Melisa Appiah Listing Presentation

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MELISA APPIAH

TURNING DREAMS INTO AN ADDRESS

REALTOR® | CHINOWTH & COHEN REALTORS®

Melisa Appiah – Realtor® | Oklahoma Native | Experienced, Creative, and Client-Focused

As a proud Oklahoma native with over a decade of real estate experience, I bring unmatched local insight, a strong network, and a genuine commitment to helping clients achieve their property goals. From first-time buyers to seasoned sellers, I combine market expertise with personalized service to make every step of the process clear, seamless, and stress-free.

With a unique background as a former educator, I believe knowledge is power. Whether buying or selling, clients are kept informed and confident at every stage, understanding not just what is happening, but why. This teaching approach has earned me a reputation for trust, transparency, and turning many past clients into lifelong friends.

My skills extend beyond contracts and closings. With expertise in staging and interior design, I know how to highlight a home’s best features, create inviting spaces, and help buyers envision its full potential. Combined with advanced marketing strategies and strong negotiation skills, I ensure each listing gets maximum exposure and every client receives the best possible results.

When not guiding clients, I cherish time with my husband, three adult children and new grandson. I also enjoy attending church and volunteering at a local ministry. I truly care about my clients, and I approach every transaction with integrity, heart, and a focus on building lasting relationships.

TESTIMONIALS

Melisa did an outstanding job in preparing us for the sale of our home, navigating the process after we received an offer and working with us as we closed on the sale. She is very knowledgeable, and communicates very well. Selling a home can be stressful but Melisa is easy to work with and so helpful. We highly recommend Melisa if you plan on buying or selling a home. She will put you first!

Melisa is fantastic! She is friendly, professional and prompt. She placed our home on the market & we had an offer within the first 24 hours! Inspection & smooth closing. She also was patient and kind with us helping us locate our next home. Also preparing the offer, walking us through inspections & closing both homes same day. Same day closing on both home was highly important to avoid 2 movers/trucks & also figuring out temporary storage. We are so grateful for Melisa & blessed to have the privilege to work with her! Highly recommend!

I highly recommend Melisa! I have used her several times for both buying and selling. She went above and beyond. She showed me many properties all over central Oklahoma and held open houses on property I was selling. Also she has recommended quality service people for me to use after the sale.

- Cheryl B, Client

Melisa recently sold our house for us in Edmond and she was extremely knowledgeable and professional. She knows all about staging and made recommendations on points that would sell our house and she was 100% right!! Our house was on the market for less than 2 months! She’s a 10 out of 10!

- Kim P

Melisa Appiah is the most gracious realtor I have ever met. She strives to locate , show , educate, and suggest options, I had never thought of before. She is highly knowledgeable, of the areas of interest as well as the being totally honest with me. I know I can depend on her for a great experience and will always use her for any property of interest in the future.

- Mary C, Client

Melisa was a great realtor. She was very knowledgeable about the every changing housing market. Also she knew a lot about what to look for in a house structurally to make sure you weren’t wasting your time on a lemon. With the low inventory she showed us houses that fit with our criteria. Melisa was patient, kind, caring and very professional! I would recommend her to anyone looking to buy house!

- Kristopher G, Client

Melisa is an Awesome realtor. She helped stage our home and we received an offer within 3 days. She is honest, dependable and trustworthy. She always kept us up to date on what was going on and what steps needed to be taken next.

- Jocelina M, Client

MEET MY TEAM

BECKY ZARECKI, BROKER

Becky is passionate about helping others achieve their goals in real estate with support, education, coaching & training! She loves introducing others to the “people business” of real estate and becoming their biggest cheerleader and fan! With over 30 years in real estate and property management, Becky has continued to thrive and grow in this ever changing industry and embraces each change and challenge with the best attitude! Others around her can feel her excitement and feed off her energy! Becky also continues to help her friends, family and referrals find their perfect home and sell their homes with ease and confidence that she is knows the market and trends in the real estate industry. Becky holds credentials of Graduate Realtor® Institute (GRI), Certified Residential Specialist (CRS).

KACIE POSTON, SOCIAL MEDIA COORDINATOR

Kacie was born and raised in Edmond, OK. She attended the University of Oklahoma, where she graduated from in 2018, with a Bachelor of Business Administration in Marketing and Entrepreneurship. Kacie has a 2-year-old son named Cooper. She enjoys spending time with her family and traveling to the lake and beach. She has previous experience as the Marketing Director for the Chick-fil-A’s of Edmond and as a Social Media Coordinator for a local feed & seed store. With over 4 years of experience in Marketing, she has a variety of marketing/social media experience. She has always had a passion for real estate and enjoys working at her dream job.

