2011 December Builder Update

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President’s Message 2011 BOARD OF DIRECTORS Scott Allred Executive Committee / Officers PRESIDENT Scott Allred, Precept Construction 1ST VICE PRESIDENT Robert Millican, Millican Construction Co. 2ND VICE PRESIDENT John Hodgin, John Hodgin Construction Co. ASSOCIATE VICE PRESIDENT Phil Warrick, Piedmont Wholesale Engineered Products SECRETARY Susan Mowery, Building Dimensions TREASURER Clark Bennett, BB&T IMMEDIATE PAST PRESIDENT Greg Seifert, Blue Ridge Builders of the Triad PRESIDENTIAL APPOINTEES Tom Hall, Windsor Homes Jim Sandknop, South Star Builders Dwight Stone, D. Stone Builders Directors BUILDER DIRECTORS Kevan Combs, Combs, Inc Ron Foister, Ron Foister Custom Homes Don Mills, Don Mills Builders Joe Nelson, Fireside Homes ASSOCIATE DIRECTORS Tom Gould, Pegram-West Dan Huckabee, Huckabee & Associates Sherry Stevenson, The Rhinoceros Times James Weeks, Weeks Hardwood Flooring REMODELERS COUNCIL Ed Butler, Brickwood Builders SALES & MARKETING COUNCIL Jason Smith, Builder Services, Inc. STATE DIRECTORS Donnie Canaday, Canaday Custom Homes Steve Monroe, SME & Associates Jennifer Strimple, Home Team Builders

Ask Not…

I

t is hard to believe that another year is almost behind us and 2012 is rapidly approaching. Next year is certain to be exciting, and somewhat controversial, as we exercise the great American right of electing our new government. I encourage you to make your voices heard and support the candidates that support our industry.

As I watch the recent Occupy Wall Street protests, I am saddened by the blame placed upon the capitalistic system that our country was built on. Much of this anger should be directed at failed government policies that lead to the housing crisis in the first place. In 1994 the Clinton administration went to extraordinary efforts to increase homeownership rates. It promoted minimal down payments and pushed for ways to get lenders to give mortgage loans to first-time buyers with shaky financing and incomes.

It’s clear now that the erosion of lending standards pushed prices up by increasing demand, and later led to waves of defaults by people who never should have bought a home in the first place. We need to seek out elected officials that will enact responsible, market driven legislation that will lead to the long-term stability for the homebuilding industry.

The recently completed Fall Parade of Homes was very successful with many builders reporting great traffic and many qualified visitors. This event continues to give our builder members an extra opportunity to showcase their products and remind the public were are still here and ready to meet their building needs. I would like to thank all of the builders, associates, suppliers and members of the Parade Committee for their time and efforts in putting on a successful event. Planning is underway now for our Spring Parade of Homes.

I am very pleased to “pass the gavel” to the 2012 Greensboro Builders Association President John Hodgin. I have known John for many years and he is a man with a great heart for giving back to the community.

As many people struggle with the economic realities of life, I am reminded of the Parable of the Good Samaritan. As we cross paths with people less fortunate and facing hardships, do not turn and look the other way – let us be the Good Samaritan and offer help, compassion and encouragement during this special holiday season.

For more than 50 years, the Greensboro Builders Association has a history of giving back to the community we serve. Our partnership with Habitat for Humanity in the Raising Roofs campaign and the Peacehaven Community Farm project are recent examples of this effort.

To borrow from the famous John F. Kennedy speech…Ask Not What Your Association Can Do For You; Ask What You Can Do For Your Association. I encourage all of you to get involved and be passionate in your efforts. Your Association is a collection of people, that when directed to a common goal, is capable of accomplishing great things.

It has been an honor to serve as your President.

NATIONAL DIRECTORS Steve Batts, Batts Builders Don Croom, Urban South Gary Hill, Tradition Homes

115 South Westgate Drive Greensboro, NC 27407 336-855-6255 www.GreensboroBuilders.org

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2011 President

Merry Christmas and Happy New Year!

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All I want for Christmas is...

1203 E. M O U N TA I N S T R E E T • K E R N E R S V I L L E , NC 27284 • 336.993.9998 • F A X 336.993.9988

www.amanzigranite.com

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Looking Back…Looking Ahead Milestones & Accomplishments W

ith the continued economic challenges facing the construction industry, it has been equally critical as an Association, for us to do the same as each of you have with your business. We must step back…evaluate where we have been…where we are today…and where we are going.

What is the “new norm”? Should we look back to the year 2000 for sustainable variables?

Or are there other comparable years to use for guidance. Don’t you wish there was a magic ball that could tell us these answers…and more importantly when our economy will turn around and the housing industry will rebound.

The Board of Directors recently spent time assessing our current programming, benefits and services that we offer. We wanted to share with you some of our reflections from the past ten years…and ask for your guidance and input in helping us develop our priorities and goals for 2012 that will best serve you – our members.

As you review this list of milestones and accomplishments that have occurred in the “best and worst” of times, think about what is MOST IMPORTANT to you and your company. What can we do collectively as an association of small businesses that will provide the greatest VALUE and return on your investment.

