Mr. C's thesis process book

Mr.C’s

museum guide for kids MFA Graphic Design Thesis Project Journey

By Nina Chen

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Mr.C’s

Nina Chen / MFA Thesis Project Journey

Introduction

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Mr.C’s

Nina Chen / MFA Thesis Project Journey

Mr.C’s

museum guide for kids MFA Graphic Design Thesis Project Journey

By Nina Chen

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Table of contents

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Introduction

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Research

3.

Strategies

Background The problem Design opportunities

Connection map Opinion posters Ask questions Identify audiences Event Survey

Insights & presentation slides The three key insights & Thesis materials

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Development

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We are Mr.C’s

Illustration development Activity book design development Mobile app & teaser video development Website & email subscription development Poster design development Identity development

Final deliverables

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Mr.C’s

Nina Chen / MFA Thesis Project Journey Mr.C’s

Nina Chen MFA Thesis Project / Project Journey

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Introduction Background The problem Design opportunities

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Background

“We are participating in what we are seeing” — Dr. Eric Kandel , Neuroscientist, Nobel Prize winner Mr.C helps families improve the interaction in art museums so they can use this opportunity for children to have better learning experiences and establish an interest in visiting art museums.

So, why should parents take their kids to art museums?

According to the neuroscientist, Dr. Eric Kandel “We are participating in what we’re seeing”. In another word, when humans looking at images, our brain is in a creative process; we need imagination and interpretation in order to really make sense of it.

Furthermore, A research article from The New York Times ”Art Makes You Smart” reports that bringing children to museums at a young age increases tolerance, empathy, and critical thinking.

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Introduction

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Also, family visits to museums offer the potential for children and adults to learn together through innovative thinking, visual interpretation and rich engagement with the artistic process.

Parents play a crucial role in setting learning outcomes for family visits in art museums and see their role during these museum visits differently. Children visit art museums on field trips and with their families.

Parents play a crucial role in setting learning outcomes.

Introduction

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The problem

A key problem for most parents is they don’t know how to help their children engage with art in a museum setting; parents feel like they don’t know how to talk about art. As a result, their experience in art museums with their children are mostly passive participation and low-quality interactions with each other.

Parents feel like they don’t know how to talk about art.

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Passive participation Low-quality interactions

Introduction

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Design opportunities

How can we enhance family’s visiting experience in art museums, so children can use this opportunity to a have better learning experience?

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Mr.C helps families improve the interaction in art museums so they can use this opportunity for children to have better learning experiences and establish an interest in visiting art museums.

There are three approaches to achieve the goal. First, make it fun.

Through play, children can develop social and cognitive skills, mature emotionally, and gain the self-confidence required to engage in new experiences and environments.

Second, make it accessible. People feel less confident about things that they are not familiar with. Mr.C provides an easy and simple way to help parents and children to explore art.

Third, the power of sharing. “Two are better than one.“ Mr.C offer parents to share their visiting experience with others. So they can learn from each other.

Introduction

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Research Connection map Opinion posters Ask questions Identify audiences Event Survey

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Introduction

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Introduction

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Research

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Research

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Connection map

In this design research, there are two parts, the first part is finding the connections through six categories, and the second part is to pick 18 most intriguing connections, and create or find an image and choose a word to present them.

The world we live in is interconnected.

It’s really interesting that these elements can be connected together, even they are in different category. I found out that everything are interconnected. After finishing the connection, I pick 18 most intriguing connections and use a word to present it and create images to convey the word. These methods help me discover new elements and ideas for the following event.

The six categories:

Environment

Economic

Political

Cultural

Personal

Wild card

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Introduction

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Research

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Opinion posters

In this exercise, I explored and added my own perspectives about what I think. I started to design three posters based on my personal point of view to convey my thoughts.

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These posters helped me to get the sense of visual vocabulary, and know which works the best and which doesn’t work for my topic and audience.

Research

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Ask questions

By asking questions, it helps me clarify the topic I chose. And these questions led me to insights that helped me distill my thesis objective and solution. Below are fifty questions which are related to the topic statement of “Visiting art museums can help children with critical thinking”, and I selected six questions with deeper research and investigation to answer the questions.

