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JULY 2016 “I want to be the best player in the world. What are you going to do for me?” p120

FSME is the best sports, fitness and lifestyle magazine in the world! We love playing sport as much as watching it, we care about working out, looking good; and we’re constantly trying to figure stuff out and improve. Every month we give you 136 pages of exclusive interviews, practical help and beautiful photography in a stylish package that’s full of humour and attitude.

When we’re in the process of making this mag every day, we ask ourselves: what’s in this story for me? We work hard to make sure there’s something for the reader on every single page.

We talk directly to 18-34 year olds across the Middle East and know exactly what they want because we are that generation.

CH N U LA

FROM THE EDITOR

Noel Ebdon

MR INCREDIBLE Forever Sports talks to Alex Zanardi

‘Don’t Call Me An Athlete’

July 2016 15 AED • 15 SAR • 1.25 KWD

So says Tyson Fury

SPORT IN THE SAND

IT’S A

MAD MAD

The evolution of sport in the Middle East

WORLD!

EXCLUSIVE

@foreversports_

RONA LDO

FSMAG.COM

Train, eat and sleep like a footballing icon

Stacked

Your definitive guide to fitness and nutrition, every month

Make a change From the boys at Embody Fitness’s safety-conscious workout (p44), to Terry Longmore’s express core booster session (p46), making a few changes to your usual routine can produce results. It doesn’t stop there, either. Before you read these pages, why not switch up a carbohydrate source you use everyday such as rice, for one like bulgur wheat (above)? It has three times as much carbohydrate as rice gram-for-gram, as well as more protein and dietary fibre, and is rich in brain-healthy minerals and vitamins, such as magnesium, iron and vitamin B6.

LAUNCH OF THE YEAR WORDS: MATT McEVOY PHOTO: MATTHEW BEEDLE

THE EXPERTS

MAGAZINE OF THE YEAR

CHRIS WALTON

TERRY LONGMORE

GARETH NICHOLAS

JOSEPH AGU

The director of personal training at Embody Fitness, Chris has more than 15 years of experience in S&C. He’s also a published author and public speaker.

W: embodyfitness.co.uk T: @EmbodyFitnessUK

Terry is an award-winning PT who works with pro athletes. He uses a blend of new and old techniques to achieve proper functional strength in his clients.

W: terrylongmore.com T: @terrypbt

Gareth is the expert nutrition manager at MaxiNutrition, a class leader in sport and fitness nutrition. He is also a soldier in the army reserves.

W: maxinutrition.com T: @Gareth_NTR

Joseph is a nutrition consultant and PhD student specialising in fat loss, muscle gain and performance nutrition, at Bangor University.

W: josephagu.com T: @JosephAgu

FS April 2016 43

MAD ABOUT SPORT Like our readers, we’re obsessed with sport – as spectators and participants. We proudly offer our readers a variety of content that no other magazine delivers, from mainstream sports such as football, athletics, cricket, tennis and boxing to increasingly popular American sports such as NFL and NBA. Interviews with all the biggest personalities are crucial in the editorial mix – and personality is the operative word here – we’re not interested in media-trained bores. In the first few issues of 2016 our sister publication shot Amir Kahn, James Haskell, Anthony Joshua (left) and Joe Hart. But we’re also interested in ordinary people who achieve extraordinary levels of sporting success like plumber Andrew Cotton who surfed the world’s highest wave, or 16 -stone former slob Steve Way, who got off his couch and ended up running the marathon for England in the Commonwealth Games.

FOOD & NUTRITION FSME readers want results. They want to train hard, get lean and look and feel great. But they don’t want to read a 14-page essay on how to do the perfect burpee. All our fitness content is delivered in an accessible, realistic and engaging way – and with the right attitude. Our sports star interviews focus on their training and fitness regimes giving readers professional tips, and the best fitness news readers need to know about every month. We also feature regular nutrition advice in our What’s In Your Fridge franchise as we know readers will never achieve their body goals unless they eat right.

MORE THAN 90% OF OUR READERS AGREE THAT FEELING AND LOOKING FIT IS IMPORTANT TO THEM* *Forever Sports UK reader survey December 2014

BUCKET LIST

SLICE, DICE, ENTICE knivesforchefs.co.uk

Having rubbish knives is the culinary equivalent of ordering the house red in a Wetherspoons.

