Designing with Emerging Markets

Page 39

www.kamworks.com

verified with this early and crude technical prototype. Kamworks was convinced that this concept can be further developed through design in to a successful and marketable product for rural Cambodia. Guido Kisman took over the design challenge to design a television set (Solar TV) for the rural Cambodian market by using second hand LCD screens and the selected TV tuner board. The main focus and challenge of this project was to integrate both technical and aesthetic aspects into the design and develop a complete working prototype which can be used for further testing before going for a full scale production and market launch. Many technical concepts were drawn up from a contextual point of view. Second hand LCD screens are available in several different dimensions in the market and can be

A complete working prototype of the low voltage powered television being tested for technical performance and user evaluation.

integrated in several different ways into the product. The product casing was designed to hold 15’’ monitor LCD screens modules with outer dimensions varying from 238 mm to 270 mm in height and 314 mm to 345 mm with a minimum depth of 5 mm and a maximum depth of 30 mm. One of the other main technical considerations of the design was that the TV must able to operate on a 12V car battery and most importantly; it should be able to operate on all Kamworks Solar Home Systems. A retro appearance was chosen to embody the final design of the solar TV. The main reason for the retro appearance for the Kamworks TV is that it bridges the gap between the old CRT TVs with which the target group is familiar with, and the modern LCD TV archetype.

36


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.