Marketing & Promotions Parade of Homes has annually provided builder and associate members the opportunity to showcase their homes, products and services to area consumers since 1958. Our 50th anniversary Parade was our largest ever with 118 homes featured in the spring of 2008.

When our current economic downturn hit, many builders had existing inventory. To provide additional marketing opportunities to showcase these homes to consumers, we began offering a Fall Parade of Homes in 2009. In addition, we formed a marketing partnership with Winston-Salem to coordinate and share advertising expenses to promote a regional Triad Parade of Homes. New this year was the introduction of a mobile application and interactive website promoting our Parade of Homes with today’s growing technology.

Tour of Remodeled Home is sponsored by our Remodelers Council. The Tour is in its 14th year as an annual event which showcases the very best in professional remodeling. It’s another valuable tool for both builder and associate members to market their company, product and services to area consumers. Many remodelers state that clients come to them with a copy of the Tour magazine and want to replicate a project they saw years earlier. There is tremendous value in the personal testament from a pleased home owner opening their home to the public to showcase their contractor’s work.

4 GREENSBORO BUILDERS ASSOCIATION - BUILDER UPDATE

Showcase of Homes was a signature event for many years where developers, builders, designers and associate members collectively used this single site event to showcase fully furnished and decorated newly constructed homes. When it started becoming more difficult in 2002 to find what had historically been larger developments to host this type of event, we alternated years, and then introduced the concept of a scattered site Holiday Showcase of Homes in 2005 and 2007 which consumers also enjoyed. The 2007 event netted approximately $25,000 for our Special Projects Reserve. As our economy spiraled downward, this event hasn’t been financially feasible for developers and builders to continue to provide.

Southern Ideal Home Show began in 2001 with GBA becoming the industry partner with Southern Shows to produce an annual home and garden show that attracts more than 300 exhibitors and thousands of attendees each spring. This continues to be a great marketing partnership for our Association and members.

GBA introduced our first Website in 2001. With the growing use of the internet, we totally revamped and introduced a new website in 2006 that was recognized by NCHBA Stars Award as “Best Association Website” in the state. We upgraded the site in 2010 to include our online secure payment center and added the New Home Search module that allows builders to promote, at no expense, up to four current and/or prospective homes through our partnership with Builders Digital Experience.

All GBA members receive FREE information listings and links to their websites. The GBA website serves as a valuable tool for both our members and consumers. Currently we average 10,000 unique visits per month with more than 30,000 page views.

Traffic increases above this average during the Parade of Homes and Tour of Remodeled Homes to as many as 15,000 visits and 50,000 page views.

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Knowledge & Information Educational Programs have always been a cornerstone for GBA, providing a variety of educational opportunities from council meeting presentations…to membership meetings…to workshops and seminars…to NAHB designation courses. In the past two years, emphasis has been placed on providing certification classes including the Lead Renovator Certification; Certified Green Building Professional and Certified Aging in Place Specialist courses.

Economic Housing Forecasts have become annual events since 2002 when GBA formed a relationship with Edsel Charles, MarketGraphics Research Group that continues today. As one of the largest market research companies in the United States, MarketGraphics tracks new construction starts and closings.

Edsel volunteers his time annually to meet with our members to provide updates on our regional housing market activity in comparison to other markets throughout the country. This has grown to be an invaluable service we can provide our smaller business members…one that shows actual data as well as market forecasts.

Builders Council was formed in 2002 with the goal of bringing licensed general contractors together to informally discuss issues impacting their business through Builder Roundtable discussions. We have hosted numerous forums with City & County Planning & Inspections staff to address issues of concern and/or clarification; as well as educational forums on Building Codes; new building technologies; lending, appraisal and finance issues; and NAHB Construction webinars.

GBA Technology Council was formed in 2010 to provide greater emphasis on the growing ways to utilize technology, introducing a series of Technology Roundtables. These informal discussions have been aimed at helping members increase their knowledge, efficiency and productivity with today’s technology.

One area of concentration has been the use of social media including Facebook and LinkedIn to market and promote your business. The council has its own Facebook page to serve as a resource to post technology-related questions and gain insight from other members.

Industry Advocacy TREBIC, which stands for Triad Real Estate and Building Industry Coalition, is our government affairs coalition with other industry-related organizations that was formed in 1998 which continues today to represent our industry on local regulatory issues – serving as an advocate for personal property rights, along with fair and reasonable regulations.

Some of our successes include the formation and work of a Smart Growth Coalition; the reopening of the Northwest Permit Office in 2005; followed by the reduction of permit fees in surrounding towns, which were in many cases triple what it cost in the city in 2006; commissioning a Cost of Growth Study in 2006 that remains relevant today. Probably the two most critical accomplishments include defeating the proposed Jordan Lake Stormwater Management Rules which was a focus during 2007 – 2009; and the final adoption in 2010 of the rewrite of the Greensboro Land Development Ordinance.

Triad Green Building Council was formed in 2008 to educate and promote the growth of green building techniques and products to builder and associate members. This council expanded to include members of the Winston-Salem, High Point and Burlington Home Builder Associations. Today we have more than 100 council members. In 20102011, council members worked with the Triad MLS successfully advocating for the inclusion of green certifications and features in the MLS database. Over the past three years, more than 250 homes in the Triad have achieved the NAHB Green designation.