So don’t lose the game of Knifey Spoony – go get yourself a real blade. These Kai Shun Premier Tim Mälzer Damask knives are considered the best in the business by the chefs of the world. They will improve your onion-chopping enjoyment by 400 per cent, and they pretty much last forever. If you go for top quality ones, like these bad boys, they come with a warranty too. Just in case.

(L-R) Kai Shun Premier Tim Mälzer Damask Office Knife £139 Kai Shun Premier Tim Mälzer Damask Utility Knife £144 Kai Shun Premier Tim Mälzer Damask Santoku £202

TRAVELLING 2.0 £695 aspinaloflondon.com

Come on gents, tossing your personal belongings into a well-worn backpack or gym bag is no longer an acceptable practice. If you’re working abroad, or spending the weekend away with your girlfriend, you’ll need something that looks decent. Aspinal of London can definitely sort you out with their Large Harrison Weekender Travel Bag, which not only works as a portable wardrobe, but also looks incredibly classy. As with all good things, spending more for quality and craftsmanship is worth it.

PLAY TIME

You want to impress her, but you don’t want to look like you’re overcompensating. One of these classics will be just the ticket From left to right: Shore Projects Salcombe £135; Seiko SGGA48P1 £129; AX Aeroracer £229; Triwa Skala in rose £200; Triwa Sort of Black Gold Chrono £295

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Forever Sports

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STYLE There’s no point spending all that time in the gym if when you go out on a Friday night your clothes let you down. Our readers want to look good and be inspired when it comes to fashion. They will wear both formal and casual clothing: they want to know how to rock a tux or what to look for in the perfect pair of jeans. They like to treat themselves to expensive items and then mix with more affordable high street brands.

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FOREVER STYLE Twice a year, we get even more excited than usual about style and grooming. In fact, we get so excited that we publish Forever Style, a 16-page bound insert with its own cover featuring everything our savvy readership will need to know about the key Autumn/Winter and Spring/Summer trends. These specials, in March and September, also include essential grooming news and features, making a perfect package for our readers.

GEEKY ABOUT GROOMING Today’s men are not ashamed to admit they spend money and time on their grooming routines. Our readers proudly fill their bathroom cabinets with stylish moisturisers, designer fragrances and cool hair wax. They will get a spray tan before a big holiday – to make their abs look even better – and they will look to their sporting and style heroes for their hair inspiration each season.

Our grooming pages are a mix of practical advice, expert tips and inspirational products. FSME offers alternative grooming content than any other men’s lifestyle magazine – because we know our readers want to look their best.

39 LIFE HACKS CYCLING

4. Wrap Your Pump With Tape ed up of life’s little niggles?

Tired of the inconveniences that drag you down on a daily basis? Sick to the back teeth of your trousers falling off the hanger? Or never having duct tape around when you most need it?

Fear not. We’re about to make your existence an absolute doddle, thanks to this collection of the greatest life hacks known to man. Whether you’re at the gym, on the football pitch, in the office or even just worrying that your hair doesn’t match the weather (trust us, we’ve got it covered), you’ll be hacking your way to manly glory in no time.

THE GOOD LIFE Although sport and fitness is our core area of interest, we know young men’s lives in the Middle East are about so much more. Each month we offer features full of the attitude we know readers will love, but covering areas like work, relationships, mental health, culture and politics.

(for emergencies) You never know when you’ll need some duct tape for punctures, repairs, impromptu roadside surgery and so on.

CYCLING

5. Keep Your Inner Tubes (and use as resistance bands)

Recycled inner tubes are perfect for that post-cycle warmdown. In a sitting position, stretch your legs out in front of you, and hook the tube under your foot.

Push your legs against the tube while pulling the loose “tail” tight with your hands, stretching your calves.

FOOTBALL

3. Take Of f Your Sweaty Football Top

FOOTBALL

1. Balls To Your Muscles

FITNESS

(using the “X” method)

(with this homemade roller)

Forget fancy equipment – just duct tape two tennis balls together, and you can easily work your leg muscles after the match.

6. Finish With Lower Back & Forearm Exercises

youtube.com/thefifatrainer Back straight, head lowered.

Cross your arms behind your neck.

Grab the shirt at your left shoulder blade with your right hand, and vice versa.

Bend forward and pull the shirt over your head.

(for a stronger workout) These are often the body’s weakest points, so fatiguing them straight away will hinder your workout. “The lower back is a small muscle,” explains trainer David Marshall. “You need it strong, don’t pre-exhaust it. It’s part of the girdle that keeps you stable through the rest of your workout. Save lower back exercises until last to avoid weakening that stability.”