Question 01 Why should people go to art museum?

Question 02 What attracts people to go to art museum?

Question 03 Do school think art is important for children?

Question 04 Why art is important to us?

Question 05 Why we have to learn art?

Question 06 Can art influence our thinking ability?

Question 07 Do early exposure to museums fosters?

Question 08 Is there curiosity in children?

Question 09 What do art mean to you?

Question 10 Do different learning environment effect learning experience?

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Question 11

Question 20

Is art museum only related to art?

How visiting an art museum help children to have critical thinking ?

Question 12 What can we do in the art museum?

Question 13 Do you think art museum is necessary?

Question 14 Why do we have art museum?

Question 15

Question 21 Can children learn by themselves? Or they need assistant?

Question 22 Is it better to learn in groups or single?

Question 23

What’s the other aspect of art?

Do sharing help us connected with others better?

Question 16

Question 24

Is art important for children?

What is critical thinking?

Question 17

Question 25

What can we learn form art?

Critical thinking leads people to have ration mind, is emotional mind a bad thing?

Question 18 Do criticising art work can improve critical thinking?

Question 26 Why should we have to learn art?

Question 19

Question 27

Are all types of art suitable to be teaching material?

Do art relates to our life?

Question 28 Is appreciating an art work the same as analysing and criticizing it?

Research

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Question 29

Question 37

What’s the role of the teacher when children visit art museum?

If critical thinking is important, how can parent train their kids to have critical thinking?

Question 30 What’s the role of parents when children visit art museum?

Question 31 Why there is no standard answer for art critique?

Question 38 If children they don’t like art, how can they get interest of it?

Question 39 How can art be interesting?

Question 32

Question 40

What do people think about art?

Does parent often take their kids to art museum?

Question 33 If art is a subjective expression, how can it be objective?

Question 41 Why do you go to art museum?

Question 34

Question 42

Why museum can open children’s exploration?

Why we have to learn art?

Question 35

Question 43 Do art increase our empathy?

What’s the benefit of critical thinking?

Question 36

Question 44 What’s the disadvantage of critical thinking?

Can critical thinking give children a better future?

Question 45 Why museum is a educational institution?

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Question 46 How does a museum relate to learning?

Question 47 Why critical thinking is important to children?

Question 48 Do visiting art museum help children to have critical thinking ?

Question 49 Why do we care about art?

Question 50 Is visiting art museum better than learning in class?

Research

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Identify audiences

I create an audience spectrum base on my topic. In the total of eight audiences, six of them are our audience, and the other two are not part of our audience.

For my six audiences, I select two types of parent, which are young mon and pregnant women. Also, kids who like art and retired grandparents. The other audience which is out of the spectrum are art hater who doesn’t care about Art and doesn’t have any interest in it, and another is busy working mom who doesn’t have to take their children to art museums. We also make the Audience Spectrum into cards, I choose Polaroid photo style to present my audience.

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Research

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Event

“Art, Fun, Learn” This is an event which imitates the situation while parents and their children viewing artwork together in an environment surrounded by artworks. In the room, there are four pieces of artwork, Each of them is Pablo Picasso’s Portrait Of Jacqueline Roque With Flowers, Jackson Pollock’s Autumn Rhythm, Marc Chagall‘s I and the Village and Gabriel Orozco’s Samurai Tree 13K. After participants enter the room, they will be in pairs, one parent accompanies with one child. They will get an activity booklet, this booklet has four questions in it. Each question and they have to finish the questions on the booklet. When they are finished, they will get a little gift. Last, we will gather together and have some discussion.

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Introduction

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Through this event, I want to know how parent and children feel about visiting art museum and what actual problem they have in the art museum. Also, what do they think about Art? Beyond these questions, I want to get true information and new insight about my topic from them.

To create an engaging way to explore art with each other.

Research

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Introduction

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In the activity book, there are four activities for children to complete.

What do you see here?

