Pulse Life issue 8 Nov _ Dec 2025 by Paramount Media

We also address a topic many experience but few discuss openly: stress eat ng and business pressure. The connection between workplace anxiety and our relationship with food runs deeper than most realise, and we exp ore why that afternoon biscuit tin suddenly becomes irres st ble dur ng dead ine season, along with healthier coping strategies that actual y work

For those dreaming of divers fying their income, our complete guide to starting a side hustle strips away the Instagram fantasy and del vers the genuine blueprint

Whether you re testing a bus ness idea or bu lding an escape route from the nine-to-f ve, we cover everything from time management to tax implications? because successful s de hust es require strategy, not just ambition

Th s month, were committed to helping you work smarter, live healthier, and bui d the financial freedom you deserve Let s get started

TheTwelveTasksof Christmas: Survivingthe FestiveSeason Without Losing Your Tinsel

November has arrived, and with it comes that familiar tingle of festive anticipation? and mild dread. Before the Christmas chaos truly descends, now is the perfect time to get ahead. Between work deadlines, school nativity plays, and Uncle Colin's dietary requirements, Christmas preparation can feel less "Silent Night" and more "Silent Scream." But by starting now, you can navigate the festive season without needing a January detox that's more about mental health than mince pies.

Start Now (You're Already Ahead)

The fact that you re reading this in November means you're already winning at Christmas preparation Right now is the golden window? early enough to avoid panic, but close enough that plans feel real This month, have a family meeting about expectations Will you be hosting?Travelling?Who's buying for whom?Getting everyone on the same page now prevents December arguments about why nobody told you Aunt Margaret was vegetarian this year November also gives you time to check calendar conflicts? school concerts, work parties, and family commitments? before they collide

Embrace the Power of Lists

Create separate lists for gifts, food shopping, and tasks Modern life means we're already juggling work emails, Teams calls, and remembering which day is PEkit day Adding Christmas to the mental load without writing things down is a recipe for

disaster. Use your phone's notesapp or a shared family calendar so everyoneknows who's responsible for what. When your partner asks, "Did you order the ham?" you ll have documentary evidence that it was, in fact, their job.

Shop Smart, StartingToday

November is primetime for Christmas shopping without the madness The Black Friday sales are just around the corner, and you've got weeks before the December rush Start browsing online now? most retailers alreadyhave Christmas stock available, and you can compareprices whilst enjoyingyour morning coffee For children's gifts, review that running note you ve kept throughout the year when they mentioned something they d like No note? Start one now and casually ask what'son their wish list over the next few weeks

This month, tackle the tricky presents first? those hard-to-buy-for relatives or unusual requests. By starting now, you have time to hunt down specific items or order personalized giftsthat take weeksto arrive. Consider setting a budget per person and sharing it with family members thismonth, so everyone's on the same page before December spending spirals.

Book Time Off Now

November is when you need to move quickly on annual leave requests. Thoseprime slots around Christmas disappear fast, so check your workplace

calendar today and put in requests for the dates that matter most. If your workplace offers flexibility, plan strategically now Could you work from home on the day of the school concert?Might you take a half-day in mid-December to get the Christmas food shop done before the crowds descend?Many employers are accommodating if you ask with plenty of notice, which you still have in November

Delegate and Lower Standards

This is crucial: Christmas doesn't have to be perfect, and you don t have to do everything yourself Shop-bought mince pies are absolutely fine Your children can make decorations even if they look nothing like the Pinterest boards Partners can wrap presents, teenagers can help with food prep, and younger children can set the table (wonkily, but they can do it)

If you re hosting Christmas dinner, make it clear that it's a collaborative effort. Assign dishes to guests. Nobody will judge you for using frozen roast potatoes or buying a pre-made trifle? they're probably doing the same

Protect Your Peace

Finally, remember why we do this Christmas is about connection, not perfection If the tree goes up on the 20th instead of the 1st, it's fine If you skip the work Christmas do to watch Elf with your children, that's a perfectly valid choice Build in downtime for yourself? even if it's just a quiet cup of tea before everyone wakes up, or a walk on Boxing Day

The festive season will happen whether you stress about it or not. Choose not to, and you m ght actually enjoy it.

