Sample architecture firm marketing Presentation

DEFINING

TECHNOLOGY FIRM 02.08.18

SITE SELECTION + EVALUATION | STRATEGIC SERVICES | INTERIOR DESIGN | BRAND INTEGRATION | ARCHITECTURAL DESIGN | SUSTAINABLE DESIGN | CONSTRUCTION DOCUMENTS | PROJECT ADMINISTRATION

#2

NEW YORK

STAMFORD

MIAMI

#2

SITE SELECTION + EVALUATION | STRATEGIC SERVICES | INTERIOR DESIGN | BRAND INTEGRATION | ARCHITECTURAL DESIGN | SUSTAINABLE DESIGN | CONSTRUCTION DOCUMENTS | PROJECT ADMINISTRATION

THE TEAM

JOE SCARCINI Vice president

ADAM MILLER Vice president

NEW YORK || STAMFORD || MIAMI WWW. MKDA. COM

01 taboola 48,000 RSF 270 PEOPLE 185 RSF/PERSON

01 taboola 48,000 RSF 270 PEOPLE 185 RSF/PERSON

01 taboola 48,000 RSF 270 PEOPLE 185 RSF/PERSON

01 taboola 48,000 RSF 270 PEOPLE 185 RSF/PERSON

02 financial firm RSF (32,000 RSF total) 52 PEOPLE RSF/PERSON

02 financial firm RSF (32,000 RSF total) 52 PEOPLE RSF/PERSON

floor plan

03 cambridge university press 38,000 RSF 156 PEOPLE 243 RSF/PERSON

personnel : 156 | 14% offices | 88% benching | 1 conference seat for .4 work surface

03 cambridge university press 38,000 RSF 156 PEOPLE 243 RSF/PERSON

04 morgan & morgan 17,000 RSF COMPLETED: NOV 2016

05 earnest research 14,000 RSF 40 PEOPLE 350 RSF/PERSON

06 integral ad science 23,000 RSF 177 PEOPLE 129 RSF/PERSON

07 technology firm 100,000 RSF COMPLETION: JUL 2016

08 44 wall st marketing center 17,000 RSF COMPLETION: NOV 2017

09 SS&C 135,000 RSF COMPLETION: JUN 2017

10 harvest partners 28,246 RSF COMPLETION: APR 2017

11 guggenheim 204,650 RSF COMPLETION: MAR 2013

12 287 park ave south

12 287 park ave south

13 blanchard 34,180 RSF MARKETING CENTER RENDREINGS

OUR APPROACH

1 2 3 4 5

Who we are Our Process Workplace Strategy Tea mwork Mood Boards

M KDA wa s f ou n de d in 1 9 5 9 a s a full ser vice sp ace

pla nn in g, des ign a nd b ran ding f irm pro viding in terio r d esig n so lutio ns f or th e w orkp lace , com m ercia l buildin gs, h om e, he alth car e, g ove rnm en t, re tail an d h os pitalit y. We be lie ve tha t hig h perf orm a nce s pa ces o f all var ie ties a re ac hieve d thro ug h the p rovisio n of co mpr ehe nsive a nd inte grat ed des ig n s ervice s.

O ur inte rior d esig ners , wh o a re e xper ts in ind ustr y tren ds, pr ede sign ser vices , spa ce plan ning , co nce ptua l de sign, d esig n de velo pm ent, su sta inab le des ig n, bra nding a nd fu rnitur e and a rt sp ecifica tion , c ollab ora te w ith a pro je ct ma na gem e nt tea m tha t o utcla sse s its p eers in pro ject m ana ge me nt, as we ll a s b udg et a nd sc he dule a dh ere nce .

O ur tea m s po sse ss a rich u nde rsta nd in g o f the ir d iscipline s a nd to get her p rovid e a s tud ie d a ppro ach to int erior d esig n tha t re sults in inspired a nd purpo sef ul spaces .

P eer Benchma r k ing To understand t he industry standards and best pract ices evaluat ing ot her workplaces performance.

Int er views Interviews wit h key stakeholders to bet ter understand current business environment, as wel l as set priorit ies for future organizat ion.

Workplace St rategy Feed back and data are synt hesized to show how t he workplace environment can best support t he organizat ion.

O UR P ROCE SS. . .

