2021 Portfolio

PORTFOLIO

ChingWen (Sandy) Chen 2021

LIMI

YAMAHA Fashion Scooter CMF Design

ILLUSCASE Smartphone Back Cover Design

VERMEER Directional Drill

MUP

VR Makeup Devices

SKETCHES

YAMAHA CMF Design Apply different seat leathers, colors, and 3D emblem on scooters associated with the concepts and features.

Confidence . Chic . Perceptive

Accent

Contrasting

Bold

Matte metallic

Playful Texture Smoke visor

Low Gravity Expansive taste

Sophisticated

Styling Image board & Marketing Position Map 20~30 year old male Composed Cool Black

20~30year old male & female Modern Concise Gray

White

25~30 year old female Mature Fashionable 20 year old High-Class female Young Blue Fineness Cool Red

Feminine

Mannish

Fresh

Coloring Image Boards / Male / Genderless / Female

/ Flame red

/ Snow white

/ Ink black

/ Cobalt blue

/ Glisten gray

Horizontal tone

/ Seat Leather / 3D Emblem

ILLUSCASE

/ Smartphone Back Cover Design / Corning Future Inventor Award - Second Prize / Cooperated with CORNRNG & CRE8 I developed a special phone back cover which can not only protect phones but also increase the exposure while shooting.

When the back cover is slid up, LED passes through the glass and illuminates subjects.

VIDEO

Non-Selfie 1.8 Billion 25.4%

Selfie Population in The World *From Zhongguancun Data Center (ZDC)

Selfie 5.5 Billion 74.6%

Selfie Takers' Frequency of Taking Selfies in China *From ZDC

%

75.4%

%

80%

42.6%

40% 20%

40%

16.6%

4.5%

2.8% 18-25

73.8%

60%

32.8%

0-18

85.4%

26-35

36-45

Selfie Takers by Age *From ZDC

46-55

0.6% 55< Years old

20% Male

Female

Selfie Takers by Gender *From ZDC

Gender

• Selfie-takers account for 70% of all smartphone users, and those who often take selfies make up 20%.

• Most selfie-takers are between 18 – 35 years old.

• Almost 30% of selfie takers share their pictures immediately after taking one.

• Office workers take selfies more frequently than students do.

• There are more female selfie takers than male ones.

Additional Value Wearing makeup is almost a must for most women, and “Illuscase” provides a great light source for applying makeup in dark places.

Why It's not easy to take good quality selfies at night.

What With the Corning Iris Glass in the back of the smartphone case, it can help increase the exposure.

How Slide up the Corning Iris Glass to get better pictures.

CIRCUIT DIAGRAM

Normally, It's too dark to take a photo at night.

After editing, the photo still looks very blurry.

We know that selfie takers love to take good pictures or videos of themselves, so we developed a special phone back cover which can not only protect phones but also increase the exposure while shooting. When the back cover is slid up, LED passes through the glass and illuminates subjects. The light wonâ&#x20AC;&#x2122;t become diffused because one side of the case will turn darker to prevent the spread. The case has anti-fingerprint coating as well.

70.0mm Photochromic Glass Corning Iris Glass 1.8mm 141.1mm

Metal Sliding Design Metal Frame Corning Gorilla Glass 1.5mm

8.9mm Left

LED Insulator Corning Iris Glass Reflector

Back

CONCEPT A

/ Angled and soft grip for better hand holding stability while taking pictures or videos.

Corning Iris Glass

CONCEPT B

/ Seperate lightsore depends on your needs.

/ By CRE8

/ Snow white

/ Mystery Black

/ Charcoal Metallic

/ Inferno Red

CMF SCHEME

/ By CRE8

2016 CORNING FUTURE INVENTOR / Second Prize + USD5,000 / Taiwan Design Competition

COMMERCIALã&#x20AC;&#x20AC;VIDEO / 2016 By Corning

2019 SHARING SEMINAR / Worked with Corning & Ogilvy

/ Corning Network news - 2017/01/24 / Taiwan Business TOPICS - 2017/12/13

/ Personal Patent Registered - 2018/06/29

/ 2018 個人專利申請

DIRECTIONAL DRILL

Iowa State University / Vermeer Sponsored Studio - Machines Design Team

Robert Maroc, Kristen Swiercinsky, Emily Ernster, Priyankaa Krishnan, Niloofar Alavi, Sandy Chen, Manhong Zeng, Kevin Burgoni, Joh Will Prindle (Instructor), Walt Zenor, Ryan Donlon, Dalton Leinbaugh, Levi Miller, Tyler Guffey, Dan Brenk, Sawyer Wald, Phillip Miller, E

Goal

Promote Vermeer's brand awareness (confidence, valuable, rugged, high-performance, rough) by standardizing and aligning with its di

Final Prototype

Once we understood what our form could look like three dimensionally, we produced a 3D printed concept.