JANA THOMASON, GRAPHIC DESIGNER

Jana was born and raised in the Oklahoma City/Edmond area, where she has amassed over 26 years of graphic design experience and a BA Degree in Graphic Design from the University of Central Oklahoma. Jana has over 16 years of experience in the horse industry, producing two monthly horse publications; the NRHA Reiner magazine and Speedhorse magazine. While working for the National Reining Horse Association, Jana co-developed brand standard guidelines for the Association to follow and created all the departmental advertising and event materials.

Jana’s dream jobs have always included working for a magazine and a realty company, checking off a short bucket list for dream jobs! Jana is very involved with her three beautiful grandkids, a few dogs, and a couple of cats. And she loves to go to her lake house whenever possible.

JOSIE GERDES, GRAPHIC DESIGNER

Josie was born and raised in Muskogee, OK and moved to Oklahoma City after attending the University of Oklahoma. She holds a BA Degree in Visual Communications and a minor in Native American Studies after graduating in 2023. She has previously worked as an editorial designer for the OU Daily and a branding designer for an Indigenous architecture company. With this experience, she is ecstatic to be working in an environment that requires her to use her skills daily. In her free time, Josie enjoys yoga, daily walks, and spending time with family and friends.

COMMITMENT TO THE COMMUNITY

FEEDING TULSA PETS OF HOMELESS

AMERICAN HEART ASSOCIATION BOWLING FOR KID’S SAKE

ART ALLIANCE TULSA

HABITAT FOR HUMANITY

MORE ORGANIZATIONS C&C SUPPORTS:

DAYSPRING VILLA ANGEL TREE

JOY IN THE CAUSE

American Cancer Society • American Lung Association • American Red Cross • Beads of Courage • Cascia Hall Christmas Walk • Court Appointed Special Advocates for Children • Clarehouse of Tulsa • Community Food Bank of Eastern Oklahoma • Cystic Fibrosis Foundation • ESA International • Extreme Home Makeover • Family and Children Services • Gatesway Foundation • Junior League of Tulsa • March of Dimes, Life Share Registry • Joy in the Cause • Leukemia and Lymphoma Society • Light up the Night • Neighbor for Neighbor • Owasso Community Resources • Palmer Continuum of Care • Race for the Cure • Rotary Club of Tulsa • Soled Out Sand Springs • Tulsa Boys Home • Women’s Council of REALTORS

Our mission is to help clients sell their homes for more money, in the shortest amount of time through honest pricing, extraordinary service and comprehensive marketing.

Over $2 Billion In Annual Real Estate Sold

Our invitation-only network was responsible for $272 billion in annual home sales volume among the top 500 U.S. real estate firms in 2024.

GENERATIONS OF SUPPORT BEHIND EVERY SALE

Chinowth & Cohen Realtors is the largest independently owned real estate company in Northeastern Oklahoma. The brokerage opened in 2004 with 25 sales associates; since then it has grown to over 700 agents with 15 locations surpassing two billion dollars in sales in 2020. Boasting 75 years and three generations of real estate history and expertise, Chinowth & Cohen is rooted in tradition and family.

SHERYL CHINOWTH | CHIEF EXECUTIVE OFFICER & COFOUNDER

Sheryl began her career working at her father’s real estate company, where she quickly became a top producer, mentored associates and managed offices. In 2004, Sheryl cofounded Chinowth & Cohen REALTORS®, opening the brokerage with only one office and 25 sales associates. As CEO, Sheryl has grown the company to over 700 associates and 16 offices in the Tulsa and Oklahoma City surrounding areas, making it the largest independent real estate company in Oklahoma. She has won numerous awards including Luxury Real Estate’s Lifetime Achievement Award, Tulsa Business Journal’s “Influential Woman in Business” Award, RISMedia and Real Trends’ “Power Broker” recognition and more. Sheryl is an executive committee member of Who’s Who in Luxury Real Estate International, a member of the Leadership Council of Real Trends, and serves as a board member for Realty Alliance.

