Insidethis edition
Ajourney to save lives: Resuscitation Council UKpartner with utctravel
Design studio's iconic Victorian greenhouse gets glass crown
New UKtrade directory solves online visibility challenges for small trade businesses
Macrium partners with Sysmex America to reduce medical testing downtime
New initiative offers small businesses Channel 4 TVadvertising
Regional
Leading franchise consultant backs initiative to support global franchising
Go Reply awarded 2025 Partner of the Year for Country ? UK/ IEby Google Cloud Small
Ajourney to save lives: Resuscitation Council UKpartner with utc.travel
utc.travel, the UK?s leading travel subscription brand, has announced a major partnership with Resuscitation Council UK (RCUK) as their official charity partner Together, they aim to spread vital CPRskills to businesses across the UKwhilst improving mental health and wellbeing
Recent research commissioned by RCUK revealed that 62% of people would like to know how to perform CPR. utc.travel will utilise its wide-reaching network to help increase the number of people trained in this lifesaving skill, encouraging members to take part in training sessions and to share this vital knowledge with others.
The collaboration also aims to address existing disparities in CPRtraining, focusing on areas with high instances of cardiac arrest and low bystander CPRrates. By working together, RCUKand utc.travel are determined to ensure that everyone has an equal chance of survival
James Cant, CEOat RCUK, commented, ?We are thrilled to partner with utc.travel. The partnership will not only equip individuals with life-saving skills but also help create a culture of confidence and readiness when faced with a cardiac emergency Together, we hope to make a real difference across
the UK.?
Stephen Knight, Chairman of utctravel, stated: ?We are delighted to support the incredible work of Resuscitation Council UK By collaborating with UKbusinesses, particularly HRleaders, we aim to support workplace wellbeing, ensuring all employees can access holidays at affordable prices If through our communications, we empower even one person to confidently perform CPRin an emergency, we will have made a meaningful difference?
Key Partnership Initiatives include Together, utc.travel and RCUKwill focus on:
1. Raising Awareness ? Joint marketing efforts to inform both utctravel and RCUK audiences about the partnership
2 Encouraging CPRTraining ? Promoting RCUK?s lifesaving campaign to utc.travel corporate members.
3 Supporting Donations ? Creating opportunities for utctravel members and partners to contribute to RCUK?s mission
4. Providing utc.travel Memberships ? Offering free utc.travel memberships to RCUKpartners, helping more people benefit from lower travel costs
Design studio's iconic Victorian greenhouse gets glass crown
Bothy Gardens?iconic Victorian glass greenhouse is reaching the end of its long-awaited restoration, as it receives its glass roof ready ahead of the site?s first Wiltshire open day on Saturday, 10 May.
Restoration of the greenhouse started January 2022, when it was covered in dense grapevines eroding beams and glass panes and the floor was hidden under a carpet of overgrowth.
The greenhouse is part of the walled garden which forms part of the Burderop estate at Chiseldon, near Swindon in Wiltshire It was bought as a passion project by a couple who have spent years bringing the site back to life while maintaining its Georgian and Victorian character
The hints of its Victorian past were buried and broken but Bothy Gardens?owners Jules Gilleland and Mark Wheeler have worked hard to see the structure returned to its former glory with some modern additions
?The restoration has been a long process,? Jules said. ?Two fig trees were rooted behind the greenhouse were cleared which allowed light to reach the structure again
?Wooden doors and beams were either
removed completely due to decay or restored to preserve the historical nature of the greenhouse
?Its original brick was replaced or restored because trees had forced themselves through the structure. We also had to have the metal framework removed and restored, but we managed to keep and clean a third of the original floor tiling?
The greenhouse is of historical significance because its among the earliest steam-heated greenhouses of its time Many of the original cast-iron heating pipes and some of its original Victorian-tile flooring were intact when the greenhouse was discovered.
The final stage of restoration was replacing the glass roof, which had to be removed for safety and modern insulation. Thicker and more reliable glass will be installed in the coming weeks. The new flooring, salvaged heating pipes, and glass roof will preserve the historical significance of the structure
The greenhouse will become a creative studio for Turtlewings Ltd, Jules Gilleland?s design practice and a dedicated space for rare orchid propagation, as well as an area to preserve seasonal fruits and vegetables
Why a psychopath wouldn? t hesitate to cause another global financial crisis ?if there was something in it for them
Clive Roland BoddyDeputyHead, School of Management, Anglia Ruskin University
Would you want a psychopath looking after your pension?Or what about your shares?
In a recent talk at the Cambridge Festival of Science, I spoke about the latest research relating to a psychopath?s love of money, greed for power, and willingness to harm other people financially for personal gain
Since I began researching corporate psychopaths and the global financial crisis, the idea of the financial psychopath, an employee in the financial sector acting ruthlessly, recklessly, greedily and selfishly with other people?s money, has gained traction.