Express your feelings

Identify colors or shapes and write down what does it remind you of?

What is the first impression when you see the work?

Does it make you happy or sad? Draw an object which represents your feelings and explains why?

Use your imagination

Write a story or make up a conversation between characters you find in the work.

Be the artist

If you can add one thing to the work, what will it be? Draw it down and explain why?

Research

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Through this event, I want to know how parent and children feel about visiting art museum and what actual problem they have in the art museum. Also, what do they think about Art? Beyond these questions, I want to get true information and new insight about my topic from them.

“Giving a task can motivate family to work together“ —Joyce, teacher, one son(10)

“Establish children’s interest in art“ —Clara, Collage Stdent, Major in Math and Music

“I believe that art is good for their development“ —Angelina, Engineer, One daughter(9)

Research

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Left image

Crystal and her daughter Zoe are trying to figure the question on the activity book.

Right image

Grace and her daughter Lila are sharing their feeling about the painting.

Research

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Mr.C’s

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Introduction

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Survey

A survey about better interaction in art museums In this part of the research, I used the survey to ask parents about their visiting experience with their children and how are their children interest in going to art museums. What kind of material do their children like the most for learning?

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Survey data Date : 02/28/2017-03/18/2017 Total response : 105

Question 01

Question 04

What is the highest level of education you have completed?

For the past year, how many times have you taken your children to art museum?

Less than high school High school graduate (includes equivalency)

2.41%

1-2 times

51.81%

10.84%

3-4 times

19.28%

More than 4 times 4.55%

Associate’s degree Bachelor’s degree

60.24%

Ph.D.

26.51%

Haven’t take my children to art museum before.

6.02% 22.89%

Question 05 Question 02 How many children do you have?

1

36.36%

2

50.00%

On a scale of 1 to 5, how interested are your children in visiting an art museum?(1 is not too interested and 5 being extremely interested) 1

14.29%

2

14.29%

3

38.10%

Question 03

4

28.57%

What grade is your child in?

5

4.76%

3 or more

7-10 years old

13.64%

85%

Question 06 When visiting an art museum, how long do you and your children usually stay there?

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Less than 1 hour

20.00%

1~2 hours

55.00%

More than 2 hours

25.00%

Question 07

Question 09

What difficulties do you have while visiting art museums with your children?

To what extent do your children enjoy Game-based learning?(1 is not too enjoy and 5 being extremely enjoy)

Don’t know how to help my child engage with art

66.25%

Children loose patience quickly

55.00%

The environment is not child-friendly

16.25%

The current exhibition is not suitable for kids Other

30.00%

1

0.00%

2

9.09%

3

13.64%

4

54.55%

5

22.73%

8.75%

Question 08 In general, what kind of material motivates your children to learn?(choose all that apply) Television Programs

27.27%

Mobile Apps

36.36%

Online Programs

18.18%

Printed Books

68.18%

DIY

63.64%

Other

18.18%

Research

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66.25% of respondents said that the difficulties they have while visiting art museums with their children is Don’t know how to help my child engage with art and 55% of respondents said children loose attention quickly.

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Other The environment is not child-friendly The current exhibition is not suitable for kids

Children loose patience quickly

Don’t know how to help my child engage with art

Research

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Survey result

Through the survey, I came out with a conclusion. The key problem for most parents is they don’t know how to help their children engage with art in a museum setting. Parents feel like they “don’t know how to talk about art”.

Children like to play hands-on activities and the top two popular materials for children to learn as a tool are physical book and mobile app game. As the result, for the next step. I’ll find 18 insights based on the interviews, research and the survey I did, and find out the three most important insights with three strategies and the following deliverables.

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Introduction

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3.

Strategies Insights & presentation slides The three key insights & Thesis materials

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Insights & presentation slides

Here are the important insights that I have found through research, interviews, events, and survey I did. To present these ideas, I decided to develop a bold, friendly and fun visual style and illustration for the design of my presentation slides.

