Page 1

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

'11 s p r i n g

CHIA SCHMITZ DESIGN + MANAGEMENT

EMAIL TELEPHONE WEB

ms.chia.elia@gmail.com 5 6 1 . 7 9 7. 4 3 2 3 chiaschmit z.com

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105

120

135

150 30

UPBRINGING I was born in the United States and raised in Guam. I moved to South Florida to start my high school education at A. W. Dreyfoos School of the Arts where I focused on Communication and Visual art studies. I currently live in New York City. L ANGUAGES SPOKEN I am fluent in Spanish and English, once spoke Chamorro the native language of Guam, and have started learning Japanese.

TROPIC OF CANCER

TR AVEL E XPERIENCE I travel frequently to Colombia to visit family and practice my Spanish. I have been to Indonesia, Japan, Vietnam, the Bahamas, China, and Hong Kong. E D U C AT I O N A L E X P E R I E N C E I am currently attending Parsons New School for Design– The School of Design Strategies program for Design + Management (BBA). The focus of my studies are ethnographic research, design, product development, and creative solutions. I have developed two viable products for the market. One of them received an investment offer of $20,000.00 and the other received a mention on the Fast Co. Design Blog.

15

the island of

Guam Federated States of Micronesia

I attended EAFIT Business School in Medellin, Colombia for Spanish and spent a semester at Hunter College in New York City for liberal art studies. I have a strong background in forensic debate, graphic arts, and architecture from my high school, A.W. Dreyfoos School of the Arts, where I majored in Communication and Visual Arts.

EQUATOR

0

DESIGN EXPERTISE I have taken four years of design focusing on typography, layout, graphic design and visualizing data. Other courses include the fundamentals of business, product development, and courses in art and design history, architecture, communications, and ethnographic research and design strategy. WORK EXPERIENCE I have extensive experience in gallery management working as a summer intern for Goedhuis Contemporary (Chinese Contemporary Art) and as a personal assistant at Witan Walczak Art Advisors.

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4 PRINT

3 BRAND IDENTITY

2 PRODUCT DEVELOPMENT

DATA MAPPING

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11


s p r i n g

5 MISCELLANEOUS

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

'11

CONTENTS


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C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11


-Edward Tufte

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

' Good design is a lot like clear thinking made visual. '


Hair: the death of 549 hairs

Visualizing data

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HAIR t

o

THE HAIR COLLECTION CHIA SCHMITZ 2010

4 9 hairs f5

h the dea


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R

1

DAY 7

68 DAY 6

62 DAY 5

72 DAY 4

89 DAY 3

104 DAY 2

76 DAY 1

78

2

3

4

5

6

7

8

9

10

11

12

13

14

15

the average

three inches

18

the average

five inches

the longest

fourteen

the average

the shortest

three inches

the average

four inches

twelve

the longest

fifteen

the average

the shortest

four inches

fourteen

the average

five inches

the longest the average

the shortest

18

19

the longest

the shortest

18

17

the longest

the shortest

19

19 sixteen

the longest

the shortest

17

18 sixteen

the longest

the shortest

16

three inches

eleven

17


62

72

89

104

76

78

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

68

comb bed shower drain hairdyer


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TIME TO RIDE

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Visualizing data

1

6

5

4

3

7

9

93

34

33

8 32

4

3

5

2

1

6

7

8 9

10 11

2

At the intersection of

and average total of

180

a average total of

1

2

10

3

9

4

8

7

6

5

8

22

37

17

21

23

24

25

38

28

26 27

39

28

18

29

27

40 42 41

25

20

30 31

26

43

32 33

106

34 35 36

24

21

37 38

39

44 22

40

45 23

180

46 47

161

48 49

50

58

59

57

56 55

54

51 52

60

41 42

43 44 45 46

47 49

48

50 51

52 53

3:00 to 4:0 0

54

55 56 57 58 59

60

pm

12

pm :00

pm

11

7:00 t o

Not only had they reduced in total number, but they were generally more cautious and curtious.

29

19

passed through that smae intersection.

