Reflection on Module Content Personal reflection refers to the skills that a person has and in what areas he needs to improve. The objective of this task is to evaluate the person’s skill. Dyment and O’Connell (2010) defined personal reflection as a tool to assess the skill and abilities. According to Randolph (2009) personal reflection is necessary because it provides a picture of person’s success and failures and suggests how to improve the flaws. While working on my project, ‘Independent Business Analysis, I came across many of my strengths and weaknesses. In the next section of this report I will throw light on each and every part of the analysis. To work on the project I learned a lot. I have got the idea that how to write dissertation. According to O'Reilly (2015) to the analysis of topic, literature review is a central part of the activity. This helps to provide an insight of different aspects of the particular topic. Writing essay was not my cup of tea but this module made me able to understand the concept of academic writing. According to Randolph (2009) academic writing is a process to evaluate the knowledge and increase the ability of thinking and interpreting. Moreover, Bell (2014) defines academic writing is something which is according to professors expectations. In the view of McKinley (2013), academic writing is very challenging for non native speakers. In addition, Gonye et al (2012) emphasize different styles of academic writing. Throughout my current task, I faced same difficulty. I need to learn for the betterment according to the expectations of my teacher. Therefore, my objective is to polish my academic writing skills to represent the content clear and in the way that reader can easily get it. Therefore, McKinley (2013) pointed out the quality of high level research paper that it gives clear understanding of the concept.