The Difference Between Internationalization, Globalization, Localization And Translation
With everything getting global today, businesses are concentrating on building their software, applications and website for a global audience, targeting consumers from a particular nation and adapting the software product as per the language and the culture; and in this regard, they approach internationalization consulting India. While targeting to conquer international markets, businesses come across terms including globalization, internationalization and localization. It is difficult for them to distinguish between these terms with clarity, and hence they tend to use these terms interchangeably. However, there are differences between them, and these should to be taken into consideration. Here is help in this regard. 1. Globalization It is believed that globalization will be new trend in which people and nations will efficiently interconnect in the future. It is the process where economies of different nations are connected to one another, integrating a nation’s rules and policies with those that universally accepted ones. Globalization affects every facet of our lives including culture, economy, human wellbeing in society, and political system, as it would blend diverse cultures and ideas. It takes into account numerous businessrelated activities and is an important approach to every business which is interested in expanding its offers to new customers. Globalization comprises of internationalization and localization. 2. Internationalization refers to the process of designing and developing a website, product, application or game so that they can easily be localized for targeted markets which may differ in terms of region, language or culture. Thus, internationalization has an important role to play in a globalized world and, it is a “musthave” in the technology industry for businesses aiming to reach new markets. Thus, the software designing and developing efforts should simplify the forthcoming process of localization; and internationalization is the process which does this. So, internationalization is a preliminary process before localization. 3. Localization is the adaption of a service or a product to a particular culture or language, in order to give it the desired local “feel and look”. In the tech world, localization is a musthave business strategy. Translation is the central activity of localization, however it is only a part of the complex process of localization.