Issue Nº 12: Eat The Rainbow (Sophia Roe Cover)

PHOTO: Wyatt Conlon

WELL SERVED

HEY, NEIGHBOR RACHEL KRUPA DELIVERS CONSCIOUS CONVENIENCE AND COMMUNITY WITH HER MINI MART VENTURE

by Alexandra Ilyashov What if a convenience store had delicious, healthy snacks plus a sense of social and environmental consciousness instead of aisle after aisle of processed crap and questionable hot dogs? That’s exactly the idea that seasoned publicist Rachel Krupa of Krupa Consulting brought to life with The Goods Mart, a 7-Eleven/Whole Foods mash-up of sorts.

Rachel was inspired in part by the community center role that the local convenience store in her Michigan hometown played during her upbringing. The first Goods Mart location opened in L.A.’s Silver Lake neighborhood in April, in a 900-square-foot former drive-through, featuring over 300 products that reflect the company’s mission to do good—for the body, mind, and environment. In October, Rachel opened the second outpost in NYC’s SoHo neighborhood, and stocked it with La Colombe coffee for $1.25, organic slushies, and “cosmetically challenged” (read: bruised, lumpy, a little misshapen but nonetheless delicious) fruits and vegetables.

Now&Again

BY JULIA TURSHEN Go-To Recipes, Inspired Menus + Endless Ideas for Reinventing Leftovers

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