Crafting Success: A Detailed Bucket List for Marketing in 2024

Detailed Bucket list

For Marketing in 2024

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REVAMP Give Fresh look to your Website Get away with boring colors, fonts, and design. Start with a brand manual to keep things cohesive.

Pay attention to the mobile experience.

Ensure the website is loading within 2.5 seconds.

Read past data of dropouts and then design the checkout flow.

Users are more demanding than ever before, so set up baits properly.

Leverage AI and add new functionalities to your website.

Partner with the best vendors only.

Recheck the sequencing of messages.

Leverage GA4 and third-party tracking for measurement.

Track cross-network conversions.

Integrate your CRM and calling software to track the quality of leads without any delay.

REDEFINE TONE & MSG Write Clear and ConCISE Message Use words that are closest to your brand and product Do employee and customer surveys to understand how your brand is being perceived.

Measure the Gaps and then write the final tagline or Message.

Highlight at least 3 USPs of your product and service while addressing one pain point.

Create different types of content for different channels, but ensure the product is not losing its connection.

Write content for different user personas at various stages of the customer lifecycle.

Recheck the sequencing of messages.

Get Indulged in guest blogging and PR activities.

Write product/service comparison content along with commercial intent content to drive sales.

FIX ORGANIC FIRST Let free Leads coming In Finalize the potential keywords you want to rank on.

Fix Onpage SEO. Fix technical issues on your website, especially speed.

Build Quality Backlinks. Prefer quality over quantity.

Keep watch on your competitors.

Expand your organic keyword universe by including keywords in your web pages, blogs, and guest postings.

Syndicate your content to unleash the potential of any content piece you create.

Create organic listings of your product and services on various aggregators and marketplaces.

Keep watch on organic new users and conversions.

Check the site search queries and search console regularly to optimize the website.

TAKE THINGS TO SOCIAL

Engage users where they spend time Create a monthly calendar to send posts at predefined intervals.

Use videos, reels, and gifs, not only statistics.

Be available on all relevant platforms.

Post at the right time to maximize engagement.

Drop your website link and connect details.

Do not forget to write native content, as it is being given more preference in organic ranking.

Increase brand followership by writing informative and engaging content.

Write posts and articles in native space, as most platforms give preference to native writing.

Use proper hashtags.

Partner with Influencers.

Set up social campaigns that are in line with your other marketing efforts.

Show customer success stories and testimonials to gain trust.

INVEST IN PAID

Tap your inmarket Audience Define channels as per your business type: B2B, B2C, D2C. Design lead capturing landing page.

Take the user to the most relevant landing page.

Test the checkout flows of e-commerce websites.

Check product pricing and placement and then define the audience.

Expand Budgets gradually and reallocate it as per performance Set up ROA expectations for months 1,2 and 3.

Give time to an algorithm to read data and adjust.

Use experiments to test the campaign type Do not hesitate to expand if ROS is under control Put some money into brand Awareness, also Use all formats of assets, including videos Use testimonials to bring users from consideration to the conversion stage Choose the right bidding strategy Continuously optimize.

EXPAND YOUR NETWORK

Promote your collaborations Host Podcasts and Webinars.

Become a thought leader and put those insights into your brand.

Take your offline events to online channels.

Market with your partners to expand your reach.

Participate in forums and tech talks.

Create a YouTube channel and post content and product insights regularly.

Send Emailers to your database.

Go for Affiliate marketing.

CHOOSE RIGHT PARTNER Whether writing the right message, choosing the right audience, selecting the best tools, or connecting the right apps, only an experienced digital partner can help you succeed in this competitive market.

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