The Four main Departments of an Advertising Agency
To make full and complete use of the benefits brought to you by an advertising agency, it is important to also delve into the operation of the same. The working of an advertising agency is a complex mechanism of different departments operating independently yet in synchronization to achieve the goal of bringing in more business to the client. The end goal is achieved by making the company more visible and curating a brand image that is reliable, dependable and claims loyalty. There are four major departments that helps the client arrive at all this and they can be understood as follows: 1. The Account Services- This department is in direct contact with the client and is responsible to ensure that they are happy with the way their money is being spent. They are required to raise the outreach of whatever marketing strategy they employ and keeps an eye on the fact that the return on investment is sufficient and viable. 2. Planning and research- An advertising plan is not sketched out in oblivion. It requires a certain understanding of the matter and of the company that is putting itself out there. This research is carried out by a specific department who take the time to study the demographic they are approaching and give insights into what approach might or might not be useful. Their inputs are very important for other departments to create their own working strategy too. 3. Media planning- The plans and the products that an advertising agency makes for you has to be placed somewhere and getting to the right places is difficult and tedious. An advertising agency understands the importance of executing their work in the correct way and they do this by negotiating and planning with different media platforms where your ads are placed. This requires not only creative bargaining but also financial. 4. Creative designing- The ‘products' that an advertising agency builds for you is all dependent on this department. It comprises of writers, photographers, designers, illustrators, directors and so on. They give a definite shape and face to the input from the research department and works within the limits put upon them by the accounts department. It is their work that is used by the media department. CHL Worldwide is an advertising agency in Bangalore that has the best of all of these departments and their coordination brings the most productive experience for you.