60

16

18

20

15

60 bicycles

3:00 to 4:0 0

19

13

14

16

180 bicycles 7:00 and 8:00

14

17

12

1

13

15

36

3:00 to 4:00

passed through the intersection. That evening, around

35

31

30

11

12th St. and 4th Ave. between the hours of

1

12

10 1

11

53

12

1 2

10

3

9

4

8

7

6

5


At the intersection of

12th St. and 4th Ave. between the hours of

1

3:00 to 4:00

and average total of

180 bicycles

passed through the intersection. That evening, around

7:00 and 8:00

180

a average total of

60 bicycles

60

11

12

1

7:00 t o 2

10

3

9

4

8

7

6

5

8

pm :00

pm

3:00 to 4:0 0

passed through that smae intersection. Not only had they reduced in total number, but they were generally more cautious and curtious.

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

1


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6

5

4

3

7

9

93

34

33

8 32

2 10

35

31

1

30

11

36 12

1

13

14

29

37

15

16

38

28

17

39 18 27 19

26

40 42 41

25

20

43

106

24

21

44 22

45 23

180

46 47

161

48 49

50

58

59

57

56 55

52

53

3:00 to 4:0 0

pm

54

51

60


2

24 21

48

49

31

1

10

15 16

25 20

29 13 14

30

28

18

27 26

44 45 22

23

46 47 17

19

55

58

57

56

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

12

1

161

50

8

3

9

11


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4

3

5

2

1

6

7

8 9

10 11 12

13 14 15

17 19

16

18

20 22

24

25

21

23

26 27 28 29

30 31 32 33 34 35 36

37 38

39 40

41 42

43 44 45 46

47 49

48

50 51

52 53

54

55 56 57 58 59

60

11

12

1

2

10

3

9 4

8

7

6

5


27

29

30

31

32

33

34

35

36

37

38

39

40

41

48 49

52 51

54

53

43

44 45 46 47

50

55

56

57

58

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

28

42


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

ANATOMY OF THE FACE Visualizing a song

DESIGN II SPRING 2009 CLASS PROJECT “THE SKIN OF MY YELLOW COUNTRY TEETH”

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C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11


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C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11


you should occasionally look at the results.'

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

' However beautiful the strategy,

-Winston Churchill


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

The museum experience New audio guides

Group members: Theodore Allegrini Justin Besson Nayana Malhotra Miri Meischberger

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Changing culture is always hard. Ask any CEO. Replacing culture is a lot easier. Ask any intern. “After observing that most visitors to MOMA and the Met hated their audio headphones–bad information, interrupted socializing and annoying technology–a group of students from Parsons decided to re-design the experience. They created a prototype iPhone app called The Museum: A New Social Experience, combining exhibition images, detailed information about the works, links to expert video conversations and consumer comments. Use it while you’re there, share it with your friends, and return to the exhibition forever after. The 19, 20 and 21-year-olds designed a better learning experience than a generation of museum designers. My thought? If they could only be empowered to design a new university….” Fast Co. Design June 30, 2010

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

"F*** The Boomers, Screw the X-ers, Give Gen Y Power NoW. "


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

The Question: How can we improve the museum experience by enhancing the information technology currently used at museums? how are people using them? how do they work? what was the final outcome?


Tag-A-Longs/Participant, Observation, Videos, Photos, Interactions, Extreme Users & Interviews Information points were not synchronised to allow for a seamless experience. 1. Plaques are the main source of information and offer little to the museum experience. 2. Other information was compartmentalized into brochures, posters, etc. and information was lost or hard to find.

Current audio guides are complicated to use and require excessive instructions for simple tasks. 1. Required instructional manuals. 2. Did not use intuitive symbols or visual cues. 3. Not being utilized for special exhibitions and had limited usability for foreign speakers [ prime users ].

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

Research:


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

Research: Tag-A-Longs/Participant, Observation, Videos, Photos, Interactions, Extreme Users & Interviews We observed a disconnect between user’s audio and visual experience. 1. People were not reaping the full potential of the audio guides due to confusion. 2. Many abandoned audio guides because it was burdensome to use.

The current audio guide is not adaptable to individual needs. 1. In an attempt to be universal the guides failed to address specific needs of different user groups. 2. Often, many users brought their own tools: cameras, cell phones and other guides for their museum experience.


