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CHELSEA KNIGHT


Hello,

I AM CHELSEA KNIGHT Graphic Designer/Photographer/Learning Motion Graphics

GRADUATING SENIOR MAY 2014 Excited about the future. A believer in learning something new everyday.

CONTACT:

205-249-4347 kchelsea22@gmail.com behance.net/cknight22

EDUCATION:

Victory Christian Academy Graduated 2008- Honors Jefferson Community College Graduated 2010- A.A. Flagler College Graduating 2014- BGD

SKILLS:

I go where the wind takes me.

Ae Ai Fl Id Pr Ps

(out of 5)

LIKES:

dogs Friends movies music new things photography rollerskating


Ripley’s Believe it or Not

123 67 17

16

ve. oA

St. George Street

Ballard Ave

15

arc

Sanchez Ave

Middle of St. George Street

nM

Sa

Colonial Spanish Quarter

Myrtle Ave

14

Old Mission Ave

Spanish Military Hospital

t

Pine S

Oldest House

Cincinnati Ave

Dow Museum City Plaza Flagler College

12

Sa

nM

2

Ponce De Leon BLVD

13

Mission Nombre de Dios

.

3

St. George Street

Flagler Memorial Presbtrian Church

et

San Sabastion Winery

rge Stre

Cordova St

Vill Zorayda, Whetstone Chocolate

St. Geo

Orange St

ve oA arc

Lightner Museum

4

9

11

5

E

7

Charlotte

N

W

ida en Av

Fountain of Youth

10

ry Ln

a St

12

A1A

Artille

dov

King St.

8

Cor

Old Senator

Old Jail

TENTS:

1

W Castillo Dr

St

6


45 8 9 10 CON

#YOURCROWN

ADIROND Drink Responsibly

w i l d l i fe

P.O. Box 360. 977 Springfield Road, Wilmington, NY 12997

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1 Overview:

Drip Drop is an application that was created to help children, mainly children with Autism, learn day to day things. The app will teach the children about colors, letters, shapes, the world and much more. The app will allow the teacher and parents to communicate on the progress of the student. The application would be purchased by the school and the code would be given to the parent, the code will allow them to download the app on their iPad. The money will go to the upkeep and development of the app as well as a portion will be given to a non profit organization that helps child with Autism. The application would come with a notebook, markers and a caring case as well as the ability to print of coloring sheets of the information that the child learned during the day.


Hop

Sprout

Hue

Anie

Max

Geo


2 Overview:

Coffee Shampoo has been around for many years but is not something that many people know about. This type of shampoo helps to stimulate hair follicles and produce more hair, it is also helpful for thin hair. The target audience is males with balding or thinning hair. After researching companies that produce this product, Alaffia was discovered. This company is a fair trade company that helps the women in towns around Africa make a living.

Challenge:

Create a packaging that would attract the target audience.

Solution:

The packaging for the Coffee Shampoo, Conditioner, Lotion and Soap was designed for this project. The typeface QG was used for the logo, which was chosen for the look of coffee rings from the mug, The colors are inspired from coffee beans as well as the pattern in the background. The columns around the bottle hold the ingredients and information about the product and the company. One side shows the amount of the product remaining, stated in shots to mind the user of shots of espresso. A pump was chosen instead of a opening to give the feel of a coffee shop pump.


Coffee Shampoo


3 Overview:

Rehab Addict is a show on DIY and HGTV network that shows Nicole Curtis giving broken, historical houses a second chance.

Challenge:

The goal is to design a logo that is simple but makes a statement.

Solution:

The updated logo is a elegant san serif typeface that uses both the light and bold in the family. The colors are generated from Ms. Curtis’ idea that a house should have a base color and then a pop. The word Rehab is a light gray with a texture behind to give the idea that there is wear and tear to it. While Addict is the pop red color that stands strong. The logo created is from the idea that Nicole Curtis has for the house. Simple, strong and can stand on its own.

Previous Logo


4 Overview:

Budweiser, the Great American Lager, is currently known by their symbols (the Clydesdale horse, the frog and the dalmatian) and have been for many years.

Challenge:

The company thought it was time for a facelift. With the past in mind, the wheels started turning. They needed a face that everyone consuming the product would know but it would be seen in a new light.