We wa nt to b rin g ou r client s’ uniqu e sto ries to lif e thr oug h their inter io rs. To un cov er th es e s tories , w e be gin w ith a d ialo gue .

We as k sm art qu es tio ns an d the n we lis ten. W e do n’t sto p u ntil w e h av e a co mp reh ens ive u nde rsta ndin g o f o ur c lie nts ’ cu lture a nd go als. On ce we d o, w e ap ply o ur e xpe rienc e to e mp loy the late st w ork plac e res ea rch to ach ieve wo rkpla ces tha t a re tailore d to o ur clien ts’ indiv id ua l n ee ds.

On- Sit e Obs er va t ions

Vis ioning Ses s ion

Site Evaluation Test Fits

A tour of t he current space to bet ter understand t he use of space and observe current work cul ture.

Interact ive workshop to ensure business object ives al ign wit h design strategies.

Site visits and test fit opt ions il lustrate possibil it ies for spacial layouts and workplace design.

KEY OBJECTIVES Encouraging collaboration among clients and employees

OFFICE ATMOSPHERE R esult s

Flexibility

Increase productivity through streamlined operational efficiency

Community

Create flexibility in workplace atmospheres to accommodate dynamic environments Seamless technological integration for the support of best business practices Maintain brand relevancy and authenticity through design process

Comfortable

Happy

Creative Relationships

Community Al ignment Green Spa ce

R etai l

Where is your ideal office space?

T h e lo c a t io n o f yo u r o ffic e is c r it ic al t o d e c id in g t h e d ist r ib u t io n o f sp ac e a n d t h e a m en it ie s o ffe re d in t h e s u r ro u n d in g are a.

Food / Resta ura nts

B ui l d i ng A meni t i es

P ubl ic Tra nsporta t ion

Support Spaces F le x i b l e S pac es

Key A d ja c enc ies

To w n H a l l

Pa n tr y

We l l n es s R ooms

M ul t i -purpos e ro o m s cre a t e an e ffi c i ent u s e o f s p a c e to s upport va r i o u s n e e d s t h ro ughout t h e o ff ic e t h a t d o not hav e ded ic a t e d s p a ce s .

Cre at in g smar t c o n n e c t io n s b e t we e n sp ac e s c an e n c o u r ag e p ro d u c t ivit y an d c o l lab o r at io n in sp ac e s t h at o t h e r wise wo u ld n o t b e u t il ize d t o t h e ir fu l le st e x t e n t .

Office spa ces, l ike towns a nd cit ies, need a centra l loca t ion t ha t ca n be used to touch ba se wit h your tea m, a nd encompa ss a menit ies t ha t a re most rea d ily used.

Whet her it is ca feteria style or groups of sma l ler sea ts, t he pa ntry, l ike t he kitchen in your home, becomes t he hea rt of t he office a t lunch t ime.

On a verage peopl e s pend more t ime i n t hei r w ork pl ac e t ha n a t home. C reat i ng a spa ce for repri ev e hel ps to incre as e phy s i c al and cognit ive heal t h in employ ees .

But why...

If you’ve ever been struck by a good idea in the shower, while waiting on an airport runway, or sitting on a train you know that our best thoughts can take shape when we’re in a state of transition. There are multiple reasons for this. For one, being in dynamic “journey” mode means more opportunities. When we’re on the move, we’re more likely to have chance encounters and when those things happen, it sparks our creativity. Often, just changing our perspective helps us to think differently.

Support spaces help to give employees the opportunity to move around the workplace, to experience this state of transition, and to be immersed in different atmospheres to keep them stimulated physically and mentally. We also take into account the transition spaces within the office, every square foot is an opportunity for us to spark creativity and inspire a thought in workers.

Work & Col laborat ion Spaces Pri va te Off ic es

Op en Offic es

Co n f e re n c e S pa c e

P ri v ate o ff ic e s a re p h y s i cal ly e nc l os ed s p a ce s t h a t p ro vid e a p ers onal w o r k s p a ce .

O p e n o ffic e c o n figura t ions va ry in size an d c o n fig u r at ion. Groups of wo r k st at io n s c an crea te sepa ra t ion or are a fo r c o l lab o r at ion.

Conference spa ces ca n ra nge in size from 20+ person boa rd rooms to sma l ler brea kout meet ing spa ces.

Conferencing a nd sma l l brea k out rooms offer opportunity for bot h priva cy a nd col la bora t ion.