Isolative Unintuitive Bulky Not Integrative Not Flexible Archaic Unengaging

Our Solution: An intuitive interface that is easy to access on multiple devices and adaptable to different museums. We focused first on developing individual elements that would help the user navigate the space and provide them with the tools to have a better museum experience.

Intuitive Informative Visual Flexible

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

The Problems:


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

Intuitive The guide structure allows for easy navigation and clear understanding no matter what language you speak.


The guide provides the user with a comprehensive variety of information.

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

Informative


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

Visual

The guide provides visual cues that the user can interact with directly.


The guide allows users to create their own experience.

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

Flexible


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

MARK OLDMAN

MARK OLDMAN’S BRAVE NEW WORLD FALL 2010 IPHONE APPLICATION IDEA

IPHONE APP MOCK-UP

MATCH BOOK LAUNCH + WEBSITE

MARK OLDMAN’S Brave New World Of Wine To Pa ir Pleasure, Value, and Adventure Beyond Wine’s Usual Suspects

Light

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To D r ink A l o ne >

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“To limit yourself to one or two wine types would be ridiculous.” Back

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- Drew Bledsoe, football great

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To Pa ir Pleasure, Value, and Adventure Beyond Wine’s Usual Suspects

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“To limit yourself to one or two wine types would be ridiculous.” Back

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- Drew Bledsoe, football great

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Culinary Sweet Spot

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Adventure Level

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C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

MARK OLDMAN’S Brave New World Of Wine


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

CAST CRAFT

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CHILDREN'S CAST KIT Group members: min kyung kim jocelyn yu tyler haney

PRODUCT COST Raw Material

Cost

Yield

Total Cost($/kit)

1

Dome Stickers

0.03

9

0.27

2

Googly eyes

0.02

10

0.20

3

Sticky Gems

0.02

10

0.20

4

Markers

0.11

2

0.22

5

Stencils

0.03

2

0.06

Total Cost

0.95

Damages (3% Of Total Raw Material Cost)

0.03

Grand Total Material Cost

0.98

1 minute needed for a kit

Labor

$8.40/hour

Grand Total Labor Cost

Packaging

$ 0.14(Kit)

Yield

1 PET Box

Total Cost ($) 1

0.95

Grand Total Packaging Cost

0.95

Misc

0.50

Grand Total

2.57

Wholesale Selling Price(48.5% MARK-UP)

MSRP $ 10.00

5.00


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

Mission Statement Cast Craft is a fun low-cost gift for broken bone injuries. We pride ourselves on affordable creativity through our novel and convenient packages. Our goods ease the trauma of the emergency room experience by transforming a painful event into a happy and creative moment. We supply kits full of characters and decorations to personalize casts. With a smart product for both boys and girls ages 6 to 12, Cast Craft makes a happy moment from a broken one. Sincerely,

Cast Craft


1

PROTOTYPE COST

225.00

2

FIRST PRODUCTION RUN (1,000 units)

3

CASH ON HAND

4

TRADEMARK

5

WEBSITE

12.99

6

OFFICE SUPPLIES

50.00

7

RENT SECURITIES

2,400.00

8

MOLD FOR PACKAGING

2,570.00 10,673.00 3,500.00

200.00

TOTAL

19,630.99

PRODUCT COST Raw Material

Cost

Yield

Total Cost($/kit)

1

Dome Stickers

0.03

9

0.27

2

Googly eyes

0.02

10

0.20

3

Sticky Gems

0.02

10

0.20

4

Markers

0.11

2

0.22

5

Stencils

0.03

2

0.06

Total Cost

0.95

Damages (3% Of Total Raw Material Cost)

0.03

Grand Total Material Cost

0.98

1 minute needed for a kit

Labor

$8.40/hour

Grand Total Labor Cost

Packaging

$ 0.14(Kit)

Yield

1 PET Box

Total Cost ($) 1

0.95

Grand Total Packaging Cost

0.95

Misc

0.50

Grand Total

2.57

Wholesale Selling Price(48.5% MARK-UP)

