Chat Bout - The CB Group eZine - March 2017

March EDITION . #40

THE CB GROUP NEWSLETTER 03

Live Better launches

12

Bad Dawg turns 5

25

CBG & your fitness resolution

Table of CONTENTS

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welcome

live better launches

7 8 10 17 19 25

spare ribs night with food bloggers

superbowl spare ribs challenge

farmers workshops continue

fun day at cloggy’s on the beach

pan volunteers go to hellshire

cbg and your fitness resolution

Welcome It’s a new year and hopefully, like me you are all looking forward to another good year for the CB family. There are a number of great things on the horizon and we wait with bated breath to see how they unfold.

However do not expect it to be easy, it never is. It is going to take a lot of hard work and dedication to achieve our goals for the next three years. But I truly believe we can achieve them with your continued dedication and hard work.

At the forefront of it all is our “Live Better” campaign where we transition from being just about Safe Foods to literally living better, doing and being better for our families, customers, farmers and building a better Jamaica.

Our various divisions have put forward their plans and we now move to the implementation stage with great expectations.

Of course there will be obstacles, and some of us will think life is unfair, “but expecting life to be fair because you are, is like expecting a bull not to charge because you’re a vegetarian”.

So you pick yourself up, rethink your approach to the problem at hand and start over.

We have great expectations of continued success for the CB family and none of this happens without you. With this in mind I wish you all the best for the coming year and beyond.

Audley Raymore

welcome

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O

n February 21st, CB Group did something truly remarkable and unprecedented in its history. At the recently renovated grounds at the Group Office, officially dubbed ‘The Courtyard’, CB Foods launched its Live Better movement. There was no media or journalists. There was no big camera crew.

There were no partners, no sponsors.

Instead, there was you – some of our CBG family. Those present were some who have direct interaction with our customers such as sales support. We will all be ambassadors for Live Better. Through each CBG staff member, we will spread its message. Unfortunately, not everyone was able to be included, but People & Culture will be sensitizing each facility individually – sharing with you about Live Better, so look out.

around the brand in 30 days — live better

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What is

At LEAP, you shared your dreams and visions and we heard your voices. Whether it was to get into shape, have more time to spend with your family, be able to have more training, better communication, having the Group expand its food products or have more community outreach, the united message was that you all wanted to live better.

And who doesn’t? People are at the core of our Group, so we made sure that the values of our people and the values of the CB Group were at the heart of Live Better.

For the first time, CB Foods now has its own ‘campaign’, though it’s not quite your typical campaign. It’s not just for CB Chicken, it’s not just for Copperwood Pork, it’s not limited to Caribbean Passion or Bad Dawg or our egg brands. No, Live Better is communicating to the public who CB Foods is, and is a direct reflection of who we are as CB Group. around the brand in 30 days — live better

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You’ll see a shift from CB Chicken’s Safe Food campaign that served us well. We will always make safe and quality foods.

Now, we will make more healthy foods, and more convenient foods. We will continue to support our local farmers, encourage entrepreneurship and support education.

We will be more eco‑friendly, protecting the environment for all Jamaicans.

Over the next 6-8 months, look out for new and exciting things across our Group. Not just with CB Foods, but with Living Better for you – professionally, and personally. You will see print ads and billboards, and you’ll see beautiful new ads and messages that reflect our values.

For the next 3-4 years, Live Better will replace Safe Food, but even then, when the imagery and advertisements change in the future, the values behind Live Better, will always remain.

around the brand in 30 days — live better

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Let us together, Live Better. around the brand in 30 days — live better

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Copperwood Pork gets Blitz Bus for ribs tour

Copperwood Pork invited foodie bloggers for a night out on the town in February.

With its very own branded Blitz Bus, Copperwood Pork and it’s bloggers toured A-Bar, Tracks & Records and Triple Century in Kingston.

Copperwood ribs devoured social media timelines!

Follow @CopperwoodPork on Instagram and Facebook Hashtag #CopperwoorkPork whenever you’re posting your pork foodie photos because we know you only use Copperwood around the brand in 30 days — copperwood

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SUPERBOWL

SPARE RIBS CHALLENGE It was an exciting evening for NFL fans and pork lovers on February 5th! At Kingston’s hottest sports bars: Tracks & Records, A-Bar and Triple Century, Copperwood Pork ramped up competitive spirits.

There were rib challenges all night! Who could devour Copperwood spare ribs the quickest? Restaurant chefs cooked up the delicious pork ribs and persons young and old joined in to get down to the bones.

Congrats to all the winners who received Copperwood Pork goodie bags and other giveaways.

