Foreword
In January 2024, we organized the very first SVG Fair. An exciting moment for us as organizers – after all, you can never be entirely sure how something new will turn out. But what a journey it has been since then. Many successful editions later, an increasing number of international visitors, and as of June 2025, even an additional floor. Could you have imagined that a year ago?
As true entrepreneurs, we are always looking ahead. Where do opportunities lie? How can we serve our exhibitors and visitors even better? Which partnerships will add strength and value? These are the questions that continue to drive us.
In this magazine, we would like to take you along on that journey. From the Christmas video in which I – Danny – invited our visitors dressed as Santa Claus (and believe me, that suit was warmer than you’d think!) to the special collaboration we launched at the end of 2024 with the HIER Foundation.
In short: growth, opportunity, and connection are at the heart of it all. We hope you feel just as excited as we do!
Enjoy reading, Danny & Chiel
Looking back at previous editions
SVGFAIR
Private Labeling
For customers who wish to sell under their own name, we offer Private Labeling. Together, we explore the possibilities and create bespoke products perfectly aligned with your brand. The result? Products that appear as though they’ve rolled straight off your own production line.
STATE-OF-THE-ART PRODUCTION
Our state-of-the-art production line guarantees efficiency and precision in quilt manufacturing, enabling us to deliver consistently high-quality quilts while minimizing handling time.
Christmas video with Danny
In early October 2024, the time had come: the filming of our Christmas video featuring none other than Danny, the owner, in the leading role. Although leaves were still falling and it wasn’t really cold yet, a full Christmas scene had been set up on the top floor of our office. And not just any scene — every detail had to be just right to create that warm Christmas atmosphere, right in the middle of October!
The preparations
The Santa suit, carefully selected and rented, was already hanging on the stepladder. But that was just the beginning. The setting had to be perfect: where should the reindeer go? To Danny’s left or right? How much lighting was needed to create the right mood? It turned out to be quite the balancing act — adjusting a small bag here, turning a light slightly there until the entire picture felt just right.
Behind-the-scenes challenges
As you can imagine, a thick Santa suit in October can get pretty warm. Danny certainly noticed! Yet he played his role with flair, never letting on how hot it must have been under that costume. Behind the scenes, there were plenty of laughs when he had to quickly catch his breath between takes.
The result
The result speaks for itself! Thanks to the efforts of the entire team—and especially Danny’s unmistakable charm as Santa Claus — we created a Christmas video that is guaranteed to put a smile on everyone’s face. And all of that, in October!
Firma Reinders –Your Specialist in Stocklots
ADVERTENTIE
Firma Reinders – a family business
We are Firma Reinders, a family-owned business based in Hardenberg, the Netherlands, specializing in the purchase and sale of stocklots. As an experienced buyer, we acquire surplus and excess inventory of consumer goods such as toys, (garden) tools, electronics, sports, hobby and household items, personal care products, and textiles.
Our products come from bankruptcies, webshop and retail stock, returns, and cancelled orders. Thanks to this broad range, we can always o er our customers competitively priced, pro table goods.
We aim for long-term partnerships and are happy to explore opportunities within your sales channels together.
You can nd us at every
where we look forward to meeting you in person.
Feel free to visit our stand to get acquainted and discuss how we can work together.
Want to know more? Visit our website: www. rmareinders.nl
There you’ll nd more information about who we are and our current product range.
See you at the fair!
Firma Reinders B.V. Hardenberg, the Netherlands
floor!
Expansion an extra
There is a lift for your convenience
An extra floor – for even more opportunities!
SVG continues to grow – and we’re proud to show it! We’re excited to announce a major expansion for the June 2025 edition of the SVG Fair: an entirely new additional floor! This allows us to accommodate over 100 exhibitors. That means more products, more deals, and more opportunities – for you as a visitor or participant.
Did you know we even worked on Saturdays to get this done?
How did we make this possible?
We’ve completely renovated an entire floor, specially designed for the SVG Fair. Two staircases ensure smooth access between the halls, and of course, an elevator is available for visitors with limited mobility.
In short: more exhibitors, more variety, and more business potential. We look forward to welcoming you there!
Marketing employee Froukje Terpstra: ‘We truly do it together!’
