WHY USE DO-IT-YOURSELF VIDEO TO LEVERAGE YOUR BUSINESS?

WHY USE DO-IT-YOURSELF VIDEO TO LEVERAGE YOUR BUSINESS? by: Tammy Hudson

You’ve probably heard many times about how video is currently incredibly important in your marketing efforts. Why is video so hot right now? Because it works! Video marketing is the quickest and most effective way to establish trust, communicate your brand and product, and give a huge return on investment (ROI).

Unfortunately, Video marketing is often considered yet another expense that most small businesses will need to stay competitive with larger companies.

Luckily this is no longer the case. With platforms like Engaged Pro Video, you can create your own marketing videos without spending a lot of time, money, or any editing experience.

Do-It-Yourself videos have a certain advantage –not only do they save you money, but they also offer a strong sense of authenticity.

A commercial is a commercial at the end of the day and people can see through most of it. However, a DIY video is far more original and natural. If you have ever considered utilizing DIY video to leverage your business but don’t know where to begin, let me share with you the top 3 most impactful videos you should be using for your business.

1. Video Testimonial

There is nothing more powerful than having someone talk about how your product or service changed their lives, exceeded expectations, or helped them in a big way. Simply Have your customers share with you why they love your services or products. When people talk it adds value to you and your company. It’s the social proof that other customers are looking for and will certainly take to heart.

2. Brand Videos

This is a sure-fire way to establish yourself as an expert tip in your industry. Create expert tips, FAQ’s, product demonstrations, About Me/Us, and more. This gives the customer a look inside your business before they even meet you and shows them exactly what you do. Branded videos help with communicating messages, information, and your services, unlike any other way.

3. Video Emails

Receiving a video email is not only impactful, but it shows the extra step you are willing to take to communicate effectively with your customer. This is a great way to get a new customer familiar with you, what you do, and who you are from the very beginning.

Video emails are not only opened much more than traditional email (just words) but the message sent is understood and retained at a much higher rate. Video emails build trust and converts leads by getting you to face to face with a click of a button.

Finally, make sure you share these videos on social media and on your website! Did you know that Google Favors Video Content? Videos keep users on your website or social media page longer and encourage your audience to visit different pages.

By doing so, search engines like Google will pick up that your website is engaging and doing well. Because YouTube is owned by Google, your videos play a very important role in how you’re ranked in the search engines. (Good time to get a You-Tube channel).

Video marketing continues to dominate the digital marketing scene. With a constantly rising number of digital video viewers, employing videos in your marketing strategies is the ideal way to grow and leverage your business.

Tammy Hudson