Fall 2011 by Chia Schmitz

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'11 F A L L

CHIA SCHMITZ DESIGN + MANAGEMENT

EMAIL TELEPHONE WEB

ms.chia.elia@gmail.com 5 6 1 . 7 9 7. 4 3 2 3 chiaschmitz.com

PARSONS THE NEW SCHOOL FOR DESIGN BBA, SCHOOL OF DESIGN STRATEGIES DESIGN + MANAGEMENT PROGRAM NEW YORK, NY COLUMBIA BUSINESS SCHOOL GRADUATE MASTERS CLASS, LUXURY EDUCATION NEW YORK, NY

VIVALDI PARTNERS / NEW YORK, NY DIGITAL STRATEGIES INTERN June – July 2011 Assisted in strategy research, community outreach, and social media engagement. Worked within a team analyzing social media initiatives and evaluating brands for social currency to be used in website launch. Created and prepared presentation materials, infographics, and print layout. Wrote copy and abstracts for client pitches and website development. NANETTE LEPORE / NEW YORK, NY E-COMMERCE INTERN August – December 2010 Assisted in photo shoots, website development, and creating social media content. Performed logistic data entry, compiled inventory, and executed e-commerce duties for website launch. WITAN WALCZAK ART ADVISORS / NEW YORK, NY PERSONAL ASSISTANT January – May 2009 Maintained client correspondence and financial book keeping. Created and prepared presentation materials for art sales, presentations, and meetings. Attended Art Basel and Scope Miami as exhibitor assistant, performed sales administration and assisted Stephanie Walczak, Executive Art Director of Witan Projects, with sales and purchases made during the event.

SKILLS

MUSEUM OF ARTS & DESIGN / NEW YORK, NY CONSULTANT + INTERN June – September 2011 Provided insights on creating a new digital platform for the museum that would incorporate both design and technology into the museum experience. Presented research, renderings, and concepts to the museum director, curatorial staff, and the board of directors. Designed marketing templates, floor plan mock-ups for grant proposals, and architectural renderings for the curatorial department. Conducted exit-survey research and compiled collected results preparing information for demographic and statistical analysis.

ms.chia.elia@gmail.com 5 6 1 . 7 9 7. 4 3 2 3 chiaschmitz.com

GREEN EQUATIONS, ENERGY NON-PROFIT Conceived and developed brand identity and logos. Created visual systems, identity guidelines, print communications, business cards, and marketing materials. Oversaw the design and effectiveness of all online and print content. Provided original perspective on work in the field, communication design, and conceptual work. TNSCHANGEMAKERS, THE NEW SCHOOL Created print communication materials for a New School initiative focused on social entrepreneurship. Developed brand identity, logos, and guidelines for use throughout the New School. Created posters, fliers, stickers, magnets, marketing packets and guidelines on a weekly basis, with fast turn-around time and short deadlines. Responsible for printing items as well as hand mounting large posters to be used at events and displayed around the university. BILINGUAL SPEAKER High Proficiency in English Advanced Conversational in Spanish SOFTWARE Adobe Illustrator Adobe InDesign

COMPETENCY BREAKDOWN

WORK EXPERIENCE

E D U C AT I O N

DESIGN + MANAGEMENT

EMAIL TELEPHONE WEB

DESIGN WORK

CHIA SCHMITZ

Adobe Photoshop Microsoft Office

1 CREATIVE STRATEGY: 40% 2 IDENTITY DEVELOPMENT: 20% 3 PRINT: 10% 4 ETHNOGRAPHIC RESEARCH: 30%

Reference available upon request.

Raised on the island of Guam by a German father and Colombian mother, she considers herself a citizen of the world and struggles to fill out the Census. She is an avid peoplewatcher who loves the eureka moment of finding insights that solve everyday human problems. Paper goods, cute Japanese pens, and info-graphics are items she has an infinity for and collects. Chia is happiest working on projects, spending time on the computer listening to Pandora and working on layouts. She is always looking for projects and is often the champion of the underdog, happy to help other young entrepreneurs with design.

-Enjoy!

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Chia is a designer currently living and working in the East Village of New York City.

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105

120

135

150 30

UPBRINGING I was born in the United States and raised in Guam. I moved to South Florida to start my high school education at A. W. Dreyfoos School of the Arts where I focused on Communication and Visual art studies. I currently live in New York City. L ANGUAGES SPOKEN I am fluent in Spanish and English, once spoke Chamorro the native language of Guam, and have started learning Japanese.

TROPIC OF CANCER

TR AVEL E XPERIENCE I travel frequently to Colombia to visit family and practice my Spanish. I have been to Indonesia, Japan, Vietnam, the Bahamas, China, and Hong Kong. E D U C AT I O N A L E X P E R I E N C E I am currently attending Parsons New School for Design â&#x20AC;&#x201C; The School of Design Strategies program for Design + Management (BBA). The focus of my studies are ethnographic research, design, product development, and creative solutions. I have developed two viable products for the market. One of them received an investment offer of $20,000.00 and the other received a mention on the Fast Co. Design Blog. I attended EAFIT Business School in Medellin, Colombia for Spanish and spent a semester at Hunter College in New York City for liberal art studies. I have a strong background in forensic debate, graphic arts, and architecture from my high school, A.W. Dreyfoos School of the Arts, where I majored in Communication and Visual Arts. DESIGN EXPERTISE I have taken four years of design focusing on typography, layout, graphic design and visualizing data. Other courses include the fundamentals of business, product development, and courses in art and design history, architecture, communications, and ethnographic research and design strategy.