The theory won support because psychopaths are more commonly found in financial services than in other sectors It has even been argued that up to 10% of employees in financial services could be psychopathic.
That is to say they have no empathy, care for other people, conscience or regrets for any damage they do.
These traits make them ruthless in pursuit of their own agendas and entirely focused on self-promotion and self-advancement
But my ongoing research goes even further It has found that psychopaths are willing to knowingly cause financial harm to the entire global community, in order to receive a financial bonus for themselves
Personal greed outweighs the immense social and community costs of implementing that greed
This aligns with earlier perceptions of some captains of finance or leading politicians as
psychopaths. Previous research found they are freed by their selfish philosophy of life and their trivialising of other people from the restraints of being evenhanded, truthful or generous.
This new research also shows that a majority of psychopaths would even be willing to cause a global financial crisis ? if they personally would profit from, for example, falling stock prices.
This willingness holds true even when they could be personally identified as being the source of the crisis
Only a tiny minority of non-psychopaths would be willing to do this.
Race to the top
Financial insiders appear to agree with the assumption that psychopaths have always been prevalent in the sector. Many psychologists and other management commentators have come to the same conclusion
Researchers have also found that interpersonal-affective psychopathic traits ? such as deceitfulness, superficial charm and a lack of remorse ? were associated with success in the finance sector
Employees at financial institutions in New York scored significantly higher on these traits than people in the wider community They also had significantly lower levels of emotional intelligence (as would be expected of psychopaths).
What?s more, having psychopathic traits has also been linked to higher annual incomes ?
as well as a higher rank within the corporation In other words, it looks like the more psychopathic an employee is, the further up the corporate finance ladder they will go.
This corresponds with findings that show there are more psychopaths at the top of organisations than at the bottom
Creating destruction
This is not to say that personal success in climbing the corporate ladder equates to professional success when someone reaches the top job
Quite the opposite. In fact, my research has shown that psychopathic leadership is associated with organisational destruction
This includes a greater propensity to take risks with other people?s money, a greater willingness to gamble with someone else?s money and lower returns for shareholders.
In one study over a ten-year period, psychopathic fund managers were found to generate annual returns that were 30% lower than their less psychopathic peers.
The research team concluded that among elite financial investors, psychopathy and its appearance of personal dominance and competence, may enable people to rise to the top of their profession.
But this does not translate into improved financial performance at the organisational level, where the presence of the psychopathic is actually counterproductive.
Fraud has always been associated with the psychopathic? so much so that in one study 69% of auditors believed they had encountered corporate psychopaths in relation to their investigations.
Years ago, one bank reportedly used a psychopathy measure to recruit staff
But I would advise against hiring people who score very highly, because they are totally concerned with personal success.
They are not bothered about long-term organisational growth or sustainability As such, decisions will be made to suit the psychopathic worker, and not the organisation.
For example, new hires would be likely to be people who can help the psychopath achieve their personal aims and objectives rather than aid the company.
Anyone astute enough to potentially be a challenge to the psychopathic employee would not be hired by them in the first place
Without exception, psychopathic people love money and they are more motivated by it than other people are
Unlike the rest of the population, psychopaths are uninterested in higher values such as close emotional connections with family and friends, and much more focused on money and materialism
Seen through this lens, the appeal of the corporate banking sector ? and the salaries and bonuses it offers ? to people with these traits soon becomes clear.
New UK trade directory solves online visibility challenges for small trade businesses
Trusted Tradesman createspowerful web presence for more than 1,000 verified professionals, addressing critical digital marketing gap
Small trade businesses across the UKare gaining unprecedented online visibility thanks to Trusted Tradesman (www.trustedtradesman.co.uk), an innovative directory that has already created more than 1,000 professionally optimised web pages for verified tradespeople throughout the country.
Research shows that while 97per cent of consumers search online for local services, many skilled tradespeople lack effective
digital presences due to time constraints and technical barriers
Trusted Tradesman directly addresses this problem by providing each business with a comprehensive web page featuring detailed service descriptions, coverage areas, qualifications, and customer reviews ? all optimised by SEOspecialists to attract search engine traffic.
?Many exceptional tradespeople struggle with online visibility despite their excellent
work,?notes the creator of Trusted Tradesman ?Our platform essentially functions as a website designer, SEO specialist, and marketing team rolled into one, creating professional web presences for businesses that might otherwise remain invisible online?
The platform?s unique community approach means each business benefits from being part of a larger ecosystem.
Internal linking between related pages and shared domain authority create a network effect that improves visibility for all participants ? something individual websites typically cannot achieve.
