DRESS CODES AND FEMALE OBJECTIFICATION Chhavi Priya Gaur “Cut the toe off, when thou art queen, thou wilt no more need to go on foot” i demanded Cinderella’s step mother while asking her eldest daughter to cut off her toe in order to fit in the glass slipper. The quote indicates the lack of use for the foot (or the body) decreases her value to that of a showcased doll, simultaneously telling the price that women must readily pay for acceptance thus establishing a link between discomfort and beauty. The Red Carpet phenomenon where women prepare themselves and their bodies to look glamorous for this night in order to be placed in the category of the best dressed celebrity, is not dissimilar to the glamorous ballroom events that were de rigeur in the 17th and 18th centuries. James Laver, a clothes historian theorized that clothing both expresses and is shaped by three fundamental principles: the hierarchical principle, the attraction or seduction principle, and the utility principle. The seduction principle plays the most significant role in fashion change, particularly as it affects women's clothes. He deemed the seduction principle is the most important because "our clothes are dictated by the fundamental desires of the opposite sex… Men still choose their mates by their physical allure; that is why women's clothes follow what might be called the Attraction Principle; they are designed to make their wearers as physically attractive as possible" (1950). The attention given to the physical appearance can be attributed to patriarchal views on gender roles wherein the woman’s value was seen in her physical beauty and the ability to bear children. These views continue to influence the way in which specific body types and modes of dress are viewed. This article explores the cause and effect of selected dress codes imposed on women that have increased their subjugation. Modesty and the Woman’s Body The female breast has shifting identity - as mammary organs for children, or as a sexual object for the male gaze and therefore subject to moral policing. History shows that laws were made to objectify the breast by linking it with morality (or modesty) by the half of the population that happens to ironically not have any (breasts). Bernard Rudolfsky (1971) writes: “modesty appears to be a virtue as absolute and indivisible as honesty…..our very language is ambiguous; it does not convey the exact meaning of modestia (modesty)…..The Latin modestia stands for composure, unpretentiousness, and moderation in desires and passion…..It is shame that we are forever confusing with modesty. Shame; noted the Jesuit writer de la Vassiere; does not express the real connotations of the Latin Term pudor because it is an equivocal word and may designate to good or bad shame. Whichever way we look at it, modesty, or what we take it for, is complex. Put together of any number of illfitting parts, it reveals itself in more or less irrational taboos that differ not only with every civilization but often within a civilization itself. Like most taboos, they defy logic. Moreover, they are highly unstable; a principle rigidly upheld today, tomorrow is abandoned and forgotten.”
Tracing the history of the breast through the lens of Rudolfsky’s text, we look at a complex norms across civilizations and periods. In the Indian subcontinent prior to the British Raj, the breast was not considered to be a sexual object and therefore it was common for women to go out with uncovered breasts without being questioned about her modesty. With the entry of foreign powers and invaders, from Alexander to the British, accusations of immodesty of the bare breast required women to cover themselves, which ironically resulted in drawing attention to the breast, as human instinct is to be attracted to that which is hidden. The breast which earlier was not objectified as being sexual, became exactly so. Following the
1