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/////////////////////////////////// Š 2014 by Cheng, Yu-Ting 695 E. Villa St. #9, Pasadena, CA, 91101 817 881 6168 / ytflute@gmail.com Instructed by Gerardo Herrera, Andrew Gibbs Art Center College of Design 1700 Lida Street, Pasadena, CA 91103 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical. Including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Book Designed and produced by Cheng, Yu-Ting Image sources by Cheng, Yu-Ting Final photography by Jason Ware Typeface used Din Material used Color Photo Paper /////////////////////////////////////////////

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//TIFA Chocolate & Gelato /// Packaging Design


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TIFA CHOCOLAT

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INTRODUCTION

About Tifa Chocolate & Gelato Product Line

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RESEARCH Logo Anylasis Packaging Anylsis Retail Display Competitors Study Chocolate Exploration Interview Target Audience Case Study

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BRAND

Mind Mapping Key Attributes Concept Statement Logo Development Final Logo

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//TIFA Chocolate & Gelato /// Packaging Design


TE & GELATO

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FORM Form Development Graphic Application Graphic + Form Development Final Approach

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PRESENTATION Final Presentation Final Design

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ABOUT TIFA Tifa Chocolate & Gelato is a local chocolate shop in Agoura Hills. It is founded by a brother and sister who love chocolate. They love to challenge themselves and explore new flavors of chocolate and gelato. “It is not the Italian style or French style,” they said, “It is the American style of gelato and chocolate.“ They have a genuine passion for chocolate and want to bring love, adventure into their brand.

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//TIFA Chocolate & Gelato /// Packaging Design


This is their memorial notes for first emploeer.

“It is American style of gelato and chocolate.“ 9


ABOUT TIFA

//////////////////////// This is a sign hanging the door to the room where the chocolate is made. They wrote the words in chocolate to display their experimental spirit. Additionally, the glass window allows customers to draw and leave messages which provides TIFA get inspired.

Tifa chocolate & Gelato is a local chocolate store in Agoura Hills. It is created by two brother and sister who love chocolate very much. They started their own business and made their chocolate. They love to challenge themselves to explore the new flavor of chocolate and gelato. However, “it is not the Italian style or French style,” they said, “It is American style of gelato and chocolate.“ They visit different places and get inspiration. Tifa seldom makes the same flavor in each season. They have such passion for chocolate, TIFA wants to bring love, adventurous, friendly into their brand. What’s more, TIFA also gives their customers chocolate by their hands in person and likes to make friends with them.

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PRODUCT LINE Tifa makes many kinds of products and flavors. There are chocolate almonds, chocolate, brownie, cookies, drinking chocolate and Gelato among others. Tifa is very experimental, they don’t provide the same flavors each season. According to the owenr, he said they tried hard to make new flavors, such as salty and even sushi. It is an adventure to enter the TIFA store.

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Chocolate with almonds

Chocolate /camerl

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PRODUCT LINE

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Brownie

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Cookies

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Drinking chocolate

Gelato

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H C R A

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LOGO ANYLASIS The TIFA logo is too complicated to let customers remember what images they have. When visiting their store, I can feel joy, fanilial love, friendly environment. However, the symbol and color of the logo makes it difficult to elicit the same feeling.

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It is too complicated to recognise“T“

It is hard to know there is also gelato in store.

Character is not charming.

It is hard to get happy impression of TIFA.

It is a classic color for chocolate, however you can not tell the difference between other brands

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PACKAGE ANYLASIS Tifa makes wonderful & charming chocolates. They use craft paper to wrap their products to present their high quality, their packaging doesn’t have a strong brand identity. It is hard for customers to get a strong impression of their brand.

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PACKAGING ANYLASIS

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It is similar to Chinese restaurant packaging. They put everything in the box. When you open the box, all the food mixes together and you can not eat anything elegantly.

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This is for their hot chocolate. You can put the chocolate into your cup and then use a the mixing rod to stir the hot chocolate.


This is a very simple packaging for the chocolate, they use kraftpaper to wrap the almond chocolate. It is not good for perservation.