the island of

Guam Federated States of Micronesia

EQUATOR

WORK EXPERIENCE Currently, I am in my final semester at Parsons The New School for Design, where I am finishing my B.B.A. majoring in Design and Management. I am actively looking for opportunities where I can apply my design strategy background and enthusiasm for innovated thinking. In addition to being a full time student, I have completed freelance projects including non-profit branding for Green Equations, an internship with Vivaldi Partners and the Museum of Arts and Design, and an intensive program at Columbia Business School where I had the opportunity to work directly with the CEO of Loro Piana. I have extensive experience in gallery management working as a summer intern for Goedhuis Contemporary (Chinese Contemporary Art) and as a personal assistant at Witan Walczak Art Advisors.

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4 PRINT

3 BRAND IDENTITY

2 PRODUCT DEVELOPMENT

DATA MAPPING

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F A L L

5 MISCELLANEOUS

6 Recommendations

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'11

CONTENTS

DATA MAPPING

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-Edward Tufte

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' Good design is a lot like clear thinking made visual. '

Hair: the death of 549 hairs

Visualizing data

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HAIR t

THE HAIR COLLECTION CHIA SCHMITZ 2010

4 9 hairs f5

h the dea

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DAY 7

68 DAY 6

62 DAY 5

72 DAY 4

89 DAY 3

104 DAY 2

76 DAY 1

the average

three inches

the average

five inches

the longest

fourteen

the average

the shortest

three inches

the average

four inches

twelve

the longest

fifteen

the average

the shortest

four inches

fourteen

the average

five inches

the longest the average

the shortest

the longest

the shortest

the longest

the shortest

19 sixteen

the longest

the shortest

18 sixteen

the longest

the shortest

three inches

eleven

104

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comb bed shower drain hairdyer

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TIME TO RIDE

Visualizing data

8 32

8 9

10 11

At the intersection of

and average total of

180

a average total of

26 27

40 42 41

30 31

32 33

106

34 35 36

37 38

44 22

45 23

180

46 47

161

48 49

56 55

51 52

41 42

43 44 45 46

47 49

50 51

52 53

3:00 to 4:0 0

55 56 57 58 59

pm :00

7:00 t o

Not only had they reduced in total number, but they were generally more cautious and curtious.

passed through that smae intersection.

60 bicycles

3:00 to 4:0 0

180 bicycles 7:00 and 8:00

3:00 to 4:00

passed through the intersection. That evening, around

12th St. and 4th Ave. between the hours of

10 1

1 2

At the intersection of

12th St. and 4th Ave. between the hours of

3:00 to 4:00

and average total of

180 bicycles

passed through the intersection. That evening, around

7:00 and 8:00

180

a average total of

60 bicycles

7:00 t o 2

pm :00

3:00 to 4:0 0

passed through that smae intersection. Not only had they reduced in total number, but they were generally more cautious and curtious.

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8 32

2 10

36 12

39 18 27 19

40 42 41

106

44 22

45 23

180

46 47

161

48 49

56 55

3:00 to 4:0 0

24 21

15 16

25 20

29 13 14

27 26

44 45 22

46 47 17

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161

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8 9

10 11 12

13 14 15

17 19

20 22

26 27 28 29

30 31 32 33 34 35 36

37 38

39 40

41 42

43 44 45 46

47 49

50 51

52 53

55 56 57 58 59

9 4

48 49

52 51

44 45 46 47

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ANATOMY OF THE FACE Visualizing a song

DESIGN II SPRING 2009 CLASS PROJECT “THE SKIN OF MY YELLOW COUNTRY TEETH”

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PRODUCT DEVELOPMENT

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you should occasionally look at the results.'

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' However beautiful the strategy,

-Winston Churchill

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The museum experience New audio guides

Group members: Theodore Allegrini Justin Besson Nayana Malhotra Miri Meischberger

Changing culture is always hard. Ask any CEO. Replacing culture is a lot easier. Ask any intern. “After observing that most visitors to MOMA and the Met hated their audio headphones–bad information, interrupted socializing and annoying technology–a group of students from Parsons decided to re-design the experience. They created a prototype iPhone app called The Museum: A New Social Experience, combining exhibition images, detailed information about the works, links to expert video conversations and consumer comments. Use it while you’re there, share it with your friends, and return to the exhibition forever after. The 19, 20 and 21-year-olds designed a better learning experience than a generation of museum designers. My thought? If they could only be empowered to design a new university….” Fast Co. Design June 30, 2010

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"F*** The Boomers, Screw the X-ers, Give Gen Y Power NoW. "

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The Question: How can we improve the museum experience by enhancing the information technology currently used at museums? how are people using them? how do they work? what was the final outcome?

Tag-A-Longs/Participant, Observation, Videos, Photos, Interactions, Extreme Users & Interviews Information points were not synchronised to allow for a seamless experience. 1. Plaques are the main source of information and offer little to the museum experience. 2. Other information was compartmentalized into brochures, posters, etc. and information was lost or hard to find.

Current audio guides are complicated to use and require excessive instructions for simple tasks. 1. Required instructional manuals. 2. Did not use intuitive symbols or visual cues. 3. Not being utilized for special exhibitions and had limited usability for foreign speakers [ prime users ].