Bodydoctor.com

CYCLING

7. Clean Your Bike Chain

FOOTBALL

2. Stuf f Your Goalie Gloves BURNING DORITOS, DUCT TAPED TRAINERS AND FROZEN JEANS – STEP THIS WAY TO SERIOUSLY IMPROVE YOUR LIFE Words Tom Fordy Illustrations Chris Barker

(with toothbrushes)

Take two toothbrushes and tape them together, bristles touching each other. Run the brushes along the chain, cleaning both sides at once.

(with newspaper, that is)

The paper absorbs the smell of sweat and toil. The stench of defeat, unfortunately, is much more stubborn.

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BUCKET LIST

SEXY TIME

ANYONE FOR COFFEE?

DON OF DIY

The “Would you like to come in for some coffee?” line only works if you have quality coffee to offer your guest – don’t even think about offering instant. The Nespresso Lattissima Pro by De’Longhi will do all the work for you.

Think of it as a sign you’ve graduated into manhood when you finally own a Dewalt DCD990P2.

True, it doesn’t sound sexy, but this monster brushless drill driver is a high-performance drill that’ll turn you into an instant handyman.

£386.99 johnlewis.com

GROOM ON THE GO £295 selfridges.com

For the seasoned traveller and man on the move, having access to your grooming goods is essential, so Mulberry’s water- and tear-resistant wash bag will ensure you start and finish the day perfectly spruced.

Brendan, 30, Northampton

£395 dm-tools.co.uk

TAKE NOTES TIME FOR A NIGHTCAP masterofmalt.com

There comes a time in every man’s life when half a bottle of wine and some warm beers can no longer be classified as his alcohol cupboard. It’s time to up your game, and add some spirits to impress your guests. There are plenty to choose from, but Master Of Malt will steer you in the right direciton, and when they are of the right quality, the holy trilogy of spirits – whisky, gin and vodka – should do the job nicely.

Rich, 28, Leeds

That Boutique-y Whiskey Company Batch 2 £122.95 Spirit of Hven Organic Vodka £36.95 Professor Cornelius Ampleforth Bathtub Gin £33.95

The more times she’s seen your willy in real life, the less likely it is to cause offence. Met her last week? You will be deleted. Send one to your girlfriend of five years? You’ve got her attention. She might reply, “Come home now, I want you”, but more likely she’ll just laugh and get on with her day. Dick pics, as a rule, are not very sexy. But there is something shocking about getting one.

I say, if you know the girl pretty well (as in you’ve seen her naked at least 30 times), why not? Maybe get a card too.

CHANGE THE RECORD

Alex, 28, Leeds Whatever you do, do it with purpose.

Don’t go down on her and aimlessly roam around. Tell her to “get comfy” and take your time. Alternate using the tip of your tongue and the flat of your tongue, lick up and down and round and round, pay attention to how she’s moving and moaning, so you know when you’re doing something that feels good. Most importantly stop focusing on the end goal of making her climax.

It’ll stress her out if she thinks she’s not getting there quick enough, and I promise she’ll enjoy it anyway.

COVER-UP OPERATION

Looks beautiful, sounds wonderful and you don’t have to mess around trying to sync it with your devices. Invest in a record player and devote some time to finding your favourite music in vinyl form. Sound innovators The Funk Firm have gone all out with their new award-winning turntable, The Flamenca. With its suitably cool minimalist design and power-boosted sounds, it stands out from the crowd as one of the best on the market. Can you handle the funk?

ILLUSTRATIONS: DAVE HOPKINS, VECTORIAN.NET

£449 cruisefashion.com When temperatures suddenly drop, a good wool overcoat will be the most valuable item in your wardrobe, and Tiger of Sweden’s Dempsey coat is where efficiency meets style.

Not only will this go well with a suit, it will get you through the coldest days for years to come.

SHOES FOR KINGS £220 flannels.com

These Grenson Angus Brogues are so versatile, they will upgrade any outfit and mix in with any look.

Foreversports.com

Ahmed, 31, Wythenshawe I’m guessing she’s reluctant for the same reasons most women are. We’re worried it’ll go viral, paranoid your mates will see it, and we don’t want 72

GROOMIN G

Aloe Up Pro sunscreen spray SPF 50, £13.95 Even on the British coast, it’s crucial to protect yourself from harmful rays, especially given that you burn easier while in water.