LEE COHEN | CHIEF FINANCIAL OFFICER AND COFOUNDER

Originally from New York, Lee learned about real estate from his grandfather who purchased, sold and managed real estate in Manhattan. In the 1990s, Lee owned a commercial brokerage in Miami, Florida, when he created a REIT (Real Estate Investment Trust), which went public in 1996. Upon his arrival to Tulsa in 1999, Lee worked at various residential and commercial brokerages and eventually partnered with Sheryl Chinowth to form Chinowth & Cohen Realtors as well as C&C Commercial Realtors®

LELAND CHINOWTH | PRESIDENT, CHINOWTH & COHEN REALTORS®

Leland attended the University of Oklahoma School of Medicine prior to launching his robust real estate career. In his first year as an associate, Leland sold a record $11 million. He has helped mentor and train agents for nearly 15 years and has been the President of Greater Tulsa Association of Realtors, MLS President and has been named one of Tulsa Business Journal’s 20 “Men of Distinction” and was voted one of Tulsa Business Journal’s “40 Under 40.” Leland is currently the President of Chinowth & Cohen Realtors ® and serves on the Executive Committee of Who’s Who in Luxury Real Estate.

TAYLOR CHINOWTH | VICE PRESIDENT, CHINOWTH & COHEN REALTORS ® | PRESIDENT, ELITE TITLE SERVICES

Taylor is an attorney with a degree in Finance from the University of Oklahoma School of Business and a JD from the University of Tulsa College of Law. After becoming a licensed realtor in 2007 and a licensed broker in 2010, Taylor obtained his title insurance license in 2012 and joined the Board of Directors for Bartlesville Association of Realtors in 2015. The following year, Taylor was one of Tulsa Business and Legal News’ 40 Under 40 and later won the Oklahoma Bar Association Business and Corporate Law Award in 2019 and 2020 as well as multiple CALI Awards. Taylor is also on the Board of Directors for the Tulsa Home Builders Association.

NATIONAL RECOGNITION

LRE EXTRAORDINARY PHILANTHROPIST AWARD

International award given to the Luxury Real Estate member who consistently displays altruistic concern for human welfare and generosity to socially responsible purposes

PRESIDENT’S CIRCLE AT THE HBA

Recognizes member companies that have supported the HBA at the highest level

REAL TRENDS WEB RANKING FOR BEST SITE IN OKLAHOMA

Named best residential real estate website in Oklahoma, and 2nd in the nation

POWER BROKER

REAL TRENDS 500 RESIDENTIAL REAL ESTATE FIRM

The undisputed performance ranking of the top 500 residential real estate brokerage firms in the nation

POWER BROKER

RIS Media top 500 Power broker In honor of Chinowth & Cohen’s outstanding production in 2015

“OUTSTANDING SOCIAL MEDIA SAVVY” AWARD!

OUTSTANDING SOCIAL MEDIA SAVVY AWARD

Chinowth & Cohen Realtors® received the “Outstanding Social Media Savvy” award at the Luxury Real Estate conference!

Chinowth & Cohen Is Awarded

LOCAL RECOGNITION

TULSA WORLD’S

“Best in World”

Chinowth & Cohen is proud to be named Tulsa World’s “Best In The World” Real Estate Agency seven years in a row

TULSA BUSINESS JOURNAL BEST REAL ESTATE BROKER

C & C Realtors is the only residential real estate company awarded a Bestie in 2015

BEST OF THE BEST

Chinowth & Cohen Realtors is proud to be named Oklahoma Magazine’s “Best of The Best” Real Estate Agency for nine years

BROKEN ARROW CHAMBER BUSI NESS OF THE YEAR

An industry leader and making significant impact in the community through new jobs and bettering the city

COMMUNITY NEWSPAPERS READER’S CHOICE AWARDS

Chinowth & Cohen Realtors is proud to be named Reader’s Choice in the Owasso Reporter, Skiatook Journal, Sand Springs Leader & Wagoner County American

OUR PROVEN MARKETING SYSTEM

AWARD-WINNING

SOCIAL MEDIA MARKETING

We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers.

Targeted Social Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer.

THE POWER OF PHOTOGRAPHY & VIDEO

As a real estate agent, part of the value of my services is my ability to create and implement a successful marketing plan. These days, standard real estate marketing strategies incorporate digital marketing materials. Featuring virtual tours on your site is an elegant way to signal to clients that you’re aware of cutting-edge technological solutions and that your services include a versatile marketing toolkit. They’ll be impressed by your property listings and your marketing savvy.

PHOTO/VIRTUAL TOURS

Our professional video tours establish the sense of ownership that is crucial to nudging clients towards finalizing the real thing. Virtual tours allow clients to tour the property on their own time and at their own pace, giving them a sense of personal connection. You can enhance this sense of connection by adding virtual tours to a suite of other interactive features. The more time and energy they invest, the more likely they’ll feel committed to reaching out to you with an inquiry.

MATTERPORT 3D

Our highly trained Videographers will give your property a true 3-D experience! Our brains are hardwired to think visually, constantly calculating distances and depths. Videos are flat and tours with just 360 o photos don’t offer that unique Matterport Dollhouse View. Plus Matterport makes it easy to capture large properties with automatic alignment. Only Matterport offers the easiest to create and most immersive experience for marketing Real Estate. It’s the closest you can get to actually being there.