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Research:

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Research: Tag-A-Longs/Participant, Observation, Videos, Photos, Interactions, Extreme Users & Interviews We observed a disconnect between userâ&#x20AC;&#x2122;s audio and visual experience. 1. People were not reaping the full potential of the audio guides due to confusion. 2. Many abandoned audio guides because it was burdensome to use.

The current audio guide is not adaptable to individual needs. 1. In an attempt to be universal the guides failed to address specific needs of different user groups. 2. Often, many users brought their own tools: cameras, cell phones and other guides for their museum experience.

Isolative Unintuitive Bulky Not Integrative Not Flexible Archaic Unengaging

Our Solution: An intuitive interface that is easy to access on multiple devices and adaptable to different museums. We focused first on developing individual elements that would help the user navigate the space and provide them with the tools to have a better museum experience.

Intuitive Informative Visual Flexible

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The Problems:

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Intuitive The guide structure allows for easy navigation and clear understanding no matter what language you speak.

The guide provides the user with a comprehensive variety of information.

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Informative

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Visual

The guide provides visual cues that the user can interact with directly.

The guide allows users to create their own experience.

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Flexible

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MARK OLDMAN

MARK OLDMAN’S BRAVE NEW WORLD FALL 2010 IPHONE APPLICATION IDEA

IPHONE APP MOCK-UP

MATCH BOOK LAUNCH + WEBSITE

MARK OLDMAN’S Brave New World Of Wine To Pa ir Pleasure, Value, and Adventure Beyond Wine’s Usual Suspects

Light

To D r ink A l o ne >

“To limit yourself to one or two wine types would be ridiculous.” Back

Information

- Drew Bledsoe, football great

Favorites

Back

Information

Favorites

He aviest Back

Information

Favorites

To Pa ir Pleasure, Value, and Adventure Beyond Wine’s Usual Suspects

Light

To D r ink A l o ne >

“To limit yourself to one or two wine types would be ridiculous.” Back

Information

- Drew Bledsoe, football great

Favorites

Back

Culinary Sweet Spot

Light

He av y

Dessert

Information

Adventure Level

Favorites

Back

Information

Price Level

Favorites

Weight

Medium

Back

Information

He aviest

Light

Medium

He av y

f ul ly l o a d ed

r e a dy t o sh a g a s s

$$$

Cl iff Jumper

$$$$ $$$$$

Back

Information

Favorites

Back

Information

Favorites

Back

Information

Favorites

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MARK OLDMAN’S Brave New World Of Wine

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CAST CRAFT

CHILDREN'S CAST KIT Group members: min kyung kim jocelyn yu tyler haney

PRODUCT COST Raw Material

Cost

Yield

Total Cost($/kit)

Dome Stickers

0.03

0.27

Googly eyes

0.02

0.20

Sticky Gems

0.02

0.20

Markers

0.11

0.22

Stencils

0.03

0.06

Total Cost

0.95

Damages (3% Of Total Raw Material Cost)

0.03

Grand Total Material Cost

0.98

1 minute needed for a kit

Labor

$8.40/hour

Grand Total Labor Cost

Packaging

$ 0.14(Kit)

Yield

1 PET Box

Total Cost ($) 1

0.95

Grand Total Packaging Cost

0.95

Misc

0.50

Grand Total

2.57

Wholesale Selling Price(48.5% MARK-UP)

MSRP $ 10.00

5.00

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Mission Statement Cast Craft is a fun low-cost gift for broken bone injuries. We pride ourselves on affordable creativity through our novel and convenient packages. Our goods ease the trauma of the emergency room experience by transforming a painful event into a happy and creative moment. We supply kits full of characters and decorations to personalize casts. With a smart product for both boys and girls ages 6 to 12, Cast Craft makes a happy moment from a broken one. Sincerely,

Cast Craft

PROTOTYPE COST

225.00

FIRST PRODUCTION RUN (1,000 units)

CASH ON HAND

TRADEMARK

WEBSITE

12.99

OFFICE SUPPLIES

50.00

RENT SECURITIES

2,400.00

MOLD FOR PACKAGING

2,570.00 10,673.00 3,500.00

200.00

TOTAL

19,630.99

PRODUCT COST Raw Material

Cost

Yield

Total Cost($/kit)

Dome Stickers

0.03

0.27

Googly eyes

0.02

0.20

Sticky Gems

0.02

0.20

Markers

0.11

0.22

Stencils

0.03

0.06

Total Cost

0.95

Damages (3% Of Total Raw Material Cost)

0.03

Grand Total Material Cost

0.98

1 minute needed for a kit

Labor

$8.40/hour

Grand Total Labor Cost

Packaging

$ 0.14(Kit)

Yield

1 PET Box

Total Cost ($) 1

0.95

Grand Total Packaging Cost

0.95

Misc

0.50

Grand Total

2.57

Wholesale Selling Price(48.5% MARK-UP)

MSRP $ 10.00

5.00

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CAPITAL COST

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OPERATIONAL COST 1

RENT

14,400.00

PAYROLL

16,640.00

PAROLL TAXES

2,496.00

UTILITIES

3,600.00

SANITATION

1,800.00

WEB MAINTANANCE

155.88

OFFICE SUPPLIES

600.00

WORKMANS COMPENSATION

3,000.00

TOTAL

42,691.88

BREAKEVEN INCOME STATEMENT REVENUE

85,385.00

17,077 UNITS

− COST OF SALES

42,692.50

17,077 UNITS

GROSS PROFIT

42,692.50

− OPX

42,691.88

P/L

0.62

Start Up Plan Individual contribution of $2,500.00 each Looking for Investors to meet 50% of Capital Cost [$10,000.00]

We Were Offered

$20,000.00

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loro piana exploring the gift proposal

LUXURY EDUCATION FOUNDATION FALL 2010 COLUMBIA BUSINESS SCHOOL MASTERS GRADUATE COURSE

1970

PROPOSA L

Pietro Loro Piana established the company in Corso Rolando, which continues to be the group's headquarters today.