This is TIFA’s seven pack of chocolates. In the store, you can choose whatever ribbon you like. However, the box is not appropriate for chocolate, because while you are moving, chocolates will mix together.

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RETAIL DISPLAY

They show their products friendly and clear. TIFA also wants to create a store with love, but also a place that allows everyone to know how to make chocolate and to share that knowledge with their consumers.

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SHOP

RETAIL

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COMPETITORS STUDY TIFA wants to expand their market. There are three ways to sell their products: Retail, online, and in store. With this approach, TIFA will face different competitors in each field.

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COMPETITORS STUDY#1

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SHOPS We went to LA to visit the different chocolate stores on the street. There are many kinds of chocolate or sweet shops that are built from local and expand worldwide. Even though it is known as globally, these shops get only one or two location in downtown. They usually sold their chocolate online. The potential competitors we found are as similar vision and passion as TIFA.

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K-chocolate is created in 1970s. Their chocolate is still made by owner himself. They emphysizes on fun, good health, california life and hand-made. Their packing is like flower as a gift to their customers.

Compartes Chocolatier has been a Los Angeles chocolate tradition for over 60 years. The owner not only makes chocolate but also design for the packaging. The most interesting is he travels many places and gets inspiration into his chocolate and packaing.

Ritual Chocolate is involved with the entire chocolate making process and to ensure that our values for the highest achievable quality are present every step of the way, including traceability of ingredients, environmentally and socially responsible farming practices.

TCHO has obsession with flavor. Obsession with innovation. Obsession over fusing the two to craft the very best chocolate, from bean to bar.

GROM is created in 2003 inItaly and in 2007, Grom opens its first shop abroad, in New York City, with lines of over 30 meters forming immediately. Their goal is always the same: offering the very best.

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COMPETITORS STUDY#2

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RETAIL I went to Whole Foods market to study what brands will be in it. The Whole Food market emphasises on sustainable, green, organic food. The customor will come to purchase the high quality of products.

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It is established in 1991 by Craig Sams, founder of Whole Earth, the pioneering organic food company. Green & Black’s chocolate focuses on organic ingredients, beans, and great taste.

Alter Eco is based on the premise that food is fundamental to life – and whole, healthy, delicious food can make life better for people all over the world.

Alter Eco is based on the premise that food is fundamental to life and whole, healthy, delicious food can make life better for people all over the world.

In1977, It was established as one of Colorado’s first specialty coffee producers, Allegro Coffee Company has continued to perfect the time-honored, artisanal traditions that make coffee the most flavorful you can find. They want every cup of Allegro coffee to be close-your-eyes good.

In 1993, a simple but remarkable concept took root in Portland, Oregon. That concept was to handcraft superior chocolates – chocolates that would not only taste exquisite, but that would look exceptional, as well. The result would be a chocolate indulgence for all the senses.

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CHOCOLATE EXPLORATION

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CHOCOLATE EXPLORATION#1

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CHOCOLATE LA TRIP

We located many chocolate shops on Google Maps to guide us to them. We tried to visit high-class chocolate stores to get inspiration from them. However, due to time and traffic, we could only make around four to five shops. At the end of the trip, we ate different chocolates as a reward.

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Compartes Chocolatier TIFA shop GROM

ChocoVivo K chocolate

Mignon Chocolate

John Kelly Chocolates Valerie Confections

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CHOCOLATE EXPLORATION#2

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CHOCOLATE NAIL PAINTING I use a pot to melt a chocolate bar from IKEA. I waited for ten mins and the chocolate began melting. I try to find out how to paint nails in a easy way. After ten mins, the chocolate became liquid, it is hard to paint my nails. I found is that if I add some water to the mix, it will allow me to paint smoother. The other discovery I found that our finger are in good heat protectation from the nail. I won’t feel hot when I paint with hot chocolate.

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INTERVIEW#1

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TINA

-Female -Pasadena -Pratical, free, challenging, purse new

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Chocolate makes me happier, relaxing and enjoyable.

