JUNE 2024 JUNE 2024
ISSUE 1 ISSUE 1
BY CHLOE ELAM BY CHLOE ELAM
GEN Z TAKE OVER THE FASHION INDUSTRY USING THEIR IDENTITY FASHION , BEAUTY TIPS FROM THIS GENERATION IS THE ICONIC QUEEN BRITNEY SPEARS MAKING HER COMEBACK? IS THAT MAN REALLY IS THAT MAN REALLY WORTH YOUR IDENTITY? WORTH YOUR IDENTITY?
Thank you for reading this May issue of IDENTITY magazine , this issue is talking all about how Gen Z has taken the fashion and beauty industry by storm. I have included get the look pages,influencers etc.
My name is Chloe and I’m a media student at Harlow College. I’m currently studying Level 2 Creative Media Production When I finish this course I want to study social media within fashion and ultimately end up in marketing
This magazine has been so much fun to write as I have based on it my friends and my own fashion and beauty styles and it’s always been my passion Since I was little I’ve always dressed up for every occasion and love walking around shops to see all the different styles there are
In my opinion GenZ has definitely brought back previous fashion eras and I’m in awe of what is happening From instagram to real life , celebrities and influencers alike are displaying trends from the early 2000s onwards.
While social media has emerged and showcases GenZ attempt to bring these styles back , I wanted to create a magazine to fully emphasize the differences and how we as a generation are showing our “Identity” through these choices.
AND THEY ALL WENT CRAZY.
Christian Dior cultivated a brand , which encapsulated people internationally. The aesthetic and luxury pieces gained there popularity fast but proudly. The Dior lip glow oil is a prime example of a major brand targeting their audience perfectly and feeding into their “ Identity”.
“WHAT
GenZ has attempted to bring back the early 2000s trends and they have succeeded. From the vintage photobooths to the classic and iconic movies , the 2000s era is back and here to stay. The early 2000s era is famously known for it’s iconic movies such as Mean Girls , Clueless , Breakfast at Tiffany’s etc... By utilising social media , this generation have brought back the ultimate it girl , iconic girlie look with style. Retailers have noticed this era making it’s comeback and have replicated it throughout their products. For example , Urban Outfitters released a range of vintage styled pieces that display the 2000s era perfectly. As these pieces were marketed and advertised , more and more people have bought more and showcased their true 2000s girlie , vintage personality.
This piece is from the brand “Named Collective” and perfectly displays how retailers are in cooperating the early 2000s era into their products. The aspect of adding bows to a vintage style jacket , brings together Gen’Z style with the 2000s design. This product alone showcases how Gen Z is taking the fashion industry by storm and bringing their true identity into it.
The team at Named Collective was produced and created by Georgie and Sam. Georgie at only 15 began customizing second hand pieces and selling them for profit. The team slowly grew into a dedicated Gen Z team who’s main goal was to bring back iconic personalities such as Miley Cyrus (who was the “Teen Queen “ of the 2000s music industry).
Another way Gen Z is bringing back the 2000s era is through photobooths. The vintage style photobooth’s became a trend originally in the 1930s - 1940s and grew and became surprisingly popular by the 2000s. Gen Z have noticed this and replaced using their phone camera to take photo’s with a vintage photobooth instead. The filter photobooth photographs have replicates the effect disposable cameras and 2000s phone cameras did. This has become a massive trend within this generation as it allows us to have a memorable photo instead of being glued to our phone’s 24/7.
Gen Z has created the “clean girl” aesthetic on social media and it has taken girls and boys through a whole identity change. In depth skincare routine , viral makeup products , cargo’s , low rise jeans , slick back hairstyles and many more. The list is absolutely endless...
The “clean girl” aesthetic has produced a huge element within showing our personalities and GenZ is most certainly showcasing this throughout their makeup and fashion choices. As a generation we have entered our era of being confident in ourselves and not overthinking other’s people’s opinions at all. The “clean girl” trend has allowed girls and boys alike to be comfortable in their own skin and display this through their immersive self care routines and portraying their themselves as their best “clean” self.
This trend amongst many other’s has changed people’s perspective of others for better or for worse. Collectively as a generation we have embraced our individuality through each trend that occurs. Your life shouldn’t be dictated by society’s beauty “standards” , you should set your own standard’s for yourself , as everyone is unique and different. The “clean girl” trend in particular has set off society as a whole to embrace their individuality through their makeup and fashion decisions. The slick back hairstyles have caused many people to begin their hair care journey , which includes : hair oiling , using hair masks etc... While other’s have taken interest to having a natural “clean girl” makeup look to wear day to day.
This trend in particular is how Gen Z has brought the rise off iconic celebs such as : Britney Spears and Miley Cyrus back to life but with a slight twist. However this trend has also caused many to damage their mental health and deteriorate as they attempt to join a trend which doesn’t align with their true identity. Another trend which has circulated TikTok is “bed rotting”. This trend has been aligned as the opposite to being a “clean girl” and many who try to fit under the aesthetic , typically end up in the “bed rotting” trend instead. This ultimately ruins their mental health and degrades their standards of themselves for the future.