Loro Piana becomes a supplier for haute couture industry with the help of Franco Loro Piana.

Today 136 stores worldwide and distribution of the worlds most luxurious fabrics.

PARSONS THE NEW SCHOOL FOR DESIGN SARAH FAISAL AHMED, RIDDHI KUMAR, YOAV MENACHEM & CHIA SCHMITZ COLUMBIA BUSINESS SCHOOL ANJA FALK, CLAUDIA GESSLER, DAVID OFER & SALLY SONG

QUALITY

FUNCTIONALITY

ELEGANCE

CASE To develop a gift collection that satisfies the unique needs of Loro Piana customers through distinct gift solutions. APPROPRIATENESS

STYLE

PRICE POINT

C H I L DR E Nâ&#x20AC;&#x2122; S

GI F T S

T EC H

GI F T S

COMPETITIVE LANDSCAPE

RESEARCH

INTERVIEWS

CUSTOMER RESEARCH

STORE VISITS

S AV V Y

I N DU L GE N T

AC T I V E

GI F T S

TODAY

1924

GI F T

1941

1800

T H E

During the early seventies, Franco Loro Piana's sons, Sergio and Pier Luigi, took over his responsibilities and lead the corporation worldwide.

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E X PL OR I NG

At the beginning of the 19th century, the Loro Piana family started as merchants of wool and fabrics.

About the Luxury Education Foundation Program Columbia Business School

“Retailing: Design & Marketing of Luxury Products” addresses the unique properties, opportunities, and challenges of the luxury industry by studying issues relevant to the field in the various aspects of the

Loro Piana Team

business: from design, production and management to distribution and promotion. In this semesterlong course students work to solve actual case studies formulated exclusively for this class by the participating companies.

L O R O P I

Family is an integral part of the Loro Piana heritage. My First Loro Piana is about experiencing beauty, luxury and quality. Loro Piana is committed to integrity and passing these commitments to families in hopes of being a life-time companion.

23 30 8

Understated luxury is ingrained in Loro Piana’s design philosophy. The company demonstrates luxury through superior quality, intricately woven fabrics and a rich history. Through meaningful and timeless products Loro Piana satisfies even the most discerning and demanding of clients.

T ECH

S AV V Y

24 16 33

18 21

30 33

27 19

29 32

3 1

14 16

2 12

1 12

2 1-1 8

22 312

17 34 6 27

AC T I V E

I N DU L GE N T

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CH I L DR E N’ S

Loro Piana channels it’s values of elegance, beauty and competition in sailing, horse riding, polo and vintage cards. The company aspires to create products that not only embody these values, but insipre and motivate.

As technology progresses, the demand for essentials to evolve is vital. Loro Piana products reflect the needs of their international clientele white still remaining exclusive, sophisticated and timeless.

Target Audience

Device Holder, Pins and Locks

We focused on concepts of modularity, incorporating it into gifting collections like games and travel accessories. .

REFINING CONCEPTS

FINAL PRODUCT

Device Holder, Money Clips and Slots

Device Holder Ptototype

Product Proposals

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REFINING CONCEPTS

PRELIMINARY SKETCHES

BRAND IDENTITY

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a reputation for a person. You earn reputation by trying to do hard things well.' -Jeff Bezos

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' A brand for a company is like

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TANGENTIAL MAN BRAND STRATEGY

ADVANCED BRAND STRATEGY SPRING 2011 TANGENTIAL MAN FINAL PROJECT FOR GENTLEMEN’S MAG

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Target Audience

Competitive Analysis

Customer Journey

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Brand Drivers & Mood Boards

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TNSCHANGEMAKERS LOGOS + BRANDING

TNSCHANGEMAKERS SPRING 2011 THE NEW SCHOOL + ASHOKA U FIRST STUDENT TO DESIGN IDENTITY FOR UNIVERSITY

logo

TNS changemakers LOGO GUIDELINES

FALL 2011

changemakers

TNS changemakers / LOGO GUIDELINES

FALL 2011

CONTACT/ CHIA SCHMITZ EMAIL/MS.CHIA.ELIA@GMAIL.COM

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changemakers

Primary logo/ dimensions

FALL 2011

TNS changemakers / LOGO GUIDELINES

logo

Primary logo/ color palette

Blue indicates Clear Space. The blue area must be kept free of other elements. Grey padding indicates Safe Zone. Magenta indicates type

055 079 097

R: G: B:

196 100 093

R: G: B:

167 169 172

F9ED32

00AEEF

A7A9AC

alternative logos

TNS changemakers

changemakers

LOGO GUIDELINES FALL 2011

FILM changemakers

changemakers lighter gray

Event logo

changemakers

no drop shadow / [ applicabe to all]

NEW SCHOOL color palette

FALL 2011

unstacked / horizontal option

TNS changemakers / LOGO GUIDELINES

original

CONTACT/ CHIA SCHMITZ EMAIL/MS.CHIA.ELIA@GMAIL.COM

FALL 2011

R: G: B:

TNS changemakers / LOGO GUIDELINES

FALL 2011

changemakers

TNS changemakers / LOGO GUIDELINES

and elements alignment and boundaries.

