HOW AUTHORS, ENTREPRENEURS, AND INFLUENCERS CAN USE BLOCKCHAIN TECHNOLOGY TO PROTECT THEIR INTELLECTUAL PROPERTY AND GROW THEIR BUSINESS

HOW AUTHORS, ENTREPRENEURS, AND INFLUENCERS CAN USE BLOCKCHAIN TECHNOLOGY TO PROTECT THEIR INTELLECTUAL PROPERTY AND GROW THEIR BUSINESS by Kary Oberbrunner

Every industry is going to be affected by blockchain, here’s what you need to know:

Many people think blockchain is just for cryptocurrency. They think only people in specialized industries should care about it. That’s what I thought at first too. But the more I learned about it, the more I realized that every industry is going to be affected by blockchain. Everyone should care about it, or as some experts believe, every person will soon care about it.

So what is blockchain?

Simply put, a blockchain is a decentralized ledger or database that keeps track of information. These “informational” blocks are verified by many computers all over the world. When a block is full, another block is added, creating a “chain.” The big difference between blockchain and other ways of storing information is how the information is validated. No one or nothing can change the ledger. It’s immutable. Each block is timestamped in the decentralized ledger that cannot be altered, changed, or manipulated. To do so would require a 51% hack of all computers in the world, something that’s nearly impossible.

Blockchain technology is part of Web3—the next generation of the Internet

Web3 is the next generation of the Internet, and builds on the prior generations of Web1 and Web 2. In Web 1, the first generation of the Internet, websites were static pages with text and maybe some clipart. Whoever created those webpages generally had ownership of them, which is why I refer to the motto of Web1 as “they create, they own.”

With Web2, the Internet was revolutionized again with the emergence of social media platforms, cross-centralization, and richer sharing of pictures and data other than text. In Web2, the motto is “we create, they own.” Intellectual property rights, provenance, and proof of ownership were all made more complex and difficult to track with the advent of large social media platforms dominating information sharing.

In Web3, we not only have new assets like NFTs and new ways to experience the world like virtual reality—we also have greater intellectual property protection with blockchain. Blockchain existed in Web2, but it was smaller and more privatized. Now, in Web3, blockchains are larger, public, and decentralized. As a result, they offer greater security for content creators and thought leaders. With Web3, the motto is “we create, we own.”

Blockchain technology helps authors, entrepreneurs, and influencers protect their intellectual property

For decades now all books on planet earth have benefited from an International Standard Book Number called an ISBN. This number helps a book get discovered by libraries, bookstores, and readers.

Although this technology is helpful it’s also dated because it’s tied to Web2. We need to layer another technology on top of this that can be integrated with Web3.

One solution is ISBNFT, a technology that “mints'' intellectual property to the blockchain. All businesses have intellectual property whether it’s in the form of logos, processes, PDFs, videos, files, or more. Thanks to ISBNFT, anyone can now publish and protect their intellectual property with a few simple steps.

Bottom line, people no longer need to file long, expensive, and cumbersome trademarks, patents, and copyrights.

ISBNFT is the official NFT registry. By minting your intellectual property, into “non-fungible tokens” (NFTs) you can create, verify and validate your proof of ownership.

This provides creators with an additional level of security.

ISBNFT is just the beginning. The metaverse is next.

“The metaverse” is a phrase that’s been grabbing a lot of headlines lately. Facebook changed its name to “Meta” back in October 2021. Brands like Nike and Gucci are exploring metaverse marketing on platforms like Roblox. But the metaverse isn’t just about social media or video games.

It’s a Web3 technology that creates an immersive, interconnected experience online using virtual and augmented reality. In the metaverse, digital assets like NFTs can be bought, sold, and even worn as clothing by an individual’s avatar.

Right now, this technology is in its early stages. But with major companies and brands entering this space, the sector is going to expand rapidly. This means that authors, entrepreneurs, and influencers need to stay up-to-date on what’s happening so they can leverage this technology, market their brands, and reach new audiences.

The bottom line is that the metaverse offers incredible new possibilities for connecting with audiences and readers. Branding in the metaverse isn’t branding reinvented—it is branding transformed. It’s important to maintain the core elements that make your brand unique, or what makes you stand out from the crown.

What does your brand look like in 4D? How would someone feel interacting with your brand through a VR headset? And even what would your brand smell like as someone walks into your digital space to interact with you online?

With immersive technologies like virtual and augmented reality and the metaverse, you can now reimagine new ways to invite people to experience what you have to offer.

Kary Oberbrunner