Evanston Dawes Park
Annual Program Review 2018
Chicago Botanic Garden
Overview Chicago’s North Shore Convention and Visitors Bureau (CNSCVB) is the area’s official destination marketing organization as certified by the State of Illinois’ Office of Tourism. Representing the municipalities of Evanston, Glencoe, Glenview, Northbrook, Prospect Heights, Skokie, Wheeling and Winnetka, our mission is to bring regional, national and international business and leisure visitors to the area for the economic benefit of our member communities and their hospitality-related businesses. The CNSCVB is a public/private partnership. Grants from the State of Illinois’ Office of Tourism represent half of our budget. The other half is derived from member communities, Northwestern University, in addition to private sector member businesses, including hotels, restaurants, attractions, retailers, meeting and event services and suppliers.
Total budget 1.6 million Revenue Sources 17%
Membership, Advertising and Marketing co-ops
C N SCVB Sales and Marketing Programs •
Direct Sales Calls
Online Advertising/ Paid Search
Budget Allocations: Expenses 2%
Group Tour Market
Destination Marketing – All Markets
Domestic Leisure Market
Bahá’í House of Worship
Halim Time & Glass Museum
Measurable Results: •
Distributed 348 group business leads which represented 20,893 hotel room nights and $19.8 million in visitor spending.
• Engaged with prospective group organizers at more than 38 trade shows and industry conferences. •
Ran 52 familiarization (FAM ) or educational tours, client events and site inspections for prospective clients.
Increased advertising reach by securing advertising in key online portals for group bookings.
Boosted exposure for Chicago’s North Shore by developing partnerships with third-party meeting planning companies, group travel management companies, and receptive tour operators.
Targeting Groups: Meetings, Events and Tour Travel CNSCVB’s group sales and marketing programs target decision-makers for three types of group business: business/association conference and meetings, social events such as weddings or reunions, and leisure group tours. Booking these types of groups into Chicago’s North Shore positively impacts the area with overnight stays, visitor spending, and hotel and sales tax revenue. Our target market is business and leisure groups with peak room nights of 350 rooms or less. Although we market the area nationally and internationally, focus is placed on meeting and event planners or tour organizers within a 300-mile radius.
344 Total Leads Generated
Client Fam Tours and Events, Site Inspections
39 TRADE SHOWS ATTENDED
Northwestern University, Evanston
The Glen Town Center, Glenview
North Shore Center for Performing Arts, Skokie
North Shore Stats
3.4 77 % 23 %
Million people visited Chicago North Shore in 2017 Leisure Visitor Business Visitor
Top 5 Reasons for Visit
30 % 30% ??% ??% ??%
1) Visiting friends & family 2) Culinary 3) Shopping 4) Museums 5) Tours/Sightseeing
1 out of every 10 jobs on the North Shore is in the hospitality industry visitchicagonorthshore.com
llinois Holocaust Museum and Education Center, Skokie
Writers Theatre, Glencoe
Charles Gates Dawes House, Evanston
New Brand Identity Last fall, CNSCVB began a complete brand review. Partnering with GrahamSpencer, an agency comprised of a dynamic team of brand researchers and strategists, a brand audit analyzed our organizationâ€™s brandâ€™s strengths, weaknesses, opportunities, and threats. Through meetings with key area stakeholders, review of best practices of destination marketing organizations locally, regionally, nationally and internationally as well as an analysis of our main competitors and the identity of our major assets as a destination, GrahamSpencer developed a new brand identity that the bureau will utilize moving forward. The results of this work has given us a new logo, messaging template for our print, digitial, social and mobile media with a cohesive and strong brand message.
Marketing: Print, Digital & Social
Official Hotel & Attraction Map
Open House Chicago In Evanston
Ravinia Festival, Highland Park
Board of Directors Holly Allgauer-Cir, Hilton Chicago/Northbrook Alan Anderson, Northwestern University Terry Anderson, Berkshire Hathaway HomeServices/ KoenigRubloff Realty Group
Anthony Marco, Hilton Garden Inn Chicago North Shore/Evanston Glenn Spanier, Hilton Orrington/Evanston John Melaniphy, Village of Wheeling
Betsy Baer, Glenview Chamber of Commerce
Toni Mengarelli, Holiday Inn North Shore/Skokie
Jeff Brady, Village of Glenview
Magdaline Analitis, Courtyard by Marriott Chicago Glenview/Northbrook
Annie Coakley, Downtown Evanston Michael Zwolinski, Delta Hotels by Marriott Chicago North Shore Sharon Fine, Illinois Holocaust Museum Dan Garcia, Hampton Inn & Suites Chicago North Shore Tensley Garris, Northbrook Chamber of Commerce Gayle Gleespen, Westfield Old Orchard Dave Judy, Kohl Childrenâ€™s Museum Dan Kelch, Luluâ€™s and Taco Diablo Toni Kinsel, Renaissance Chicago North Shore John Callan, DoubleTree Chicago North Shore
Gina Speckman, Executive Director Kimberly Wright, Director of Sales Johnnice Chew, Manager, Finance and Administration
Tim Ohrn, Westin North Shore Michael Pauken, North Shore Center for the Performing Arts in Skokie Michael Pure, Margarita European Inn, An Ascend Hotel Collection Member Tom Poupard, Village of Northbrook Paul Zalmezak, City of Evanston John Styler, City of Prospect Heights Ann Tennes, Village of Skokie Jason Wicha, Village of Skokie (as of 5/18)
Jennifer Engel, Manager, Advertising and Membership Caryn Shulman, Manager, Tourism Sales Carly Brandess, Marketing and Social Media Manager
8833 Gross Point Road Skokie, IL 60077 Phone: 847.763.0011 visitchicagonorthshore.com firstname.lastname@example.org
CNSCVB annual report 2018 - PROOF 1