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D.VISION

FINAL LOGO

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CONCEPT LOGOS

C D.VISION

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POP DESIGN

LOGOS

POP D

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C LOGOS FOR LABELS, TAGS AND PROMO

MENSWEAR LOGO

AGUINAGA SPRING 2011 MENSWEAR FASHION LOGO

AGUINAGA

Green Equations

BRAND Development ENERGY NON-PROFIT FALL 2010 GREEN EQUATIONS. ORG

LOGO & MARKETING MATERIAL

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2011

CONSULTING CONSULTING CONSULTING

TABLE OF CONTENTS

WHO IS GREEN EQUATIONS? Green Equations (GEq) is a nonprofit organization that specializes in originating and structuring energy performance contract based energy efficiency projects and investment products.

Financing Energy Performance Contracts J U N E 201 1

INTRODUCTION

ENERGY PERFORMANCE CONTRACT UNDERWRITING & STRUCTURING

PROJECT ORIGINATION AND MANAGEMENT

DEVELOPMENT PROCESS CHART

ENERGY EFFICIENCY BACKED INVESTMENT PRODUCTS

WHAT ARE ENERGY PERFORMANCE CONTRACTS? Energy Performance Contracts are contractual arrangements between the beneficiaries and the providers of energy efficiency products and services, where investments in those products and services are paid for in relation to a contractually agreed level of energy efficiency improvement. Through energy performance contracting, energy efficiency projects become significantly more attractive to both providers and beneficiaries. Unlike conventional financing, energy performance contracting enables a larger segment of the risks specific to energy efficiency projects to be insured and creates incentives that mitigate those that aren’t. Utilizing energy performance contracts also provides investors with returns that directly reflect the risks and opportunities of individual projects.

RISK ASSESSMENT AND CREDIT ENHANCEMENT

EPCB CASH FLOW STRUCTURE CHART

HOW DOES THIS APPLY TO YOU?

DETAILED CASE STUDIES

TEAM BIOS

Partnering with Green Equations allows financial service companies to maximize their exposure to the energy efficiency industry through the surety and safety provided by energy performance contracting. According to McKinsey Consulting, an investment of $520 billion in the US energy efficiency industry would yield more than $1.2 trillion in total savings, a net gain of over $700 billion. In combination with local laws 84 and 85, which mandate the audit and benchmarking of all New York City buildings over 50,000 sqf., the demand for energy efficiency project financing is rapidly accelerating. Green Equations can provide financial institutions with the expertise and exposure necessary to engage this emerging market with a significant competitive advantage through: • • •

Energy Performance Contract Underwriting and Structuring Services Energy Efficiency Project Origination and Management Direct Investment Opportunities in Energy Efficiency Backed Investment Products

Green Equations | New York, NY | 347.875.7332 | info@greenequations.org

2011 2011

2011

CONSULTING CONSULTING

CONSULTING

ENERGY PERFORMANCE CONTRACT UNDERWRITING AND STRUCTURING

PROJECT ORIGINATION AND MANAGEMENT

RISK ASSESSMENT AND CREDIT ENHANCEMENT

Financial Service Companies need the tools and capabilities to properly navigate the unique risks and opportunities presented by the emerging market for energy efficiency financing. At Green Equations, we have an advanced understanding of the obstacles currently hindering energy efficiency project development and have devised the financial mechanisms necessary to resolve them.

Green Equations offers our partners comprehensive energy efficiency project management that spans the entirety of the building retrofit process, from the initial auditing stage to financing and implementation. By being involved throughout the development and execution of our projects we ensure that they are structured to offer the highest degree of security and maximize the return-on-investment possible for our investors.

Integral to the management of our projects and the creation of each our bonds is the credit quality of our underlying projects. To this end, Green Equations designs each bond to reflect the most projectappropriate capitalization rates. Our proprietary underwriting methodology combines the advantages of conventional underwriting standards with mechanisms that account for industry-specific risks and opportunities, along with a number of additional credit-enhancement mechanisms.

Our standard energy efficiency projects provide applicable buildings, which due to age, design and/ or antiquated technologies are consuming energy at a high rate, with the means to secure the most effective conservation measures. By installing preferable equipment and system upgrades throughout the project site we allow the buildings to realize substantial energy savings, which is equivalent to the creation of a new stream of cash-flow.

EPCBs present a unique set of credit variables. Unlike conventional financing, the majority of the risks associated with EPCBs can be directly managed and adjusted. This is because all of the risks associated with EPCBs, excluding conventional default risk, are directly correlated with the energy consumption of the building.

The scale of materialized savings vary with respect to a building’s operating energy intensity prior to investment. Green Equations identifies, analyzes, develops and finances projects where the new cashflow created by energy savings are projected to financially justify the initial investment for both the building and our financial partners.