DollyParton

Big change doesn? t have to be complicated. Every small choice ? from a reusable coffee cup to a mindful shopping decision ? can create a ripple effect that matters. Discover simple, sustainable swaps that make a real impact, one habit at a time.

Small Acts, Big Impact: Sustainable Swaps That Matter

We live in a world that often equates sustainability with grand gestures ? solar panels, electric cars, and zero-waste lifestyles. Yet, the truth is far simpler: lasting change begins with small, consistent actions. Each sustainable swap, no matter how modest, contributes to a larger ripple effect. The key lies in making everyday choices that are both practical and planet-friendly.

Why Small Changes Count

It?s easy to feel powerless in the face of climate headlines and environmental statistics But sustainability isn? t an all-or-nothing pursuit When individuals make small, meaningful adjustments ? and millions do the same ? the collective impact is profound Research from the University of Leeds found that household behavior changes alone could deliver up to a quarter of the emissions reductions needed to meet global climate targets

The most effective sustainable swaps are those that fit seamlessly into your routine. You don? t need to overhaul your entire lifestyle; you just need to start with awareness and intention.

Simple Swaps with Big Payoffs

Ditch Single-Use for Reusable

One of the easiest changes is replacing disposables with reusables Arefillable water bottle, coffee cup, or metal straw can eliminate hundreds of single-use plastics a year Invest in a sturdy tote bag for shopping and say no to plastic carriers These simple swaps reduce waste and save money over time

Choose Energy Efficiency

Switching to LEDbulbs, unp ugging idle electronics, and using smart plugs are low-effort ways to cut your household?s energy footprint Even washing clothes in cold water can make a surprising difference ? reducing energy use and helping garments last longer

Rethink What You Buy

Before clicking ?add to cart,?pause and ask: Do I need this?Can I buy it secondhand or borrow it?

Supporting brands with transparent, ethical supply chains ? or buying locally made products ? reduces

emissions from manufacturing and transport. Minimalism isn? t about owning less; it?s about owning better.

Eat with the Planet in Mind

You don? t have to go vegan overnight Try introducing one or two plant-based meals a week or buying from local farmers?markets Reducing food waste is equally important ? store food smartly, get creative with leftovers, and compost when possible

Green Your Bathroom Routine

Personal care products can be a hidden source of waste Swap plastic shampoo bottles for bars, disposable razors for safety razors, and cotton pads for washable fabric ones Look for refillable or biodegradable packaging options whenever you can

The Ripple Effect

Small changes aren? t just about personal responsibility ? they influence others. When you bring a reusable cup or choose sustainable packaging, you?re also normalizing better habits in your social circle and community. Sustainabil ty spreads by example.

Progress, Not Perfection

Sustainabil ty isn? t about living flawlessly; it?s about living consciously. Every swap, every mindful choice, signals that you care ? and that?s where real change begins. When mill ons of individuals commit to progress over perfection, the planet feels the difference.

So start small: replace one habit this week It might feel like a drop in the ocean, but remember ? even the ocean is made of drops

Most of your actions aredriven

by

habit, not thought ? here?s why that?snot abad thing

Reaching for our phones upon waking, standing in the same point on the station platform, sneaking in a sweet treat after the evening meal ? we all have habits that shape our lives

But you may underestimate the power habits have in your life Our new study shows that the majority of actions people take in a day are carried out on autopilot

Habitual behaviour is made up of the things that we do without thinking, prompted by our environment and learned through repeated enactment Encountering a familiar trigger ? such as a sound, a location or another person ? can activate a learned association, which in turn prompts a non-conscious impulse to act The sound of your alarm clock, for example, may be enough to prompt you to reach for your phone, without consciously deciding to

Habits can influence our behaviour in two ways. We can habitually initiate something ? selecting a behaviour without much thought ? or habitual y do something, where the steps involved in a sequence are carried out at least partly on autopilot.

But just how much of our day-to-day lives are shaped by habit?