What symbol do you think about chocolate? Lover, high class, classic. Do you like chocolate? Yes. It can help me become happier and relaxing when I am stressed. Additionally, sometimes chocolate is very good social material to share with friends. What kind of chocolate you like? Dark chocolate bar, 60-80%. What places do you buy chocolate for most of the time? Trader Joe’s, Japanese supermarket, etc. How often for you to buy chocolate? Sometimes. When I go to purchase something, I will buy some. When traveling, I want to buy souvenir, I usually buy local chocolate or best bargain in the airport or on the roads. What reason for you to buy chocolate? (buying chocolate for..?) As a gift or reward for myself. Chocolate in the beautiful box as a gift to my friends and families. Choose chocolate bar to my friends, because it won’t let others think about ”love.” Sometimes, I buy chocolate bar for myself for its packaging. How do you eat chocolate? I will carefully eat chocolate without getting my hands dirty. I always hate melting chocolate. If it happens, I will put chocolate into the refrigerator, when it get hard and then eat it. After finishing the chocolate, what do you do with the packaging? I like to collect the wrapping paper and to paste on the wall. What’s more, I will collect boxes to storage stuff.

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INTERVIEW#2

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MEGAN -Female

-Pasadena -Mature, simple, love nature

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When you open the packaging, it is like taking you to another world surprisingly. What symbol do you think about chocolate? Happy, delight Do you like chocolate? Yes. I will be happier after tasting the chocolates. What kind of chocolate you like? Dark chocolate bar, 60-80%, some small chocolate bar like KitKat. What places do you buy chocolate for most of the time? Wholefood, Target. How often for you to buy chocolate? Often, I will storage some chocolate in the refrigerator, such as KitKat, Hershey’s. When I walk on the street, I like to explore special chocolate store, such as MarieBelle, Summerlird, ROYCE’, etc. What reason for you to buy chocolate? (buying chocolate for..?) When I feel bad, chocolate will help me to get energy and feel comfortable. I seldom buy chocolate as a gift, I usually buy for myself and collect beautiful packaging of chocolate. I like these special packaging. When you open them, they will take you to another world with surprising. How do you eat/choose chocolate? I will go to Wholefood market and try to find the special packaging of chocolate or special taste, especially choosing locol brand. After finishing the chocolate, what do you do with the packaging? I will collect them in my rooms.

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INTERVIEW#3

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JIM LEE

-Male -New york -Funny, friendly, love movies and games

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I like to eat chocolate which is similar to my favorite movie that I can experience again. What symbol do you think about chocolate? My childhood, Meiji Almond chocolate. I still remanber that this is my first chocolate I ate. My mom bought this for me and I am very like it. Do you like chocolate? Yes. It can make me feel happy. What’s more, I also love movie, I like to eat those chocolate which is similar to the movie. What kind of chocolate you like? I really love chocolate bar, such as HERSHEY. What places do you buy chocolate for most of the time? Mostly go to DUANEreade, CVS. Sometimes, I will go to the ROYCE’s store. How often for you to buy chocolate? Sometimes. It usually just a flash of thought: “I want chocolate!” What reason for you to buy chocolate? (buying chocolate for..?) I usually buy it for myself and enjoy by myself. My personal tasting moment. How do you choose chocolate? I choose chocolate because of its packaging but also its similarity to the movie, Charlie and the Chocolate Factory, therefore I like bar very much, I think it is very delicious. The second is because of the advertisement. One of the ad for Snickers, it talks about the processing for Snickers, it is very charming. Whenever I am hungry, I always want to grabe Snickers to feed myself. After finishing the chocolate, what do you do with the packaging? For me, opening package and tasting chocolate are all together. When you finish your chocolate, so does finish enjoying experience of packaging. Therefore, I just throw it away and keep in mind. 43


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TARGET AUDIENCE * Family, Female & male (18-25) * Optimistic * Like to try new things * Like to collect special stuff * Playful *Like to create something / DIY *Storytellers

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CASE STUDY#1

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MEMPHIS

The Memphis group was founded in 1981. One of the leading members of the group Ettore Sottsass called Memphis design the ‘New International Style’. Memphis was a reaction against the slick, black humorless design of the 1970’s. It was a time of minimalism with such products as typewriters, buildings, cameras, cars and furniture all seeming to lack personality and individualism. In contrast the Memphis Group offered bright, colourful, shocking pieces. The colours they used contrasted the dark blacks and browns of European furniture. It may look dated today but at the time it looked remarkable. The word tasteful is not normally associated with products generated by the Memphis Group but they were certainly ground breaking at the time.