Froukje Terpstra (33) from Winsum in Friesland has been involved with SVG Fair from day one. As a marketing employee, she’s an essential link within the organisation. From working with exhibitors to creating promotional materials. – Froukje is a real allrounder. “I love the variety – no day is ever the same!’’
Text: Wendy Venhorst
How does someone from Friesland end up working for a company in the Achterhoek?
“I used to work at Eurotrade Fair in Friesland, where I spent ten years working alongside one of the future founders of SVG Fair. When he made the move to Winterswijk, I followed. He’s since moved on, but I stayed – and I have absolutely no regrets. Because of the distance, I work from home, but I travel to Winterswijk every few weeks and we’re in contact by phone almost daily. So the lines of communication are short. With two young children, it’s the perfect setup for me.”
What does your role involve in the run-up to the fair?
“Preparations start months in advance. I maintain contact with exhibitors and send out mailings and tickets for the event. I also arrange hotel stays and shuttle services for key buyers –our VIP clients. It’s quite a bit of work, but that personal touch is really appreciated. After the first day of the fair, we host a party for all exhibitors and VIP guests. It’s not just fun – it’s also a valuable moment for networking and strengthening relationships.”
What do you enjoy most about your job?
“The variety. I enjoy being creative, like when I’m designing promotional materials. But I also like working with exhibitors and organising hotel stays. Doing invoices all day wouldn’t be for me. It’s the full package that makes my job enjoyable. Every day is different here!”
There’s no such thing as ‘no’ with us ‘‘ ‘‘
How would you describe the atmosphere at the fair?
“Relaxed and familiar – everyone knows each other. What really stands out to me is how involved everyone is. The exhibitors, the visitors, and our team – everyone helps one another. I really appreciate that Achterhoek mentality: down-to-earth, hardworking, and solution-oriented. I feel very much at home here.”
What makes the fair so strong?
“It’s the complete package. Everything is taken care of down to the smallest detail. From the contact with exhibitors and buyers to the décor and catering – we make sure everything is spot on. Because we work with a small and dedicated team, we can respond quickly and offer truly personal service. We often say that ‘no’ isn’t in our vocabulary – and it’s true. We truly do it together!”
Froukje
SVG Fair: where trade meets experience
What happens when you mix Amsterdam flair with Achterhoek down-to-earthness? You get something truly special. Danny Prinsen (55) and Chiel Meekes (36), the energetic duo behind the Stocklots & Volume Goods Fair (SVG Fair), are living proof of that. In less than two years, their trade fair has grown into an international name. Their secret? Vision, guts, passion – and a solid friendship.
Text: Wendy Venhorst
It’s clear from the moment you meet them that Danny and Chiel get along well. They arrive joking and laughing, with Danny – a true Amsterdammer – giving his best shot at speaking in the local Achterhoek dialect. And to be fair, he’s not half bad. It’s clear he’s found his place here.
Before we dive into their story, they take us on a tour through the atmospheric showrooms at Meekes. From lamps to cushions, toys to electronics – it’s a visual feast. They also show us the massive halls where the SVG Fair will be held for the fifth time this June. What’s new this edition is that the upper floor will be used too, bringing the total surface area to 8,500 m². “It’s the perfect setting for an international trade fair,” says Danny. “The goods are stacked ten metres high – you can literally smell the trade in the air!”
Now or never
It soon becomes clear that trading runs through their veins. Danny has been in the international trade fair scene for 28 years. He organised his first fair in Cologne and has been hooked ever since: “Creating something from nothing – that’s still the best part.” Chiel started young, selling birdhouses and garden mirrors at markets. “And from that moment, I was hooked,” he laughs. His business eventually led him to Winterswijk, where he fully committed to stocklot trading.
The two met when Chiel exhibited at one of Danny’s fairs. “I’ve never really committed to anything long-term,” says Danny. “Until I met Chiel. We hit it off immediately. He had ideas for a home fair and at some point we just thought, why not do it together? After the pandemic, we said: it’s now or never.”
And it turned out to be the right time. “Many fairs had become stale and lacked innovation,” explains Chiel. Having experience as an exhibitor himself, he knew what could be improved. “Sometimes you wait 15 minutes just for a coffee, and service is often lacking. We saw an opportunity to create something fresh, with a focus on atmosphere and service.”