1. Children lose attention quickly.

2. Parents don’t know how to help their children engage with art.

3. Parents like to share their parenting experiences with each other.

4. Children are interested in hand-on activities.

5. We are participating in what we are seeing.

6. Children visit museums in a young age increase tolerance, empathy and critical thinking.

7.

Art should be taught outside the classroom.

8. Parents play a crucial role in determining learning outcomes.

9. Transform their visiting experience by interaction.

10. American believes art should be taught in grades K-12 11. Libraries and museums in communities across the country are expanding learning opportunities that prepare our youngest children for a lifetime of learning and success.

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12. Museums and libraries are natural and safe places for families to go to learn together and access important resources.

13. Children learn to communicate effectively with others, improve reading comprehension, and apply what they know to new situations.

14. Museums and libraries offer exhibits, environments, and programs that foster interest-driven and project-based learning.

15. Museums and school and public libraries are rich sources of accessible digital media, educational apps, videos, and audio and e-books.

16. Museums and libraries help ensure that all families have access to needed health information and resources.

17. Museums have long recognized the importance of establishing cross-sector partnerships to map and address gaps in early learning service provision and programs.

18. Museums play a strong role in early learning for all children.

Strategies

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Strategies

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Three key insights & thesis materials

Insight 01

Insight 02

Insights 03

Most of the parents don’t know how to help their children engage with art.

Children lose attention quickly.

Parents like to share their parenting experience with each other.

Strategy 01

Strategy 02

Strategy 03

Provide interactive materials for parents to reference.

Provide an attractive, interesting, game-based approach.

Provide parents with a way to share information and experience.

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“Bringing children to museums at a young age increases tolerance, empathy, and critical thinking.”

—­ Art Makes You Smart, The New York Times

Strategies

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Deliverables 01

Deliverables 02

Deliverables 03

Art activity book

Museum scavenger hunt mobile app +teaser video

Website+ email subscription + poster

Mr. C’s art activity book is a fun, game-based activity book which provides parents and kids with better engagement with art while they are visiting art museums together. Mr. C’s art activity book contains five themes: color, shape, line, texture, and space.

Each theme has two different level of activities.

Mr. C’s Scavenger Hunt app is an amusing and engaging way to explore art for kids.

It is not limited to any kind of art and each hunt can be repeated at any time.

Mr. C’s Scavenger Hunt contains four themes: color, shape, line, and texture.

Also come along with a 10 sec teaser video of the app.

Mr. C’s website provides parents with a way to support each other and share information and experience. Showing facts, search and introducing the products, such as art activity book and museum scavenger app. Also along with the email subscribe.

• Mr. C’s art activity book contains five themes (color, shapes, line, space , and texture),

• Mr. C’s Scavenger Hunt contains five themes (color, shapes, line, space, and texture).

• Mr. C’s website will be divided into three sections: Resource, Product and Community.

• Each theme has two different level activities.

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• Email subscription • Poster series for advertising

Activity book+museum scavenger hunt mobile app+teaser video

Poster

Website+email subscription

Strategies

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Development Illustration development Activity book design development Mobile app & teaser video development Website & email subscription development Poster design development Identity development

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Illustration development

In the presentation slides, the illustration style does not match with the audience of this project, it was not friendly enough and the color palette is not exciting for the subject matters. Therefore, I restarted to develop the illustration. In the following pages, I presented how I develop, refine, finalize the illustration and create the character Mr.C. In the first phase of development, I created three different looks of the character, which are based on the concept of a friendly character you will want to be friend with. And I presented these character drawings to my audience and see which character illustration style they like the most.

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Introduction

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Illustration development

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Experiment 01

Mr. Brush A human-like brush character, using a hand-drawing outline and flat coloring. The Mr.Brush looks friendly but not very smart for an educational purpose.

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Experiment 02

Shape family A human-like character, using geometric shapes as the main body with black outline hands and legs. The Shape family is more clean and dynamic yet it looks a bit busy and not strong enough.

Illustration development

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Experiment 03

Art guide Mr. C A human-like character, using geometric shapes as the main body with black outline hands and legs. I chose the letter C to represent the action of seeing.