Unlike conventional directories offering
minimal information, Trusted Tradesman pages function as standalone websites within the larger platform
This is particularly valuable for the significant percentage of trade businesses operating primarily through social media or word-of-mouth referrals
The company offers both free listings and premium memberships (£199 annually), with all pages undergoing professional review and optimization regardless of membership level
For more information or to search for verified professionals in your area, visit: www.trustedtradesman.co.uk.
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Five Ways Businesses Can Tackle the Workforce Readiness Gap
ByOccupop
By 2030, a fifth of the UKworkforce may find themselves seriously under-skilled for their jobs Whilst it might sound like a sci-fi dystopia, according to the Industrial Skills Strategy Council, this could be our reality if we don't act now. Welcome to the world of the workforce readiness gap ? a challenge for many small and medium-sized enterprise (SME) owners
How to recognise the workforce readiness gap
The workforce readiness gap as a mismatch between what your employees can do and what your business needs them to do
The gap grows when businesses struggle to spot and nurture essential skills, keep up with their workforce's evolving learning needs, and tap into valuable employee insights
David Banaghan, Co-Founder and Interim CEOat Occupop, comments: "The workforce readiness gap isn't just about whether your employee can use the latest software It's about whether they can adapt, learn and bring fresh ideas to the table.
For SMEs, where every employee wear multiple hats, this readiness can make or
break your business."
Why the workforce readiness gap is a cause
for concern
From talent scarcity to lack of training within workplaces, these figures help to highlight why UKbusinesses need to act now.
- The World Economic Forum reports that half of all employees will need reskilling by 2025
- According to ManpowerGroup, a whopping 80% of UKbusinesses are struggling to fill roles due to a lack of skilled talent It's a 17-year high, making the talent hunt feel like searching for a needle in a haystack.
- The Employer Skills Survey 2022found that only 60% of employers had provided training for their staff in the last 12 months, down from 66% in 2017. We're going backwards when we should be sprinting forwards.
The 'Big Stay': stability is the hot new trend
Right now, we're entering what the Chartered Institute of Professional Development (CIPD) calls the 'big stay' whereby job stability is the hot new trend and employers are focusing on retention The CIPD's latest
Labour Market Outlook shows that 55% of UKemployers are looking to maintain their current staffing levels ? the highest since 2016-17
This 'big stay' might sound like good news, but it comes with its own challenges If your employees aren't evolving their skills, you could find yourself stuck with a workforce that's not prepared for the tasks your business requires them to take on.
Five ways your business can bridge the gap
There are ways your business can bridge this gap without breaking the bank Here are five strategies to help you do that.
Regular Skills Check-ups
Think of it as a health check for your business With plenty of affordable HR tools out there, complete regular skills audits to help you spot where your employee might need a boost in one area or another
Make learning part of the working week
Create an environment where learning is a comfortable and familiar part of the working week It could be as simple as setting aside an hour a week for online courses or having team members teach each other new skills The key is to make it regular and fun.
Align Your Training with Your Business Goals
It's important to ensure that your team's learning journey is taking them in the same direction as your business.
Embrace the Gig Economy
Bring in freelancers or contractors to fill skill gaps quickly You might even find that
your employees learn a thing or two in the process
Team Up with Local Education Providers
Build bridges with local colleges or training providers and offer internships or apprenticeships This can ensure you have a steady stream of talent that's ready to support your workforce
The Power of Continuous Learning
Creating a culture of continuous learning can not only boost skills among your employees, but it could also help you focus on their career development
Reinforcing the value of continuous learning, Banaghan says: "Employees who keep learning can tackle all sorts of challenges as your business grows and develops This could potentially mean that you experience fewer talent shortages and spend less money on recruiting outside of your business for senior roles Plus, it keeps your teams engaged and excited about their work, retaining them for longer"
Allowing your employees the opportunity to choose what they want to learn is important too According to a report by workplace culture specialists, OC Tanner, a staggering 90% of employees say having a say in what skills they learn is crucial to their job satisfaction
The workforce readiness gap might seem like a mountain to climb but with a bit of creativity and a lot of determination, it's a challenge that can be turned into an opportunity By investing in your employee's skills today, you're not just solving a current problem, you're future proofing your business.
AI:cheats,scams... andhopefor humanity?
Words:Craig Sergeant of Advance Copy
Are you being cheated?
It?s a fair question to ask. Because if so, you might not even realise it yet Today, people?s access to committing fraud and deception is easier than ever. And that makes you and your business vulnerable So, what?s happened?
No doubt you?ll know that AI is the business world?s brand-new hope. Companies of all types and sizes are racing to integrate it to automate immeasurable ways of working For example, lots of websites proudly employ some sort of AI-powered chatbots Like it or not, the top of almost every Google search serves you an AI-generated response (of dubious quality) And even WhatsApp has an AI assistant for some reason
Though there was a time when it may have seemed like AI was some sort of flavour of the month, that?s clearly not the case It?s the next stage of the technical revolution ? and it?s only the beginning So how does AI relate to you being cheated?