Dermalogica Barrier Repair, £36.90 Your face can take a beating when you’re surfing, so you’ll need an extra nourishing moisturiser to help it recover – like this one.

Nivea Moisturising After Sun Spray, £5 After taking a beating from the waves and rays, cool down with this refreshing after sun spray. It will moisturise dried-out skin and help your tan stick around for longer.

Kiehl’s Cross-Terrain 24 Hour Strong Dry Stick £14.50

La Roche-Posay Anthelios Ultra-light 50+ SPF sun cream, £16.50

We know how easy it is to get sunburnt while cycling.

Protect yourself from those harmful rays – and dreaded tan lines – with this lightweight, non-greasy suncream. We love the nifty bottle, too – perfect for storing in a jersey pocket.

You can be the best surfer in the world, but it’s still a bad day if you end it burnt up and dried out.

This gear should help you out.

Menage Daily Hand Repair, £7

Sukin Purifying Body Scrub, £10.15 After a long cycle, jump in the shower and polish off all the mud, sweat and oil you’re covered in with this natural, gentle scrub.

Lock, Stock & Barrel Volumatte, £16.50 After a ride to work, or the pub, prevent flat, limp helmet hair with this volumising powder. It will give your hair extra boost and body.

Jack Black Dragon Ice, £18.50 Soothe sore muscles after working up a sweat with this pain relief and recovery balm.

It’s great for calves, hamstrings, glutes and shoulders.

This smells great, yeah, but most importantly, it keeps your pits dry if you’re cycling to work.

Rapha Chamois Cream, £15 Every cyclist’s must-have piece of kit, this little pot of cream helps to prevent saddle sores and will change riding forever.

Eva Forrester maps out her perfect Valentine’s Day shag

50% Penetration Oral Boob Action Finger Action Kissing Anal

20% Martin, 36, Leith It depends on how you go about it. Do not push her head down (no woman likes this), and think about your delivery. Saying, “Fancy sucking me off?” is not charming. Next time you’re

15% 0%

5% 10% Forever Sports

THE REGULARS From our fast-paced front section What’s In This For Me? to gadget and entertainment section The Warm Down, the magazine is packed with franchises to help readers with every aspect of their lives. FSME City Guide, What’s Upp?, Mate, Lend Us Your Tweezers, Nick It From Your Girlfriend and Adventure Travel all give readers a regular hit of fun and incentive for adventure.

Elizabeth Arden Eight Hour Cream Skin Protectant £26 You might find this in your girlfriend’s bag but this balm is a great all-rounder. It soothes sore hands, chapped lips, windburn, sunburn, scrapes and chafing.

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9 April, 5.15pm Grand National

WITFM?

2 April, 7.30pm Barca v Real

Once a year the nation stops to watch 40 horses run the 4-mile, 770-yard, 30-hurdle course // More than £150m gets staked on the outcome of the race // 150,000 spectators head to Aintree, 17 minutes away from Liverpool by train // Ladies’ Day takes place on the Friday

HOURS IN… LIVERPOOL ON THE CORNER OF GLAM and grime, there’s a place called Liverpool. You don’t have to look far to find fun – even the cathedrals have a bar. Praise the lord.

A huge student population means entertainment on every weeknight, but it’s at the weekend when the city comes alive. Go there, do this…

WHAT TO SEE

Liverpool has more Grade I listed buildings than any other city outside London. Hope Street has a cathedral on each end, and also holds the new Everyman Theatre, which won a prize for architecture in 2014. Steer clear of the overhyped Philharmonic Pub and head to the Belvedere’s small snug on nearby Sugnall Street.

GOING OUT

Put your glad rags on and go to Garlands, a chaotic gay-friendly madhouse of a club.

If you want cheap and grimy, then head to The Blue Angel (The Raz) on Seel Street, a half-mile strip that delivers a huge choice for vertical drinking. Or if you think you’re a bit too cool, go to Camp and Furnace in the regenerated Baltic Triangle area by the docks.

WHERE TO EAT

Go to the Pen Factory for tasty, shareable plates in a hip open space. San Carlo is an upmarket Italian joint popular with football players, and for the morning after, The Tavern Co on Smithdown Road is often voted best brekky in the country. Bold St is great at the moment, too.