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COLORFUL BOLD EXPERIMENTAL

What I learned from Memphis? Their experimental test was established a very special image in everyone’s heart. They combine very different shapes together, and very bold colors. Their design is simple but to take you into another wonderland. Now, the packaging of chocolates likes to be simple, earthy, maybe it will be a great chance to create a contrast image for chocolate, to be bright, colourful, shocking pieces.

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CASE STUDY#2

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B.TOYS

B.Toys want to create toys that inspire individuality.The designs don’t line up with mathematical precision. The look, feel and function are inspired by the world around everyone: by our children’s faces, dreams, everyone’s own childhoods. B.Toys’s philosophy is “Part joy. Part love. Part mischief. Part serendipity.” B.Toys emphises on its package should be in customors’ hand and to the earth. Their commitment to children goes well beyond the one chasing his sister around the house with one of our drumsticks. At the end of the day, their goal is to be bigger than a toy company.

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Part joy. Part love. Part mischief. Part serendipity

What I learned from B.Toys? Their experimental test was established a very special image in everyone’s heart. They combine very different shapes together, and very bold colors. Their design is simple but to take you into another wonderland. Now, the packaging of chocolates likes to be simple, earthy, maybe it will be a great chance to create a contrast image for chocolate, to be bright, colourful, shocking pieces.

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CASE STUDY#3

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SUGARFINA

Sugarfina is inspired by movie Willy Wonka and the Chocolate Factory. � Sugarfina is just opened in this year in LA. They curated a collection of the finest, highest-quality candies from around the world. They sell not only sweets but also any stuff for celebration, such as firework, cards, etc. They care about every detail, from product, package to facility. Their facility is powered using renewable energy and reuse or recycle our materials. Their packaging is printed with soy-based, environmentally-friendly inks and use recycled materials for all our shipping supplies.

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Enjoy our gourmet candy collection as much as we enjoyed creating it

What I learned from Sugarfina? In Sugarfina, you can feel happiness around the store. It gives me a shock that sweet store can be so diverse. They not just sell sweets but other things that can make customers play it enjoyable. They create a wonderland for sweet. What’s more, there is a big wall decorated by lots of sweets. This wall is very attractive and charming.

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D N

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MIND MAPPING To get the fine concept and direction for TIFA, I began to write any words in my first thought with TIFA. The exercise was done third. It helps me to get clear about TIFA.

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Interesting amusing attractive delightful impressive pleasing

Surprising amazing astonishing extraordinary remarkable shocking stunning

Story fable book drama novel article

Enjoyable amusing delightful likable pleasant pleasurable satisfying

Active lively vigorous bright festive refreshing

Adventurous adventuresome audacious bold courageous enterprising

Adventurous Surprising Active Interesting Story Enjoyable

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6 ATTRIBUTES From the minding mapping, I choose six attributes that can be told thorughly my story, my concept.

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Adventurous Surprising Active Interesting Story Enjoyable Concept Statement The TIFA Chocolate & Gelato redesign introduces a new adventurous story to people of all ages. Combined with the idea of treasure hunting and kaleidoscope, these joyful expression will take customers on a mouthwatering adventure. The brand identity and packaging of TIFA’s quality products surprises the customer at every touchpoint of the chocolate and gelato experience. It is a delightful way for TIFA Chocolate & Gelato to present their unique approach in confections and packaging.