Through the Building GREEN Partners sponsorship program, a website was created which focused on providing consumers information on sustainable building practices, along with a list of green building professionals in the region.

(Continued on page 6) GREENSBORO BUILDERS ASSOCIATION - BUILDER UPDATE 5

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Milestones & Accomplishments (Continued from page 5) NCHBA and NAHB are our state and national federation partners which focus primarily on advocacy for our members. We have some of the best lobbyists and advocates working for us each day in Raleigh and Washington. In Raleigh alone, members of the NCHBA Legislative staff annually track more than 600 bills that could have some negative financial or regulatory impact on our industry. Although it is often “out of sight, out of mind” for us…be assured that your state and national dues are hard at work advocating for and against things that impact the building industry. If you are not signed up to receive NAHB and NCHBA industry alerts and emails, we encourage you to do so.

Our Housing Foundation focused for years on providing affordable homes for our community in partnership with other organizations, such as HOME Inc. In 2003 and 2004, we built 8 homes in Eastside Park on Bingham Street in partnership with the City of Greensboro…one of which was a universal design home, which was significant at the time, as many said you couldn’t incorporate accessibility features and maintain the home’s affordability.

Community Service

Our Remodelers Council has always provided leadership to area organizations through community service.

In recent years, they were responsible for a complete building renovation known as Amy’s House for A Room at the Inn of the Triad; constructed a butterfly kiosk for Price Park; built a sunroom addition for Hospice at Beacon Place; and developed a working kitchen for McIver Education Center.

ReBuilding Hope is a new partnership introduced this year with Housing Greensboro. In May during National Remodeling Month, more than 30 members worked to complete the renovation of eight homes. Housing Greensboro is a local non-profit agency which serves low income families by providing critically needed repairs and energy efficiency improvements to make these homes warmer, drier and safer.

Raising Roofs…Builders for Habitat is our partnership with Habitat for Humanity of Greater Greensboro that began in 2003.

Our first year we brought together 22 builders, along with hundreds of associate members, to build 12 Energy Star homes in one week! Since 2003, we have now successfully constructed an additional 31 homes, totaling 43 homes to date in this every other year initiative. One home, constructed in 2005, was in partnership with Children’s Home Society for a foster parent. The last ten homes constructed have achieved the NAHB Green Home certification.

6 GREENSBORO BUILDERS ASSOCIATION - BUILDER UPDATE

Peacehaven Community Farm was another new initiative this year for our Association as members undertook the task of residing the community barn along with other substantial enhancements.

Peacehaven Farm was founded in 2007 to be an affordable housing community where adults with intellectual and physical disabilities can live independently within a working sustainable farm. The barn serves as the focal point for all community and farming activities.

Construction is anticipated to begin next year for their first residential home.

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Membership Financial Stability remains a top priority for your Association. In 2001, we paid off the mortgage on our office building.

We have built strong financial reserves during the good years that have served us well in some of our more recent tougher years.

Events such as our annual Associates EXPO, Golf and Skeet Tournaments provide great marketing, networking and fellowship time for our members, while serving as non-dues revenue sources for our Association.

Membership Campaigns have been conducted to help sustain our organization.

Even during the slow-down of our economy in 2008, we were successful in recruiting 100 new members in a two-day membership drive that involved more than 50 volunteers!

Our new GBA logo was introduced in 2007 and made available for members to use on company websites and in printed materials.

We have continued to place emphasis on branding our logo and Association through public relations, marketing and special events.

Communications with our members remains a priority and is one that continuously evolves with technology as we strive to expand ways to share industry updates and news. In 2003, we developed our quarterly Builder Update magazine. In recent years, we introduced our Member News and Tell Me Something Good emails; and added Facebook and LinkedIn groups.

50th Anniversary Celebration events were held throughout 2008 including a commemorative Builder Update magazine with more than 25,000 copies distributed to area consumers sharing our history and the value of working with industry professionals.

Looking Ahead...

“Why Wait…It’s a Great Time to Buy, Build & Remodel” marketing campaign was implemented in 2008 in collaboration with the Greensboro Regional Realtors Association encouraging consumers to take advantage of the availability of inventory, lower construction costs and historical low interest rates.

The Greensboro Builders Association is here to serve you. We are YOUR association of industry-related and small business members that has historically provided advocacy, marketing, networking, education and community service. As we move forward into this “new economy” – what do you need us to provide that is most beneficial to you? What commitment can you make to help ensure our vitality and continued success?

We have a 50+ year history of member service and want to see that your membership investment remains valuable and relevant to you and your business. But to do so, we need your input, your guidance and your involvement to help us sustain and grow in these continuing challenging times.

