BABY EDIT - ADVERTISING FEATURE
Cherubs interviewed Jessica Rolph and Rod Morris, Co-Founders of Lovevery, a company that offers products and information which help create developmental experiences in the lives of new babies and families. Here’s how this creative educational brand came to light.
Q
How did Lovevery come about?
JESSICA: The idea for Lovevery started when I became a first-time parent. One day I was watching my baby play with a purple plastic cow with flashing lights. The question was, why do toys like this exist and what do they do for development? As co-founder of Happy Family, a baby food company, I was already interested in children’s health and development. I felt pretty confident about how my baby’s food was helping his body grow, but I wasn’t so sure about how his toys were helping his brain grow.
I discovered a doctoral thesis on infant brain development that had all these detailed, nerdy, things that I could do with my baby. The approach felt really natural and simple and I never looked at my children’s toys the same way again. I am confident now that I understand what my children are hungry to learn at each stage. I want to share that feeling of confidence with other parents, and that’s the inspiration for Lovevery. What took the idea behind Lovevery from incubation into the “okay we’re really going to do this” phase was teaming up with Rod. I believe in partnerships and needed Rod to make Lovevery really happen. He is strategic, creative and particularly good at making quick, hard decisions. He is rigorous
about establishing and maintaining our company’s growth and is a discerning team-builder. ROD: When Jessica came across the doctoral thesis, I was working at Opower— an American software company that helped families save energy—where I helped lead the team through its IPO. I got a call from Jessica, and we started talking about the research and experimentation that she’d been doing building her own toys at home. It became immediately clear to me that she was onto something and that we should team up to pursue it further. In 2017, we launched with Lovevery’s first product: The Play Gym.
Website: lovevery.co.uk 26 | Cherubs Magazine
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