MEET RUBY PINK CHOCOLATE IS NOW A THING
Perhaps you’ve seen the pink Kit Kats. (Not in America, of course. America doesn’t get the cool Kit Kats.) Or noticed a rose-colored quilted Chocolove bar on Instagram. Both confections are made from Ruby, a new type of chocolate from Barry Callebaut, the Zurich-based cacao powerhouse. The industry giant is calling Ruby the fourth chocolate—after dark, milk, and white—and says it’s made from a special proprietary process that gives Ruby its unique hue. The beans are grown in Ecuador, Brazil, and the Ivory Coast, and the resulting candy has fruity notes and a bit of milky tang. Launched two years ago in Shanghai and rolling out slowly in the U.S. (in part because the Food & Drug Administration is very strict about what can be called “chocolate”), Ruby can be sampled via Chocolove’s ink Grapefruit Ruby Cacao Bar, or in truffles from Vosges Haut-Chocolat. The unstoppable pink march continues.
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