Check out highlights from the hotspots.

around the brand in 30 days — copperwood

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An ‘eggsciting’ day with #SmartKids for Sports Day

250 m go f pe

As part of its #SmartKids educational campaign, Smart Eggs spent the day on February 28th with kids from Mona and Stella Maris Preparatory schools during their Sports Day. It was an ‘eggsciting’ day filled with ‘eggtastic’ activities. Laughter, fun, and over 100 delicious egg and around the brand in 30 days — smart eggs

r e gg

cheese sandwiches courtesy of our Smart Cart were the order of the day.

prizes - Smart Eggs 7-packs and t-shirts!

Smart Eggs sponsored the schools’ egg and spoon races, supplying the hard-boiled eggs as participants, both students and teachers raced (while carefully balancing their Smart Eggs) to the finish line to win their

We’ll be including these schools again for the upcoming Smart Egg Drop competition slated for June and continue to engage children for their upcoming Sports Days. Fundaciones is next!

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Nutramix continues workshops for farmers around the brand in 30 days — nutramix

Some of the experts behind The-BIG-feed made their way to Morant Bay to meet with Broiler and Pig Farmers on February 9 and to St Elizabeth for Dairy Farmers on the 14th.

The workshops continue to be a great way for current and potential farmers to come out and learn about the relevant best practices directly from Nutramix experts.

They talk about ailments of animals and how to combat them, as well as proper nutrition and husbandry. There is always a vet on hand to answer questions from farmers in the community. Plus, the workshops are free to all.

Workshops coming up: Mar 9 – Montego Bay, St James (Griffin) Mar 16 – Bog Walk, St Catherine (Samuel) Mar 20 – May Pen, Clarendon (Fitzgerald) Mar 21 – Hill Top, Westmoreland (Danree) Mar 29 – Port Antonio, Portland (Balfour)

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at the Races February 25th marked the first of two Front Runner sponsored race days for 2017. Front Runner’s 2016 sponsored 2 year old horses are again being featured this year, but this time in the 3 Year Old Series.

The 11-race programme at Caymanas Park included 2 Front Runner races - The Sir Howard Stakes and the Hotline Stakes.

‘Runallday’, owned by Stephan Narinesing and saddled by Jockey Linton Steadman, was the champion Horse winning the 23rd running of the $1.1M purse Hotline Stakes. And Jockey Shane Ellis led Superkids Racing Stables’ ‘Don Chassis’ to victory in the Sir Howard Stakes.

The grooms of all winning horses received cash prizes and Front Runner give-a-ways. The 3 YO Series will continue on March 18th.

Check out the exciting highlights.

around the brand in 30 days — front runner

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s n r u t

5

5th marked the th 5 ry a ru b e F ausage e baddest s th r fo y a d birth rate, all Cart b le ce To ! a in Jamaic (buy-oneOGO B d re e ff the Operators o right across ls a e d ) e re get-one-f . day the 10th island on Fri rs and wg supporte a D d a B l a y arest Lo ed to the ne ck o fl rs e m newco to grab their ls e e h w n e set of gold gs. double Daw

around the brand in 30 days — bad dawg

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NOW AT around the brand in 30 days — bad dawg

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TAFF STAFF STAFF STAFF STAFF STAFF STAFF S

BIRTHDAYS March NAME Asahel Huie

April DATE 1

Kimathia Kerr 2

Vernon Graham Carol Christie

3 4

NAME

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Connoy Miller

Paulette Hollingsworth

16

Lilly Hitchener

17

Travies Stephenson

Averick Cooke

18

Albert Wright

Debbie Pasmore Arlondo Reid

Garnet Johnson

Melbourne Lowers

Shaunte Blair

Omar Gallimore

Karl Harriott

5

Raheem Williams

Andrea Humphrey

6

Alisha Dyer

20

Everton Myers Joelle Lodenquai

3

Daine Francis

4

Eukel Bailey 21

Humphrey Spence Sherika Leighton Claudine McLeod

George Williams

Ryan Davis

Felina Bennett

O'Rane Gray

Stephane Hall- Hurst

7

Machel Wedderburn

Rojie Johnson

22

Marvet Rhynie

Jose Patrick

Claudette Wynter

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Andrew Laughton

Lester Johnson

Desmond Cargle

Kristi-Leigh Wilson

Marshall Green

Gerrard Heath

Warren Oshane

Christopher Simpson

Lamoy Pearce

Adrian Thomas

8

9

Michael Davis

Dane Campbell Donald Murray

10

Daniel Lawrence

Dwight Kitson

Millicent Douglas

Hassany Williamson

Patricia Nichol-Black

Preston Francis

Seon Lawrence

Tanya Burrel

Claude Dixon

Davean Grant

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Janice Miller

Opal Wellington

Ricardo Thompson Adrian Myton

Spence Tavaine Bjorn Bennett

12 13

George Gooden

Althea Bignott

14

Allen Gregg

Damion Richards

Andrew T. Brown

Fitzroy Parchment

Nicholas Dawkins

Karen Walter-Reives

Demone Henry

Lynford Davis

Rohan Thompson Anthony Wedderburn

Rollingtine Reid Georgia Watson

15

Hillorie Anderson

cb big ups — birthdays + staff announcements

Shanice Edwards

7

26

Group Office Shaunte Blair Export Coordinator, Sales & Distribution

27 28

Rosemarie Anderson Fleet Monitor, Security & Compliance Marlon Graham Customer Care Coordinator, Sales & Distribution

