Market Research

MARKET RESEARCH Main competitor strategies 1. Regular content production - highly profitable https://www.entrepreneur.com/article/390356 (“Creating Children’s Content is the Secret Goldmine of 2022”) 2. Apps 3. Online Language Tutoring (Including Summer Camps).

4. Augmented Reality (Ambani App)

Competitor sites + apps 1. Ambani App: https://www.ambaniafrica.com/ a. App b. Online Language Tutoring c. Augmented Reality

2. Ubongo Kids/ ‘Akili and Me’ Youtube Channel https://ubongokids.com/ a. Content production

3. Yoruba for Kidz https://yorubaforkidz.com/ Target Market: US / Unclear pricing. a. Summer camps (Yoruba Language Immersion Camps): i.

Preschool: 3-5 years (Parents must be present).

ii.

Kids: 6-9 years 1. Beginner camps (Level 1- Level 5) 2. Beginner Intermediate Camps (Campers test into level)

iii.

Youth: 10-17 years

iv.

Private: One-on-one classes (Cost: USD 179.99 per person per month)

4. Akonilede Yoruba https://akoniledeyoruba.com/home/ a. Yoruba Language Mastery Summer Program 2022’ i.

Beginners Level

ii.

Progressive Level

iii.

Expert Level

5. Tichaa App https://m.apkpure.com/tichaa-kids-swahili-puzzle/com.mytichaa.tichaa.free / https://www.youtube.com/channel/UCEjYIVpbxQLouElTDR5SgMw -

Generally inactive

6. Mzanzi Kids https://www.mzanzikids.co.za/ -

‘Revamping’/ Inactive.