Chloe Lam FMP 24 Digital Sketchbook

SKETCHBOOK

Project Area of Interest Mindmaps

Multi-sensory Experience

Five Senses

Interactive Installations

Technology

Sanctuary space

Immersive space

Experiential activities

Cafes

Beyond products

Wellbeing

Engagement

Emotions

Connection

Topics Comparison Venn Diagram

Exhibition Visits - Balloon Museum

Store Visits

Singular material throughout the store

Beige earthy tone

Curvy circular forms

Warm yellow lighting

Jacquemus Store in Harvey Nichols

Gentle Monster Selfridges store ON store on Regent’s Street

Martine Rose x Clarks pop-up in Selfridges

“installation mix”, 2019

LANCELIN Cyril Artist Research

Inverted Cactus, 2021

“mix”, 2021 "parallel chain", 2023

“cube sphere”, 2018

Cyril Lancelin often experiments with the repetition of primitive shapes and figurative elements, such as sphere, cube, watermelon, cactus, etc to create largescale immersive installations. The artist explores surrealism by bridging fiction and reality, engaging the viewers into an artificial landscape. He constantly introduces new materials into his work of art, with inflatables as one of the materials he uses the most often, allowing him to produce sculptures in large sizes and to move them easily.

SpoonbridgeandCherry,1985–1988

OLDENBURG Claes

Claes Oldenburg created numerous influential public arts by turning everyday subject matters, like spoons, fruits, and clothespins, into gigantic sculptures. His humorous and distinctive approach in depicting everyday objects changed the way viewers understand and see art in the world.

Jacquemus

Jacquemus - Strips

Jacquemus - Geometric Shapes

Experimentation models

These paper models are an attempt to experiment with geometric shapes, which frequently appeared in Jacquemus’ designs. The repetition of paper cylinders has resulted in creating interesting textures and patterns.

Different thickness of paper strips are used to experiment with forms and lines.

Saturation testing

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Final Concept Mindmap

Concept Development - Sight Zone

Art gallery

marseille photographies

AR feature

Concept Development - Smell Zone

product display in the middle of the field

Lavender field

Concept Development - Hearing Zone

Fitting rooms

lounging area immitating marseille beach personalised music/ beach sounds

shower room

Concept Development - Touch Room

oversize

Balloon playscape

soft sandy flooring

Concept Development - Taste Room

recreate a marseille outdoor cafe

oversized crossiant installation family-style table setting

Adress: The Arches, 228-232 Station Approach Rd, London SE1 7AE

150 year old brick arches of the railway lines

Previously used by the Old Vic Theatre and the House of Vans

Approximately 2,500 square metres

Contains 5 separate long tunnel spaces

Material Testing

green carpet

Yellow acrylic paint

blue gloss tiles

sandy carpet floor

concrete stone floor

yellow acrylic

Brick wall

Zone Planning

Hearing - Lounge/Fitting room with customised music

Entrance

Sight - Art gallery room

Smell - Lavender field room

Touch - Inflated balloon playscape

Taste - Cafe

Toilet

Floor Plan Design

Perspective freehand drawings

A curved stage with flowers, inspired by Jacquemus’ obsession with flowers and his previous flower shop pop-up in Seoul. It serves as an “Instagrammable” spot that greets customers while they enter the first sensory zone.

The art gallery is developed to enable customers to discover the stories of Jacquemus’ born place, Marseille. It will be painted in pale yellow throughout the whole zone, corresponding to the brand’s monochromatic approach in its stores.

White tulips

curved stages

Photographies of Marseille QR codes directing to virtual marseille views

bench for resting

An lavender field will be incorporated into the zone to appeal to visitors’ smell. Embedding wooden benches in the field to depict an outdoor nature scenery.

The fitting rooms will recreate a public changing room, with blue tiles all over the zone. It is inspired by the brand’s previous “Le Bleu” pop-up. It links to the other zones to holistically provide a “Holiday” experience.

Lavender field

To experiment with the juxtaposition and surrealism of sizes, a ball pit of micro lemon balls will be featured in the playscape zone, allowing visitors to not only interact with the giant lemon inflatables but also the micro balls.

In the cafe zone, there will be oversized installations embellishing every corner of the space. Enlarged lemon and butter installations would correspond with the theme of Marseille holiday and the pale yellow aesthetic throughout the store.

micro lemon balls

curved stairs for

lemon ball pit

Physical Artefact Moodboard

Idea development

The physical artefact will take a part from an installation in the pop-up space and develop from it. To convey the theme of a “Holiday Getaway” and take reference from Jacquemus’ love in fruits, lemon will be used as a subject matter.

This has implemented a surrealistic approach, inspired by Jacquemus.

Enlarged lemon coming out from the walls and floor.

Playing with the juxtaposition of sizes, with an oversized lemon installation comparing with the realistic size of lemons. Having a shirt and bags of lemon clipped onto a clothesline could portray a sense of eccentricity.

Jacquemus has previously created CGI content on surrealistically stacking objects and bags in a pile. This has taken it further by stacking lemons to create a kind of sculpture.

Final physical artefact concept

The final physical artefact design will implement the theme of lemon, which is developed from the multi-sensory pop-up store for Jacquemus. Pale yellow will be used throughout the whole installation to create a monochromatic scene. The giant lemon props correspond to the inflatable playscape, with a surrealistic approach. This installation aims to portray a sunny holiday atmosphere and evoke optimistic feelings. An incense stick will be utilised to provide a soothing lemon scent, creating a holistically sensorial healing experience.

Transparent bag filled with lemons

wooden pegs

giant lemon props

Jacquemus shirt rope

Incense stick and holder

Design Process

The lemon props are made with paper mache balloons. Newsprint paper is used to produce paper mache as it is thin and easy to paint on. A foam ball is added to the top of the balloon to create a tip to imitate the shape of a lemon.

The lemon props are then painted in pale yellow after they are dried. The same shade of yellow is used on the walls and floor to create a monochromatic scene. In order to recreate the texture of a lemon, I have experimented with sponges to add spots onto the surface. However, the green spots look odd and do not go with the pale yellow monochromatic theme. During the process, it was noticed that three lemons look more harmonious and consistent due to the rule of three, thus, it has ended up with three lemons rather than two.

Instead of the conventional ways of displaying products, a Jacquemus shirt will be clipped onto a hanging rope to represent the sunny Marseille atmosphere. After testing with different colours of shirt, a white shirt is chosen as it gives prominence to the product while its subtle yellow patterns match well with the entire theme. Two transparent bags with lemons will also be hanged alongside the shirt to complement with the lemon theme and juxtapose with the enlarged lemon installations. Objects with a similar weight as lemons are put into the bags to test if it stays on the rope or not.

After experimenting with different tones of lighting, it is noticed that a warm-tone lighting makes the yellow colour pops. It is also more comfortable for the audience to look at.

Warm yellow tone lighting

Cool tone lighting