Our new study aimed to find out We recruited 105 people, aged 18-73 years old, and sent prompts to their phones six times a day over one week Each prompt asked four questions: what were they doing when we interrupted them?To what extent was that action initiated without conscious thought?To what extent was it performed automatically?And how much had they wanted to do it?

The most commonly reported behaviour types were working or studying, domestic or childcare

Benjamin Gardner Professor in Psychology University of Surrey

activities, and using a screen-based device More importantly, 65%of all actions were initiated out of habit. People choseto do them without making a conscious decision And 88%of actions were performed on autopilot.

This suggests that around two-thirdsof the decisions we makeeach dayare automated, instead of driven by consciousdeliberation

However, this doesnot mean that we simplyact mindlessly, without awareness or free will

Around one in three actions in our study were intentional but not habitual. People had consciously chosen to do them,probably because the action or setting wasunfamiliar, or because their habits were not strongenough to exert influence.

Crucially, 76% of all actions ? including 67% of those actions initiated or performed out of habit ? were things people intended to do Habits develop when we repeatedly do things in certain settings Several studies suggest that, with once-daily repetition, it takes around two months to form a habit This ranges considerably though One 2021study found habit formation to take anywhere from four to 335 days

Only two people (2%) in our study said they always acted intentionallyand never out of habit The vast majority said theywere act ngin linewith intentions or habits, or both, at least some of the time For each of us, there appears to be variation, across time, in whether we act habitually or intentionally, probablydue to the natural ebb and flow of our attention and motivation

We would not exert the effort needed to repeatedly

Amanda L Rebar Associate Professor University of South Carolina

photoby

Tim

Mossholder on Unsplash

do these actions if they served no purpose Our habits and goals are therefore often aligned. We may reach for our phones automatically, but that can help us stay informed. We might instinctively stand in the same spot on the platform, but that may help us find a seat on the train

Habits are adaptive We have limited mental resources at any one time If we had to deliberate over all our mundane decisions each day ? like when to have a shower ? we would have less capacity to focus on more important matters, like preparing for that big presentation later in the day

In fact, deliberating over actions that are usually done habitually can backfire One 2017paper showed that, when people were incentivised to perform effectively, they tended to eschew their habits and engage in more mindful performance Ironically, participants who chose to deliberate gave a poorer quality performance than those who acted habitually

Habits are not, therefore, the enemy of free will. In fact, they can make life easier.

The downside of habits appears when they stop serving our goals Bad habits push us towards choices that undermine what we really want People

who are trying to lose weight, for example, often struggle against long-standing eating habits that favour unhealthy options. Staying on track in these moments often requires strong, sustained willpower to resist the pull of old habits. When we are distracted, stressed or fatigued it is harder to counteract our bad habits. Even brief dips in motivation can prompt lapses into our old ways, kickstarting a chain of negative emotions, denting our confidence in our ability to change, and so unravelling our efforts to change our behaviour

MARKDIMECKLIMITED

El ect r ical &Inst r umentat ionQual it yConsultant

Effective ways to break bad habits include identifying and avoiding triggers to unwanted habits, and making unwanted behaviour harder to automatically activate Ahabitual even ng snacker might, for example, avoid going to the kitchen in the evening so that they aren? t tempted by the snack cupboard

Our findings show that habits play a huge role in shaping our everyday lives, often helping us act efficiently Understanding how habits work provides a powerful tool for behaviour change Whether you are making a new routine or breaking an old one, recognising the triggers that drive your actions ? and how you respond to them ? can help you stay in control

Changethemindset, changethejourney

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Friday Planning - Spend30 minuteseveryFridayplanningnext week's priorities.Start Mondayready,not reactive

Give Before You Ask - Makethreeintroductionsor helpfulconnectionsbefore requestinganyfavoursfromyournetwork

Invisible Wealth Drains: Where Your Profit Actually Goes

You're working harder than ever Revenue is climbing Yet somehow, at the end of each quarter, your profit margins tell a different story Welcome to the frustrating reality of invisible wealth drains? those insidious costs that silently erode your business profitability while hid ng in plain sight

Most business owners obsess over the obvious expenses: rent, salaries, inventory. But it's the hidden costs? the ones that don t arrive with dramatic invoices or budget line items? that often inflict the most damage. Understanding these invisible drains is the difference between a business that merely survives and one that genuinely thrives.