Well, on top of being the business world?s brand-new hope, it?s also its biggest threat. Because whenever there?s a new tech development, one thing is always first to exploit it:
Crime
The common refrain is that ?organised crime is one step ahead of the law.?Historically, that meant groups of smart yet morally dubious people working together to profit from corporate loopholes and weaknesses
Amajor element of such crime has been by forging documentation ? whether altering existing ones or creating new ones And
though the main barrier to success was previously the limitations of technology (or the people using it), that?s now changed AI has democratised access to fraud And that means people could be using it against you.
People you trust
Claims
You may have seen a flurry of recent posts online showing images of lightly crumpled receipts resting on a light woodgrain-topped desk Aswift glance would quickly tell you they were employees?meal expenses claims ? just like any other. Yet the (virtual) reality is that the receipts never existed at all They were generated by ChatGPT
You may scoff, ?Well, it?s just a meal claim. The world?s not going to end Lots of people want to make their money go a bit further? And you?d be right.
A2022 study of the UKpublic sector revealed that 42% of decision makers admitted to submitting fraudulent expenses claims Now, bear in mind the self-censorship that some in the study likely employed (they?re human after all), and it?s not out of the question to believe the true number is a lot higher.
And while it could be an issue for you if bogus expense claims from your staff start piling up, there?s also the chance that everyone ? including you ? gets caught. And the AI risks don? t end there
Clones
Let?s take billing and invoicing, for example It?s pretty much certain that, if you?re running a successful business, everything is done digitally So, imagine running on autopilot as you blast through business admin so you can
get back to doing ?real work?
Can you be sure that big invoice you paid was legit?Was it definitely not a ChatGPT-generated one?What about that electricity bill?And what happens if your business itself ? and you ? are cloned by scammers who use you as the front for their ill-gotten gains?It?s a new concern, which the Investor Association trade organisation recently reported, stating that investors have lost around £2 million by falling for a reported 23% of attempted business-cloning scams
Meanwhile, perhaps you have a public profile. Or maybe you have a video or two online of you being interviewed or promoting your business. It?s incredibly easy to take the video audio and feed it into an AI voice generator And then what?Pretend to be you and contact your bank, maybe?It happens. And worryingly, it works
We?re entering a world where it?s hard to tell what?s real and what isn? t So, it?s concerning to read the complacency of certain business leaders in the results of a recent Vodaphone Business study, which says, ?78% were
?confident?that their employees could successfully identify a sophisticated AI-driven phishing attack. However, two-thirds failed to do so.?Younger staff aged 18 to 24, who you might expect to be savvier, ?appeared more likely to fall for AI-driven phishing scams than their older peers.?
As always, the scammers play a numbers game They cast their nets widely, targeting audiences big enough to guarantee at least someone will fall prey to their schemes, no matter how ludicrous they might be ? as the next story shows.
Scams
While it might be getting harder to know what?s actually real anymore, sometimes the truth is still stranger than fiction
Back in 2023, probably during the peak usage of the phrase ?deepfake,?a small art gallery in Derbyshire became an overnight global news sensation. And not for the right reasons.
The art gallery owner, Simone Simms, found what she thought was a major movie star?s Facebook page and sent an email to its listed
address. She wanted to make a mark on the local scene with a celebrity exhibition. The actor in question?Pierce Brosnan
Over many months, Simms was in contact with ?Brosnan,?his wife, lawyers, and management team over email and the Telegram messaging app Most convincing were the deepfake Zoom video calls, where she locked eyes and chatted with the man himself
Finally, after making a £3,000 payment, Simms was ready to put on Brosnan?s first-ever exhibition The date was finalised, and tickets went on sale. That was until a few days later when the real Brosnan released a statement on social media denying his involvement He stated he?d never charge for a public appearance and hit Simms?gallery with a cease-and-desist letter
Simms claimed she was the victim of ?some elaborate scam?and fell for what she thought was a real page She said the deepfakes ?looked real, and [ ] looked legit I did my
best to check?
The story shows that while AI poses risks to every business?s finances, don? t forget about the dangers of devastating reputation damage. Crises
At the time of writing, the hugely successful language-learning app Duolingo is dealing with a PRdisaster It recently ? very proudly ? announced that it would replace all human contractors with AI that could, in theory, do the job for them And at much less cost The backlash has been damning.
One of the more polite critical comments said: ?What kind of audience do you think you?ve built that it?s okay to go ?AI-first.?We don? t want AI, we want real people doing good work Goodbye, Duo If this is the way you?re going, you won? t be missed.?
