Media pack 2014
“Cruise International offers us the chance to speak to a broad range of people about our brand in the UK, not just via print, but online as well. We’ve been very happy with our involvement so far, and are looking forward to continuing our partnership with Cruise International.” erin johnson head of marketing UK & Ireland, carnival cruise lines
“Cruise International is a great partner to work with. Beyond offering a platform to reach a sophisticated cruising audience in the UK, the team are genuinely interested in presenting our cruise product in creative ways across print and digital formats that keep our messaging exciting and consumers engaged in our content.” jeremy batSon marketing manager, american queen
cruise 2014 Cruise is the fastest growing travel sector 1.76 million Britons took a cruise in 2013, and the figure is expected to top 2million in 2014.
nky blackness surrounds MS Nordkapp as we stand on the top i rush to the nearest deck in perilously exit and out on deck: cold winds, nursing cups there they are, those and of hot chocolate enigmatic, ethereal and looking up in vain shapes silhouetted against at the unyielding the night sky. sky. the only lights on the first few times view are those coming we see them they from the tiny fishing are white and the palest lime, villages lining the although they’ll change norwegian coast. as our voyage continues. disheartened at the colour lack of aurora they look a little borealis, we troop enormous clouds, like back to and are brighter less than 15 minutes our cabins. than any star in the sky. they are later – the time it there to remove all arctic takes and then they disappear for around half an hour, clothing, just as suddenly as thermals – an announcement including boots and appeared. But they they comes over the ship’s will be back. tannoy: “ladies and this is very much gentlemen, we have an adventure cruise, lights on the port northern are people from all and there side of the ship.” over the world on excitedly pulling on my wool board, from the netherlands to snood, gloves, hat china. despite the and parka, language barriers, there’s a real sense of community
It’s the ultimate voyage for stargazers. Liz Jarvis joins a Hurtigruten cruise along the Norwegia n coast in search of the aurora borealis
From celebrity godmothers to world renowned chefs, innovations including 5D cinemas and walkways cantilivered over the sea, and destinations from Brazil to Vietnam, cruising has never been so exciting. And with a new ship being launched almost every month in 2014, cruise continues to outperform the rest of the holiday sector. Cruise International is the only UK newsstand travel magazine that targets this huge audience. 102
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there they are: enigmat ic, silhouetted against ethereal shapes the night sky a pr il /m ay 2014 |
cruise international Magazine Cruise International’s beautiful design, amazing photography, outstanding editorial content and high production values reflects the glamour and excitement of cruise holidays. Published bi-monthly, with an annual Cruise Planner, every issue is packed with inspirational reviews, the hottest destination advice, celebrity interviews and the very latest ocean and river cruise news, plus expert tips on how to get great deals and the best time to go, helping both new and experienced cruisers alike to plan their next trip. From Sou thampton
Britain’s most important port companies and is home to many the choice of cruise destinations four terminals Royal Princess from its is virtually limitless. returns to southamp southampton and the ship, it’s five miles ton for 2015, launched by airport with from the Duchess easy motorway the m27 off will have several of cambridg the m3 from access from British Isles e, london; the station is a short to the Baltic itineraries and central railway before returning will sail up taxi ride from train takes just to Florida for all terminals But the ship the winter. and the over an hour most cruise fans from london Board the ship in southamp will want to ton this year Waterloo. early is royal caribbean board the seacity museum,for time to get off and international’s explore groundbreaking with its excellent and memorab Seas. Passenger Quantum of Titanic Story ilia, or do some s can try the the sky diving West Quay shopping first bumper last-minute shopping cars at sea and the north simulator, the centre or the in Bedford Place takes guests quirky boutiques star ride that 300ft above (discoversouthampt of the waves. its restaurants, cunard bases on.co.uk). choice of bars, lounges, leisure its three ships facilities 2015, Queen for here, its 4,905 and on 25 may and entertainm potential guests Elizabeth, Queen ent is unprecedented Mary 2 will on its sole uK Victoria and leave cruise, Queen and those cunard’s spiritual southampton to meet at sister ship, Anthem to new york, won’t want liverpool – to leave. of the Seas, launching 175th anniversa home – to celebrate the to France and next year, goes company’s has autumn ry and salute cruises to the most famous the city where an eight-day canaries. cruise line was the world’s Transatlantic born. the Seas, 2 november Crossing on Quantum 2014, starts 36 on two sharing from £1,238pp, of (royalcaribbean.co.uk | J u n e /J u ly based 2014 /0844 493 2061).
In 2013 we were proud to win the Silver Award for Best Holiday Magazine at the British Travel Awards, and we’re delighted to be the media partner for the Telegraph Cruise Show 2014.
Distribution Cruise International is the ONLY travel magazine dedicated to cruise holidays on the UK newsstand. Distributed throughout:
500 branches of WH Smiths Branches of Sainsbury’s, Tesco & Waitrose l Selected outlets of Marks & Spencer l Over 1000 independent newsagents l l
3000 specialist travel agents
Selected 5 star hotels First class airport lounges l Eurostar lounges l International ports l l
Reach our expanding online audience with: l New iPad/iPhone App l Digital magazine
Above: A life in Florida, US
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our readers Cruise International Reader Profile *
of our readers are women, the decision makers when it comes to holidays of our readers are New To Cruise
Our 80,000 readers are looking for inspiration for their next holiday. They’re social media savvy and eager to share their opinions with like-minded travellers – online or face-to-face.