GREENSBORO BUILDERS ASSOCIATION - BUILDER UPDATE 7

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Welcome New Members BUILDERS FEMCO Construction, LLC Lindsay Burkart Single Family (336) 669-1352 Sponsor: Robert Millican Gingerich Homes, Inc. Nate Gingerich Single Family (336) 298-7056 Sponsor: Donald R Mills Monroe Construction Group, LLC Donald May Sr. Commercial (336) 664-1222 Sponsor: Miles Gurley MWM Construction, Inc. Michael Murray Commercial (336) 451-6593 Sponsor: Carolyn Byrum Re-Bath of the Triad Tim Koehler Single Family (910) 673-5767 Sponsor: Donald W Hill

Cruz Contracting Aurelio Cruz Waterproofing & Conditioning Suppliers (336) 348-9934 Sponsor: Leticia Nieto Exquisite Granite and Marble Jody Esque Countertops (336) 851-8890 Sponsor: Ken Miller Fred's Grading & Masonry Hugo Yanez Masonry Contractors (336) 453-5180 Sponsor: Leticia Nieto I.P. Flooring and Construction, Inc. Israel Guzman Flooring (336) 271-0576 Sponsor: John Hamrick Integrity Mable and Granite, Inc. Tyson Carrell Countertops (336) 887-0906 Sponsor: Jennifer Strimple

New Members and Ambassadors meet prior to membership meeting to discuss ways to get connected and involved.

The Elmore Stone Corporation James Adams Flooring (336) 218-6676 Sponsor: Brian Jersey The Gate City's Community Bank Bob Garrison Financial Institutions (336) 272-2922 Sponsor: Scott Allred

Air Comfort Company, Inc. Barry Edwards Heating & Air Conditioning Service (336) 605-8099 Sponsor: Jim Sandknop BuildingSupplyOverstock.com Jim Kilpatrick Building Materials (336) 707-3511 Sponsor: Tim Crawford Coble Trench Safety, Inc. Tom Coble Trench/Shoring (336) 398-3000 Sponsor: Scott Allred

Coldwell Banker Triad, Realtors Tonja Schiltz (336) 847-0016 Sponsor: Michelle Amador SunTrust Mortgage Debra Turpin (336) 402-6947 Sponsor: Jason Smith

300 N. Chimney Rock Road

ASSOCIATES Affordable Stone Products, Inc. Michael Caviness Countertops (336) 375-5672 Sponsor: Robert Millican

AFFILIATES

(336) 834-1958

JT Painting Juan Tovar Painting Contractors (336) 664-1067 Sponsor: Robert Millican M. Martinez Masonry, Inc. Marvin Martinez Masonry Contractors (336) 345-7628 Sponsor: Char-Lee Smith M.R. Waterproofing Marciano Rodriguez Waterproofing & Conditioning Suppliers (336) 697-8001 Sponsor: John Cobb Quezada Masonry Francisco Quezada Masonry Contractors Sponsor: Leticia Nieto Terry Labonte Chevrolet Gene Frey Automobile Dealership (336) 335-1236 Sponsor: Robert Millican

At RSG, our experts have you covered.

Roofing – Siding Decking Cultured Stone Windows At RSG we work closely with contractors and builders who strive to grow long-lasting, profitable businesses and who want to avoid the consequences of inaccuracies and poor project management all too common in our industry.

Local Ownership – Expert Staff – Large Inventory On-Time Delivery – Takeoff Services – Extensive Showroom We are open 7:00 AM to 5:00 PM M-F to service your needs We invite you to use out facility as an extension of your office to enhance your professional selling approach.

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Builder News Preparing for the 2012 Housing Market Why Participate?

Spring Parade of Homes

April 28-29 & May 5-6

Tour of Remodeled Homes August 24-26 Fall Parade of Homes October 13-14 & 20-21 It’s time to begin thinking about ways to utilize GBA’s home tours in 2012 to market and promote your business…as Builder and Associate members. Consumers annually look forward to the opportunity to see a variety of new homes and design trends both in the Parade of Homes and the Tour of Remodeled Homes.

For more than fifty years, GBA builders have utilized the Parade of Homes to showcase new construction, which for many years were primarily speculative homes. With today’s lending challenges, builders are working with clients to enter pre-sales in the Parade. This enables the builder along with their suppliers and subcontractors to continue to take advantage of this annual marketing opportunity and various Parade incentives.

The Parade of Homes Committee has decided to continue to offer both a spring and fall Parade in 2012 to allow builders flexibility based on marketing of existing inventory and/or receiving funding to begin construction of a new home. Consideration is being given to returning to a Spring Parade only in 2013.

Early Registration for the 2012 Spring Parade of Homes is underway. Participation Agreements can be found on the GBA website at www.GreensboroBuilders.org.

For remodeling contractors, participating in the annual Tour of Remodeled Homes is a great way to set your company apart from other general contractors. Tour entries can be any renovation that has previously been completed or will be finalized by June 30, 2012. Tour entries provide consumers the opportunity to visualize and see first-hand what they might be able to do within their own home.

Both the Parade and Tour provide advertising and sponsorship opportunities for builders, remodelers and associate members with more than 10,000 magazines distributed for each event…as well as our online mobile website applications.

We really believe in participating in the Parade of Homes and have participated in almost every Parade of Homes event since the founding of our company 11 years ago. It gives us a great way to show our quality and workmanship to the public. In addition, it gives us an opportunity to try out and display new floor plans, features, options and materials.

Since we are primarily a custom-home builder and remodeler, we get to meet many of the folks who become our future customers when they are ready to build their new home, addition or remodeling project. The GBA staff is great to work with. The advertising support is excellent. And we typically get several hundred visitors, which is great market exposure. We can’t think of a better way to get exposure for our business. It is a great value!