After different rounds of refinements, I reduce the characters amount into one and pick square as the body shape. Which looks friendly, clean, simple and wise.

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Illustration development

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Supportive graphics As a supportive graphic, I use rounded line, offset color shapes to create a friendly, approachable and welcoming graphics.

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Color

Shape

Texture

Line

Space Illustration development

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Introduction

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Activity book design development

With Mr.C, there are 10 activities to give family visit journey a better experience. The activities focus on basic learning about components of artworks, such as Colors, Shapes, Lines, Textures, and Spaces. What’s more, we also have an app game which makes the visit journey extra fun.

When using the activity book, parent and their children can decide which activity to start with or continue according to the artwork that your children are interested in.

On each activity, there will have guidance of how the activities work and guiding questions for parent and their children to discuss. Also, our activities can be repeated any time you want, it’s flexible for parent and their children’s need and it’s not limited to any type of art.

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Activity book design development

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Activity book design development

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Layout version 01 (Couple spreads shown below)

The first version of the activity book, I use organic shapes as a visual guide for different purposes throughout the activity book. Yet, the result didn’t strongly reach the goal because the shapes look heavy and they confuse the reader.

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Version 02 (Couple spreads shown below)

The second version of the activity book, I use a lighter color and scale up graphics to support the content of the book, which looks more interesting because of the high contrast. What’s more important, it is easier to read.

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Activity book design development

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User testing 1. Children like interactive and hands-on activities.

2. Parents think it is important for their children to appreciate art by visiting art museums and develop an interest in art and to learn critical thinking and empathy through art.

3. Parents think that it is helpful to have a tool or material which can help them and their children to enhance conversation about art while visiting art museums.

“It is fun! Mom, can I buy this book?“ —Gloria(10)

“The activity is simple and easy to understand.“ —Angelina, Engineer, Gloria’s mother

Activity book design development

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Introduction

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Mobile app development

Design Principle 1. Fun: Engage user with hands-on games to explore art together.

2. Supportive: Expand their knowledge and encourage them to understand more and feel confident.

3. Discover: We help users to discover art using deferent materials and help them discover their interest in art.

4. Creative: Stimulate user to think creatively and be creative.

5. Connect: We connect not only you to the art but also enhance the connection between parent and their kids, in order for them to learn together.

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Introduction

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Interview Guide

Target user:

​Main body of questions:

1. Parents with 7-10 year old child.

Past visit experience_

2. Priority is female(Mother).

1. What museum did you and your kid visit recently?

3. Childrens between 7-10 year old Guiding research questions: 1. What kind of conversation does parent with their 7-10 year old kid have while visiting art museums?

2. What would you do to help your children engage with art settings in art museums?

3. How did your 7-10 year old child react while looking at art settings in art museums? And why?

2. Why that museum?

3. Which exhibits did you visit? Why? 4. Which parts of the museum were your favorite? Least favorite? Why? 5. How long did you spend there? Why? Exploring Specifics (guiding support) _ 6. Did you do a group tour? Audio tour?

Why? *If not, please go to question 7 a. What were their favorite parts of that tour? Least favorite? Why?

1. What is the most interesting thing to visit art museums? Why 2. What is your favorite part of visiting art museum?

3. Do you enjoy visiting art museum with your parents? Why? Discussion guide: Introduction + participant background: 1. Say Hi and briefly introduce myself and describe the purpose of the interview.

2. Ask participants to introduce themselves such as What’s your name? What do you do? How many kids do you have? etc.

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b. Whose idea was it to go on a tour? How much did they need to convince the rest of the group? c. Was any technology involved in the tour?

If so, what was their reaction to it? Why? 7. How interested were family members?

Who was the most interested? Who was the least? Why? Their interactions: 8. What conversations about art do you remember having?

9. What’s the biggest challenge you have while visiting art museum with your children? Why?

10. Have you and your kid visited any nonart museums that were good experiences?

How were they different?

Background: 11. Your knowledge/experience with art?

Dream questions: 1. What’s is your ideal visit experience looks like?

