CREATIVE
W E L C O M E
E X P E R I E N C E 0 3 0 4 0 6 0 9 1 6
A B O U T M E
V I S I O N / M I S S I O N
P E R S O N A L S K I L L S
W O R K
U N I V E R S I T Y
P R O J E C T 1 7
WELCOME
As a postgraduate fashion student specializing in Marketing, Communication, and Social Media, my creative portfolio showcases a dynamic blend of academic projects, professional experiences, and personal endeavors. From university assignments that highlight my skills in styling, branding, and content creation, to real-world experiences in customer service and visual merchandising, this portfolio reflects my passion for fashion and my ability to craft engaging narratives that connect with diverse audiences.
ABOUT ME
“I am a 21-year-old fashion enthusiast with a passion for photography and travel, which inspire my creative vision and aesthetic. Born in Geneva, Switzerland, where I lived until the age of five, I grew up in a bilingual environment and speak both French and English fluently. This multicultural background has shaped my appreciation for diversity and global perspectives, which I bring into my work and personal interests. Combining my love for fashion with my creative pursuits, I am dedicated to exploring innovative ways to connect with others through style, imagery, and storytelling.”
VISION
My vision is to build a successful career in the fashion industry, ideally orking with a globally renowned luxury brand where I can combine my eative talents with strategic brand management. I aspire to contribute to he development of innovative campaigns and brand strategies that reflect he identity and heritage of high-end fashion houses. Beyond this, my ream is to live and work abroad, immersing myself in the vibrant fashion enes of Europe, where I can draw inspiration from diverse cultures while aping the future of the international luxury fashion market.’’
MISSION
“My mission is to secure a role within the fashion industry that allows me to gain valuable experience and lay the foundation for a long-term career. I am committed to working hard, even if it means starting from the ground up, as I understand the importance of growth and perseverance in achieving my goals. Along the way, I aim to meet like-minded individuals, form meaningful connections, and learn from industry professionals who can inspire and guide me as I navigate my path toward becoming a stylist for a luxury brand.”
PERSONAL SKILLS
‘’With a dynamic skill set spanning fashion styling, photography, storytelling, social media, and customer service, I bring creativity and professionalism to every project. My expertise in fashion styling allows me to curate visually compelling looks that align with current trends and individual aesthetics. With photography and my modeling experience, I understand both sides of the camera, enabling me to capture striking visuals and bring creative visions to life. Proficient in social media, I excel at crafting engaging content and building strong online connections. Additionally, my customer service background has honed my communication and interpersonal skills, ensuring a seamless and positive experience for clients and collaborators alike’’.
STYLING
‘’One of my key skills is fashion styling, a discipline I developed during my time at university, where I gained hands-on experience bringing creative concepts to life. Each project required me to conceptualize and execute a final fashion campaign that effectively represented my ideas and the overarching theme of the assignment. This involved carefully selecting and styling models to reflect the vision of the project, ensuring that every detail —from clothing and accessories to hair and makeup—aligned with the campaign’s narrative. The process culminated in preparing my models for professional fashion shoots, where I collaborated closely with photographers to capture striking visuals that embodied my creative direction. This experience sharpened my eye for detail, strengthened my ability to work under pressure, and deepened my passion for storytelling through fashion’’.
PHOTOGRPAHY
‘‘Photography is another key skill of mine, one that I began developing during my A-levels, where I learned how to properly use a camera and explore its creative potential. This early education ignited a passion that I’ve carried with me ever since, capturing images almost daily to refine my craft and experiment with different styles. During my time at university, I was able to integrate this skill into my projects, particularly in capturing compelling fashion imagery that brought my concepts to life. I approach photography with precision and a strong eye for detail, ensuring that every shot aligns with my creative vision while effectively telling a story. This passion has not only shaped my artistic perspective but has also strengthened my technical expertise behind the camera ’’ .