Collaboration between 2D form development and physical modeling developed an outcome based on informed design decisions.

hn Osorio Ethan Beatty

iverse product lines.

STATEMENT / Mission

Promote Vermeer's brand awareness by standardizing and aligning with its diverse product lines.

VERMEER

Principle

/ Four Ps

• Following a concrete set of ethics • Establishing the foundation of Vermeer • Referencing what values are at the core of the company

People

• Ensuring employees stay connected • Treating customers and employees like family • Paying special attention to service and care

Product

• Providing a diverse product line • Keeping branches of products connected • Giving assurance of maximum quality

Profit

• Promoting company’s constant growth • Opening to suggestions of improvement • Reaching for the next big opportunity

FLAGSHIP MACHINES

T1255

D24x40

HG6000

SC60TX

BC1000XL

PROBLEMS

/ Inconsistencies

• Variable decal placement - Vermeer kabel logo • Different shapes of cabs and fenders

COMPETITORS / Analysis

Durability (Cab) Power (Exposed Exhaust) Performance (Large Grill)

Intuitive (Controls) Reliability (Easy Service) Strong (Smooth Operation)

Durable (Tracks) Reliable (Service) Rugged (Body)

MOODBOARD / Vermeer Vocabularies

Tough High Performance Valuable

Stiff

Angular

Superior

Bulky

Sweeping

Versitile

Versatile

Confident

Rugged

Bold

Jagged

Stance

Rough

CUSTOMERS’ RESPONSE Ryan Greenleaf (Fleet Manager) at CDB Underground • Believes the 10x15 series 3 drill could be the next flagship • Why Vermeer? (direct quotes) When taking the 10x15 series 3 drill into the field he directly stated, “I know I’m going to get stuff done today.”

“Knows Vermeer stands behind their product and you can’t beat the service anywhere else.”

Tom Bussert (Partner/ Project Manager) at Land Service Inc. • Owned Vermeer since the start of LSI (1995) • Why Vermeer? (direct quotes) “Because you know they are the best, and you can count on them.”

“Family.”

“I will never leave here.”

INSIGHTS

Customer Upgrades 60%-70% of customers come in with knowledge on products found online.

Product Knowledge

20% of Vermeer East Moline customers upgrade to new models upon release.

Other Important Findings • Pick-up time ranges from 1 day to 2 weeks.

• Vermeer always follows up with customers 1 week after purchase.

• East Moline’s biggest customer is JF Edwards. They work around wind farms and large directional drill projects.

Existing Product

Final Sketch

VR Makeup Devices

Using VR technology to scan actors’, models’, and stars’ faces allows makeup artists to create makeups in a virtual world.

VR glasses

VR Gloves

VR Gloves create realistic touches, force feedback, and motions tracked to virtual reality devices.

Scanned subject

PROBLEM STATEMENT

Makeup is sometimes so expensive that makeup artists can't afford the cost. It’s also challenging for them to create many designs at once. What’s more, producing similar results using same makeup is usually a difficult task.

IDEATION

Using VR technology to scan actors’, models’, and stars’ faces allows makeup artists to create makeups in a virtual world, which is always revisable and environmental-friendly. When finished, the most satisfying look can be downloaded as an image for future references. Makeup artists can also figure out the ideal subject to apply a specific makeup. This greatly reduces the cost for practicing makeup application.

/ Concept

Use phones to scan a subject’s face

Putting on makeup after wearing VR glasses

Press a button to download images to phones

Step 1

Step 2

Step 3

Velcro strap: adjust tightness

Soft material Polycarbonate (PC)

Rose gold Headphones: enjoy music while applying makeup

When the storage is running out, the yellow light on the back of the chamele on will flash.

WHEN TEMPERATURES REACH 40째C, THE RED SPOTS WEILL APPEAR ON THE GLASS CUP.

40째C

WHEN TEMPERATURES REACH 40째C, THE RED SPOTS WEILL APPEAR ON THE GLASS CUP.

40째C

SANDY

INDUSTRIAL DESIGNER