The Productivity Illusion

The most expensive cost in your business isn't on any spreadsheet It's the time your team spends looking busy while achieving remarkably little Excessive meetings represent one of the most significant yet overlooked wealth drains in modern business When eight people sit in a conference room for an hour discussing matters that could have been resolved via email, you're not just losing one hour? you're losing eight hours of productive capacity

Calculate the true cost: If your average employee costs £40 per hour when you factor in salary, benefits, and overheads, that single unnecessary meeting just cost your business £320. Multiply that

across weeks and months,and you're looking at tens of thousandsof pounds evaporating into thin air

Then theres "context switching"? the cognitive cost of constantly jumping between tasks, apps,and priorities. Research suggests it can take up to 23 minutes to fully regain focus after an interruption. In an age of Slack notifications,email alerts, and open-plan offices,your team might be losing hours of productive timedaily without anyone noticing.

Technology s Hidden Tax

Software subscriptionsfeel innocuous at £10 or £20 per month But across multiple platformsand team members, these costs compound rapidly More concerning is the phenomenon of "software sprawl"? accumulating redundant tools that overlap in functionality while none are used to their full potential

Conduct an audit of every subscription your business pays for. You'll likely discover you're paying for toolsnobody uses, duplicate services that do the samejob, and enterprise features your team has never touched.One financial services firm discovered theywere spending £47,000 annually on software subscriptions,with 40% going to tools used by fewer than three people.

Integration costsrepresent another invisible drain When your systemsdon t communicate effectively,

"The m ost dangerous kind of w aste is the w aste w e do not recognise."

your team wastes hours manually transferring data, reconciling discrepancies, and fixing errors that automation should have prevented The initial software cost might seem reasonable, but the ongoing productivity tax of poor integration can dwarf the subscription fee

The Customer Service Paradox

Not all customers are created equal Some generate healthy profits while demanding reasonable service Others consume disproportionate resources while contributing minimal revenue Yet many businesses fail to calculate the true cost of serving different customer segments

High-maintenance clients who demand constant attention, request endless revisions, or pay slowly (or not at all) can actually cost more to serve than they generate in revenue When you factor in the opportunity cost? the profitable clients you could be serving instead? the real price of keeping problem customers becomes staggering

One marketing agency discovered that their three

Shigeo Shingo (Toyota Production System pioneer)

lowest-paying clients consumed 60% of their customer service time When they politely parted ways with these clients and redirected those resources toward higher-value customers, their profitability increased by 28% despite a minor revenue dip

Inventory and Cash Flow Leakage

For product-based businesses, inventory mismanagement creates mu tiple hidden costs

Overstock ties up capital that could be deployed elsewhere while accruing storage costs and risking obsolescence Understock leads to lost sales, disappointed customers, and rushed shipping costs to fulfill backorders

Slow-moving inventory is particularly insidious

That stock sitting in your warehouse for months isn t just occupying space? it's capital that could be earning returns elsewhere Calculate the opportunity cost: if that £50,000 in slow-moving inventory could instead earn 7% annually through smart deployment, you're losing £3,500 per year in potential returns, plus storage costs

Payment terms represent another frequently overlooked drain When you extend 60-day payment terms but pay your own suppliers in 30 days, you're effectively providing free financing to your customers For growing businesses, this cash flow gap can necessitate expensive overdrafts or lines of credit, adding interest costs that silently erode margins

The Turnover Tax

Employee turnover might be the costliest invisible drain of all Beyond obvious recruitment expenses, consider the hidden costs: decreased productivity during the notice period, knowledge loss when employees leave, tra ning time for replacements, reduced team morale, and the opportunity cost of management time spent on hiring rather than strategic work

Industry estimates suggest replacing an employee costs between 50% and 200%of their annual salary, depending on the role For a £40,000 employee, you re potentially looking at £20,000 to £80,000 in total replacement costs Yet many businesses track

recruitment expenses while ignoring these broader implications

Taking Action

Identifying invisible wealth drains requires brutal honesty and detailed analysis. Start by tracking where time actuallygoes, not where it should go Audit every subscription, everyclient relationship, and every processfor hidden inefficiencies Calculate the true cost of meetings, interruptions, and poor systems.