Regis Skeehan, President Piedmont Personal Builders, LLC We wouldn’t think of not entering a home in the Parade. My last four custom homes were all directly related to the Parade. I'm just finishing up a custom home with folks that I first met five Parades before. They returned every Parade just to follow our work product and chat.

This Fall Parade we saw at least four couples with the exactly the same MO. Without the Parade, I would probably not have met any of the last four custom homes that I built. I actually sold my 2011 Spring Parade home the second weekend of the Parade.

While I don’t have any definite contracts from this fall, we put our foot in the door with several possibilities and are pleased with the traffic we had.

There is nowhere that I can spend so little on advertising with such a great return.

Don and Annette Mills Don Mills Builders, Inc.

The collective marketing, coupled with the consistent branding of these events, is a win-win for all involved generating qualified traffic and potential clients. Even in the toughest of economies, the Parade and Tour continue to provide a return on your investment.

Southern Evergreen believes that the Tour of Remodeled Homes is the most important marketing event we participate in each year. It gives our team an unprecedented opportunity to display our work to potential clients who are actively seeking advice and ideas as they consider remodeling their own homes.

For Additional Information:

It gives us a unique chance to talk one-on-one with our visitors, answer questions about our project, and offer our expertise to them as they start thinking about renovating their own homes – it is an extremely valuable relationship building tool. The homes we feature in the Tour are amongst the best product in our portfolio and being able to display that quality work has been the key to our success in this tough market.

Participation Agreements Corry Wilder, Special Events Manager 855-6255 cwilder@greensborobuilders.org Advertising & Sponsorships Mavis Holcombe, Marketing Representative 706-6942 mholcombe@greensborobuilders.org

Steve Johnson Southern Evergreen

GREENSBORO BUILDERS ASSOCIATION - BUILDER UPDATE 9

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Member-to-Member Marketing Associates EXPO

Our annual Associates EXPO is just one event where members can market and promote their products and services to other members. There are numerous opportunities throughout the year including membership meetings, council meetings, educational programs and special events.

Make sure to include GBA in your 2012 marketing plans as we can provide a target audience‌ whether to Builder or Associate members‌in a variety of forums.

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Networking & FUN Yes…you can have FUN while networking at GBA events! Just look at these members who enjoyed this fall’s Golf and Skeet Tournaments. Grow your business connections by participating in GBA meetings and events…getting your face and company in front of other industry professionals.

Utilize the GBA website and Facebook page to stay abreast of upcoming activities and commit to get involved in 2012. It will be well worth your investment and time!

Networking Events

Members In Action G R E E N S B O R O B U I L D E R S A S S O C I A T I O N - B U I L D E R U P D A T E 11

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Member Connections Environmental Solutions Group LLC

Roofing Supply Group of Greensboro

Craig Whittaker, CIE, Ph.D., President

Scott & Allison Becraft VP-Managing Partner

Steve Armstrong, Senior Energy Analyst

(336) 834-1958 www.roofingsupplygroup.com

(336) 373-1538 www.esgtesting.com Environmental Solutions Group Environmental Solutions Group was founded in 2002 as an environmental health and hygiene firm and has served thousands of residential and commercial clients throughout the southeastern United States. ESG is a GreenPlus Certified organization. They have been recognized with numerous awards and honors including the EPA’s Leadership in Housing Award in 2010 and 2011. Today, ESG is on track to becoming one of the most successful energy firms in the southeast as they strive to teach the concepts of healthy and green buildings to all they meet. An energy-efficient building is of no use to people if they get sick while occupying it.

ESG Energy was founded in 2008 as a building science specialty with a focus on energy use analysis and green building consulting to the building contractor community in North Carolina. In recent years, they have expanded to include water management, green ‘audits’ and greenhouse gas management for a wide range of commercial and residential clients.

Craig states, “GBA has been instrumental in our growth as we have sought new builder partners, who now number more than 100 in NC alone. The Triad Green Building Council has allowed ESG's team to serve on its board and committees, to be involved with training sessions and to reach the community through participation in Raising Roofs and other programs unique to the Greensboro Builders Association.”

ESG Energy’s mission is to provide services that help clients manage their environmental impact while incorporating sustainable and restorative practices into their own business operations. An employee-owned company, ESG Energy is a leading verifier for the EPA’s ENERGY STAR™ Home and the NAHB Green program. The company is a training provider for the RESNET Home Energy Rating System (HERS) and the EPA’s WaterSense™ programs. Their energy and green assessment group includes two mechanical engineers, a hydrogeologist, six BPI-Certified Building Analysts, two HERS Raters and three Certified Green Professionals.

Contact ESG to find out more about environmental health, energy efficiency and green building as it relates to new construction and remodeling for residential and commercial buildings.

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Started in 2004, RSG-Greensboro has quickly emerged as a leader in the Triad market in Residential and Commercial roofing, Metal, Siding, Stone and other products. From their innovative showroom, unique product displays to their expert staff, RSG is focused on delivering world class customer service.