“Good place to wash your hair, Liverpool. Nice soft water” GEORGE HARRISON

COCK OR BALLS WORDS: THOMAS BYRNE, GERSHON PORTNOI, JAMES CHARLTON, THOMAS THEODORE ILLUSTRATION: TOM WOOLLEY PHOTOS: NICK DIMBLEBY, PRESS ASSOCIATION, GETTY IMAGES , LUCHO VIDALES/RED BULL CONTENT POOL, REX, SCOPE, SCIENCE PHOTO LIBRARY, THINKSTOCK

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EVA’S V DAY SEX VENN

Foreversports.com

Many great cyclists have sought the help of a chemist or two in the past, but these are the only things you really need

Aveda Sun Care Hair and Body Cleanser, £18 This two-in-one wash will remove salt and minerals from your hair and body. It helps maintain moisture balance and it smells great.

SURFING

After catching the last wave of the day, give your hands a treat with this non-greasy lotion. Hand Repair will soothe sore, dried-out skin and leave your hands soft.

Sometimes we really do just want to cuddle, and we really don’t want to make you hard. And then when you do get hard and our intentions were innocent, it stresses us out because suddenly we feel pressured to have sex.

If she’s up for a cuddle, just enjoy the cuddle. If she starts giving you these signals – grinding, kissing with a bit of dirty talk, wandering hands and deep breathing – then you might be in. Don’t worry, she’s not going to be so subtle that you might not get the hint and miss out on a shag.

G ROOMIN G

Bumble and bumble Surf Infusion hair care, £21.50

This new, two-part formula is ideal for wave hunters. It has a mix of tropical oils to condition dry, coarse hair, and UV protectants to guard against the damaging effects of the sun so hair stays and looks healthy, plus the spray includes minerals to create sea-tossed waves.

FS CITY GUIDE

Anal isn’t something we really talk about with our friends. Some like it, some hate it. However, most of us agree there’s some level of discomfort and a lot of concern for mess: neither are a turn on. It can be very sexy but it requires a lot of trust, deep breathing, manoeuvering and battling with the overwhelming feeling of “it’s in the wrong place”. Imagine you’ve got an erection and you’re desperate for us to grab it, but instead we stick a finger in your belly button. It’s a bit like that, a bit weird. It’s just a lot of effort. Yes it can feel good, but so does normal sex, and that’s a lot less stressful.

If you’re finding it hard to hold back, honesty’s the best policy. Tell her you need a second because what’s she’s doing is too good, kiss, then go back to it. Foreplay is key, so make sure you spend plenty of time turning her on before you go in for the kill. Don’t distract yourself, it can make you more anxious. Relax and learn to control your body by exercising your PC muscles (the ones you use to stop the flow of pee). Clench and tighten ten times, three times a day – that should make it easier to hold back at the key moment.

CYCLING

Vaseline lip balm, £1.85 Sun and saltwater can be a cruel combo. Prevent dried, chapped lips with this classic lip balm. It’s pretty waterresistant, so it should remain on your chops.

Neil, 30, Glasgow

Ben, 26, Southend

Ollie, 27, Bristol

£850 thefunkfirm.co.uk

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Take control. This is about showing her what feels good. Tell her you’re going to take the lead. Start in missionary, then tell her to wrap her legs around you and roll onto your sides so you’re facing each other, then stroke from the back of her neck all the way down to her bum. Cup her face, hold her shoulders and kiss the palm of her hand to show her how into her you are. Keep your eyes open, too – this will show her you want a real connection with her.

EVA FORRESTER

Our straight-talking sex columnist receives hundreds of questions from you lot every month. Here, as we approach Valentine’s, she attempts to answer a selection to improve your chances of, er, chilling.

£265 burberry.com

This Burberry Colour Block London folding wallet is a serious step up from your Velcro tri-fold.

in bed, tell her some of the things she does that you love: the way she moves her hips when she’s on top; the way she grabs the back of your head when you’re kissing; the feel of her mouth on you down there. Tell her why you love it, and how it feels. Give her inspiration, and hopefully she’ll want to turn you on. Don’t turn it into a big deal though.

You don’t want to make her feel like she’s not giving you what you want.

to see ourselves on camera. Tell your girlfriend why you think it’s such a turn on and maybe there’s a compromise.

Film, watch, delete? Or take a few kinky pictures, then delete? Maybe talking it through will get her going. Remember though, if it’s a no, it’s a no my friend.

What’s cock of the walk this month?