Wrap-up: 1. Is there anything you want to add on?

2. Thank you so much for your time, I really appreciated!

Mobile app development

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User test result

Crystal Lin, Engineer, 46

Joy, scientist, 33

1. She has taken her daughter Gloria to art museum once. She thinks visiting art museum can offer some great opportunity to learn and establish a great sense of aesthetic ability.

1. She hopes her kids can develop an appreciation for Arts.

2. Learning the production and the function of art pieces.

3. Have more interactive and hands-on experience.

Gloria, 7 1. Gloria likes to visit art museums because she thinks is interesting to see different artworks.

Her favorite activity is drawing and making some artwork.

2. She wants to go to art museums again!

July, housewife, 40 1. If the museum has interactive object or hands-on activities, her children will have more attention and interest.

2. She thinks having more discussion while visiting art museums can help children have better and deeper thinking of art.

Lora Liu, designer, 35 1. She thinks everyone has a different point of view about art. It’s interesting to discuss our thoughts together.

2. She thinks if there are some guiding handbook, etc. it will be helpful.

1. It’s hard to explain the artwork that she is not familiar with.

2. It will be great if there is a guiding app or book to help them understand art.

Mr.C’s

1. If parents have more background information about the artwork, then it will be easier for parents to have more conversation about the artwork with their children.

2. Hope their children can learn something through art, and learn to appreciate art.

Fanny Ma, housewife, 38

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Introduction

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Mobile app development

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Wireframe

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Mobile app development

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Teaser video

When developing the teaser video, I already have a pretty clear idea in my mind. The idea of the video is to introduce Mr.C in an interesting way which conveys the idea of my whole project. Starting from sketch, I came out with a storyboard and had couple discussion with my Motion Graphic Instructor about the flow of the video and the important opening and ending.

The teaser video opens with a ball fallen into the frame and when it bounces up it transforms into Mr.C, which give the viewer a surprise and lead them to be curious about what will happen next. The video continually showing the five themes which are within the book and app. The look and feel of the video maintain the simpleness of the brand and catch people attention quickly.

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Screenshots of the teaser video.

Introduction

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Teaser video development

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Website & email subscription development

Mr. C’s website provides parents with a way to support each other and share information and experience. Showing facts, search and introducing the products, such as art activity book and museum scavenger app. Also along with the email subscribe.

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Introduction

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Layout version 01

The first version of the website has a long scroll for the landing page, it shows every section’s information. Yet, the comment of my user testing is that the long scrolling is kind of boring and people are tired of keep scrolling down.

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Version 02

The second version of the website, I put the statement and on the landing page to let people know what is this website about.

I also put the teaser video on the landing page to give the viewer a short intro about the project. The result of the user testing is they think the navigation of the website is clear and easy to understand and they think the interaction of the graphics successfully express the idea of the project, which is better interaction.

Website development

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Website development

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Email subscription

According to the research, an effective email marketing campaigns need to be intelligently written to captivate the attention in busy inboxes. Here are the three important points that an email campaign should have, which are personalization and imagery, responsive design and call-to-action.

I create four template for different purposes, such as feature user’s testimony, promotions of the deliverables, user’s story board, news.

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Promotions

User storyboard

Email subscription

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News

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User testimony

This week’s new story!

Inbox

Mr.csart info@mrcsart.org by gmail.mcsv.net Sent me

Aug 8th (6 days ago)

Mr. C Museum Guide

New stories At Mr.C we share stories, adventures from our wonderful users. Checkout some of the stories and more.

Sara’s new found “I have never see art in that way!“ Sara and her mom went to San Francisco Museum of Modern Art. By discussing the questions on the activity book, Sara found some interesting thing... read more

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Poster design development

Posters provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service. For the Mr.C’s poster, I try couple different layouts and compositions to showcase the idea of fun, engaging and interesting.

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Brand identity development

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Mr. C

m u Guide e s u M for kids

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At first, I chose Interart as my project name and did different sketches of the logo. Yet, interart sounds serious and mature. It dose not match with the audience of my project. In the end, I renamed my project as the character Mr.C which I have created.