•

Our energy performance contract underwriting expertise allows our financial partners to be confident in the investment returns produced by their energy efficiency projects. Energy performance contracts are a valuable mechanism for determining and enhancing a project’s credit quality. Green Equations can take potential energy efficiency projects and make them a reality by: • • • • • •

Identifying and allocating project management risk. Auditing, assessing, and distributing risks unique to energy efficiency projects Estimating and insuring future savings. Calculating credit risk associated with energy efficiency projects. Insuring appropriate credit enhancement mechanisms are in place Off-balance sheet project financing and securitization

In partnering with Green Equations, Financial Service Companies can be assured to be achieving the most appropriate cap-rates with the greatest surety possible for their energy efficiency investments.

Our analysis is based on the insurable energy savings that our contractors and insurance providers are able to guarantee. This allows our investors to be confident that no upgrades or investments without insurable return on investments will be included in our projects.

Performance Risk

Energy consumption risks are referred to as ‘performance risks’. The principle performance risk is associated with the accuracy of contractor projections, meaning that the generated savings never reach the level projected for the prescribed performance upgrades. In recognition of this risk, our EPCBs are insured by an energy savings warranty. This effectively transfers the performance risk from the EPCB to the warranty provider. Coupled with this insurance mechanism, our EPCBs become much more attractive than they would be otherwise as it significantly reduces the scope and magnitude of risk inherent in the product. After the performance risk associated with contractor projections, other performance risks that are taken into account are behavioral, weather & energy price, and operations & maintenance. Fortunately, these can also be managed through the various means of credit enhancement that Green Equations provides for all of its EPCBs.

INSURED 4

Green Equations | New York, NY | 347.875.7332 | info@greenequations.org

Weather & Energy Price risks are hedged directly through heating degree day futures and long-term energy procurement contracts. 5

Green Equations | New York, NY | 347.875.7332 | info@greenequations.org

JUNE 2 0 1 1

Green Equations | New York, NY | 347.875.7332 | info@greenequations.org

JUNE 2011

CONSULTING

THE TEAM Ramsay Stevens CHIEF OPERATING OFFICER

STAGE ONE

Ramsay is a co-founder of Green Equations, a member of the U.S. Green STEP:

RESULT:

CONSULTATION

IDENTIFY GOALS

PRELIMINARY AUDIT

HIGHLIGHT CONCERNS

Building Council and an accredited LEED Green Associate. Having attended Suffolk University in Boston, he holds a BA in Philosophy with a minor in English. Prior to founding Green Equations, his career in real estate began early on as a sales agent while still in secondary school and continued in his later work with Seven Kings Holdings, a major development company in South Florida. Ramsay possesses an insatiable thirst for knowledge, a quality that has led

STAGE TWO

ramsay@greenequation.org

him to pursue a graduate degree at New York University in his free time.

ENERGY ANALYSIS

PROJECTED RETURN

SOLUTIONS

ACTIONABLE BLUEPRINT

FINANCING

PERFORMANCE CONTRACT

from the University of Florida with a BS in Psychology with minors in Busi-

EXECUTION

PROJECT MANAGEMENT

from New York University with concentrations in Sustainable Development

Wesley Cronk CHIEF SUSTAINABILITY OFFICER

Wesley is a co-founder of Green Equations, a member of the U.S. Green Building Council and an accredited LEED Green Associate. After graduating STAGE THREE

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2011

ness Administration and Sustainability Studies, he went on to receive a MA and Environmental Policy. Prior to founding Green Equations, Wesley’s work with green buildings in both professional and academic settings gave him the

SAVINGS ACHIEVED

wcronk@greenequation.org

At the completion of these steps, Green Equations will continue to oversee the maintainance of installed equipement.

experience he utilizes today to properly balance theory and reality in the design and implementation of our projects.

Rene Reid CHIEF FINANCIAL OFFICER

Rene is currently both a JD candidate at New York University Law and a

Financing Energy Performance Contracts

candidate for the Advanced Certificate Program in Law and Business from the Stern School of Business. Rene has a deep understanding of legal and financial institutions that is crucial in the development of the innovative strate-

J U N E 2 0 11

gies we employ. He completed his undergraduate studies at the University of Alberta, where he received a BS in Biology and graduated with honors. Rene is passionate about sustainability, community building and social justice; morene@greenequation.org

Green Equations | New York, NY | 347.875.7332 | info@greenequations.org

tivations he synthesizes into his work whenever possible.

Green Equations | New York, NY | 347.875.7332 | info@greenequations.org

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Presentations

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FITTED

FLYER + WEBSITE bespoke custome made suits made to measure Rene Reid myfittedsuit.com 646.820.5072

FITTED M Y F I T T E D S U I T . C O M

FITTED

6 4 6 . 8 2 0 . 5 0 7 2

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646.820.5072

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6 4 6 . 8 2 0 . 5 0 7 2 + M Y F I T T E D S U I T . C O M

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bespoke custome made suits made to measure

FITTED

646.820.5072

FITTED

646.820.5072

FITTED

646.820.5072

FITTED

646.820.5072

FITTED

646.820.5072

FITTED

646.820.5072

FITTED

646.820.5072

FITTED

646.820.5072

FITTED

646.820.5072

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myfittedsuit.com 646.820.5072

FITTED

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Rene Reid

PRINT WORK

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-Otl Aicher

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' Good art inspires; Good design motivates. '

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Ashoka + the new school Speaker series poster What is the black dot? Thatâ&#x20AC;&#x2122;s for you to define.

changemakers

Elizabeth Friedrich Manufacturing in America Again: The Next 25 Years

THE BLACK DOT We Are Systems Thinkers

Alison Keehn Cleanup Bar Soap

Sabrina Wilensky Corbin Hill Farms

The Black Dot is a monthly speaker series organized by students for students featuring TNS student innovators. We are the systems thinkers that will change the world. We are the Changemakers.

