made in scotland
| Glenfiddich
Words by SALLY COFFEY
NEVER SIT STILL
G ABOVE: Glenfiddich Distillery in Dufftown, the whisky capital of the world RIGHT: A 1960s advert promoting Glenfiddich whisky
58 Scotland
lenfiddich is to Scotch whisky what Walker’s is to shortbread. A brand so synonymous with its product, that it needs no qualifying description. Perhaps it’s a coincidence that both companies have origins in the Speyside region of Scotland, or maybe there’s something in the water. According to figures from The Spirits Business, Glenfiddich is the biggest-selling single malt whisky in the world (though its nearby neighbour of Glenlivet is hot on its heels). Sales figures may have taken a little dive recently, but a lot of this is
being attributed to US-imposed tariffs, which have now thankfully been lifted, so hopefully normal service will now resume. Glenfiddich has won more awards than any other whisky brand in the world and it regularly makes headlines when vintage bottles go on sale for tens of thousands of pounds. Never one to sit still, the distillery recently released a limited edition 26-year-old single malt to commemorate the COP26 conference and raise money for Stop Climate Chaos Scotland, and it has launched its ‘closed loop’ Fuelled by Glenfiddich initiative, in
© IAN DAGNALL/ALAMY
How Glenfiddich rose from a small family operation to become the biggest single malt brand in the world