M E M O R
C L E A N G I R L H A I R A E S T H E T I C
As prom season is vastly approaching , GenZ has taken to social media to display their views on what style of dress they will be wearing for their prom This ultimately has caused some distraught and conflict , as the iconic , gorgeous princess ball gowns have been tossed aside and Easter brunch dresses have been put in there place. As prom is the “ultimate once in a lifetime event” everyone wants to wear a dress that showcases their personality and presents their best features , but are Easter brunch dresses the right way to go?
Based upon recent TikTok’s , on average 80% off people prefer the usual ball gown or corset dress in comparison to the 20% who want to make Easter brunch dresses the new trend.
“MY FAVORITE DRESS HAS TO BE THE CORSET BODYCON”
RCR EXCLUSIVE Sky Prom Dress - £645.00
RCR EXCLUSIVE Brooke Royal Blue Slinky Prom Dress - £495.00
A-line Tulle Prom Dress V Neck Floor Length with Ruffles Split - £141.00
Is social media dictating the fashion and beauty industry? The evolution of social media has caused an uproar in upcoming influencers and content creators , who are promoting products left , right and centre. Ami Charlize is a prime example as she started social media professionally at only age thirteen. Now at age sixteen she has multiple brand collaborations with the major fashion brand Pretty Little Thing , owns her own podcast channel and has produced her own book which will be released end of July. Many teenagers around the world look up to her as an inspiration and role model figure. This includes her fashion sense and beauty choices , which she shares on her social platforms.
Her Instagram account , where she shares her daily lifestyle , her fashion choices , her brand collaborations and much more , has a total of 666,000 followers. She has created a community of people who all love and adore the same aesthetic and want to have the same or similar style to her. Her style and aesthetic reflect her identity perfectly and showcases how she acts and how she wants the world to perceive her.
While fashion statements and trends tend to disappear rapidly throughout the years , platforms such as : Instagram and TikTok have become the widest community for influencers to showcase their identity and personality traits. Ami Charlize has ultimately created a safe space for Gen Z and younger generations to display their true identity to the world. She also portrays this in great detail in her brand new book “My World Ami Charlize”.
Fashion brands and retailers everywhere have noticed these influencers and are working alongside them to provide clothing and beauty products to help each individual showcase their identity. Pretty Little Thing is a major success in showcasing their products to their audience as they created the “Girl Squad” which includes : Sienna Walker , Keira Walker , Nya Temple , Ami Charlize and Tallulah Metcalf. These girls are influencers who just like Ami , they showcase their identity and personality throughout their social media pages to inspire the generations. Recently Sienna and Keira have become White Fox Ambassadors so the Girl Squad has changed slightly and now includes members : Grace Conder and Kaylen Violet Jones.
She has also created her own podcast , where she shares girl tips and tricks , crazy life stories which she calls “her own private story” and has a surprise guest each episode who talks about their life and their own “private story”. She has cultivated a community of girls alike who all want to showcase their identity , but may be insecure or nervous to put there personality online for everyone to see.
Sienna Walker is a social media influencer , who works alongside major fashion and beauty retailers and is also a part of all stars ruby cheer team. She is only in Year 11 and completing her GCSE exams and she already has a total of 217,000 followers on Instagram and 1.5 million followers on Tiktok. Just like Ami Charlize she has cultivated a community of girls who all love and adore sharing their identity through their fashion statements. People know who she is particularly based on her outfit choices. She was once in the Pretty Little Thing Girl Squad but now she is signed as a White Fox Boutique brand ambassador along with her sister Keira Walker.
Zara kids denim jacket
£25.99
White Fox Boutique
Pour it up bustier black
£47.00
Oh Polly Mini skort in black
£30.00
As concert season has occurred , teenagers around the world are spending a wild amount of money to experience these events. These concerts often have an unwritten dress code , which is created by the artist and fan base. Many people are influenced by their favorite artists personal style and after the concert season has ended , people keep to the style they have found and many will base their personality and style around their favorite music taste.
Olivia Rodrigo is a prime example of this. She recently performed her Guts World Tour performance in London at the O2 Arena. Four nights in a row with 20,000 people each night , within the arena each person was dressed up to match the theme of one of her two albums , Sour or Guts , this is an example of how an artist has cultivated a wide community of people with her songwriting and performances. Many people who love her songs , base their personality and identity around her music which in return in showcased through their outfit choices , not only at the concert itself but in their day to day life as well
This outfit was worn on her Guts World Tour Performance , and was created specifically for the songs : Good 4 you and Get him back. Many around the world who attended the concert performances , wore similar tops to replicate certain songs such as : good 4 you , all american bitch and many more All of these songs showcase happy , bubbly vibes and portray how boys/men make us feel and how we should react.
This outfit was also worn in the Guts Tour World Performance’s. It was cultivated for the main songs : Vampire , Enough for you , Logical and a few more. These songs display the opposite aesthetic to the photo above Vampire is a clear example in this photo and it portrays how she is singing about how sad and unbearable some relationships can be.