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LOGO DEVELOPMENT

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LOGO DEVELOPMENT #1

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PHASE ONE_01

PHASE ONE_02

PHASE ONE_03

PHASE ONE_04

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PHASE ONE_05

PHASE ONE_06

PHASE ONE_07

PHASE ONE_08

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LOGO DEVELOPMENT #2

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PHASE TWO_01

PHASE TWO_02

PHASE TWO_03

PHASE TWO_04

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PHASE TWO_05

PHASE TWO_06

PHASE TWO_07

PHASE TWO_08

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FINAL LOGO

Chocolate & Gelato

Oringinal logo

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Curves and round heads create fun & interesting feelings to TIFA. Additionally, the shape is like the chocolate squeeze on the top of the dessert.


DISK

CHOCOLATE

DRINKING

CHOCOLATE

BROWNIE

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FORM DEVELOPMENT Following the 6 attributes, I sketches the idea for drinking chocolate, brownie, chocolate, chocolate bar.

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FORM DEVELOPMENT#1

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FORM DEVELOPMENT#2

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FORM DEVELOPMENT#3

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MOCK UP I strat to use cardboard paper to make the fast mock up to test the form.

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FORM DEVELOPMENT#4

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Graphic application#1

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COL

O

T ELA

&G

O

ATE

COL

CHO

T ELA &G

PINEAPPLE & YOUNG

CHO

Nutrition Facts

Serving Size 1 scoop

Amount Per Serving Calories 99

Calories from Fat 0 % Daily Value 0% 0% 0% 0% 0% 11% 4% 2% 0%

Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 0g Total Carbohydrate 20g Dietary Fiber 0.5g Sugars 10g Protein 0g

Tifa chocolate & gelato

TIFA Chocolate & Gelato

ry er wb ra St LATO

ORANGE GELATO

Nutrition Facts

CHO

ATE COL

E

&G

Serving Size 1 scoop

Amount Per Serving

ORANGE GELATO

Calories 99

Calories from Fat 0

Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 0g Total Carbohydrate 20g Dietary Fiber 0.5g Sugars 10g Protein 0g

ate & gelato

Tifa chocol

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% Daily Value 0% 0% 0% 0% 0% 11% 4% 2% 0% Vitamin A 40% Vitamin C 25% Calcium 0% Iron 0%

n

Nutristio Fact

99 s

Calorie

Tifa chocolate & gelato

Size Serving p 1 scoo

Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 0g Total Carbohydrate 20g Dietary Fiber 0.5g Sugars 10g Protein 0g


ry er o wb lat ra Ge t S

O

E&

AT COL

AT GEL

CHO

Nutrition Facts

Serving Size 1 scoop

Amount Per Serving

Y BERGRELATO BLAUCHOECOLATE &

TO GELA TIF

Calories 99

Nutrition Facts

Serving Size 1 scoop

Amount Per Serving Calories 99

er

Vitamin A 40% Vitamin C 25% Calcium 0% Iron 0%

wb ra St

chocolate & gelato

Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 0g Total Carbohydrate 20g Dietary Fiber 0.5g Sugars 10g Protein 0g

% Daily Value 0% 0% 0% 0% 0% 11% 4% 2% 0%

chocolate & gelato

Vitamin A 40% Vitamin C 25% Calcium 0% Iron 0%

ORANGE GELATO

Strawberry

Gelato

Nutrition Facts

ry

Calories from Fat 0

Calories from Fat 0

Serving Size 1 scoop

Amount Per Serving Calories 99

lato

e & ge

ocolat

Tifa ch

Calories from Fat 0

Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 0g Total Carbohydrate 20g Dietary Fiber 0.5g Sugars 10g Protein 0g

ate & gelato

Tifa chocol

% Daily Value 0% 0% 0% 0% 0% 11% 4% 2% 0%

Nutrition Facts

Serving Size 1 scoop

Amount Per Serving Calories 99

Calories from Fat 0

Vitamin A 40% Vitamin C 25% Calcium

0% Iron

0%

MADE IN USA

Vitamin A 40% Vitamin C 25% Calcium 0% Iron 0%

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Graphic application#2

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PATTERN DESIGN

CHERRY & CHOCOLATE The most surprising adventures

60% Organic & Fair Trade (100ml/2cones)