Aweek after Duolingo?s first announcement, its CEO, Luis von Ahn, backtracked with: ?To be clear: I do not see AI as replacing what our employees do (we are in fact continuing to
BusinessFeature
hire at the same speed as before). I see it as a tool to accelerate what we do, at the same or better level of quality?
Similarly, a few years ago, the buy-now-pay-later tech company Klarna pre-empted Duolingo and became an ?AI-first?proponent
It used OpenAI and announced to great fanfare that it was cutting its workforce by around 22% Yet more recently, it has been quietly hiring more humans again. But why?
Despite the optimism of the tech industry to go ?all-in?on AI so quickly as the all-in-one answer to their problems, it?s not quite so simple. AI is a powerful tool, but human behaviour (that is, businessbehaviour) is messy, complex and irrational Leaving everything up to AI makes it harder to change course when things go wrong And according to recent reports, it?s almost guaranteed that they will.
Cybersecurity Drive recently revealed that around two-thirds of AI projects were abject failures. The true number is likely much higher
So, when customers, partners and suppliers have painful AI-driven experiences, they?ve no other choice than take their money elsewhere ? somewhere that truly cares Somewhere ?human-first,?perhaps?
Unreal
That certainly wasn? t the case in 2024, when a state-run show on Radio Krakow in Poland made the maverick move to fire its staff, experimenting with an entirely AI-run broadcast. Instead of being what was intended (an interesting technological trial), it opened up a national discussion about how
AI destroys livelihoods.
Editor-in-Chief, MariuszMarcin Pulit, complained that people thought he was ?a job-killing monster who wants to replace real people with avatars," seemingly with little remorse or awareness that the description was quite accurate
As well as fears of AI?s potential to leave billions of people jobless, much of the wider worries relate to how ?human?it seems It?s the ?Uncanny Valley?phenomenon ? where AI closely resembles us, but something isn? t quite right There?s a sheen of uncertainty that leaves many feeling cold, uneasy ? and in some cases, scared.
Yet it?s not all bad
Slop
It?s pretty much certain that AI will one day play as big a part in our lives as the internet currently does How that will happen, we can? t know for sure But we do know its benefits as a productivity-enhancing tool. Just like our favourite apps, websites, GPSand more, AI will help make our lives easier And there?s another side to it
Whenever there?s a new development with AI, such as an ever-more realistic video, initial reactions tend to focus on how mind-blowingly good it is. And then we get used to it Very quickly ? because humans are incredibly adaptable creatures ? and then it just looks like AI.
Think about it: if you?re a LinkedIn user, have you noticed how almost every post says the same things in the same style and with the same tone?How it?s a lot of words yet completely empty of meaning?Clearly, most people have marvelled at the
time-and-effort-saving writing tools of ChatGPTand Claude and put them to use But there?s a problem.
We know it?s AI Just as we do for images And audio And video And so on And if everything every business does looks and sounds the same, why should anybody care about what makes your organisation different ? what makes you so valuable?
Not only that, if you haven? t put the effort into making something, why should anybody put any effort into consuming what your AI has spewed out?People are now so used to such digital clutter that it even has a name: ?AI slop?
So, be careful what you put out in the world, because there?s an appetite for something else Something deeper
Hope
AI can perform tasks of incredible complexity and scale. But it lacks one of the most fundamental features of human nature
Something that we all need to survive: Connection.
AI can try to mimic connection, but it can never truly achieve it Because AI can never care. Despite its name, AI is not intelligent. It?s
not sentient. It doesn? t understand emotions. It doesn? t understand anything It?s lots of complex maths involving zeros and ones
It?s why AI can never beat Michealangelo?s Sistine Chapel, Gaudí?s Basílica de la Sagrada Família, or a World Cup Final Maybe it can make something that?s equally as pristine and perfect ? even technically ?better?than them ? but it doesn? t have someone?s heart, soul, blood, sweat and tears in it. It?s the flawsthat make something real ? and makes it human.
And that?s worth more to us ? because that?s human connection It?s why master craftsman-made furniture means more than flat-pack from IKEA, why a handmade Rolex beats a Casio, and why ? despite our limitations ? real human effort still beats AI.
It?s easy to reach for the quick fix to help get you through the working day Sometimes, that?s going to be AI. But remember, your customer always comes first
So, look at how you use AI and the impact it has on them. Are you treating them with the respect they deserve or do you think they should be happy with ?AI slop??
Because then, just maybe, theywill feel cheated by you.
