Pay Per Service as the Pennant Race Heats Up Many one-time events power our pay per service bookies. The Super Bowl is one of the biggest nights of the year every year. March Madness, the NCAA Men’s basketball tournament, provides basically a month’s worth of incredible opportunities. Some big events are so big they only occur once every four years, like the Olympics or World Cup. When you have an online sportsbook, you want to be able to give your players opportunity day in and day out. That’s why the MLB pennant chase is one of the best opportunities for you to do just that. Pay Per Service Down the Stretch As of this writing, it’s late July/early August. That means that the MLB season will be building towards the end of the regular season. The trade deadline is just about upon us: that means general managers will have to make important decisions: are you a good enough team to add pieces and contend for a championship? Or, is it not worth it to try and win the title this season? In the latter case, then the general manager will probably want to trade players with expiring contracts (or big ones) for prospects, in hopes of building for the future. No matter which way teams choose, it provides an opportunity for our bookies. As Sports Per Head, we have so many hundreds of live events every month. Each of those is something that your players are going to want to bet on. You may not get every player for every event, but with so many options, you’re bound to bring in people who want to get a bet down on something. That’s what the pennant chase provides: options. Pennant Chase: Contending Teams People who root for the contending teams have something to root for every night. Indeed, in a tight pennant chase, everything can swing in the course of a few days, sometimes even in a night. A series between the teams in first and second place in August, four games in four days, can big an incredible event for our bookies. First, you’ll get all of the diehard fans of those teams. Then, you’ll get the people who are watching these games to see how they’ll shake out for their own team. Additionally, you could bring in folks who just love baseball, and want to see a series between two teams. The powers that be in baseball know this, too. They know that as the pennant chase heats up, fans want to see the teams who are competing with each other directly go at it. that’s why the baseball schedule is often structured so that many of the late games in the regular season are between teams in the same division. Just about every sport tries to do this, but again, as baseball has so many games, it can seem like teams from the same