Our readers are predominantly
Cruise International is read by an affluent, high net-worth audience who want to enjoy the best holidays and travel experiences available.
Cruise International Awards The only cruise awards voted for by the passengers themselves, the Cruise Internatinonal Awards attract widespread national and online media coverage.
*Source: Cruise International Reader Survey 2013
Over 24,000 holidaymakers voted in the 2013 awards. Being a sponsor of the Awards represents true value by offering a whole host of branding, media and data capture opportunities.
Cruise Planner “The atmosphere at the cruise awards was fantastic. Not only were my eyes opened to all the wonderful ships out there, but also I heard about some amazing cruises which inspired me to book a trip for my family.” Jenni falconer, presenter
The essential guide to cruising in the year ahead, and the only cruise guide available on the UK newsstand, the annual Cruise planner is the perfect showcase for your cruise holidays and deals. www.cruise-international.com
opportunities Advertising opportunities Magazine By advertising in Cruise International you will reach up to 80,000 readers, ensuring your advertising message influences the buying decisions of both ocean and river cruise enthusiasts. We deliver: l 132pp glossy perfect-bound bi-monthly l Awards specials l New ship previews l Reviews and destination guides l Exclusive reader competitions
Creative executions We offer exclusive high-impact opportunities to enable you to build your brand with a highly targeted audience, including:Supplements l Cover wraps l
Polybag inserts l Custom magazine l
Online Advertising options Cruise International.com Cruise International.com reaches on average 50,000 engaged holidaymakers every month, and we’re growing all the time. Packed with the latest cruise news, celebrity interviews, ship reviews, destination guides, videos and podcasts the site is the ultimate online resource for cruise travellers.
Digi-mag Distributed to 350,000 regular and potential cruise travellers. We offer high-impact opportunities including: l Video ads l Clickable ads l Fully customised issue TheThe guide guide To To ulTimaTe ulTimaTe river cruising cruising
THE GUIDE TO ULTIMATE RIVER CRUISING
Our regular e-newsletters are distributed to 50,000 registered readers
WITH TITAN AND UNIWORLD
Targeted solus emails We offer the opportunity to send a solus email to a selection of approved Cruise International readers.
Podcasts and video reviews Bespoke programming options available.
01-20_TITAN SUPPV4.indd 1
We are delighted to partner with Cruise International, it’s a brilliant website with lots of interesting features and information.” Iglu
2014 editorialcalendar Issue
*Asian Cruises *Big Adventure
*Baltic Cruises *Top 10 Foodie Cruises *Christmas Markets Cruises
*Cruise Awards coverage *New cruises for the year ahead
Cruise Planner 2015
*Cruise lines and itineraries for 2015
fa s h i o n
t fashion buys for Our pick of the hottes
l stay coo out keeping you chilled
Perfect for feature page 80) in Panama (see our ere else (jenny and indeed, everywh ats.co.uk). trilby, £60, panamah
make a splash of the most flattering
Probably one cup seen, available in one-pieces we’ve Faia swimsuit in sizes 30-40 c-e (rosa anita.com). electric Blue, £79,
add some glamour 18ct with these fabulous lapis gold vermeil and lazuli earrings (£105, kirstengoss.com).
these stunning sandals , will go with anything ble, and they’re comforta too (noahs, £59.95, ). modainpelle.com
cotton dress We love this pretty for from East – ideal and the Med cruises to Asia dress, £79, le Crink ra (Kend o.uk). sizes 8-18, east.c
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bag handyl clutch
this colourfu for your has enough room (£37, key card and lipstick . irisfashion.co.uk)
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Double Page Spread Outside Back Cover Inside Front Cover Inside Back Cover Full page Half Page Quarter page Advertorials Supplements and white label editions available on request Inserts (up to 10gm)
£4,400 £3,500 £3,000 £2,800 £2,400 £1,500 £890 +25% POA £55/1,000
(Please call for heavier inserts)
Online Description Leaderboard MPU Advertorial e-newsletter Digi-mag, solus emails
Dimensions 728x90 pixels 300x 250 pixels per month of promotion
RAtes £15 cpm £17 cpm £1000 £25 cpm POA
Cruise International is a multi-platform brand providing many ways to connect with a highly engaged audience. We have a number of integrated and flexible advertising packages which can be tailor-made to meet your requirements including annual partnership packages and series discounts.
DEADLINES Issue August/September 2014 October/November 2014 December/January 2015 Cruise Planner 2015
Ad copy deadline June 19 August 21 October 16 November 21
UK on sale July 4 September 5 October 31 Dec 6
For Further Information Deputy Managing Director
Tel: +44 (0)20 7349 3730 email: firstname.lastname@example.org
Group Sales Manager
Tel: +44 (0)20 7349 3741 email: email@example.com
All advertisement bookings are subject to our standard terms and conditions. Final copy is required on the ad copy deadline. Cancellations must be made in writing at least eight weeks prior to publication. All advertisements are subject to VAT at standard rate. Agency discounts 10 per cent to PPA-approved agencies only. Production charges for alteration and setting may apply. 30% discount for existing Cruise International Advertisers