But why...

P e o p l e w a n t an d n e e d t o wo r k in d e p e n d e n t ly much of t he t ime, however t here a re st il l benefits to ha ving ot hers clo s e by. Stud i es s how t h a t w h e n p e op le sh are a t ab le , a se n se o f c o mmunity fol lows. Ta king t he build ing blocks of community we find embod i ed by our k i tc hen t a b l e s a t h o me an d b r in g in g t h e m in t o t h e wo r kpla ce is a simple wa y to crea te a sense of community. Add it iona l ly, communi ty -c entri c s p a t ia l l a y o u t s an d mu l t ip u r p o se fu r n ish in g s e n coura ge a sense of community t ha t resul ts in effect ive col la bora t ion.

Te c h n o lo g y i s o ft e n a h u g e aid in h e lp in g t o c rea t ing independent work t ime in open work set t ings or crea t ing col laborat i on i n pri v ate w o r k s e t t i n g s . We wil l wo r k wit h yo u t o e n su re you a re get t ing t he correct ba la nce of priva te a nd open spa ce, a long w i t h t he ri ght a m o u n t o f s u pp o r t in g sp ac e s fo r yo u r b u sin e ss.

Private Office Typicals

E xe c u tive Off ic e s

Typica l Employee Office

Sh a red Pr iva t e Offices

Usu al ly t h e larg e st sq u are fo o t ag e an d mo st p r ivat e

Sma l ler t ha n execut ive o ffice, somet imes semi priva te

Enough room for mul t iple people but s till a priva te s pa ce from genera l employees

Open Office Typicals

Be n c h in g W it h L o w Lateral Return

Co u n te r He ig h t Wo rk De sk

Bench & Wor k st a t ion Hybr id

Benching wit h End-ca p St or a ge

Si t to Stand B enchi ng

Meet ing Typicals

O p e n / Clo se d M e e t i ng S p ac e s

Hu d d le Room

Int egr a t ed Technology Meet ing Room

Ex ecut ive Confe rence & or Boa rdroom

Programming Standards

Cambridge University Press Date:

06.10.2015

Original Date: 05.18.2015

Department: ALL DEPARTMENTS AND COMMON SPACES

Create by:

Revision One Date: 06.10.2015

CS

DEPARTMENTS Current Total

Department/Division General Management Human Resources Office Services Information Services Customer Services AcPro Journals AcPro Production AcPro STM Editorial AcPro HSS Editorial AcPro Marketing AcPro Sales Supply Chain Finance/Sales Support ELT Sales ELT Product Marketing ELT Marketing Communications ELT Editorial External Staff Common Spaces

Future Total

4 4 3 3 12 29 5 14 5 15 17 3 5 1 7 6 22 20 0

PERSONNEL SUBTOTAL

Total Square Footage 1,344 782 429 228 1,668 2,139 572 1,563 800 1,161 1,340 264 462 195 842 881 1,722 0 7,311

175

TOTAL CARPETABLE AREA REQUIRED

TOTAL RENTABLE AREA REQUIRED (assume 35% loss factor)

23,700

36,462

Cambridge University Press Space Program T he design concept devised by MKDA a imed to a ccompl is h tw o object ives: 1. Communica te t he mea n i ngf ul a nd cha l lenging tra nsform at i on into d igita l content while honoring t he P ress’s history ; crea t ing a connect ion between t he pa st a nd current mode l s 2. Foster loca l a nd globa l communica t ion

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M AT E R I A L S + G R A P H I C S inspirations

E Y E C AT C H I N G wayfinding + color pop

LIGHT + ABOVE sculptural accent + linear lighting + daylight harvesting

SOUND ABSORBING walls, furniture, ceiling, floors

OFFICE VIBES industrial, bright, warm, rustic, elegant, unfinished

F U E L S TAT I O N water bar + salad bar + coffee bar

U N I Q U E S PA C E S private + semi-private + shared

OPEN COLLAB break out space

MEET gather + collab space

WORK office + private + shared work space

WORK office + private + shared work space

TECHNOLOGY future tech + virtual reality + touch screens

let us define your space

New York | Stamford | Miami 902 Broadway, Floor 17 New York, NY

208 Harbor Drive, Suite 208, Stamford, CT

2750 NW 3rd Avenue, Space 06 Miami FL