The businessesthat thrive aren't necessarily those with the highest revenue? they're the ones that ruthlessly eliminatewaste while others remain oblivious to the profit slowly bleeding away Your competitors likely haven't identified their invisible drains either, which means addressingyours creates an immediate competitive advantage

The question isn't whether your businesshas invisible wealth drains.It's whether you're willing to shine a light on them before theydrain away your future.

NorthEast

StressEatingand BusinessPressure: Breakingthe Cycle

The email arrives at 11PM Amajor client is threatening to walk Your hand reaches for the biscuit tin before your brain fully processes what s happening Sound familiar?For business leaders navigating constant pressure, stress eating isn t a character flaw? it's a hardwired survival response that's working against you in the modern world

Understanding the Stress-Food Connection

When cortisol floods your system during high-pressure moments, your body doesn't distinguish between a financial crisis and a physical threat It simply knows it needs quick energy, triggering intense cravings for sugar, fat, and salt This biochemical reality explains why you can ma ntain perfect dietary discipline for weeks, then demolish an entire sharing bag of crisps during a difficult board meeting

The corporate environment amplifies this challenge

The Hidden Costs

Stress is no longer an occasional tiger in the bushes? it s a constant stream of emails, deadlines, and decisions Your nervous system remains in a perpetual state of alert, making those dopamine hits from comfort food increasingly appealing Food becomes both reward and anaesthetic, a brief respite from the relentless demands of leadership

Stress eating creates a vicious cycle that extends far beyond weight gain The blood sugar spikes and crashes from poor food choices impair decision-making precisely when you need clarity most That 3 PM chocolate bar might feel like fuel, but the subsequent energy crash leaves you foggy during crucial afternoon meetings

The psychological toll compounds over time Each episode of stress eating triggers guilt and shame, adding emotional weight to your existing pressures You promise yourself tomorrow will be different, yet when the next crisis hits, the pattern repeats This cycle erodes self-trust and confidence? qual ties essential for effective leadership

Physical health consequences accumulate silently. Chronic stress eating contributes to weight gain, sleep disruption, and increased inflammation. These factors collectively impair your performance, creating a downward spiral where declining health generates more stress, which triggers more emotional eating.

Breaking the Pattern

The solution isn't willpower? it s strategy. Start by identifying your specific triggers. Do you stress eat after difficult conversations?During financial reviews?When working late?Recognition is the first step toward interruption.

Create friction between impulse and action When the urge hits, implement a five-minute rule: wait five minutes before eating During this pause, drink water, take three deep breaths, or walk around your office Often, the intensity passes You re not denying yourself forever? just creating space for conscious choice rather than automatic reaction

Stock your environment strategically Remove temptation foods from immediate reach while keeping healthier alternatives visible When stress hits, you ll default to whatever requires least effort If that's an apple rather than crisps, you ve engineered a better outcome without requiring superhuman discipline

Develop alternative stress responses. Physical movement? even a brief walk? metabolises stress hormones more effectively than food ever could.

Five minutes of focused breathing activates your parasympatheticnervous system, creating genuine calm rather than temporary distraction

Address the root cause where possible.If certain meetings consistently trigger stress eating,examine why. Can you delegate?Restructure? Sometimesthe answer isn't managing your response to stress better? it's creating less unnecessary stress.

The Leadership Dimension

Breaking the stresseating cycle isn t vanity? it s performance optimization Your ability to lead effectively dependson sustained energy, mental clarity, and emotional resilience Each time you interrupt the automatic stress-to-food pattern, you re not just mak ng a healthier choice? you're practising the self-regulation that distinguishes exceptional leaders from merely adequate ones

The businessesyou're building deserve leaders operating at full capacity.That starts with recognising that managingyour stress response isn t separate from managing your business? it s foundational to it.

What'sOnNorthEast

Samsung began as a grocery store - Founded in 1938, Samsung initially sold dried fish, noodles, and produce before evolving into the electronics powerhouse it is today.