And what’s a load of Ed Balls…

HOT

FOOTY

CANCEL YOUR SUMMER HOLIDAY Neymar’s hosting a five-a-side tournament in Brazil this July and you could be in it YOU MIGHT NOT need to be an Olympian to take part in an international sporting event in Brazil this summer, merely part of a half-decent five-a-side team.

That’s because Barcelona superstar Neymar has launched a preposterously exciting tournament to find the world’s best amateur small-sided team.

Qualifiers around the UK have already started and continue this month, ahead of the UK finals in Manchester, the winner of which will go forward to represent the UK against the other national champions in July’s finals in Praia Grande, Brazil, Neymar’s hometown.

DONATE

SAVE A LIFE

You have a crucial role to play in helping people fight blood cancer

To be in with a chance, you’ll need to brush up on the samba star’s special competition rules first, which see a team lose a player every time they concede a goal, and the games end when there are no players left on one side, or after 10 minutes, whichever comes first.

“It’s a fun, fast and technical game,” says Neymar. “I always dreamed of putting on my own tournament and inviting the best teams over to my hometown. This finally becomes a reality so I’m really looking forward to see what these players can do – and have a great time doing it.”

So if you’re aged between 16 and 25 and think your team might just be capable of doing a Leicester then head to the website below to find your nearest qualifier. See you in Brazil.

Millions of people need a donor Every 20 minutes someone in the UK is told they have a life-threatening blood cancer, like leukaemia. They need cells from a healthy person – with the same tissue type – to replace and repair their own damaged cells. About 30% can find a suitable donor in their family. But that leaves 70% who need to rely on the kindness of strangers.

Strangers like you.

It’s all about you About 500,000 people are on the Anthony Nolan register of donors, which is OK. But loads more people than that file in to Premier League and Championship

football grounds each week.

They’re looking specifically for men aged 16-30, especially those with black and Asian heritage as people from ethnic minorties generally find it tougher to get a match, as was the case with Chinese-Thai -Italian student Lara Casalotti, 24, earlier this year.

It couldn’t be easier You could have the stem cells or juicy bit of bone marrow to save someone’s life. So what are you waiting for? Finish reading this mag then go to anthonynolan.org. Fill in the very simple online form, spit in to the tube they send you and post it back (it’s free).

Be a donor. Save a life.

The hardest camera ever This deluxe camera is built to go the full 12 rounds

Snapchat DAMN DANIEL!!!

BACK AT IT AGAIN WITH THE WHITE VANS!!! The first fully viral Snapchat sensation. So stupid, tho.

Denim A$AP Rocky’s for Guess; Pharrell and G Star Raw; plus that Calvin Klein ad with everyone… From now on, everything will be denim

OBJECTS OF DESIRE

Total Warrior, Wolf Run, Nuclear Rush, Zombie Evacuation – it’s hard to know whether we’re entering the latest mettle-testing obstacle race or buying a ticket for a Schwarzenegger movie.

Still, despite the beefy names, we’d bet that not even Tough Mudder or its ilk could defeat Leica’s rugged new camera.

A stylish-yet-tough snapper, the X-U is designed for outdoor adventures and underwater exploration. Its sealed body is rustproof and waterproof to a depth of 15m, meaning it has the endurance to cope with the muddiest of puddles. £2,400 leica-camera.com

Tesla Motors Real-life Tony Stark Elon Musk is taking on the giants of the car industry. His Model 3 electric car is going to be cheaper and save the planet.

Huth Robert Huth is just as good as David Luiz but £47m cheaper. Unwanted at Stoke last Jan, he is now key to mighty Leicester’s title charge.

“…What we know already” Those internet articles. If we already all know it, then why write a story about it? Oh yeah, click bait.

LUNAR LOOK

WTF?

My other car is a moon buggy

Scientists will be able to see the moon’s surface in high-def, via a pair of creepy stereoscopic HD cameras that look like eyes

When Audi isn’t building kidney-crushing sports cars, it’s making lunar modules. Built to compete for Google’s Lunar XPRIZE, this solar-powered buggy is scheduled to be fired up to the moon in 2017. The Lunar Rover Quattro runs on the same kind of tech used in Audi’s self-driving cars, as well as using the Quattro all-wheel drive system. Its top speed? A caravan-troubling 2.2mph. £priceless www.audi.com

Bae Instead of calling anyone and everyone bae, why don’t you call no-one bae? Babe is annoying enough, bae is worse

Jack Jones Is a dick. This magazine doesn’t go to print for a few days and he’s just made a mug of himself. But it’s not timesensitive because he’ll still be a dick by the time it hits the shelves.

