Alison Guelker - Seller Guide

SELLER’S GUIDE

MEET YOUR GUELKER GIRLS

Assessing Your Needs

Consistentcommunication betweenyou(theseller)andyour RealEstateAgentiskeytoalow stresstransaction.

Let'sDiscuss:

MotivationforMoving FinancinalGoalsand Expectations

PropertyCondition Flexibility

Communication

Preferences

MovingTimeline

Privacyand Confidentiality

Itisimportanttounderstand yourneedssoweknowhowto betterassist,guideyouthrough thesaleofyourhome,andhelp setrealisticexpectations.

Discussing Your Home

In a neighborhood of similar homes, why is one worth more than another? That's thequestionthat'steasedbuyersandsellersforages,buttheanswerissimple.

Everyhomeisdifferent

Whenahomeissold,abuyerandsellerdeterminethevalueofthathomewiththesaleprice. Thatpricethenbecomesabenchmarkforothersimilarhomes

OtherFactorsInclude:

Location

Thecloserahomeistojobs,parks,transportation,schools,andcommunityservices-themore desirableitis.

Size

Squarefootageandlotsizeimpactshomevalue.

Numberofbedroomsandbaths

Additionalbedroomsandbathroomsraisethevalueofahomecomparedtosimilarhomes thatdonothavethoseadditionalamenities.

Featuresandfinishes

Featuressuchasoutdoorkitchensandspabathsmakeahomemoreluxurious.Ahome finishedwithhardwoodfloorsandgranitecountertopsisgoingtocostmorethanahomewith carpetandlaminatecountertops

Condition

Curbappeal

Thecloserahomeistonewconstruction,themoreitwillretainitsvalue.It'sperceivedas moremodern,uptodate,andperhapssafer.Homesthatarenotupdatedorinpoorrepairsell forlessaspurchasersfactorinthecostofupdatingandeventuallyreplacingappliancesand systems Freshlandscapingandflowerswon'tchangethesizeorlocation,buttheycertainlyaddcharm.

Whentwohomesareidenticalinthesameneighborhood,ahigherpricemaycomedownto somethingassimpleasviews,paintcolors,ortheoveralltasteofthehomeowner.

Preparing Your Home

Whenpresentingyourhometoprospectivebuyers,firstimpressionsarecrucial Itisimportantto putyourhomeinitsbestlightandcatchtheeyeofbuyersinyourcurrentmarket.Thiscanbe achievedbyenhancingyourhomescurrentfeatures.

Exterior:

Fixorreplaceanythingdamagedorworn

Newpaintorpressurewash

Makesuredoorbellfunctionsproperly

Cleanand/orpaintfrontdoor

Cleanguttersanddownspouts

Createcurbappeal-freshcutlawn,well-maintainedornewlandscapinglikeshrubberyor flowers,addcolortothefrontdoorlikeawreath.Ifyoucandraw potentialbuyersinwiththatfirstglance,you'refarmorelikelytoconvertthem intoproudnewowners

Interior:

Freshpaint

Neworpolishedflooring

Neworprofessionallycleanedcarpets

Serviceallappliances

Lightswitcheswipeddownorreplace

Upgradelightfixtures

Touchupholesinwallsfromdécor

Cleanwindows,windowsills,andallwindowtreatments

Fix/Replacecrackedmoldingorfloortiles,leakingfaucets andtoilets,loosedoorknobs,squeakydoorhinges,etc.

Comparative Market Analysis (CMA) Market Conditions

A real estate professional will prepare a comparativemarketanalysis (CMA) for their sellers to help them establish a listing price The CMA includes recently sold homes and homes for sale in the seller's neighborhood that are most similar to the seller's home in appearance, features, and general price range (also known as " comps") CMA's can also be used by buyer's agents when making an offer on a home.

Comparative properties you should incorporate into your CMA include:

Homes that have sold, expired, sale pending, or listed in the past 180 days (6 months).

Homes with the same number of bedrooms and baths

Homes within roughly 300 square feet of yours.

Homes within the same neighborhood or a neighborhood similar to your own

Properties that are in the same comparable school zones.

Homes with a similar lot size as yours

Homes with similar features or characteristics.

Neighborhood quality

Homes similar in age.

Understanding Pricing Strategy

Benefits of Proper Pricing

Buyersarequickertomakeanofferonahomeifpricedcorrectly.

IncreasedBuyer'sAgentResponse

Exposure:Buyerinquirycallsaremorereadilyconvertedintoshowing appointmentswhenthepriceisnotadeterrent.

Higheroffers:Whenapropertyispricedcorrectly,buyersarelesslikelyto makealowofferinfearoflosingoutonagreathomeforagreatvalue.

Moremoneytosellers:Whenapropertyispricedright,theexcitementofthe marketproducesahighersalespriceinlesstime.YouNETmoreduetothe highersalespriceandlowercarryingcosts.

Dangers of Overpricing

ReducesActivity:Agentswillinformtheirclientsifcompssupporttheprice beingtoohigh.

Lower Advertising response: Buyer excitement will be with other properties that haveabettervalue.

LossofInterestedBuyers:Thepropertywillseeminferiorinamenitiescompared tootherpropertiesinthesamepricerangethatarecorrectlypriced.