DRONE FOOTAGE

If there is one universal truth about home buyers, it’s that they are terrible at visualizing space. Is your property unique? Palacial? An acrege with natural beauty? Our drone footage will show it all! Most listing photography does little to help. For example, say your listing has a huge 3 acre backyard, but 75% of it is obscured by trees. The photo on your listing makes it look tiny. With a drone video, you can capture the entire yard in one video and show buyers just how big a space it really is.

The Hub is an agent’s CRM platform and one-stop shop for your real estate needss. Chinowth & Cohen REALTORS® partnered with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterprise-level technology and online marketing solutions together in one, easy to use interface.

Dotloop provides an online platform to empower real estate professionals to get deals done. Dotloop is the top choice for industry leading realtors.

The original all-in-one lockbox and showing service solution to make your life more reliable, secure, and efficient.

Chinowth & Cohen REALTORS® partneted with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterprise-level technology and online marketing solutions together in one, easy to use interface.

Using specific keywords, targeted locations, and search behavior, we craft custom Google Pay-PerClick campaigns to drive potential buyers to your home’s listing. This helps your listing stand out to those who may be most interested.

There’s no better way to sell your home than to have interested buyers walk through the front door. We advertise and promote your home to potential buyers and their agents in advance to ensure successful Open Houses.

Not all agents will have clients interested in your home. We specifically target the top agents bringing buyers to your neighborhood and your price point. Our focused communication means that agents pay attention when they hear from us.

Professionally designed and commercially printed, our Chinowth & Cohen property flyers allow buyers to take away a favorable representation of your home after every showing.

We understand buyers’ search preferences can vary and don’t rely on just our website to promote your listing. We provide exposure on Zillow, one of the most used real estate search websites in the country, to ensure your home is seen by a wide audience.

Most buyers work with an agent in the purchase of their home, so generating excitement within the Broker Community is critical to the success of your sale. By showcasing your property to outside Brokers, we build a sales team of agents who want to sell your property.

We maintain an internal Client Relationship Management database consisting of tens of thousands of potential buyers. We will match your property to specific buyers based on location, price and size and contact them directly about your listing.

By participating in our local MLS, your home will reach all agents in the area as well as show on other Brokerage websites. This increases exposure, and allows us to better cooperate with other agents who may have the perfect buyer for your home.

We host a website specifically for your property, where potential buyers can follow the status, share with friends, request showings and much more. This encourages engagement with your home online and showcases your property individually.

If your home and desired selling strategy requires more from us, we can do it! Every home sale is different, and we can’t wait to create the perfect plan for you.

Elite TV features your property on Sunday at 9 AM on the CW or streaming from ccoklahoma.com. Our professionally produced 30 minute show features area homes with video and voice over highlighting your property’s features.

Many man hours go into the marketing of each and every Chinowth & Cohen listing. No agent can do it alone. We have a team of twelve fulltime marketing staff who execute the many steps necessary to deliver our marketing services to you.

First impressions matter in the sale of your home. Our clean and professional signs let potential buyers know you are working with a reputable firm in the sale of your home without detracting from the curb appeal of the property.

Northeastern Oklahoma’s leading newspaper source for Real Estate. Your property can be promoted in this beautiful full-color tabloid available in Saturday’s edition of Tulsa World. Ads and Open House listings are created by our in-house marketing team.

Elite Magazine is produced by Chinowth & Cohen’s marketing team and features every active listing offered to the public. This FREE publication is available at our offices and area QuikTrip, CVS and Reasor’s locations.

Real estate postcards are one of the most effective ways to keep the public and potential buyers up to date on your property! Postcards are a great way to showcase your home to neighbors.

95% of home buyers look online for properties during the home buying process. How your home looks online is critical to getting buyers through the door for showings. If the photos online don’t “wow” them, they may never come, which is why Chinowth & Cohen has strict professional guidelines for all listings.

Potential buyers want information at the tip of their fingers. Our Text Code sends them your property details instantly and allows me to follow up on their inquiry afterwards.

Varied ads in these highly read publications are a vital part of a home marketing campaign: Tulsa People, Oklahoma Magazine, Homes & Land, Tulsa World Magazine and more.

Advertising in local weekly publications is an inexpensive yet effective way to reach a wide audience. The Owasso Reporter, Skiatook Journal, Sand Springs Leader and Wagoner County American are very popular in our market.