RSG Greensboro works closely with contractors and builders who strive to grow long-lasting, profitable businesses and who want to avoid the consequences of inaccuracies and poor project management all too common in our industry According to Scott Becraft, the Greensboro Builders Association has been a priority for RSG since they opened eight years ago. He states they have been able to showcase their abilities to customers through advertising, the Triad Green Building Council, Habitat for Humanity, council and board involvement, meeting sponsorship and participation in the many activities and groups sponsored by the GBA. Scott adds, “We have found the Greensboro Builders Association to be a major factor in our success.”

Scott states he is proud they have been able to sponsor the Triad Green Building Council as a Building GREEN Partner for the past two years helping bring innovative and new technologies to the industry and showing the potential for improved efficiency and savings. From Energy Star rated Metal Roofs, Photovoltaic Panels to reflective shingles, RSG is always looking for innovative products to present to industry members and area consumers.

Scott and Allison encourage you to visit RSG Greensboro and experience a different way of doing business and talk with knowledgeable experts from the contracting and service fields able to solve your project needs. They believe success in this industry is shared, and want to help contractors launch, build and sustain profitable businesses with unmatched expertise and support.

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SME & Associates

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Windsor's Cabinetry for Kitchens and Baths

Steve Monroe Vice President

Dale Windsor President

(336) 312-6754

(336) 275-0190

www.Sell2builders.com

www.windsorscabinetry.com

Steve Monroe and his happy band of associates have as their mission to make a difference in the lives of builders, remodelers and those who sell goods and services to them.

Whether it is designing a relevant marketing plan, creating and producing award-winning marketing material, reducing the cost of construction, providing sales education for those representing Builders-Remodelers or Associates, or coaching for Builder-Remodelers or Associates, SME & Associates is prepared to meet the need.

When Steve was asked how he became involved with the Greensboro Builders Association, he states, “When I moved to the Triad a hundred years ago, the smartest thing I did was join and volunteer with GBA. My best friends, key personal business contacts, and yes, sales have come with my involvement. It pays to be a member!”

For decades, Steve’s efforts in writing and teaching have grown to where, on behalf of his associates, he represents the firm from Phoenix to Long Island and places in between. A frequent presenter at the International Builder Show, and 21st Century Building Expo, Steve is becoming recognized for his gift of addressing trends and challenges in the marketplace. His teaching load for the North Carolina Builders Institute has grown to eleven classes, and his offerings through NAHB’s University of Housing now stand at four.

Schedule to visit with Steve and his team which includes Megan, Mike, Annisa, Rebecca, Louise, and Stephen to see what they can do for your company…and then watch your building industry business grow.

Windsor's Cabinetry for Kitchens and Baths has been serving the Triad area since 1996. After being a cabinet maker for 15 years, Dale Windsor took Windsor's Cabinetry from a small cabinet shop to a corporate level. His background as a cabinet craftsman gives Windsor’s a unique insight into the makings of a quality product. Dale combines his knowledge of cabinetry with a Masters of Fine Arts degree, to create kitchens of distinct beauty and functionality.

Windsor's Cabinetry has served countless customers all across North Carolina from the Blue Ridge to the Coast. In addition to the Greensboro showroom, a second showroom was added in Shallotte, NC in 2004, which covers the coastal areas of North & South Carolina.

Dale states, “Being a member of the Greensboro Builders Association provides the opportunity for networking, continuing education, and participation with the Remodelers Council which we are very involved with. As a small company it is important to be a part of an organization that is larger than yourself.”

In 2009, Windsor’s Cabinetry received a national award winning first place for traditional kitchen design for Signature Kitchen and Bath magazine. As an award winning custom kitchen and bath company, Windsor’s Cabinetry offers their customers a custom designed plan and product that personalizes every unique home. With more than 14 different product lines to choose from, Windsor's is sure to have a product that will fit every look and every budget.

Windsor’s staff of highly trained specialists, combined with more than 100 years of personal service in the business, guides customers through the process of design, to cabinet selection and installation. Purchasing a kitchen can be a daunting task. At Windsor's Cabinetry's, they strive to always go the extra mile to make the process easy, fun and affordable. The highest quality of service, customer satisfaction and recommendations are the primary focus of their company.

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Southern Ideal Home Show The Southern Ideal Home Show is the Triad’s premier and largest home and garden event. With hundreds of experts and thousands of ideas, the show has more than 300 companies representing building and home improvement, kitchen & bath, outdoor living, and interior décor.

The Southern Ideal Home Show is a proven marketplace where qualified buyers come to be inspired by the gardens and designer rooms, see the latest ideas for indoor and outdoor living, talk with experts and gather information and advice from you-the expert.

Here is how your company could benefit by being a part of the show: • • • • • • • •

Generate sales and qualify leads Meet your customers face-to-face Set appointments & close sales Introduce new products & services Create an effective database Promote your name, products, services and locations Establish a relationship with your prospect Capitalize on the show’s extensive media campaign

14 G R E E N S B O R O B U I L D E R S A S S O C I A T I O N - B U I L D E R U P D A T E

Plus, participation in the show is not only much less expensive than other marketing available, there is no comparison in the ability to track and close sales.

The Greensboro Builders Association is proud to be in our 12th year as the show’s industry partner. This show provides great visibility for our Association with area consumers as it affords us an opportunity to promote the value of using industry professionals – our members – as well as promote consumer events and resources, such as the Parade of Homes, Tour of Remodeled Homes, and our online membership directory.