The most expensive domain name ever sold was CarInsurance.com - It sold for $49.7million in 2010.

Email costs businesses billions in lost productivity

- The average office worker receives 121emails per day and checks their inbox 15 times daily.

Coca-Cola sells 19 billion servings per day - That's roughly 20,000 beverages every second across more than 200 countries

Feel like you?re in a funk? Here?s w hat you can do t o get out of it ? and how you can prevent it from happening in t he fut ure

Are you feeling worn out?Struggling with lingering sadness, anxiety or feelings of indifference?If so, you might be stuck in a funk.

There are many reasons you might find yourself in a funk ? including returning home after a holiday, not being sure what your goals in life are and a lack of meaning and purpose driving you forward Sometimes, there?s no clear reason why we find ourselves in a funk

Whatever the cause, don? t lose hope There are many things you can do to turn the way you?re feeling around

1. Express yourself

As obvious as it sounds, one of the best ways to get out of a funk is exploring the reasons you?re feeling this way

Try writing down your deepest thoughts and feelings without judgement ? no matter how disjointed they are Or, grab a paintbrush, spray paint, pencil or chalk and express your emotions through art You might even choose to dance, letting your movements convey what you?re feeling and help you get to the root of your funk

Whatever form of self-expression works for you, all that matters is getting your feelings out. This will

help you make senseof what?s causing your funk, and may make it easier to overcome.

2. Remember the good times

When we?re in a funk, we?re often overwhelmed by feelings of sadness or indifference It can be hard to reduce these negative emotions ? especially since negative feelings servea purpose, by helpingus understand what?s going on inside

Instead of tryingto banish bad feelings, try instead to layer positive emotions on top of them.This may help balance your emotions out.

You can do this byclosing your eyesand savouring a happy moment from the past when you felt alive, vibrant and fulfilled Use everysense as you relive those joyful memories

3 Connect with someone

Research showsthe most fulfilled people don? t bury themselves in their thoughts when feeling down. Instead, they lookoutward ? engaging with others and their surroundings.

So when you?re in afunk, try finding ways of connecting, even briefly, with the people around you Even a simple conversation with a stranger might lift your spirits

Jolanta Burke Associate

Or take it a step further if you can and do something kind for someone ? or try volunteering. This may help break you out of your low mood by giving you a sense of fulfilment?

4 Heal in nature

Nature is shown to improve wellbeing in many ways ? such as lowering blood pressure, refreshing your mind and reminding you that you?re part of something larger than yourself

If you?ve been feeling down, try going for a walk in the park or find a quiet place to stop on a hike. Lift your head to the sky, listen for the birds singing, immerse yourself in the foliage and let the sound of water wash over you. All of these things are linked with better mental health.

Preventing a funk

Doing any of these activities even just once can make a difference to the way your feeling. The more often you do them, the better

And once you?ve broken out of your funk, there are things you can do to avoid slipping into one in the future.

1. Build resilience

Resilience isn? t just about bouncing back It?s more about finding the right resources to help you get out of a funk ? and knowing how to use these resources effectively

For example, if connecting with your friends helps boost your wellbeing, this would be considered one of your ?resources?that can help break you out of a funk Of course, schedules can get in the way, so you?ll need to to find a time that works best for everyone

This is what resilience is all about. Identifying your go-to resources for preventing those low feelings can help you create a ready-made toolkit to draw from whenever you feel a funk coming on. To build your tool-kit, think about the things that made the biggest difference in pulling you out of a funk the last time.

2 Cultivate hope

Hope isn? t just wishful thinking. It?s about cultivating the will to keep moving forward and finding a way to get there It?s a pathway to a better life, keeping us focused on growth.