ELITE TV
ELITE TV - YOUR HOME IS THE STAR!
ELITE MAGAZINE
PROFESSIONAL PHOTOGRAPHY
TULSA WORLD: WORLD OF HOMES

WHAT REALLY MATTERS IN THE SALE OF YOUR HOME

Pricing your home at Fair Market Value is the single most important factor in selling your home for the most amount of money, in the shortest amount of time. There are several factors we use to determine this value.

Factors Impacting Sales Price:

• Location

• Lot Size

• House Size

• House Condition/Features

• Recent Sales

• Competition

• Timing

• Financing

• Special Conditions

Regardless of what you paid, what you owe, how much you want, or what any other agent may say they can sell your house for, in the end it is the Buyers who will determine the selling price.

PRICING YOUR HOME AT FAIR MARKET VALUE

Your home receives the most exposure to the greatest number of potential buyers within the first 14-30 days on the market. Pricing at fair market value from the beginning ensures the highest number of interested buyers see the home. As time passes, perceived value decreases, resulting in a lower sales price.

OUR PROVEN HOME SELLING PROCESS

Pre Listing

• Schedule Appointment

• Review Pre-Listing Materials

• Meet with Your Elite Agent

• Discuss Key Selling Points of Home

• Select Home Selling Program

• Determine Fair Market Listing Value

• Sign Listing Paperwork

• Pre-Listing Home Inspection

• Repair, Declutter and Clean According to Recommendations

• Complete Seller’s Real Property Disclosure Statement

• Professional Photography

• Install For Sale Sign with Text Code (where possible)

• Launch Marketing Preparation

• Design Flyers

• Chinowth & Cohen Website

• Complete MLS Data Entry

• Post as Coming Soon on Chinowth & Cohen Website

• Coming Soon Marketing on: - Facebook - Zillow - Twitter - Realtor.com

Contract to Close

• Receive Offers

• Review Offers Together

• Negotiate Offers

• Accept Offer and Begin Title Process

• Possibly Negotiate Back-up Offer

• Home Inspection

• Survey, Termite Inspection, HOA Doc Review

• Clear Title Contingencies

• Schedule Signing Closing Docs

• Remove Personal Items from Home

• Close Sale And Hand Over Keys

Active Listing

• Activate on MLS

• Broker’s Open

• Office Preview

• Open House

• PPC and Facebook Campaigns

• Private Showings

• Strategy Discussions Based on Feedback

• Video Marketing on YouTube

• Weekly Feedback

If your Chinowth & Cohen Agent has exceeded your expectations, then we’d love for you to refer us to your friends and family!

THE BUYING ATMOSPHERE

When it comes time to show your property, here are some suggestions that will create a smooth and successful process!

» During the listing period, maintain the home in ready-to-show condition with beds made, clutter removed, dishes put away and so forth.

» Showcase your home as if you are receiving guests. Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music.

» During a showing, try to step out for a cup of coffee or run a few errands. The potential buyer will feel more relaxed if allowed to view your home without any distractions.

» Make sure your pets are confined to a safe and out of the way place. If at all possible, take your pets with you to the park or on an errand run during a showing. Please hide all pet bowls and supplies.

» In some cases, silence can be golden. If you are present for the showing, it’s best to reserve comments until the buyer has left your home.

» For safety purposes, it’s wise to show the home to a buyer only if the associate working with them is present. You should also put away your valuable items, such as jewelry and collectibles.

ALWAYS, PLEASE FEEL FREE TO CALL ME ANYTIME IF YOU HAVE QUESTIONS, CONCERNS, IDEAS OR SUGGESTIONS!

ASK ME FOR A COMPARATIVE MARKETING ANALYSIS!

A comparative marketing analysis (CMA) is a document that pulls statistics on homes similar to yours that will help us have a better idea of what your home is worth in the current market. A CMA includes the follow types of homes:

Sold in the Recent Past:

This shows us what buyers in this market have actually paid for properties similar to yours.

Currently on the Market:

These are properties that will be competing with yours for the attention of available buyers.

YOUR HOME’S UNIQUE APPEAL:

Failed to Sell:

Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

Each property has special features that interest buyers. Whether you realize it or not, you are an expert on your home and can inform me about your property’s value better than anyone else!

What do you feel are the most appealing features of your property? _________________

What features does your property have that differentiate it from other similar properties?

What changes or enhancements would you suggest to make to your property? ________

What do you regard as the most attractive features of the surrounding neighborhood? __

Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? ______________________

Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers? ______________________________

MELISA APPIAH

TURNING DREAMS INTO AN ADDRESS

REALTOR® | CHINOWTH & COHEN REALTORS®

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