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Color palette

Based on the target audience, I choose colors which are delightful, pleasing, energetic, fun and dynamic.

CMYK: 0/70/80/0 RGB: 245/110/70

CMYK: 40/0/25/0 RGB: 155/215/200

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CMYK: 5/30/5/0 RGB: 234/150/180

CMYK: 70/35/0/0 RGB: 80/140/200

CMYK: 20/30/5/0 RGB: 195/175/210

CMYK: 5/20/100/0 RGB: 245/170/30

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Typography

Aa

Aa

Speak Pro Regular / Heavy

Phoreus Cherokee Light / Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890,./;’[ ]\=+!~#@^&*

1234567890,./;’[ ]\=+!~#@^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890,./;’[ ]\=+!~#@^&*

1234567890,./;’[ ]\=+!~#@^&*

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Mr. C’s Museum Scavenger Hunt Better interaction in art Introduction

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5.

We are Mr.C’s Final deliverables

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Final deliverables

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Final deliverables

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Final deliverables

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Introduction

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Final deliverables

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Introduction

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Final deliverables

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Final deliverables

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Final deliverables

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Final deliverables

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Final deliverables

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Best Christmas gift!

Inbox

Mr.csart info@mrcsart.org by gmail.mcsv.net Sent me

Dec 10th (3 days ago)

Mr. C Museum Guide

Your kids no.1 choice for Christmas gift

Mr.C’s art activity book Explore art at the holidaies!

Special preice just for you. buy now

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Price: $35

$22.50

This week’s new story!

Inbox

Mr.csart info@mrcsart.org by gmail.mcsv.net Sent me

Aug 8th (6 days ago)

Mr. C Museum Guide

New stories At Mr.C we share stories, adventures from our wonderful users. Checkout some of the stories and more.

Sara’s new found “I have never see art in that way!“ Sara and her mom went to San Francisco Museum of Modern Art. By discussing the questions on the activity book, Sara found some interesting thing... read more

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What happens in our brains when looking at art?

Inbox

Mr.csart info@mrcsart.org by gmail.mcsv.net Sent me

Jan 2th (1 day ago)

Mr. C Museum Guide

“We are participating in what we are seeing” — Dr. Eric Kandel , Neuroscientist, Nobel Prize winner

Dr. Eric Kandel is fascinated by this question. A neuroscientist at Columbia University, Kandel has spent his career studying how we form memories; he won the Nobel Prize in 2000 for his research.

But his other passion is art, and in his new book, “Reductionism in Art and Brain Science: Bridging the Two Cultures,” he explores how our brains perceive and process creative works.

Looking at the thick color swaths of a Mark Rothko painting, Kandel marvels at how the artist reduced the image to just one of its elements: no form, no figuration, just color. For Kandel, studying the flickers and variations in a Rothko painting is “almost a religious experience.”

Our “brains on art” have a hum of their own — they’re busy handling a flood of information from a few different streams. When we look at an image (or a person), Kandel says that our retinas see the photons bouncing off it. But that’s not enough for us to perceive what we’re seeing. So our brains turn to two additional strategies for help: bottom-up and top-down processing.

read more

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Share your story

Inbox

Mr.csart info@mrcsart.org by gmail.mcsv.net Sent me

Dec 10th (3 days ago)

Mr. C Museum Guide

Here are some most liked photos and stories 56

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We want to hear yours!

Go to our website and post your story and share with other parents. learn more Introduction

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Book design copyright Š 2018 by Yung Jou Chen. All rights reserved. www.mrcsart.org Contact info: Nina (Yung Jou) Chen yungjouchen@gmail.com www.ninachendesign.com Published by Yung Jou Chen for the course GR850-02: Thesis 03-Refinement, instructed by Carolina de Bartolo in Spring 2018 at Academy of Art University, San Francisco, CA. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, m chanical, photocopying, recording, or otherwise without the express written permission of the publisher.

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Yung Jou Chen yungjouchen@gmail.com