GELATO

SpiningLove

SpiningLove

GELATO

CHERRY & CHOCOLATE

CHERRY & CHOCOLATE

50%

50%

Organic & Fair Trade (100ml/2cones)

Organic & Fair Trade (100ml/2cones)

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SpiningLove SpiningLove

GELATO

SpiningLove

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GELATO

CHERRY CHERRY & CHOCOLATE CHOCOLATE

50% Organic Organic&&Fair Fair Trade Trade (100ml/2cones) (100ml/2cones)


SpiningLove

GELATO

CHERRY & CHOCOLATE

50% Organic & Fair Trade (100ml/2cones)

DARK CHOCOLATE

80% Organic & Fair Trade (80ml))

MINT & CHOCOLATE

HONEY & CHOCOLATE

60%

80%

Organic & Fair Trade (80g)

Organic & Fair Trade (80g/15disks)

It is inspired by kaleidoscope, creating surprising, lively, enjoyable images into TIFA packaging.

WALNUT & CHOCOLATE

60%

Organic & Fair Trade (100g)

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GRAPHIC + FORM DEVELOPMENT#1

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MOCK UP I print graphic and paste on each packaging form to choose the best application.

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GRAPHIC + FORM DEVELOPMENT#2

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GRAPHIC + FORM DEVELOPMENT#3

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MINT & CHOCOLATE

60% Organic & Fair Trade (80g/15disks)

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Nutrition Facts Nutrition Facts Serving Size 15Size disks Serving 15 (80g) disks (80g) ServingsServings Per Container 15 15 Per Container

Aount PerAount Serving Per Serving Calories 80 from fat Calories 80 Calories Calories from30 fat 30 % Daily Value % Daily Value

Total FatTotal 2g Fat 2g Saturated Fat 1g Fat 1g Saturated Trans Fat 0g Fat 0g Trans Cholesterol 15mg 15mg Cholesterol Sodium Sodium 20mg 20mg Total Carbohydrate 3g 3g Total Carbohydrate Dietary Fiber Dietary1g Fiber 1g Sugars 2g Sugars 2g Protein 2g Protein 2g

5% 2%

10% 25% 2.5% 2% 5%

Vitamin AVitamin 6% A 6% Vitamin C 0% Vitamin C 0% Calcium Calcium 8% Iron Iron 15% 8% 15%

*Percent Daily Values are based a 2,000 *Percent Daily Values are on based on a 2,000 calorie diet. calorie Your daily values bemay higher or or diet. Your dailymay values be higher lower depending on your calorie lower depending on your needs. calorie needs. Ingredients: mint, cocoa:60%, sugar, sugar, cocoacocoa Ingredients: mint, cocoa:60%, butter, non-fat milk power, lecithin butter, non-fat milksoy power, soy lecithin

Made in TIFA chocolate & gelato 28888 Roadside Drive, Agoura Hills, CA 91301 USA www.tifachocolate.com | 818-879-0685

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GRAPHIC + FORM DEVELOPMENT#3

GELATO

SpiningLove

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CHERRY & CHOCOLATE

50% Organic & Fair Trade (100ml/2cones)

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Nutrition Facts Serving Size 1/4 cup (52.5g) Servings Per Container 2 Aount Per Serving Calories 150

Calories from fat 75

Total Fat 9g Saturated Fat 3.5g Trans Fat 0g Cholesterol 15mg Sodium 52.5mg Total Carbohydrate 17.5g Dietary Fiber 0.5g Sugars 15g Protein 2g Vitamin A 6% Calcium 8%

% Daily Value

Vitamin C 0% Iron 15%

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs. Ingredients: cherries, water, sugar, dextrose, carob gum

Made in TIFA chocolate & gelato 28888 Roadside Drive, Agoura Hills, CA 91301 USA www.tifachocolate.com | 818-879-0685

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GRAPHIC + FORM DEVELOPMENT#3

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DARK CHOCOLATE

80% Organic & Fair Trade (80ml))

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Nutrition Facts Serving Size 1 cup (244g) Servings Per Container 1 Aount Per Serving Calories 120