Why Gen Zprefers face-to-face brand experiences ?and how brands can deliver
Research shows that the tech-savvy Gen Z (those born between the mid-1990s and early 2010s) value in-person interactions online and face-to-face that offer authenticity, transparency, and emotional connection
Companies such as Credico UK, specialists in outsourced face-to-face sales solutions, are witnessing this shift firsthand
By connecting brands directly with consumers through pop-ups, live events, field sales and personal demonstrations, they are helping businesses strengthen customer relationships and drive measurable results ? particularly among Gen Zaudiences
Why Gen Z craves human connection
Despite being considered a ?digital-first? generation, Gen Zis emerging as one of the most experience-driven demographics
According to Nielsen, 51per cent of Gen Z shops only in-store, as often as three times a week. Gen Zis also found to be more concerned than previous generations about authenticity, ethical sourcing, transparency, and environmental impact.
This underscores a key trend: for Gen Z, connection and meaning are more important when making purchasing decisions
While social media offers scale, it often lacks depth. In contrast, face-to-face engagements provide tangible, emotionally resonant moments that allow brands to showcase their values in action ? something digital advertising alone cannot replicate Trust Is non-negotiable
Gen Zconsumers are not easily won over by flashy campaigns Their loyalty is earned through genuine transparency, ethical practices, and shared values
Arecent Edelman Trust Barometer report found that 79 per cent of Gen Zbelieve that trust in a brand is more important now than ever before, making it a key determinant in purchasing decisions
So, what drives trust for this generation?Gen Zis drawn to brands that:
- Champion inclusivity
- Demonstrate social and environmental responsibility
- Operate with ethical integrity
- Stand for something beyond profit
Face-to-face brand experiences provide the ideal forum to communicate these values? not just through messaging but through direct action and real-time conversations.
Delivering meaningful in-person experiences
Understanding Gen Z?s preferences is one thing; implementing strategies to meet them is another
Here are some actionable steps for brands:
1. Host authentic events: Create experiences that genuinely reflect your brand?s values and resonate with Gen Z?s interests
2. Engage in social causes: With trust a priority, aligning your brand with relevant social issues can enhance credibility and loyalty
3 Build a community: Design events that encourage social interaction,
BusinessFocus
networking, and a sense of belonging.
4. Leverage technology thoughtfully: Integrate digital tools to enhance in-person experiences without replacing the human element.
5. Prioritise sustainability: Gen Zis highly conscious of sustainability Ensure your events and products reflect eco-friendly practices
How Credico UK connects brands with Gen Z
With more than 30 years of experience in outsourced sales and field marketing, Credico UKenables brands to tap into the power of in-person engagement at scale
By leveraging its network of outsourced sales teams, Credico UKensures that brands also have a strategy in place to engage with Gen Z consumers in an authentic, trust-building way that digital marketing alone cannot achieve.
By combining structured messaging with genuine human connection, Credico UKhelps brands:
- Increase conversions through personalised demonstrations
- Build trust via transparent, real-time
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While digital platforms are critical for reach and awareness, face-to-face brand experiences offer the depth and authenticity Gen Zdemands
In a world where consumers are increasingly sceptical of online marketing, in-person interactions present a powerful opportunity to stand out
Brands that invest in authentic, human-centred experiences will not only earn Gen Z?s trust ? they will build lasting relationships that translate into long-term loyalty
Contact Credico UKtoday to discuss how outsourced sales could benefit your company
Leading franchise consultant backs initiative to support global franchising
Leading franchise consulting firm Infinity Business Growth Network has sponsored a new initiative by the Quality Franchise Association (QFA) to assist businesses across the globe to grow their businesses via franchising
The QFAis a not-for-profit trade association that provides leadership, standards and raises awareness of franchising. It was founded in 2018 and has hundreds of members
QFAprovides networking and support and
News Regional
has organised hundreds of free online events for members, educational and business support organisations. It has also created the Verified Franchising Professional (VFP) course and other free courses and guides which it delivers online
The new initiative is to expand globally, providing a low-cost global membership to allow international co-operation and networking This has been achieved by the creation of 45 new QFAwebsites which include free resources and a directory of franchises available in each country.
Ian Townsend, COOof the Quality Franchise Association said: ?This is another fantastic initiative by the QFA, creating a global
franchising community under one brand
?Membership is extremely cost effective and provides huge benefits to our members. We thank Infinity Business Growth Network for sponsoring this project and their continued support of franchising?
Joel Bissitt, managing director of Infinity Business Growth Network said: ?We are delighted to support this project. I have grown several businesses internationally and it can be extremely challenging
?The new Global Membership with the QFA will allow thousands of franchisors across the globe to join the QFAcommunity, at an extremely affordable rate, and access franchising experts in 46 countries?
For every client of Paramount Media, we donate £1 to JUST ONE TREE. For every £1 donated, JUST ONETREEwill plant a tree in an area severely affected by deforestation to maximise the effect on reducing global warming. For more information contact us at
Macrium Partners with Sys Medical Testing Downtime a
Macrium Software, a leading provider of Windows backup solutions, shares its successful partnership with Sysmex America, a global leader in haematology diagnostics.
