© 2021 American Chemical Society. All rights reserved. CAS Rebranding Project Interior Concept Design Study 4.28.21
DESIGN CONCEPT
Proposed NEW Color Palette
© 2021 American Chemical Society. All rights reserved.
DESIGN CONCEPT
CAS CONFERENCE STUDY
CONSISTENCY and CONNECTION
- CAS brand graphics
- Angles/graphic elements
- Color:
- Primary colors
- Gradient blues
- Accent colors used sparingly
- Artwork -chemistry/graphic
© 2021 American Chemical Society. All rights reserved.
DESIGN CONCEPT
CAS CONFERENCE STUDY
© 2021 American Chemical Society. All rights reserved.
LOGO
CONSISTENCY AND CONNECTION
COLOR BRAND
DESIGN CONCEPT
2A CONFERENCE -Existing
© 2021 American Chemical Society. All rights reserved.
COLOR LOGO
CONSISTENCY AND CONNECTION
BRAND
DESIGN CONCEPT
2A CONFERENCE -Proposed
© 2021 American Chemical Society. All rights reserved.
COLOR LOGO
CONSISTENCY AND CONNECTION
BRAND
DESIGN CONCEPT
2A CONFERENCE -Proposed
© 2021 American Chemical Society. All rights reserved.
COLOR LOGO
CONSISTENCY AND CONNECTION
BRAND
DESIGN CONCEPT
2A CONFERENCE –Existing and Proposed
EXISTING
PROPOSED
PROPOSED
© 2021 American Chemical Society. All rights reserved.
DESIGN CONCEPT
2B CONFERENCE -Existing
© 2021 American Chemical Society. All rights reserved.
CONSISTENCY AND CONNECTION
LOGO
COLOR
BRAND
DESIGN CONCEPT
2B CONFERENCE -Proposed
© 2021 American Chemical Society. All rights reserved.
LOGO
CONSISTENCY AND CONNECTION
COLOR
BRAND
DESIGN CONCEPT
2B CONFERENCE -Proposed
© 2021 American Chemical Society. All rights reserved.
COLOR LOGO BRAND CONSISTENCY AND CONNECTION
DESIGN CONCEPT
2B CONFERENCE –Existing and Proposed
EXISTING
PROPOSED
PROPOSED
© 2021 American Chemical Society. All rights reserved.
DESIGN CONCEPT
CAS DEPARTMENT ENTRY
CONSISTENCY and CONNECTION
- CAS logo and department name
- CAS brand graphics
- Angles/graphic elements
- Color:
- Primary colors
- Gradient blues
- Accent colors used sparingly
- Artwork -chemistry/graphic
© 2021 American Chemical Society. All rights reserved.
DESIGN CONCEPT
CAS DEPARTMENT ENTRY –Existing
BRAND
© 2021 American Chemical Society. All rights reserved.
LOGO
CONSISTENCY AND CONNECTION
COLOR
DESIGN CONCEPT
CAS DEPARTMENT ENTRY –Proposed
BRAND
© 2021 American Chemical Society. All rights reserved.
LOGO
CONSISTENCY AND CONNECTION
COLOR
DESIGN CONCEPT
CAS DEPARTMENT ENTRY –Existing and Proposed
EXISTING
PROPOSED
© 2021 American Chemical Society. All rights reserved.
DESIGN CONCEPT
CAS DEPARTMENT ENTRY -Existing COLOR
BRAND
© 2021 American Chemical Society. All rights reserved.
LOGO
CONSISTENCY AND CONNECTION
DESIGN CONCEPT
CAS DEPARTMENT ENTRANCE -Proposed
PRIMARY and ACCENT COLOR
BRAND
© 2021 American Chemical Society. All rights reserved.
CONSISTENCY
CONNECTION
AND
LOGO
DESIGN CONCEPT
CAS DEPARTMENT ENTRANCE -Existing and Proposed
EXISTING
PROPOSED
© 2021 American Chemical Society. All rights reserved.