting Machine - Kr 804 (Small)
Espresso Pod Machine W/ Frothier - Maatouk (Black)
$ 4,109 / PC
$ 205 / PC
AED 15,000 / PC
AED 750 / PC
Espresso Pod Machine Maatouk (Black)
Rdl Espresso Machine - Maatouk Mini Pod Std
$ 158 / PC
$ 301 / PC
AED 580 / PC
AED 1,100 / PC
Turkish Coffee Machine - Okka 2 Cup $ 328 / PC AED 1,200 / PC
Signature Blend HAVE YOUR FRESH COFFE WITH A SPECIAL CUSTOMIZED BLEND... An expert will help customers to select their beans, based on their taste. He will grind them and deliver fresh coffee with specialized blend. The customers special blend will be registered on a privilage card. The next visit, customers present their card and ge their blend automatically. Customers can also order their special blend from home, by giving their card number.. The blend will appear on the system.
Franchising PRE-OPENING FRANCHISE BENENIFITS Full pledged franchise documentations are provided to the Franchisee upon signature of the franchise agreement in order to help the Franchisee run Maison Samira Maatouk franchise operation in a smooth way. They include:
Human resources • Develops Maison Samira Maatouk standard rules, regulations and relationships with the employees. • Details Maison Samira Maatouk organizational chart, and job descriptions.
Introduction to Maison Samira Maatouk philosophy • Introduces the brand, vision, mission and core values of Maison Samira Maatouk to the Franchisee.
Sales and marketing • Details Maison Samira Maatouk target clientele and sales and marketing strategies. • Provides details regarding the development of Maison Samira Maatouk marketing plan.
Operations • Addresses Maison Samira Maatouk standard procedures related to the day-to-day management of the outlet for both front of house and back of house. • Covers the operational issues that may arise when managing an outlet.
Architecture and interior design • Sets the architectural and design speci cations for a typical Maison Samira Maatouk outlet.
Finance and control • Establishes the relationship between the Franchisee and Maison Samira Maatouk head office with regards to the preparation and submissionof reports, statements, budget and Key Performance Indicators (KPIs)
Branding and corporate identity • Develops the application of Maison Samira Maatouk branding and corporate identity on di erent material including amenities, press releases and in the outlet. Legal affairs • Provides details regarding the relation between the Franchisor and Franchisee and their respective liabilities • Includes a copy of the franchise agreement
PRE-OPENING FRANCHISE BENENIFITS... cont’d.
Maison Samira Maatouk brand benefits • A trendy co ee house and bistro with with high quality products and a wide product o ering • A place attracting a large array of customers • Has developed a track record in its market through its history and heritage since the 1960s Maison Samira Maatouk team will assist the Franchisee in pre-opening through • Providing preliminary training for franchisees and key employees • Providing hands-on training for both Front of House and Back of House employees • Providing pre-opening support to help organizing the opening and operating the outlet • Assisting in milestones and tasks to be done Providing a list of approved suppliers
Franchising POST-OPENING FRANCHISE BENENIFITS Maison Samira Maatouk team will assist the Franchisee in post-opening by providing support in various areas. Training • Continuous training to employees Quality control • Mystery visits • Control and monitor the implementation of Maison Samira Maatouk standards in the Franchisee premises • Outlet performance assessment Brand communication • Development of the brand awareness through • Promotions on regional and international levels Social media interaction Management system update • Continuous support depending on operation’s needs
Franchisee Profile • Proven entrepreneurial Skills • Hard-working with a desire to succeed • Preferably retail experience • Good people skills, including business, management and customer service skills • High personal standards: excellence, honesty and integrity Somewhat risk-averse who desire to purchase a proven concept Ability to work within a system • Stability and maturity • Exposed to business and businesses operation • Can easily get suitable locations in the countries they operate in Individuals with passion for what they do and good eye for details • Having experience in food & beverage or hospitality will be considered a plus, but will not be required
Abu Dhabi: +971 2 6666 824 | Al Ain: +971 2 6652 551