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Table of Contents Task 1: Understanding marketing concept and process...............................................................................2 1.1 Explanation of the various elements of the marketing process of Boots...........................................2 1.2 Evaluation of the benefits and costs of marketing orientation of Boots............................................4 Task2: Using the concepts of segmentation, targeting and positioning.......................................................6 2.1 The macro and micro environmental factors influencing the marketing decisions of Boots..............6 2.2 Proposing segmentation criteria to be used for products in different markets..................................7 2.3 Choosing a targeting strategy for a selected product/service............................................................7 2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations.........8 2.5 Propose a new positioning for a selected product/service................................................................9 Task 3: Understanding the individual elements of the extended marketing mix of Boots.........................10 3.1 Explaining how products are developed to sustain competitive advantage.....................................10 3.2 Explaining the arrangement of distribution channel of Boots to provide customer convenience. . .10 3.3 Explaining how prices are set to reflect Boot’s objectives and market conditions...........................11 3.4 Illustrating the integration of promotional activities in Boots to achieve marketing objectives......11 3.5 Analysing the additional elements of the extended marketing mix.................................................12 Task 4: Using the marketing mix in different contexts...............................................................................14 4.1 Planning marketing mix for two different segments in consumer markets, with reference to a product of Boots....................................................................................................................................14 4.2 Illustrating differences in marketing products and services to businesses rather than consumers, with reference to the product...............................................................................................................15 4.3 Show how and why international marketing differs from domestic marketing................................16 Bibliography...............................................................................................................................................17
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