Atmosphere and experience
SVG Fair was founded in September 2023, and the first edition followed quickly in January 2024. The fifth edition is already scheduled for June. Enthusiasm has only grown. “What’s our strength? We just do things a bit differently,” Chiel says. “For us, it’s all about atmosphere and experience – everything just works. The fair is fresh, friendly, and the service is excellent.”
One special feature is that exhibitors can invite their own VIP clients, for whom hotel stays and a gift are arranged. Each edition also includes a trade fair party. “Hospitality is key for us.”
We’re already being compared to major fairs that have been around for twenty years ‘‘
Quality is another core value. Danny: “We’re not looking for cowboys. We want reliable businesses that add real value. We know all our exhibitors personally. Plus, every stocklot at the fair is already in Europe, which means traders can have their goods in-house within a week.”
They don’t just organise – they connect. Danny and Chiel are building a community, sharing updates and promotional materials with exhibitors via a WhatsApp group. They also openly share their client list and encourage participants to do the same. “Sharing is multiplying,” Chiel says. “If everyone brings ten clients, we’ll have a thousand together. Our slogan isn’t ‘Together we are strong’ for nothing!”
Explosive growth
Their refreshing approach is clearly working – the SVG Fair is growing fast. From around 60 participants at the first edition to over 100 now. Visitor numbers are up by 50%. The fair is becoming more international too, attracting buyers from more than 35 countries – even from the United States.
Alongside the fair’s focus on service, atmosphere, and quality, it’s also the partnership between Danny and Chiel that makes it all work. “We’re completely different, but we share the same mindset: honest, open, and no-nonsense,” Danny explains. “Chiel is someone who takes initiative and gives it his all. He’s innovative, sharp, and well-liked.” Chiel, in turn, values Danny’s experience and directness. “Without his network and knowhow, we could never have built this so quickly. We complement
each other perfectly.”
The tight-knit team behind the fair also plays a key role. Danny: “The beauty of it is that we do this with a small but dedicated team. Everyone works their socks off. From the cleaner to the manager – no one’s above anyone else. And you can feel that.”
Making a real difference
Looking back, the two realise how far they’ve come in such a short time. Danny: “We notice that others are watching us, talking about us. What we’ve built in just four fairs is unheard of. We’re already being compared to major fairs that have been around for twenty years! When you realise you’re really making a difference, that’s incredibly satisfying.”
That said, they’ve still got big dreams. They want to keep improving and expanding – even internationally – while maintaining that personal touch. “We’re working on plans for fairs abroad,” Danny says, “It’s smaller than here, but it still makes a difference. We want to keep growing. Chiel adds: “We hope the success continues and that we’re only at the beginning of something great. And you know what? We’ve become real friends through this whole journey. Maybe that’s the best part of all.”
Want to know more?
Interested in learning more about SVG Fair or participating yourself? Visit svgfair.com and discover where trade and experience come together.
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Well-Known Brands at the SVG Fair
Did you know that exhibitors at the SVG Fair also have well-known brands in their product range?
And more...
Discover premium products from surplus stock, clearance items, or insolvency goods. This is the perfect opportunity for you to purchase high-quality brands at especially low prices.
Ontdek XTE-motion®, het hybride wikkelsysteem dat jouw logistieke proces positief verandert!
Wat als je voortaan machinekwaliteit kunt wikkelen, maar met de snelheid en flexibiliteit van handmatig wikkelen?
Met deze innovatieve oplossing stabiliseer je pallets binnen één minuut, bespaar je flink op folie en maak je het werk lichter en duurzamer. Klaar voor de toekomst van palletstabilisatie?
Kom bij ons langs op de SVG Fair en probeer XTE-motion® zelf!
Discover XTE-motion®, the hybrid wrapping system that positively transforms your logistics process!
What if you could wrap with machine quality from now on, but with the speed and flexibility of manual wrapping?
With this innovative solution, you stabilize pallets in less than a minute, save significantly on film and make the work lighter and more sustainable. Ready for the future of pallet stabilization?
Visit us at the SVG Fair and try XTE-motion® yourself!
