Digital advertising is all the rage now. It is now the second-biggest ad expenditure medium overtaki

Why Costing Should Not Hold You Back From Advertising Your Brand On TV? Digital advertising is all the rage now. It is now the second-biggest ad expenditure medium overtaking print medium. But, television advertisement still rules the roost in India.

According to statistics, businesses spend 37% of their ad budgets on TV ads.

Television is a popular medium in India. Yet, citing the high cost of showing ads on TV, many businesses hold back from spending on TV ads.

Even a 10 seconds ad spot on TV could indeed cost lakhs of rupees. But, there are certain benefits to TV advertising compared to other channels.

We being an expert advertising company in Delhi, have identified five reasons why advertising your brand more on TV is beneficial irrespective of the high costs. Here are the reasons.

1. Greater Reach Though digital entertainment is on the rise, much of the Indian audience watch television. Of the 300 million households in the country, over 200 million households have television sets. Individual viewership-wise, an estimated 892 million people watch TV in India. This is a large captive audience for businesses to target. With strategically planned campaigns and creative TV ads, you can reach many of your prospective customers via TV. 2. Increasing Viewership The viewership numbers mentioned are cumulative figures for the whole of India.

But, the statistics that are of importance for a business is the increasing TV viewership in rural India. According to Broadcast Audience Research Council (BARC) India, TV households in rural markets of the country increased by 9% in 2020 compared to 2018. By following a geographically targeted approach, you can reap rich dividends with TV ads.

3. Quality Content TV ads have one of the highest engagement rates when the ad content is top-notch.

Though making high-quality ads is a costly affair, it definitely is worth it. Have you ever seen Dove TV commercials? That should inspire you to create quality content.

4. High Ad Retention Television has a loyal viewership base. People watching their favorite news show without a miss or soap opera at a particular time is a common thing in the country.

Ads during these times have high retention rates. Also, unlike digital mediums where ads are skippable, TV ads are not skippable.

5. Adaptability Keeping aside the high costs of TV ads, they can be adapted easily to the needs of your business. Technology now enables marketers to geo-target the ads. Also, with

programmatic ad buying, you can specifically target your audience groups. These and more other innovations in the TV ad space will further give a boost to TV ads.

Bottom Line No matter the advancements in digital medium, TV entertainment is here to stay for at least a decade or so. Spending on TV ads is thus essential for your brand.

If you are looking for an advertising company in Bangalore for TV ads, Crystal Hues is here to help. Please give us a call and tell your requirement, our representatives will reach you with the best ideas.