Helps the Competition: The high price will make the other properties look like a gooddeal.

RiskAppraisalIssues:Appraisersmustbasetheirvalueoncompsandwhat propertiessimilartoyourshavesoldfor.Ifapropertysellsabovethemarket value,itmaynotappraiseandthebuyersmaynotbeabletosecurealoan.

LowerNetProceeds:Mostofthetimeanover-pricedpropertywilleventuallyend upsellingforlessthanthevalueifithadbeenproperlypriced.Thelongera housesits,thelessappealingitistobuyers.

Preparing for Marketing Launch

Property

Like No Other A Brand

AboutChristie’sInternationalRealEstate...

Christie’s International Real Estate is the world’s premier luxury real estate brand. Through our invitationonly Affiliate network spanning nearly 50 countries and territories, we offer extraordinary local expertise, incomparable services, and global exposure to buyers and sellers of the world’s finest homes A brand synonymous with luxury, quality, and integrity, Christie’s International Real Estate was born out of Christie’s world-renowned art and luxury business that was founded in London in 1766. The venerable institution offers auctions and bespoke private sales across more than 80 categories including fine art, jewelry, collectibles, and more Today, Christie’s maintains a close partnership with Christie’s International Real Estate, creating unique marketing collaborations and referral opportunities. Much like the industryleadingartandluxurygoodsspecialistsatChristie’s,ourrealestateexpertsarecommittedtoupholdingthe highest ethical standards and providing exceptional white-glove service While there are more than 250 years of rich history behind our brand, Christie’s International Real Estate is driving innovation every day andintentlybuildingthebrokeragefirmoftomorrow.

Resourcesforexceptionalpropertiesandfeatures:

•LuxuryDefinedblog

•Socialmediachannels

•Publicrelationsopportunities

•TheChristie’sInternationalRealEstateMagazine

Print and digital ads available at competitive prices, including:

•TheWallStreetJournal

•NewYorkTimes

•FinancialTimes

WHERE LUXURY LIVES

Appraisal

Anappraisalisaprofessionalassessmentofthevalueofapropertyconductedbyalicensed appraiser.Thepurposeofanappraisalistoprovideanunbiasedandobjectiveevaluationof theproperty'sworthbasedonvariousfactorssuchasitscondition,location,size,amenities, andcomparablesalesinthearea.

KeyPoints:

ImportanceinRealEstateTransactions:Lendersrelyonappraisalstodeterminethe maximumamounttheyarewillingtolendtoaborrower.Lenderswanttoensurethatthe property'svaluesupportstheloanamounttomitigatetheirrisk.Appraisalsalsoprovide buyersandsellerswithanobjectiveassessmentoftheproperty'sworth

AppraisalProcess:Theappraiserschedulesavisittothepropertytoconductan inspection.Duringtheinspection,theyassesstheproperty'scondition,noteitsfeatures andamenities,andtakephotographs.Theappraiserthenresearchesandanalyzes comparablesalesdata,considersmarketconditions,andpreparesacomprehensive appraisalreportthatincludestheproperty'svalueestimation.

AppraisalReport:Theappraisalreportcontainsdetailedinformationabouttheproperty, theappraiser'smethodology,thecomparablesalesused,andthefinalestimatedvalueof theproperty.Thereportisprovidedtothelender,whousesittoassesstheproperty's valueandmakelendingdecisions.

It'simportanttonotethatanappraisalrepresentstheappraiser'sprofessionalopinionofthe property'svaluebasedontheirassessment.Whileitplaysasignificantroleinrealestate transactions,itisjustonefactorconsideredalongsideotherfactorssuchasmarketconditions, negotiations,andthebuyer'sandseller'smotivations

Testimonials From Clients

“Alisonsoldourhousein5daysinthesemoredifficulthigherinterestratetimes.Shedidthe following in those 5 days: • She had realtor showings, in which dozens of realtors come through to view new listings which gives them a chance to see first-hand if your home matchesupwithwhatanyoftheirbuyersarelookingfor.Thisturnedouttobeinstrumental in selling our home • She was at every showing and did follow up with every showing • She put our house on Social Media. • Had photos of our house taken during the day and also at night because she felt it showed off our courtyard fireplaces much better. Sometimes it’s the little things that make a difference but mostly it was her aggressiveness from the very beginning that made the difference. I don’t think she left any stones unturned. Thanks Alison.”-Dan&Linda

“Alison and Suzie are hands down the best realtors in the Valley. We worked mainly with Alison and cannot say enough wonderful things about our experience. Morning, day and night we could reach Alison and we actually enjoyed the entire experience We were selling our home from overseas and Alison took care of the entire process. Anything that needed to bedoneandeventhingsweshouldhavebeendoingastheseller,shetookcareof.Thankyou forsellingourfirsthome Ifyouneedarealtor,gowithGuelkerGirls!”-Matt&Molly

“Alison is the best!! Always there when you have a question or concern. I would highly recommendherforyourrealestateneeds Everythingwassmoothfromstarttofinish” -Jeanine

“Ali and her mom are wonderful! At both buying & selling our home, they were great They are incredibly knowledgeable, work very hard and make a great team! I greatly appreciate thembothandwouldhighlyrecommendthem!”-Andrew&Jessica