Market Overview
Jams are created by blending crushed fruit fragments or purée with fruit juice, while preserves include bigger chunks or complete pieces of fruit. Sweet spreads, like jellies, are created entirely of fruit juices and seem transparent or translucent. Citrus fruits are often used in marmalades and preserves, which contain the rinds as well as the interior fruit and pulp. The increasing popularity of jams, jellies, and preserves as handy snacks for schoolaged children is likely to drive growth in the jam, jelly, and preserves market over the forecast period.
Furthermore, increased innovation and the capacity to react to changing customer tastes drive demand for jam and jelly spreads. Products such as youngberries and Blenheim apricot jams and jellies are examples of this trend. Moreover, the use of infusions of honey and manuka honey in different fruit-based jams and jellies has boosted demand in the jam, jelly, and preserves industry.
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Market Size and Growth Analysis
As per the DataM Intelligence’s new proven results the “Global Jam Jelly and Preserves Market” reached US$ 1.9 billion in 2022 and is expected to reach US$ 2.5 billion by 2030 and is expected to grow with a CAGR of 3.5% during the forecast period 2023-2030. Jams, jellies, and preserves are created by combining fruits with pectin and sugar. These delicious spreads are commonly used on sliced white or brown bread for breakfast.
Market Drivers
Changing Lifestyles and Preferences for Ready-to-Eat Products are Expected to Drive the Jam Jelly and Preserves Market
The changing lifestyles and preferences for convenient, ready-to-eat products are major factors driving the demand for jams, jellies, and preserves. People's lives are becoming busier and faster-paced, and there is a rising need for quick and convenient eating alternatives. Jams, jellies, and preserves provide a practical option as ready-made spreads that need little preparation.
Furthermore, customer tastes are shifting toward healthier and more natural food options. Real fruit jams, jellies, and preserves may be a healthy alternative to manufactured spreads. These products often maintain the inherent aromas and nutrients of the fruits utilized, making them attractive to health-conscious consumers. For instance, on June 6, 2023, Sweet-maker Maoam introduced NPD, Maoam Stripes Jelly, and Ice Cream to capitalize on nostalgic flavour preferences.
The diversity of jams, jellies, and preserves also plays a role. They can be used as toppings for desserts, fillings for pastries, or components in a variety of dishes in addition to breakfast
spreads. Because of their versatility, they are appealing to customers looking for diverse and multi-purpose food alternatives.
Market Growth Opportunity
Integration of Functional Ingredients
As the world gets more health-conscious, customers are actively seeking products that not only taste good but also provide additional health benefits. Manufacturers of jam, jelly, and preserves may capitalize on this trend by including useful ingredients in their products. For example, incorporating superfoods such as chia seeds, flaxseeds, or acai berries, might boost nutritional value, offering customers another incentive to buy these products.
Dietary Preferences
Companies must adapt to a broad variety of dietary choices and constraints in today's diversified culture. This implies extending product offers to include alternatives acceptable for those with special dietary requirements in the jam, jelly and preserves industry. Manufacturers may tap into the expanding section of customers with dietary restrictions by offering vegan, gluten-free, or sugar-free variations.
Segmentation Analysis
The global Jam Jelly and Preserves Market is segmented by type, ingredient type, sales channel, packaging type, and Region
By Type
Jams
Jellies
Preserves
By Ingredient Type
Fruit/Fruit Juice
Sweeteners
Pectin
Acids
Others
By Sales Channel
Hypermarkets
Supermarkets
Internet Sales
Others
By Packaging Type
Glass Bottle/Jar
Polypropylene