But one of the challenges in building hope is the lack of a clear vision of where we want to be. To overcome this, take some time to imagine your best-case scenario ? what your life would look like ten years from now if everything you?ve ever hoped for came true

Spend 20 minutes writing it down. Don? t stop to worry about spelling or grammar (this is just for you). Repeat this exercise as often as needed to create your ideal future

When you?re finished, write down how you can achieve what you hope for Having a well-defined vision of your best possible self can help keep you motivated and prevent you from feeling stuck ? and will also give you a reserve of hope to draw upon when facing hard times

3 Practise self-acceptance

Most importantly,focus on practising self-acceptance.Everyone experiences rough patches, so don? t be hard on yourself for being in a funk ? it?s just a temporary state

Embrace whereyou are and accept yourself fully, regardless of your current situation And remember that self-acceptance doesn? t mean resignation It?s about acknowledging, ?It?s okay to be me,?while also envisioninghow you want ?me?to evolve in the future With thismindset, you can work towards becoming the person you aspire to be

Unlike trees, which arerooted in place, we have the flexib lity to grow and change. Remember this the next time you start feeling stuck.

What'sOnSouthWest

Alcohol Cult ure in Business: Ret hinking Net w orking Norm s

The pub lunch The wine-soaked client dinner The champagne deal celebration For decades, alcohol has been the social lubricant of British business culture, an unquestioned backdrop to networking, negotiations, and relationship building. But a quiet revolution is reshaping professional drinking norms, driven by younger professionals, health consciousness, and a growing recognition that equating alcohol with success excludes significant portions of the workforce.

The Traditional Model Under Scrutiny

Business drinking culture emerged from a different era? one where executive teams were predominantly male, health concerns took a backseat to deal-making, and "holding your drink" was considered a professional skill. The assumption was simple: important conversations happened over drinks, and opting out meant missing opportunities.

This model creates multiple problems It

disadvantages those who don't drink for health, religious, or personal reasons It normalises excessive consumption,with "work hard,play hard" culture masking potential alcohol dependency issues. It blursprofessional boundaries,leading to regrettable conversations,inappropriate behaviour, and next-day anxiety about what was said after the third g ass.

The financial cost alone merits reconsideration Corporate entertaining budgets funnel thousands into alcohol when those same funds could create more inclusive, memorablenetworking experiences More concerningis the reputational risk? one intoxicated incident at a client dinner can undo years of careful brand building

The Shift Toward Sober Socialising

Younger professionals areincreasingly rejecting alcohol-centricnetworking The "sober curious" movement has gained significant traction, with

professionals choosing to drink less or not at all without identifying as recovering alcoholics. This shift isn't about judgment? it s about optimisation. Why voluntarily impair your cognitive function, disrupt your sleep, and compromise tomorrow's performance for the sake of tradition?

Progressive companies are responding by diversifying their networking approaches Morning coffee meetings rep ace evening drinks.

Activity-based networking? from charity runs to cooking classes? creates connection without alcohol as the centerpiece. Premium non-alcoholic options now feature prominently at corporate events, signaling that abstaining is professionally acceptable

The pandemic accelerated this transformation

Creating Inclusive Networking

Virtual meetings normalised alcohol-free professional interactions, proving that mean ngful business relationships don t require shared drinks As hybrid work continues, many professionals are questioning why they'd return to alcohol-heavy networking when sober alternatives proved effective.

Rethinking alcohol culture doesn't mean banning drinks entirely? it means removing the implicit pressure to participate Successful networking should focus on genuine connection, not shared intoxication When organising events, ensure quality non-alcoholic options aren't afterthoughts Make activities, conversation, and shared interests the main attraction, with drinks as optional accompaniment rather than central feature

The businesses thriving in this new landscape recognise that inclusive networking attracts diverse talent and builds stronger professional relationships. Real connection happens through shared values and mutual respect, not shared hangovers. As attitudes continue evolving, the question isn't whether your business can adapt to less alcohol-centric networking? it's whether you can afford not to.

What'sOnSouthEast

Photo by Annie Spratt on Unsplash

TheComplete Guideto Starting aSideHustle

In today's economy, the side hustle has evolved from a financial necessity to a strategic choice for many professionals. Whether you're looking to supplement your income, explore a passion project, or build a safety net, a well-chosen side hustle can provide both financial rewards and personal fulfillment. However, balancing additional work alongside existing commitments requires careful planning and realistic expectations.

What Makes a Good Side Hustle?

The best side hustles share several key characteristics. They offer flexible scheduling that fits around your primary commitments, have relatively low startup costs, and leverage skills or interests you already possess. Scalability matters too? ideally, your side hustle should have the potential to grow without demanding proportionally more of your time.