STORYTELLING
‘‘Storytelling is one of my key skills, which I honed during my university studies in Fashion Communication, Marketing, and Social Media. This skill was crucial to my success, as it enabled me to convey meaningful narratives through my fashion imagery, particularly during my final project. For this project, I created an image that truly reflected who I am as a person and showcased my unique aesthetic. Through the use of thoughtful styling, carefully chosen backgrounds, and cohesive overall looks, I brought my vision to life in a way that felt authentic and personal. To support my creative process, I also created croquis and moodboards to visually map out my ideas and ensure the final outcome aligned with my narrative. Additionally, I articulated this vision through written work, explaining how each element of the image was intentionally designed to represent me and tell my story. This experience not only strengthened my storytelling abilities but also underscored the importance of combining visual and written communication to create impactful work’’.
SOCIAL MEDIA
‘‘Social media is one of my strongest skills, as it allows me to combine my creativity and passion for connecting with others. I have always loved using platforms like Instagram to showcase my photographs and aesthetic, curating a feed that reflects my love for fashion, photography, and travel. Additionally, I am an avid user of TikTok, where I engage with my followers and attract new audiences through authentic and relatable content. My focus on creating visually appealing posts and videos centered around my favorite topics has helped me build an online presence that feels personal and inspiring. Social media has become a key outlet for me to share my creative vision while connecting with like-minded individuals and fostering a community around the things I enjoy the most’’.
TIK TOK
“TikTok is my most-used social media platform, where I love creating and sharing engaging content, and I’m proud to have reached an impressive 1.3 million likes.”
EDUCATION BACKGROUND
2020 2022 2024
Ballakermeen High school University of
Chester
In 2020, I completed my A-Level studies at Ballakermeen High School in the Isle of Man, where I pursued subjects that aligned with my passion for the creative industries. I studied French, Photography, and Fashion Textiles, achieving a C in French a B in Photography, and an A in Fashion Textiles. These subjects allowed me to hone my skills in both creative expression and technical knowledge, laying a strong foundation for my future career in fashion
“In 2022 I made the decision to move away from home to the UK to further my education and pursue a two-year fast-track course at the University of Chester. There, I earned a Bachelor of Arts with Honours, achieving a 2:1 degree This course provided me with practical, industry-focused knowledge and equipped me with the skills necessary to excel in the competitive world of fashion ”
Graduation
In November 2024, I graduated with my degree and returned home, continuing my role at JD Sports Fashion, where I gained further experience and skills, particularly in visual merchandising This role allowed me to refine my ability to create engaging displays and enhance the customer experience. Now I am eager to take the next step in my career and am seeking a new job role where I can further develop my styling expertise, ideally with a brand I truly admire and align with.”
‘‘During my time at university, I completed six diverse modules, each focusing on a different aspect of my course, ranging from marketing and social media to styling and branding. Each module challenged me to conceptualize and develop a unique campaign idea, which I then showcased through carefully curated imagery. These projects allowed me to combine strategic thinking with creative execution, helping me refine my ability to create visually compelling content that aligns with brand identities and resonates with target audiences’’.
UNIVERISTY
PROJECT 1&2
PROJECT 3
PROJECT 4
PROJECT 5
PROJECT 6
“I have been working at JD Sports since the age of 16, starting as a sales assistant and gaining valuable experience in customer service, teamwork, and retail operations. Recently, I completed the Supervisor Programme, which has allowed me to take on additional management responsibilities and further develop my leadership skills. One of my key roles now includes focusing on visual merchandising, where I help dress mannequins and create engaging store displays to enhance the shopping experience. My extensive customer service experience, coupled with my ability to collaborate effectively with a team, has been instrumental in my growth and success within the company. ”
WORK EXPERIENCE
AWARDS
‘‘Before recently relocating to Geneva, I was working full-time as a Store Supervisor at JD Sports, having successfully completed the Supervisor Development Programme, which significantly strengthened my leadership and management skills. Alongside this professional growth, I was honoured to be shortlisted for Top Model of the Year (Female) at the Fashion Week Awards UK 2024 and had the opportunity to model at the Porsche Chester event during Cheshire Fashion Week. These experiences have deepened my connection to the fashion industry, allowing me to combine my passion for luxury fashion with hands-on industry exposure and continuous professional development.’’
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