This collaboration has revolutionised Sysmex's approach to service delivery, providing solutions for common downtime issues that previously required on-site technician visits.
Addressing Critical Healthcare Challenges
In healthcare settings, equipment downtime isn't just an inconvenience - it's a barrier to timely diagnosis and treatment Sysmex America recognized this challenge and sought a solution that could minimize
disruption while maintaining security standards
"The key objective is to reduce downtime as much as possible because any downtime has a negative impact on patient care which ultimately has a delay in treatment," explains Jose Rivera, Vice President of Service and Support for Sysmex America
"Service excellence is fundamental to both our businesses," notes Dave Joyce, CEOof Macrium Software "For Sysmex, every minute of downtime directly impacts patient care They needed a solution that understood this critical relationship between uptime and patient outcomes"
ysmex America to Reduce e and Improve Patient Care
Remote Recovery: The Game-Changer
Prior to implementing Macrium's solution, Sysmex technicians had to physically travel to customer sites to address software issues.
Now, with Macrium's technology, Sysmex's support teams can perform remote restores quickly and securely, transforming their service model
"It was important for us in a highly regulated industry to make sure that the backups are safe and secure and stay local at that customer account," explains Ben Boeke, Group Manager of Technical Product Management at Sysmex America, "so Macrium provides that by encrypting their backups, we're able to ensure that those
backups never change over time"
Measurable Results
The partnership has already delivered impressive efficiency gains, with labour costs reduced by 50% and projected savings of up to 75% once fully implemented Most importantly, equipment downtime has plummeted from hours to minutes, improving patient care through faster diagnostics.
See the success story
Watch the complete Sysmexcase study video hereto hear directly from Rivera and Boeke about enhancing patient care through reliable testing with Macrium
Go Reply aw Partner of the Ye ?UK/ IEby Go
Go Reply, the Reply Group company specialising in the implementation of cloud platform architectures and the creation of cloud-based solutions using Google Cloud, has been recognised for a second year by Google Cloud as the Google2025 Partner of the Year in the category Country ? UK/ IE.
This award highlights Go Reply?s expertise in
the Google Cloud ecosystem and its ability to help customers integrate cloud-native solutions that drive scalability, efficiency and intelligence With extensive experience in complex migration, modernisation, security, AI analytics and next-generation application projects, Go Reply enables businesses across all industries to leverage
warded 2025 Year for Country Google Cloud
advanced Google Cloud technologies, unlocking new value and maximising the potential of cloud innovation.
?Google Cloud?s Partner Awards recognise partners who have created outsized value for customers through the delivery of innovative solutions and a high level of expertise,?Kevin Ichhpurani, president,
Global Partner Ecosystem, Google Cloud
?We?re proud to announce Go Reply as a 2025 Google Cloud Partner Award winner and celebrate their impact enabling customer success over the past year?
Filippo Rizzante, CTOat Reply, said:
?We are proud to have once again received
Regional
recognition from Google Cloud, demonstrating the growing capability and evolution of Go Reply and its teams
?Go Reply continues to deliver exceptional services to users via our partnership with Google Cloud, enabling our clients to accelerate their digital transformation, driving innovation and actively contributing to the broader Google Cloud ecosystem?
Go Reply continues to advance its generative AI solutions on Google Cloud, enabling businesses across industries to address diverse operational and strategic needs This expertise is reflected in applications such as a conversational interface for luxury brand technical data, a Vertex AI-powered legal document search engine, and a centralised AI platform for the insurance
sector, demonstrating the company?s ability to drive innovation, efficiency, and intelligent automation
Reply
Reply specialises in the design and implementation of solutions based on new communication channels and digital media
As a network of highly specialised companies, Reply supports major European
industrial groups in the telecom and media; industry and services; banking and insurance and public sectors in defining and developing business models enabled by the new paradigms of AI, cloud computing, digital media and the internet of things
Reply?s services include: consulting, system integration and digital services
www.reply.com
New initiative offers UKsmall businesses rare opportunity to secure national TV advertising with Channel 4 worth £300,000
Anew competition from Constant Contact and Enterprise Nation in collaboration with Channel 4 is set to offer UKsmall business brands an opportunity to win a professionally produced broadcast TVadvert on Channel 4 and expert marketing support ? a package worth hundreds of thousands of pounds
Small Business, Big Break is a collaborative initiative from digital marketing and automation platform Constant Contact, small business support platform Enterprise Nation and national broadcaster, Channel 4
The initiative will shine a light on the UK's brilliant small business community, opening up an opportunity for three successful brands to tell their story to millions of potential customers on TV- connecting them to a proven marketing channel that can
help small businesses scale.