2011

Monday, October 17

6:30 pm @ Lang Cafe

65 W 11th Street

THE BLACK DOT : WE ARE SYSTEMS THINKERS FALL 2011 POSTER + FLYERS EACH CIRCLE REPRESENTS A THEME & SPEAKER

What is the black dot? Thatâ&#x20AC;&#x2122;s for you to define. C H I A S C H M I T Z | P O R T F O L I O | P A R S O N S T H E N E W S C H O O L F O R D E S I G N | 2 0 11

changemakers

Elizabeth Friedrich Manufacturing in America Again: The Next 25 Years

THE BLACK DOT We Are Systems Thinkers

Alison Keehn Cleanup Bar Soap

Sabrina Wilensky Corbin Hill Farms

The Black Dot is a monthly speaker series organized by students for students featuring TNS student innovators. We are the systems thinkers that will change the world. We are the Changemakers.

2011

Monday, October 17

6:30 pm @ Lang Cafe

65 W 11th Street

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The Gumball Challenge

TNSCHANGEMAKERS FALL 2011 THE NEW SCHOOL + ASHOKA U

event poster

POSTER FOR GUMBALL CHALLENGE

Make a difference. changemakers

If you've got creativity and enthusiasm, you can be a TNSchangemaker. Teams will be given a small loan and are challenged

multiply

that

amount

several-fold in a week. Money raised will be given to an organization chosen by students to alleviate poverty.

the We give you $27 and 27 gumballs You give us your imagination! come to the gumball challenge on FRIDAY / october 28 / 12:00 PM Noon 72 FIFTH AVENUE / 7th Fl Conference Rm blogs.newschool.edu/tnschangemakers TO RSVP OR FOR MORE INFORMATION CONTACT: TORI LUCAS AT LUCAV857@NEWSCHOOL.EDU

changemakers

If you've got creativity and enthusiasm, you can be a TNSchangemaker. Teams will be given a small loan and are challenged

multiply

that

amount

several-fold in a week. Money raised will be given to an organization chosen by students to alleviate poverty.

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Make a difference.

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TNSCHANGEMAKERS POSTCARD FLYER

EVENTS

03. THE BLACK DOT

01. Meet-up & freecycle

04. SOCIAL INNOVATION SPEAKER SERIES

02. TNSCHANGELEADERS PROGRAM

05. NEWCHALLENGE

TNSCHANGEMAKERS FALL 2011 THE NEW SCHOOL + ASHOKA U MASS PRINT POSTCARD FLYER FOR UNIVERSITY

TNSchangemakers

TNSchangemakers is a collaborative effort between students, faculty and administrators at The New School to create a program incubator that develops diverse activities to accelerate, broaden and deepen social entrepreneurship and social innovation education at TNS.

join us

03. THE BLACK DOT

01. Meet-up & freecycle

04. SOCIAL INNOVATION SPEAKER SERIES

02. TNSCHANGELEADERS PROGRAM

05. NEWCHALLENGE

TNSchangemakers

join us

Front

Meet-Up & freecycle

the black dot

newchallenge

FRIDAY: 09/09/2011 @ 2:00 -4:00 PM / 2 W 13TH STREET 4TH FLOOR

MONDAY: 10/17/2011 @ 6:30 PM / 65 W 11TH @ LANG CAFE, 1ST FLOOR

beginning fall 2011 / TBD

TNSchangemakers and Parsons Green Supply Center invite students from across divisions to swap their unwanted items for creative reuse. Learn how to become a changemaker and participate in an interactive learning experience.

The Black Dot activities and events feature alumni and student changemakers and is organized around six central themes: Civic Engagement, Health, Social Justice, Sustainability, Poverty/Homelessness, and Youth/Education. While the six themes are visually defined by color, as systems thinkers, students shall work together to blend colors— integrating systems and thought— to create The Black Dot.

TNSchangeleaders Program

Social Innovation speaker series

throughout fall 2011

monday: 11/07/2011 @ 6:30 - 8:30PM / Theresa lang center at 55 W 13th street

The TNSchangeleaders Program is designed for students who are interested in becoming the leaders and catalysts of social entrepreneurship and innovative practices on campus, serving as integral contributors to the wider network of TNSchangemakers. The TNSchangeleaders program will be ongoing throughout the 2011– 2012 academic year. To become a TNSchangeleader, join us at The Gumball Challenge on September 16!

Back

The Social Innovation Speaker Series is an opportunity for students and the public to learn from experienced professionals in the field of social innovation and for the broader TNS community to explore innovative theory and practice. Our first event will focus on Community Engagement & Understanding and Social Innovation. Subsequent events include Creativity and Social Innovation, and Systems Change and Social Innovation.