NOT

Nike Air Huarache Huaraches are great shoes, but how can people still be excited about another triple white or triple black reissue? BUY OTHER SHOES.

FS April 2016 17

PIXEL PUNCHER

TOUGH SNAPPER

Pouring rain, tropical heat, bitter blizzards and muddy obstacle races in deepest Essex: this rockhard 16-megapixel digital camera shakes it off quicker than Taylor Swift.

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The Mad Catz R.A.T. Prox gaming mouse will boost your kill streaks.

Built on a magnesium alloy chasis, it can be ajusted to the shape of your hand. Prepare to dominate. £150 madcatz.com

CRANK CASE

The Ampware iPhone case features a built-in hand-crank that can provide up to two hours of power for 10 mins of cranking. Not to mention a kickass cardio workout. £55 getampware.com

LOUD AS THUNDER

With a red velvet-lined travel case (that doubles as a stand) and styling that apes Marshall’s famous guitar amps, the firm’s Stockwell Bluetooth travel speaker is ready to rock out with its you-know-what out. £199 marshallheadphones.com

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Page One 10,800 Inside Back Cover 10,200

CREATIVE SOLUTIONS (USD) Front Cover Gatefold (2 pages) 22,700 Inside Front Cover Gatefold (3 pages) 29,200 ROP Gatefold (3 pages) 17,400 Bookmark 18,000 Belly Band 17,000 Advertorial – Full Page 7,500 Advertorial – Double Page Spread 13,500

To find out more and advertise in the magazine please contact: Matthew McMullan +971 50 584 4890 or email matthew@whitefoxme.com or Chris Haill on +971 56 9217653 or email chris@whitefoxme.com

In mag promo

Targeting 1 Million uniques

SportsDirect.com newsletter 9 million shoppers

ORGANIC SEARCH

Increased social presence FS newsletter

FOREVERSPORTS.COM We have an ambitious target of one million uniques per month on ForeverSports.com. We will achieve this through cross platform promotion, paid for and organic marketing, and also through our distribution partner’s database.

SportsDirect.com have a database of 9 million active shoppers and FS will be featuring on their daily e-shot to drive significant volumes of traffic back to ForeverSports.com ForeverSports.com will be sending out weekly newsletters with commercial opportunities for brands It is a fully responsive site, built mobile first Commercial packages are available throughout the site, as well as native advertising Partnerships may allow brands to access the SD.com database

FOREVER SPORTS MAGAZINE ADVERT SPECIFICATIONS

PRODUCTION CONTACT Becki Teece T | +971 04 454 9870 E | becki@whitefoxme.com

DIMENSIONS

Bleed

Trim Size of Magazine | H 290mm x W 220mm (Perfect bound) Double page spread (DPS) Type H 280mm x W 430mm Trim H 290mm x W 440mm Bleed H 296mm x W 446mm Full page Type H Trim H Bleed H

Trim size Type size

280mm x W 210mm 290mm x W 220mm 296mm x W 226mm

DIGITAL FILE REQUIREMENTS

HOW TO SUPPLY COPY

• Please supply artwork as a high resolution PDF - press ready (fonts are to be embedded or turned to outlines, with no transparent layers and crop marks included) & in acrobat 1.3.

Email | becki@whitefoxme.com Please note that files over 10mb will not be accepted via email and will need to be supplied by an alternative method.

• Please ensure that the PDFs are created to the PPA Pass4Press standards. The guidelines can be found at www.pass4press.com, alternatively you can download the job option file. This can then be placed into your Acrobat Distiller settings folder. Please ensure that you download the correct version for your software.

• All colours must to CMYK (process) and set to the Fogra 39l colour profile. All files submitted with RGB, Spot or ICC colour profiles would need to be resupplied.

• Pseudo italics or bolded characters created within QuarkXPress should be avoided. In all cases fonts used should be selected from the font menu.

• Haymarket has a strict policy of legal software use, which includes fonts, so we are unable to accept fonts supplied with files.

• No essential type or image matter should run within 5mm of spine, if supplying DPS artwork, or a trimmed edge.

• When providing DPS artwork please supply as two separate pages (oppose to one spread). The artwork should also include an additional 2.5mm of double image either side of the spine.

File transfer | www.wetransfer.com When supplying artwork via this method please follow up with a courtesy email to the production contact. Please include the download URL within this email.