Solution:

The tab on the Budweiser can holds the crown seen in the logo. Highlighting that image was the concept for the new ad campaign. With social media being a huge part of the current culture, #YOURCROWN opens the door to a Budweiser community on major social media sights. The consumer can now show the company and other adult beverage enthusiast what their crown moments are. The ads will be placed at both major sporting events and on major sidewalks to ensure that the world will see it.


#YOURCROWN Drink Responsibly


#YourCrown


5 Overview:

Target is one of the leading department stores in the US, they have carried hundreds of products to make their customer’s life easier.

Challenge:

Create patterns for bedding for college student that would be sold at Target in their back to school event. Six comforters, sheets and pillow cases designed for college students. Half of them are meant for females while the other half are designed for males.

Solution:

After researching patterns and bedding, the shapes in all the bedding were inspired from a geometric stencil. The names are from town that have developed due to more college graduates moving there, which is a reminder for the student to set a goal for the future. The patterns reflect the cities feel and the gender of the student.


Target Back To School Bedding: College Edition


Phoenix

Houston

Austin

Austin

Houston

Phoenix


Fairfield

Raleigh

Riverside

Raleigh

Riverside

Fairfield


6 Overview:

Red Train and Cumberland Island are two business that use maps/brochures as a vital part of their entertainment. Red Train is one of the leading trolley tour companies in St. Augustine, FL. Cumberland Island is a national preservation park located in the SouthEast side of Georgia.

Challenge:

To provide a map that fits the style of the company and gets the information across to the visitor as quickly as possible.

Solution:

The Red Train map is turn into a two sided brochure. The top side holds the logo and the information that is common needed. While the flip side, holds the map of the place that the train stops at and the major roads around the area. Cumberland Island turned into a four sided brochure that shows the information of ferry times and important numbers and life saving information. The middle holds the detailed map of the Island.


7 Overview:

The Amazon Kindle Fire is an e-book reader that allows that reader to download, search the web and enjoy millions of books.

Challenge:

Create a motion graphic and typeface that would be used as the Kindle loading screen.

Solution:

The goal was to choose stories that most people would be familar with but have a quote that they would mostly likely not remember. The three stories chosen for this project were Winnie the Pooh, The Wizard of Oz, and The Cat in the Hat. The imagery is made out of the typeface that was created for this project. Adobe Effects was used to create the animated videos.


8 Overview:

105.5 the WYRE is a radio station created in 1995. They play the 80s, 90s and todays top hits. They strive to support the local business and events that are happening in St. Augustine, FL. Their target audience is females 2945. Ladies that are outspoken and care about what is going on around but still enjoy having a good time.

Challenge:

Create a updated brand for one of St. Augustine’s hottest radio station.

Solution:

The microphone is an old style that is from an angle that is not normally seen. The colors are inspired by the St. Augustine Lighthouse that is one of the symbols of the town, to show that the town is an important part of the brand. The typeface is modern but bold, for it to stand out.

Previous Logo


THE WYRE 105.5

David Nusbaum

DJ

105.5 THE

WYRE


120 in

Vendor Booth Display

120 in D Side Banner

THE WYRE

24 in x 120 in Banner 24 in x 120 in

105.5

Mic 120 in Lyrics Record a song 6 x 4 ft 4 ft deep

iPad

THE WYRE 105.5

Request A Song

iPad

72 in

Side Banner

TUNE INTO

105.5 THE WYRE Front

Sides iPad

THE WYRE 105.5

THE WYRE 105.5


9 Overview:

I have had a camera in my hand since I was little. Photography has been something my sister and I have enjoyed doing together. I loved the idea of capturing the beauty and reality of the world around me. This project was to come up with a book that displayed some of my favorite images I have taken to date.


10 Overview:

Adirondack is a non-profit organization that is a wildlife refuge for animals of all kind, located in the Adirondack Mountains in New York.

Challenge:

The project is to rebrand this organization and the website.

Solution:

The logo and brand were inspired by the Adirondack Mountains. The colors are from the sunset that is seen over the mountains. The layout of the website was simplified and organized to what is most important.

Previous Logo

Previous Website


Thank you for your time!


Chelsea Knight Graphic Design Portfolio Spring 2014