Free People Spring 2019 Collection

spring 2019

FASM 310 PRIVATE LABEL PRODUCT DEVELOPMENT PRINT PROJECT CHLOE MAGPAYO

Owned by URBN. Inc, Free People, is one out of the many popular retail outlets much like Anthropologie & Urban Outfitters. Known explicitly for its carefully created aesthetic and consistent brand image -- feminine, relaxed, bohemian.

Free People has 1,400 retail stores worldwide and has a strong online presence with its website sales, often carrying a wider product range, and a growing social media presence.

As a retailer, the brand carries several small labels other than a few of its private labels such as “Free People,” “We The Free,” and “FP Movement.”

Majority of its in-store products come from its Free People label. The private label’s core image relates to femininity and a courageous spirit. Its products are durable, well-made, and solidly constructed at a fair price.

High Quality

The Kooples Free People

Urban Outfitters Low Price

High Price Pull & Bear

H&M

Topshop

ASOS Miss Selfridge

Low Quality

retailer

Free People caters to independent, creative, freespirited, smart, and eco-conscious women in their early twenties to thirties. She has an annual income of $35,000 - $50,000 The Free People customer balances her life by staying fit while maintaining a social life. She enjoys traveling, experiencing different cultures, is family oriented, and expresses herself through her style.

Carrying the bohemian-esque aesthetic, she has a carefree and romantic view on life making her the ultimate “it girl� everyone wants to be friends with.

She is also versatile, and she can go from a flowy dress during the day to a leather jacket and jeans in the night. She is uncomplicated and effortless.

customer

key objectives To make a Spring 2019 collection for the Free People private label.

To appeal to the retailer’s ideal customer through a cohesive color story inspired by Spring.

To create variation in the collection through a mix match of prints and solids.

To create a versatile print applicable to any garment while still matching the retailer’s aesthetic To produce pieces that are feminine, free-spirited, and versatile.

As this is a spring collection, all the pieces are transitional and can be used for multiple occasions.

551 C

559 C

7618 C

171 C

475 C

1205 C

4515 C

5773 C

color

fabric

* 70% Silk 30% Cotton * Light & Airy that has flexible properties * Drapes Easily * Thin & Translucent * Add a lining for an increase in opacity

* 95% Polyester 5% Spandex *Double knit with a semi-glossy surface * Soft & extremely flexible * Opaque & Medium Weight * Versatile

* 97% Cotton 3% Spandex * Extremely Soft & Flexible * Does not retain shape very well, is flowy * Comfortable & Versatile *Opaque until stretched, lining as needed

* 50% Hemp 45% Organic Cotton * Durable, Softer with time, Tactile * Stiff drape which adds volume * Retains shape easily *Thin & Lightweight * Add a lining for an increase in opacity

* 70% Silk 30% Cotton * Light & Airy that has flexible properties * Drapes Easily * Thin & Translucent * Add a lining for an increase in opacity

* 95% Polyester 5% Spandex *Double knit with a semi-glossy surface * Soft & extremely flexible * Opaque & Medium Weight * Versatile

* 100% Cotton * Flexible drape that retains shape well * Slightly Transluscent *No lining needed, this fabric is opaque enough

* 50% Hemp 45% Organic Cotton * Durable, Softer with time, Tactile * Stiff drape which adds volume * Retains shape easily *Thin & Lightweight * Add a lining for an increase in opacity

54% Linen 44% Cotton 3% Elastane * Very Soft Woven * Stretch * Thin & lightweight * Slightly translucent *No lining needed, this fabric is opaque enough

Fabrics shown can be carried in different colors or prints

Military Green Utilitarian

Monochromatic Free People’s Spring 2019 collection takes inspiration from monochromatic, utility wear, cargo, and military green trends. This pre-summer collection has bits of outerwear for the remnants of cold days such as cargo pants and utility jackets and summer pieces for the transition like crop tops and maxi dresses.

S/S ‘19 trends

This collection takes inspiration from freshly bloomed fields, rumpled sheets, weather change, and windblown dresses. The opening of cocoons becomes a symbol for the free people girl as springtime is when she grows into herself.

inspiration

print & pattern

$48-58

$145-155

$148-158

$58-68

$78-88

Prices shown can vary depending on color combinations and print options.

Rates are based on existing Free People Products.

flats

applied flats

line-up

sources WGSN: Future Trends S/S 19 Color Women & Young Women : Common Ground WGSN: Future Trends S/S 19 Latam Color : Creative Manifesto WGSN: Future Trends S/S 19 Color Evolution WGSN : Paris Fashion Week SS 19 Day 5 MOOD FABRICS : Olive Stretch Cotton Woven Pique 320859 MOOD FABRICS : Olive Green Heavy Cotton Canvas 320091 MOOD FABRICS : Light Blue Stretch Linen and Cotton Twill 320839 Mercedes Benz Fashion Week : Mikoh Runway Swim 2015 Paris Fashion Week: Isabel Marant Spring / Summer 2019 Paris Fashion Week: Christian Dior Spring / Summer 2019 New York Fashion Week: Noon by Noor Spring / Summer 2019 New York Fashion Week: Zimmerman Spring / Summer 2019 London Fashion Week: Margaret Howell Spring / Summer 2019