Erika Robinson, UK General Manager of Constant Contact, said: "Constant Contact provides the marketing tools and support that small businesses need to excel and grow."
"Small Business, Big Break will deliver a life-changing boost to some of the UK's most exciting businesses, catapulting their brand into the homes of millions of consumers with comprehensive marketing support and professional advertising that might otherwise be out of reach"
How Small Business, Big Break works
The competition opens on April 4. To enter, small businesses need to complete a short application explaining their business and why they deserve a chance to be on TV Applications close on May 15
Apanel of judges from Constant Contact and Enterprise Nation will review applications, upon which finalists will be invited to pitch their business for a chance to win the main prize The top three winners will receive:
- Abespoke TVadvert developed by a leading creative agency
- Strategic support from a team of experts to define and target their ideal audience
- Ashare of £300,000 in Channel 4 advertising airtime
In addition, ten finalists will benefit from a package of business-building support, including:
- A12- month Premium subscription to Constant Contact's full suite of digital marketing tools
- Small business mentorship and expertise from industry leaders
- A£2,000 grant, to be used on any marketing activity to support ambitions for growth
- Access to a marketing consultant, worth £500
Those who would prefer not to take advantage of the TV advertising portion of the main prize will still qualify for a £2,000 grant, to be used on any marketing activity that supports their business' growth, 12 months of Constant Contact Premium and access to a marketing consultant valued at £500
"Supporting small businesses is a key part of our mission at Constant Contact," said Robinson. "We're excited to see the innovation and growth that small businesses can achieve, given the spotlight and airtime
that this prize will offer."
Emma Jones, CBE, founder of small business support platform and membership community Enterprise Nation, said: "Finding new customers is fundamental for any business that wants to succeed and grow. But cutting through the infinite noise and telling the story of your brand is now harder than ever
"We're delighted to team up with Constant Contact and Channel 4 to give winning businesses a unique opportunity to do exactly that through a traditional advertising medium that has stood the test of time and is still one of the most effective ways to expand awareness of your product or service
"We can't wait to see their names up in lights on our TVscreens in the coming months"
Nick Archer, Client & Business Development Leader, Channel 4 Sales, said:
"Television advertising provides SMEs with unparalleled scale and conversion potential It is a highly trusted platform delivering memorable brand experiences like no other platform, in turn driving significant customer growth By tapping into TV's mass reach, SMEs can convert a vast, untapped market of non-buyers into loyal consumers."
Businesses can enter here.
Eligibility
To enter this competition, businesses must have been operating for at least 3 months; have a Companies House number or UTR; and employ between 0 and 50 people. Businesses must be based in the UKand have a British bank account
Small businesses named in the ?Unique Great British B
WonderDays, the UK?s fastest-growing experience day provider, has unveiled its list of the Top 50 Unique Great British Bucket List Experiences ? and the results highlight just how much the nation values unforgettable moments over material gifts
Based on real-time purchase data and reviews from customers across the country, the WonderDays Bucket List captures a growing trend: Brits are turning to meaningful, memory-making experiences to celebrate life?s biggest milestones.
?This list is a reflection of what people truly want,?said Abi Sadler, head of partnerships at WonderDays ?We?re seeing a huge
national shift towards experiences that are immersive, nostalgic, and leave a lasting impression.?
From iconic tours and once-in-a-lifetime adventures to unique dining experiences and wellness escapes, the Top 50 list is packed with variety ? all chosen by the people, for the people.
Why it is a big deal
- More than 3,000 experiences were booked in December alone, with several surprise entries shooting into the top tier of the list.
- Experiences were not chosen by
h Bucket List Experiences to Tick Off in Your Lifetime?
marketing teams, but by real customers ? based on popularity, reviews and repeat bookings.
- The WonderDays Bucket List is a snapshot of how people across the UK are prioritising memory-making over materialism.
- It celebrates experiences that are being sought out to tick off life goals, whether it is for a major birthday, anniversary or just because ?We created the Great British Bucket List to shine a light on the most iconic, meaningful and joy-filled experiences the UKhas to offer,?said Matt Jones, managing director of
WonderDays
?It?s a celebration of living life to the full ? and we?re thrilled to see so many people embracing that.? What is next?
With summer on the way and key gifting occasions like Father?s Day and wedding season approaching, WonderDays expects these top experiences to continue trending as go-to gifts for those looking to give something unforgettable
To view the full list of Top 50 Bucket List Experiences, visit: Wonderdays website
Demolition & Enabling Works Specialists
- Structural Alterations - Asbestos Surveys & Removal - In house Design - Land Remediation - Recycling & Bulk Exacuation - Transport and Haulage - Ground works and RC frames - Basement Construct & Solutions