Calories from fat 9 % Daily Value

Total Fat 0.98g Saturated Fat 0.76g Trans Fat 0g Cholesterol 0mg Sodium 222.04mg Total Carbohydrate 26.06g Dietary Fiber 1.46g Sugars 21.18g Protein 1.56g Vitamin A 10% Calcium 24%

5% 3% 0% 45% 12%

8% 10%

Vitamin C 9% Iron 4%

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs. Ingredients: water, sugar, dextrose, carob gum Made in TIFA chocolate & gelato 28888 Roadside Drive, Agoura Hills, CA 91301 USA www.tifachocolate.com | 818-879-0685

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GRAPHIC + FORM DEVELOPMENT#3

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WALNUT & CHOCOLATE

60%

Organic & Fair Trade (100g)

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Nutrition Facts

Serving Size 1 brownie (100g) Servings Per Container 1

Chocolate & Gelato

Aount Per Serving Calories 150

Calories from fat 75 % Daily Value

Total Fat 9g Saturated Fat 3.5g Trans Fat 0g Cholesterol 15mg Sodium 52.5mg Total Carbohydrate 19g Dietary Fiber 0g Sugars 15g Protein 4g

5% Vitamin A 0% 3% Calcium 10%

25% 45% 0% 10%

Vitamin C 0% Iron 8%

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs. Ingredients:honey, cocoa:80%, sugar, cocoa butter, soy lecithin

Made in TIFA chocolate & gelato 28888 Roadside Drive, Agoura Hills, CA 91301 USA www.tifachocolate.com | 818-879-0

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GRAPHIC + FORM DEVELOPMENT#3

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HONEY & CHOCOLATE

80%

Organic & Fair Trade (80g)

94 //TIFA Chocolate & Gelato /// Packaging Design


ion utrit e 40g

N rving Siz

s

Fact

late &

Choco

Gelato

t2 0% Se abou in C ings: 0 Vitam 8% Serv fat 14 rving 0% Iron in A er Se Calories fromaily Value on a P m d t a it se n V 10% %D Aou s 230 are ba values 23% ium lues ie ily Calc Calor aily Va . Your da nding on D % 1 nt 4 pe et ce *Per calorie di lower de 15g r, or 0 8g l Fat , suga 2,00 higher s. Tota rated Fat 80% 0% may be lorie need ey, cocoa: Satu ca t 0g % your dients:hony lecithin gelato s Fa 0 n g ra m T Ingre butter, so olate & a Hills, rol 0 a choc e, Agour leste g coco TIFA riv Cho 19g 0 6% Made inRoadside D m 5m rate 8798 A | 818Sodiu arbohyd 0% 28A8891301 US olate.com 0g lC r ta e oc C o T fach ry Fib ww.ti ta w ie D g rs 15 Suga g in 4 Prote

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CHOCOLATE

70%

Organic & Fair Trade (80g)

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GRAPHIC + FORM DEVELOPMENT

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CHOCOLATE & GELATO MAKING PROCESS

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GRAPHIC + FORM DEVELOPMENT

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N O

///

E S

E R P ///

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// ///

//

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///

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I T A T N

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Presentation

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Final Presentation The TIFA Chocolate & Gelato redesign introduces a new adventurous story to people of all ages. Combined with the idea of treasure hunting and kaleidoscope, these joyful expression will take customers on a mouthwatering adventure. The brand identity and packaging of TIFA’s quality products surprises the customer at every touchpoint of the chocolate and gelato experience. It is a delightful way for TIFA Chocolate & Gelato to present their unique approach in confections and packaging.

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Presentation

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Presentation

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Presentation

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Final Design ///////////////////////

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Chocolate Gift box

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Chocolate Disk & Gelato

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Drinking Chocolate & Brownie

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Chocolate Bar

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TIFA Chocolate & Gelato | Packaging Design Process book  

© 2014 by Cheng, Yu-Ting 695 E. Villa St. #9, Pasadena, CA, 91101 817 881 6168 / ytflute@gmail.com Instructed by Gerardo Herrera, Andrew Gib...

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