Top Side Hustle Ideas

Freelance Services remain one of the most accessible options If you have skills in writing, graphic design, web development, or digital marketing, platforms like Upwork, Fiverr, and

Freelancer connect you directly with clients. The beauty of freelancinglies in its flexibility? you can take on projects duringevenings and weekends, building a portfolio while maintainingyour dayjob.

E-commerce and Reselling hasexploded with platforms like eBay, Poshmark, and Etsy Whether you re flippingthrift store finds,creating handmade crafts, or dropshippingproducts, the barrier to entry is remarkably low Print-on-demand services even allow you to sell custom designs without holding inventory

Content Creation through blogging, YouTube, or podcasting can eventually generate passive income through advertising,sponsorships, and affiliate marketing. Whilebuilding an audience takestime, the long-term potential is substantial,and you re creating assets that continue workingfor you.

Tutoring and OnlineCourses capitaliseon your expertise Whether you're teachingacademic subjects, musical instruments, or professional skills, platforms like VIPKid,Teachable, and Udemy make it easy to monetise your knowledge The shift to online learninghasdramatically expanded this market

Rental Income from property you already own? a spare room through Airbnb, your car via Turo, or equipment through Fat Llama? can generate income with minimal ongoing effort once systems are established

Setting Up Your Side Hustle

Start by conducting honest market research. Who are your potential customers?What are competitors charging?Is there genuine demand for what you're offering?This groundwork prevents wasted effort on ventures with limited potential.

Next, establish your business foundation

Depending on your location and income expectations, you may need to register your business, obtain necessary licenses, and set up separate banking accounts Don't skip the administrative steps? proper setup protects you legally and makes tax time significantly easier

Create a dedicated workspace and schedule, even if it s just a corner desk and two hours each evening. Boundaries prevent burnout and help maintain quality in both your primary work and side hustle. Invest in essential tools and education upfront, but

avoid overspending before you've validated your concept

Build your online presence through a simple website or professional social media profiles In our digital age, credibility often hinges on visibility. Start networking within your chosen field? join online communities, attend relevant events, and don t hesitate to let your existing network know about your new venture

The Advantages of Running a Side Hustle

The financial benefits extend beyond extra income Aside hustle provides a buffer against job loss or unexpected expenses, reducing financial anxiety It allows you to test business ideas with minimal risk? if it doesn't work out, you still have your primary income source

Professional development accelerates through side hustles. You'll develop new skills, expand your network, and gain entrepreneurial experience that enhances your primary career. Many people discover that their side hustle eventually becomes more fulfilling than their main job, opening doors to career pivots they hadn't imagined.

The autonomy is invigorating You make the decisions, set the direction, and reap the direct rewards of your effort This sense of ownership often reignites passion and creativity that may have dimmed in traditional employment

The Challenges to Consider

Time management becomes your most precious commodity. Juggling multiple commitments can lead to exhaustion, strained relationsh ps, and decreased performance in your primary role Be realistic about your capacity? overcommitment helps no one.

Financial unpredictability can be stressful, especially in the early stages Most side hustles take months to generate significant income, and cash flow may be inconsistent You ll also face tax complexities, as side hustle income must be reported and may require quarterly estimated payments

Energy depletion is real. Working evenings and weekends leaves little time for rest and recreation. This can impact your physical health, mental wellbeing, and relationships with family and

friends Some employershave policiesrestricting outside work, particularly if it could be seen as competitive or conflict with your responsibilities

Quality control across multiple ventures is challenging. Spreading yourself too thin may result in mediocre performanceeverywhere rather than excellence anywhere.

Finding Your Balance

The key to a successful side hustle liesin choosing something aligned with your skills, interests, and available time Start small, validate your concept, and scale gradually Set clear boundaries about when you'l work on your side hustle and protect time for rest and relationships

Remember, a side hustle should enhance your life, not consume it. With thoughtful planning and realistic expectations,it can provide financial security, professional growth,and the satisfaction of building somethingof your own? all while maintaining thestability of your primary income source.