CMF works 2021

Hello, my name is Sandy Chen. I am a multicultural industrial designer having extensive experience working in the U.S. and Europe. Transportation and consumer electronics CMF design are my favorite fields.

Base on my working experiences in YAMAHA company and abundantly overseas study, I believe I’m capable of integrating global perspectives into CMF design. With my experienced teamwork skills, it would be my pleasure to bring these talents as an employee. I’m looking forward to hearing from you and please do not hesitate to contact me if you have any questions.

sandychenidd@gmail.com +886 935688233

From Taipei, Taiwan (R.O.C.)

Email & Skype sandychenidd@gmail.com

Date of Birth 18, July, 1996

Linkedln www.linkedin.com/in/chingwendesigner/

May 2020 - Present

Brand Designer | High-Tek Harness Enterprise Co., Ltd. Taipei, Taiwan • Design companies' key visuals for logos, websites, brochures, Apps, and package designs • Redesign the second largest core blood company Healthbanks’ corporate image in Taiwan • Establish the design department and communicate logo concepts with subsidiaries

Jul. 2017 - Mar. 2020

CMFG Designer | YAMAHA Motor Taiwan Co., Ltd. Taoyuan, Taiwan • Applied different materials, colors, and graphics on scooters required by product planning department • Assisted in developing new blended PP, colors, and leathers for seats • Designed 3D emblems associated with the scooter concepts and features

Oct. 2016 - Dec. 2017

Language Chinese | Native English | Fluent

Phone +886 935 688 233

Aug. 2017 - Dec. 2017

Skills 2D | Illustrator, Photoshop, InDesign, Premiere 3D | PTC Creo, KeyShot, Vred

Collaboration with Vermeer Corp. (Studio Sponsorship Program) Industrial design student, Iowa, U.S.A • Promoted Vermeer’s brand awareness by standardizing and aligning with its diverse product lines • Analyzed Vermeer’s flagship machines by comparing different generations • Visited Vermeer’s headquarters in Iowa and consulted with its engineers for professional advice Collaboration with Corning Inc. & CRE8 DESIGN Inventor, Taipei, Taiwan • Invention took second prize and was patented on my own • Collaborated with Corning Inc. and CRE8 DESIGN to commercialize and materialize model ideas • Utilized Corning specially materials to create a ready-to-commercialize phone back cover model • Design concept was published by Taiwan Business TOPICS magazine

2018 2017 2017 2016

• Golden Pin Design Award | Sharing Scooter System | Nomination • Y.S. Industrial Design Award | Recyclable Construction Vest | Honorable Mention • ND Super Star Design Award | Air-driven Concept Scooter | Nomination • CORNING Future Innovator Award | Iris Glass Cellphone Back Cover | USD5,000 + 2nd Prize

2020 2020 2019 2019 2019

• Invited by Chinese Industrial Designers Association to be a member • Invited by Tungnan University as one of the product design adjudicators • Hosted a four-entrepreneur forum including acer director, Stan Shih • Invited by Corning as a design workshop mentor • Invited by Tatung University for giving a speech on sharing design competition experiences

2018 2017 2016

Taiwan Tatung University | Industrial Design | Bachelor • USD330 scholarship Iowa State University | Industrial Design | International Student Exchange • USD2000 scholarship University of Stuttgart | Industrial Design Program | International Student Exchange • USD660 scholarship

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This time the sketch group designed a new look of Limi which presents 70% cool and 30% sexy.

To emphasize those charming features and details, we applied the most suitable CMF design on Limi.

After knowing the cool & sexy styling image board, we picked up BOLD, ACCENT, and PLAYFUL three keywords to develop color schemes.

Design Concept

New fashion series - Standard Limi

COOL LIMI EVOLUTION

Taiwan

Calmer male and female users

Modern cityscape

COOL & SEXY

Design Value

Design Goals

Limi Exclusive Evolution

a. Showcase its existence through hard-crust appearance → aims to be simple and firm b. Emphasize 3D iconic characteristics → aims to underline virtical chrome features

Be More Accessible

Fineness of Cool & Sexy

c. Showcase easy-to-ride feelings through low-gravity design shapes → aims to design a horizontally extensisible emblem

d. Charming and refined amusement → aims to be attracted by playful visors e. CONFIDENCE . CHIC . PERCEPTIVE → aims to express an exquisite and textured design concept

Bold color

Accent

Playful Texture

Low Gravity

For showcasing its perceivable existence, we

For emphasizing 3D virtical iconic characteristics,

For emphasizing 3D rhombic patterns and triggering

For conveying easy-to-ride feelings, we attempted

applied matte colors to appear simple and

we applied chrome to make a strong contrast with

users’ amused hearts, we applied translucent tone

to design a horizontally extensisible emblem to

hard-crust feelings.

the pigment of scooters.

material to look gleamingly exquisite.

coordinate with the shape of side covers.

Sophisticated

20000 scooters

20-30 year-old Males

20-30 year-old Unisex

25-30 year-old Females

Composed

Stylish

Mature

Mannish

Concise

High-class 20 year-old Females

Young

Four color directions

Black

Gray

White

Fineness

Dark Blue

Red

Five colors

Emblem, seat, functional parts

TWD72000 / per (equals USD2570)

Mannish

Feminine

Powerful

VEGA

Series

Surfing Girl Series Fresh

20000 scooters

Four color directions

Five colors

Emblem, seat, functional parts

20-30 year-old

20-30 year-old

20 year-old

25-30 year-old

Males

Unisex

Females

Females

Composed

Stylish

Young

Mature

Mannish

Black

Concise

Gray

White

Fineness

Red

High-class

Dark Blue

TWD72000 / per (equals USD2570)

Extremely matte black + accent red

Graytone colors + mekki chrome

Matte red + little polished paints

Polished dark blue + mekki chrome

→ low-key mannish cool

→ Unisex metallic feelings

→ Feminine modern

→ Feminine high-class fashion

Ink black

Glisten gray

Snow white

Flame red

Cobalt blue

Cross section B

Cross section A

3.60mm

0.85mm

3.20mm

Technical Drawing

1.00mm

Attaching curve

(Bottom gap)

Side cover view

2.20mm SCALE:200%

SCALE:200%

B’

Detail A’

B

24.10mm

A

183.52mm To reach design goals of low-gravity and

SCALE100%

Rendering

horizontal expanding sense, we shaved a 3D emblem with sharp trims to showcase smoothly and changeably metallic reflection which effectively aligns with the scooter side cover for a better cohesive look.

SCALE100%

Gray stitch

Model detail

Chic leather

Dark gray metallic coating

Red accent stitch (3.00mm)

Carbon seat leather

Smoked emblem