By exhibiting in the Southern Ideal Home Show, you have the opportunity to meet one-on-one with thousands of homeowners and be a part of an annual tradition in the Triad.

Join us. Create your own success story!

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2011 Annual Awards Call for Nominations We are seeking nominations for our 2011 Annual Awards. Nominees must be members in good standing of the Greensboro Builders Association, and must have been active within the past three years.

Please consider nominating members for the following awards: •

Builder Member of the Year recognizes significant contributions to the Association, the building industry and the community

•

Associate Member of the Year recognizes significant contributions to the Association, the building industry and the community

•

Eugene Gulledge Award recognizes continuous, outstanding contributions to the Association and the community over a long period of time – named for the founder of the Greensboro Builders Association

•

Kavanagh Cup named in honor of Roger Kavanagh, a pioneer in single family housing in the Triad - recognizes individuals, companies and/or organizations for their efforts in strengthening affordable housing in Guilford County

Nomination forms and a list of past recipients can be found online under the Downloads & Resources section of our website at www.GreensboroBuilders.org. All nominations are due by December 31, 2011.

Greensboro 336.282.1888 • www.bobbyteague.homeappliances.com 1403 S. Stratford Rd., Winston-Salem, NC 336.768.8540 • 2 blocks north of Hanes Mall across railroad tracks at Healy Dr. Chris Doub I John Cohen I John Sloan I Randy Duggins G R E E N S B O R O B U I L D E R S A S S O C I A T I O N - B U I L D E R U P D A T E 15

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Do Business With A Member Accounting, Tax Preparation

Automated Gate Entry Systems

Automobile Dealership

Michael H. Butler CPA Bill Black Chevrolet Cadilac, Inc.

Butler CPA, PA 1 Centerview Drive, Rockingham BUILDING #203 Greensboro, NC 27407

336.297.4747 336.297.4742 (fax) www.mbutlercpa.com

www.timeandparking.net Serving the Carolinas for more than 50 years!!

Specializing in Sales and Service of Automated Gate Entry Systems

336.275.7700 336.274.7560 fax 816-B Post Street Greensboro, NC 27406

Concrete & Cement

Energy Rating Consultant

PRESIDENT 336-315-0777 OFFICE 336-215-2900 CELL 336-215-0073 FAX

296 S. Edwardia Drive Greensboro, NC 27409

(336) 382-2113 Direct (336) 275-9641 Main (800) 451-8274 Toll Free (336) 275-9744 Fax billblackautomotive.com 601 E. Bessemer Avenue Greebsboro, NC 27405

Flooring

BUBBA MORRIS WOODY MORRIS J. O. MORRIS

Central Carolina Concrete, L.L.C.

R. L. Buchanan

Charles Maney Commercial Sales Manager Commercial Sales

Environmental Solutions Group

Energy Star Green Building Energy Assessments Indoor Air Quality Water Management

• Hardwood • Carpet • Vinyl • Cork • Refinish

For ALL your BETTER BUILDING NEEDS EMAIL: randy@centralcarolinaconcrete.com

Call

336.373.1538 today! www.esg-energy.com

16 G R E E N S B O R O B U I L D E R S A S S O C I A T I O N - B U I L D E R U P D A T E

(336) 665-9229 7302-B Cessna Drive

Greensboro, NC 27409

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Do Business With A Member Garage Doors

Garage Doors

Gutters

The Oringinal.

The Genuine.

Overhead Door Company

John Hall Guttering Inc.

Chris Martin ACCOUNT EXECUTIVE

5’ & 6’ Seamless Gutters Copper & Aluminum 1/2 Round & Custom Siding & Window Below Deck Systems

EMAIL:

cmartin@ohdgboro.com Winston-Salem 336-721-1233 Greensboro 336-373-1481 Toll Free 800-333-Door VoiceMail 336-373-8438 X219 Mobile 336-362-1139 Nextel ID#6658 Fax 336-273-7428 www.tricitiesgaragedoor.com 3001 FLAGSTONE DRIVE P.O. BOX 16824 GREENSBORO, NC 27416-0824

Kelly Gordy General Manager John Oglesby Residential Sales Bill Lowry Residential Sales Scott Eagle Commercial Sales Bill Elton Commercial Sales Thad Yarborough

Below Deck Systems by John Hall Guttering is an all aluminum system designed to create a dry, attractive space below raised deck. Constructed of heavy duty .027 aluminum, the panels are impervious to rust. The system is installed with a gentle slope away from the house, and the water is channeled into an integrated gutter system. The panels are available in custom lengths and many colors to suit your specific project.

Install/Warehouse Manager

1060 B, HIGHWAY 66 SOUTH, KERNERSVILLE, NC 27284

336-724-0003 336-724-0006

OFFICE. FAX.

John Hall 336.707.6421 451 STOKESDALE, NC 27357

P.O. BOX

Heating & Air C O MM ER C I A L • RE S I D EN T I A L

GENTRY AIR INC.