MSRP $ 10.00

5.00

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

CAPITAL COST


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

OPERATIONAL COST 1

RENT

14,400.00

2

PAYROLL

16,640.00

3

PAROLL TAXES

2,496.00

4

UTILITIES

3,600.00

5

SANITATION

1,800.00

6

WEB MAINTANANCE

155.88

7

OFFICE SUPPLIES

600.00

8

WORKMANS COMPENSATION

3,000.00

TOTAL

42,691.88

BREAKEVEN INCOME STATEMENT REVENUE

85,385.00

17,077 UNITS

− COST OF SALES

42,692.50

17,077 UNITS

GROSS PROFIT

42,692.50

− OPX

42,691.88

P/L

0.62

Start Up Plan Individual contribution of $2,500.00 each Looking for Investors to meet 50% of Capital Cost [$10,000.00]

We Were Offered

$20,000.00


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11


!

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11


a reputation for a person. You earn reputation by trying to do hard things well.' -Jeff Bezos

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

' A brand for a company is like


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

D.VISION

FINAL LOGO

C


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CONCEPT LOGOS

C D.VISION


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POP DESIGN

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C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

Brand development

C Green equations


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

FITTED

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FLYER + WEBSITE bespoke custome made suits made to measure Rene Reid myfittedsuit.com 646.820.5072

FITTED M Y F I T T E D S U I T . C O M

+

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6 4 6 . 8 2 0 . 5 0 7 2

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6 4 6 . 8 2 0 . 5 0 7 2 + M Y F I T T E D S U I T . C O M

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

bespoke custome made suits made to measure

FITTED

646.820.5072

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646.820.5072

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646.820.5072


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11


myfittedsuit.com 646.820.5072

FITTED

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

Rene Reid


!

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11


-Otl Aicher

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

' Good art inspires; Good design motivates. '


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

Ashoka + the new school Speaker series poster What is the black dot? Thatâ&#x20AC;&#x2122;s for you to define.

Marina Kim Executive Director Ashoka U

THE BLACK DOT : WE ARE SYSTEMS THINKERS The Black Dot is a monthly speaker series organized by students for students featuring TNS student innovators. We are the systems thinkers that will change the world. We are the Changemakers.

2011

April 27th

6 pm @ the Bark Room

Helene Wasserman Development Intern Clinton Foundation

Alex Smith Educator Solar One

2W 13th

T H E N E W SCHOOL I S A N A SHOK A U CH A NG E M A K E R C A M PUS

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What is the black dot? Thatâ&#x20AC;&#x2122;s for you to define. C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

Marina Kim Executive Director Ashoka U

THE BLACK DOT : WE ARE SYSTEMS THINKERS The Black Dot is a monthly speaker series organized by students for students featuring TNS student innovators. We are the systems thinkers that will change the world. We are the Changemakers.

2011

April 27th

6 pm @ the Bark Room

Helene Wasserman Development Intern Clinton Foundation

Alex Smith Educator Solar One

2W 13th

T H E N E W SCHOOL I S A N A SHOK A U CH A NG E M A K E R CA M PUS


C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

PSA: LOVE YOUR CITY

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PHOTOGRAPHER: ANDERS WALLACE MODEL: DANIELLA P. STYLIST: CHIA SCHMITZ ART DIRECTION: CHIA SCHMITZ

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LOVE YOUR CITY. reuse. recycle. relove.

DOMESTIC PORTRAIT

BILLION PLASTIC BAGS ARE USED ANUALLY IN NEW YORK CITY.


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LOVE YOUR CITY. reuse. recycle. relove.

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

BILLION PLASTIC BAGS ARE USED ANUALLY IN NEW YORK CITY.


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C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11


I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution isn't beautiful, I know it is wrong.' -Buckminster Fuller

C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

' When I am working on a problem,


20 inches Mood boards

1. Hair: the death of 549 hairs 2. Times square project

HAIR DAY LOSS SHED CUT NO. 1234 hair day loss shed

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0 inches

HAIR DAY LOSS SHED CUT NO. 1234 hair day loss shed


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'11 s p r i n g

CHIA SCHMITZ DESIGN + MANAGEMENT

EMAIL TELEPHONE WEB

ms.chia.elia@gmail.com 5 6 1 . 7 9 7. 4 3 2 3 chiaschmit z.com

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Chia Schmitz Spring 2011 Portfolio  

Parsons The New School of Design : School of Design Strategies : Design + Management BBA

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