Together, we make a difference!
Did you know we work with the HIER Foundation during the SVG Fair? This wonderful organization supports people who face daily challenges, offering personal guidance, daytime activities, and housing solutions in the Achterhoek region.
During the fair, the HIER team collects deposit cans and bottles. All deposit refunds go directly to the foundation – and as an extra show of support, SVG Fair doubles the amount!
What is the money used for? It goes towards inspiring projects, such as purchasing specialized tools for working with fresh wood. This enables people to create something meaningful, build confidence, and engage in positive, shared experiences – a welcome escape from everyday struggles.
You’ll find the HIER team actively walking around the fair, as well as at various collection points. Together, we help create a cleaner environment and make a positive impact on the lives of those around us!
International Trade Fair for Retail Promotions and Imports
IAW trade fair - Europe‘s leading International Trade Fair for Retail Promotions and Imports.
Secure your place at the IAW trade fair, the hotspot for buyers and retailers from all over Europe! More than 5,000 trade visitors from the retail sector meet here twice a year - from online retailers to discounters and wholesalers. Around 300 exhibitors present their latest ranges in the areas of overstock products, FMCG, household goods, gifts, fashion, electronics and many other trend categories.
Next dates:
2 - 4 September 2025
24 - 26 March 2026
Take the opportunity to take your business to the next level and make valuable contacts!
Internationale Actieartikelenen Importbeurs
IAW-Beurs – Europa‘s toonaangevende orderbeurs voor actieartikelen, trendproducten en volumehandel!
Reserveer uw plek op de IAW-Beurs, de hotspot voor inkopers en handelaren uit heel Europa! Twee keer per jaar komen hier meer dan 5.000 vakbezoekers samen – van online retailers en discountwinkels tot groothandels. Circa 300 exposanten presenteren hun nieuwste assortimenten in productcategorieën zoals restpartijen, FMCG, huishoudelijke artikelen, geschenken, mode, elektronica en nog veel meer.
Volgende data:
2 - 4 september 2025
24 - 26 maart 2026
Grijp deze kans om uw bedrijf naar een hoger niveau te tillen en waardevolle contacten te leggen!
Scan the QR code and find out more. Scan de QR-code en ontdek meer.
Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH info@iaw-messe.de | +49 (0) 441 / 9 20 70 777 | www.iaw-messe.de
Frank van de Wijgert Partijhandel has been active in the purchase and sale of residual lots, consignments, returned goods and bankruptcies for over 15 years. Our customers range from retail chains and market stalls to wholesalers.
Customers can choose from a wide range of products. Our range includes Decoration, Garden and Household products, Electronics, Bicycle, Sports and Toys, Personal care items, Tools, etc. After purchasing the consignments, the goods are counted and sorted in our own warehouses. After this, the goods are offered for sale.
Our showroom is also located at our head office in Tilburg, where the full range is presented. Frank van de Wijgert Partijhandel is also present at the main stock trade fairs, both nationally and internationally. At these fairs we show our latest products and our experienced sales staff provides you with the information.
Are you looking for a reliable partner for your residual consignments? Please feel free to contact us!
We are happy to assist you.
Frank van de Wijgert Partijhandel BV Rheastraat 19 5047TL Tilburg
The Netherlands
Info: info@fvdwpartijhandel.nl website: www.fvdwpartijhandel.nl
DISCOVER WINTERSWIJK
Whether you’re here for a delicious night out or a relaxing overnight stay, Winterswijk has it all.
Be surprised by culinary quality and warm hospitality, or unwind in comfor t at a charming place to stay.
You’ll feel the charm of the Achterhoek in every detail.
Did
you know that…
Of trade at the SVG Fair consists of stocklots? 95%
We had a real Carnival Prince at the SVG Fair?
Our very own Dirk van Meekes from the IT & Automation team had the honor of leading the festivities as Prince Carnival! A fantastic achievement we’re all proud of. Alaaf!
Our marketing department consists of three people?
From designing promo materials and coordinating online campaigns to fine-tuning the floor plan – this dedicated team ensures everything runs smoothly!
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Visitors from more than different countries attend the SVG Fair?
After several successful editions, our fair has truly become a global phenomenon!