VISIT US ONLINE

www.greensborobuilders.org

FA L L

WI

NTER

SP

RI NG

LANNY GENTRY

SU

MMER

621- 1070 www.gentryair.com 3511 ASSOCIATE DR GSO NC 27405 VISA & MASTERCARD ACCEPTED

DONT BE LEFT IN THE COLD 30 YEARS EXPERIENCE • SERVICE WHAT WE SELL • AIR CONDITIONING • GAS HEATING • HUMIDIFIERS

FREE ESTIMATES

• HEAT PUMPS

N.C. License # 14633

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Mark Your Calendars Thursday, December 8 Holiday Open House & Board Installation 4:00 – 7:00 pm

DIAMOND

GBA office

Reconnect with old friends and make new friends at our year-end celebration in this informal networking social being held at the GBA office – 115 S. Westgate Drive. This event is FREE for members and guests.

4:00 – 4:30 pm 2012 Board Installation Ceremony 4:30 – 7:00 pm Open House & Networking Reception

Wednesday, December 14 2012 NC Energy Code Workshop

GOLD

10:30 am – 1:30 pm

GBA office

GBA is hosting a 2012 Residential Energy Code Workshop designed for builders, designers, realtors and other building professionals. This workshop is FREE for our members and includes lunch, however reservations are required as space is limited. Additional information is available along with registration link on the GBA website.

Wednesday, February 1 2012 Housing Forecast & Annual Awards 4:00 – 7:00 pm

Starmount Forest Country Club

4:00 – 5:00 pm 5:00 – 5:30 pm 5:30 – 7:00 pm

2012 Housing Market Forecast 2011 Annual Awards presentation Networking Reception

SILVER Blossman Gas, Inc. Carolina Bank

Marsh Kitchens ProBuild

BRONZE Alamance Iron Works Bank of North Carolina Builders PlanSource, Inc. Central Carolina Concrete Greensboro Kitchen and Bath Ivey Lane, Inc. K. Hovnanian® Homes™ Marshall Stone MidCarolina Bank News & Record

Overbey’s Septic Tank, Inc. Piedmont Garage Doors Piedmont Natural Gas, Co. Salem Windows & Doors, Inc. Sign-A-Rama Superior Walls of North Carolina Terminix of Greensboro The Real Estate Book Wells Fargo Home Mortgage Williamson Heating & Cooling, Inc.

www.GreensboroBuilders.org 18 GREENSBORO BUILDERS ASSOCIATION - BUILDER UPDATE

Cost is $ 15 per person for reservations made prior to January 27.

Additional information on these and other upcoming events can be found on the GBA website at

www.GreensboroBuilders.org

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Attend Holiday Open House Thursday, December 8 4:00 pm Board Installation Ceremony 4:30 – 7:00 pm Networking Social

This event is FREE for all GBA members…it’s a great time to enjoy the fellowship of other industry members… reconnecting with old friends while making new friends and business contacts!

Join GBA on Facebook LIKE our Facebook Pages – these are another way to stay connected…receiving updates on upcoming events and activities • Greensboro Builders Association • Greensboro Remodelers Council • Triad Green Building Council • Triad Sales & Marketing Council • GBA Technology Council

Explore Marketing Opportunities for 2012 Take advantage of targeted marketing opportunities to members and consumers GBA Members 2012 Sponsor Club - advertising & sponsorship package; Builder Update; GBA Website; Membership Directory; Membership & Council Meetings; Golf & Skeet Tournaments; Associates Expo Consumers Parade of Homes; Tour of Remodeled Homes; Southern Ideal Home Show; GBA Website Call Mavis Holcombe, GBA Marketing Representative at 706-6942 or email her at mholcombe@greensborobuilders.org to explore these and more

Tell Me Something GOOD… We want to re-introduce GOOD NEWS into our Member News emails! Send us some good news…it can be industry news as well as personal celebrations!

Email Cheryl Collins at ccollins@greensborobuilders.org or call the GBA office at 855-6255

Builder Members: Start planning NOW to market your company in the 2012 Spring Parade of Homes. Whether you have a spec or a pre-sale, the Parade of Homes provides GREAT VALUE for your marketing investment – getting your home, company and participating Associate members in front of area consumers.

Additional Information: Corry Wilder 855-6255 cwilder@greensborobuilders.org Promote existing or prospective NEW homes on GBA’s NEW HOME Search Contact Tammie Smoot with Builders Digital Experience for additional information on this FREE listing service provided to GBA members Phone: 704-507-4411 Email: tsmoot@thebdx.com

Associate Members: Join our Associates Council Planning Team to plan and coordinate special events such as the annual Southern Ideal Home Show Preview Night and Associates EXPO, as well as explore NEW membership events for 2012 Attend our quarterly Associate Member Roundtables these are a great way to make NEW business contacts and gain referrals from other Associate members

Recruit a NEW Member Bring a prospective member – a friend or business colleague - with you to the next GBA event as your guest and offer to sponsor them

Utilize Local, State & National Resources as part of “3-in-1” Membership

www.nahb.org

www.nchba.org

www.GreensboroBuilders.org

Do Business with Members

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Make your thin brick masterpiece.

Boasting the broadest palette of thin brick available, new VersaThin from Hanson Brick changes everything. 路 Nearly 200 colors 路 Incredible array of sizes, textures and coatings 路 Recreate any existing look

Contact Brian Jones at 704 996 6993 to discover all of our colors and styles.