The NEWchallenge is an open call to all students to encourage the development of creative solutions to today’s most pressing social and environmental issues in an innovative, collaborative way. Applicants have the opportunity to be awarded seed funds for projects. More information will be announced at the call for applications in November, with an opportunity to build teams in December. Check our website for updates!

changemakers TNSCHANGEMAKERS@NEWSCHOOL.EDU http://blogs.newschool.edu/tnschangemakers

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EVENTS

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PSA: LOVE YOUR CITY

PHOTOGRAPHER: ANDERS WALLACE MODEL: DANIELLA P. STYLIST: CHIA SCHMITZ ART DIRECTION: CHIA SCHMITZ

LOVE YOUR CITY. reuse. recycle. relove.

DOMESTIC PORTRAIT

BILLION PLASTIC BAGS ARE USED ANUALLY IN NEW YORK CITY.

LOVE YOUR CITY. reuse. recycle. relove.

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BILLION PLASTIC BAGS ARE USED ANUALLY IN NEW YORK CITY.

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MISCELLANEOUS

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I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution isn't beautiful, I know it is wrong.' -Buckminster Fuller

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' When I am working on a problem,

20 inches Mood boards

1. Hair: the death of 549 hairs 2. Times square project

HAIR DAY LOSS SHED CUT NO. 1234 hair day loss shed

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0 inches

HAIR DAY LOSS SHED CUT NO. 1234 hair day loss shed

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RECOMMENDATIONS

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is to translate observations into insights and insights into products and services that will improve lives.' -Tim Brown

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' The mission of design thinking

8650 Boulevard East Suite 2B North Bergen, NJ 07047 T 646 331 3612 dirk@dirkkammerzell.com www.dirkkammerzell.com

Letter of Recommendation

To whom it may concern,

I am writing this recommendation in support of Chia Schmitz. I first met Chia when she was my student in my Advanced Brand Strategy class at Parsons the New School for Design. During that time she demonstrated herself as a bright and ambitious student. Chia's contributions to the class were exceptional. She consistently had unique insights in creating distinctive and effective brand strategies, understanding the value of design and brand within a business context. Her ability to create a powerful visual language was evidence of her commitment to good visual design. For her final presentation, the development of a new brand for a gentleman's magazine, Chia presented a brand narrative that was eloquent and engaging and demonstrated a drive and commitment to her work. Chia excelled in creating a sense of vision, providing both depth and breadth in different skill sets and implementing that vision in her work. She has an exceptional talent and keen sensibility in design and her work raised the bar for the whole class. I highly recommend her as a passionate young design thinker and brand strategist.

Kind Regards,

Dirk Kammerzell Faculty member, Parsons The New School for Design, New York

Faculty member: Parsons The New School for Design School of Visual Arts

BRAND STRATEGY | INNOVATION | DESIGN | IMPLEMENTATION

MELISSA LYNN HOLMES E

MELISSALYNN.HOLMES@GMAIL.COM

Working with Chia is like a breathe of fresh air. During her time as a student at Parsons, Chia was selected to effectively create a brand identity and myriad collateral for a universitywide initiative at The New School. She possesses an innate sense of understanding our needs and is quick to create beautiful work. She goes above and beyond what is asked of her, and is able to present a client with everything they never knew they wanted. Upon meeting Chia for the first time, her own personal style is that which is reflected in her work—a kind of understated elegance that causes the one to come back for more, wondering what may be hidden in the depths of her design. Her style fuses classic lines with a sense of modernity, creating clean articulate work. However, she is versatile and able to accommodate a client’s needs. For one of our events entitled “The Gumball Challenge,” she was able to inject just the right amount of playfulness into its advertisement. Always professional, she consistently produces unique work. Chia has a vision—which is beauty—and working with her is an absolute pleasure. I highly recommend this talented young woman.

- MELISSA HOLMES

Service Category: Designer Year first hired: 2011 (hired more than once) Top Qualities: Great Results, Personable, Creative

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LISA MAIONE E

MAIONEL@NEWSCHOOL.EDU

HTTP://WWW.LINKEDIN.COM/IN/LMAIONE

I am writing this letter to offer my support for Ms. Chia Schmitz as an aspiring design strategist and designer. I had the pleasure of working with her as one of my students in a course called “Portfolio Strategies” at Parsons The New School for Design, an internationally recognized art and design school in New York City. Over the course of the semester, Ms. Schmitz showed a great sense of energy and enthusiasm to every class meeting. She consistently contributed thoughtful points of view to class discussions and lessons. In group critiques, Chia was always prepared with well-developed work supported by strong ideas and conceptual thinking. As she worked on her portfolio presentation materials, I observed her graphic sense as sharp and everready to figure out how best to represent new, complex ideas in a clear way. As a peer in the classroom, she is always ready and willing to give attention and a critical eye to her colleague’s work. Ms. Schmitz’s feedback is pointed and clear, through a keen eye and mind for design, problem-solving and strategic thinking at all scales. Throughout any process, Ms. Schmitz maintains a positive attitude toward her tasks. As her professor, I found her to be a pleasure to work with and to teach. I fully support Ms. Chia Schmitz’s involvement at a design firm that will let her grow her core strengths as a strategic thinker with integrative interaction and product design projects. Please let me know if you need any other information.

- LISA M AIONE Art Director & Designer

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'11 F A L L

CHIA SCHMITZ DESIGN + MANAGEMENT

EMAIL TELEPHONE WEB

ms.chia.elia@gmail.com 5 6 1 . 7 9 7. 4 3 2 3 chiaschmitz.com