Damian Irving

Dave McLean

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APPOINTMENTS

Dermaine Walker

Yanesha Blake

5

25

Michael Pryce

James Hall

2

Audrie McNab 19

Rodney Campbell

Desmond Anglin

1

Andre Farquharson

Deshawn Fairclough

Kimiko Vassel

DATE

Tameisha Mcfarlane

Trevor Thomas

Mordicai Mcfarlene

Cheryl Watt Andrew Young

DATE

Tushane Taylor

Lionel Williamson Darlton Gallimore

NAME Kaydia Rowe

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30 31

Glenroy Smith Sales Support Specialist Lucea Tyrone Bowen Shipping Foreman, Sales & Distribution

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Creating Bonds

in Our Communities 16

CBG initiates safety session for Homestead Primary School students With 2017 reflecting a spike in crime, especially against young females, members of the community surrounding Homestead Primary have been worried and afraid. Word of young students being fearful reached the ears of a couple of CB Group staff who took quick initiative to help.

It was organized for Superintendent Kevin Francis to make a special visit to the school in February, and the day’s activities were coordinated through its Guidance Counsellor. Students were enthusiastic about the lectures which covered a wide range of safety protocols, hypothetical scenarios and appropriate responses.

DSP Francis commented that the children “participated at unprecedented levels, it is evident that they are filled with potential and once nurtured, guided and cared for, they will add value to the Jamaican Society.”

Thank you to our CBG staff who made this a possibility. The students ended the day feeling motivated and reassured.

our community — cbg initiates safety session for students

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Fun Day @

Cloggy’s

on the Beach

Saturday, February 11th was indeed a fun day at Cloggy's on the Beach in Black River, St Elizabeth.

Some folks from the Nutramix sales and livestock teams, customer care and Marketing linked up to spend some quality time together enjoying a mini boat safari, licking some six and digging into some authentic Black River cuisine.

CB Group is all about building team comraderie across all departments, across all companies, both during and outside of work hours. We can all agree that work is that much better when we're working with people we really like and get along with well!

So why not make some plans and make the time to get together with other CBG family to do something fun and interactive. You get to learn lots about the people you work with!

Do you have any photos from your CBG link-ups?

Feel free to share!

our community — fun day at cloggy’s on the beach

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our community — fun day at cloggy’s on the beach

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PAN

2016 Volunteers go to

Hellshire On Friday January 27th our dedicated PAN volunteers met up at Hellshire to simply relax, have fun and indulge in some good ol’ Hellshire fish and festival.

A big thank you to each and every volunteer who chooses to spend their weekend working hard at the Regionals and/or Grand Final. Because of you, PAN 2016 was a true success. The result proved that good teamwork makes the dream work!

Few persons were unable to make the link-up, but we haven’t forgotten them. Volunteers were also surprised with gifted movie tickets.

Congrats to PAN 2016’s MVP – Lynford Allen!

our community — pan volunteers go to hellshire

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our community — pan volunteers go to hellshire

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and tid-bits 22

Copperwood Cajun Spiced Ribs with Rum BBQ Molasses Sauce Ingredients: For the Cajun Rub: • 2 tbsp paprika • ½ tbsp salt • 4 cloves garlic, finely minced • 2 tbsp onion powder • 1 tsp freshly ground black pepper • 2 tbsp dried oregano • 2 tbsp fresh thyme • 2 tbsp cayenne pepper For the dark BBQ rum sauce: • 2 cups BBQ sauce • ¼ cup rum • ¼ cup Molasses • ¼ cup sugar • Salt to taste

Directions: 1. Mix all the BBQ sauce ingredients in a bowl and set aside.

2. Remove excess fat and the tough outer membrane from the ribs.

Score bone side lightly in a cross-hatch pattern with a knife for extra flavor from the seasonings.

3. Combine all the Cajun rub ingredients in a bowl and stir well.

4. Pack the rub generously on both sides of the ribs and marinate for at least 2 hours.

5. Bring the ribs to room temperature before cooking. Preheat oven to 350°F. 6. Cover the ribs with foil and bake for 2½ - 3 hours or until the meat is tender and the internal temperature registers 150°F. 7. Heat the rum BBQ sauce just until it thickens. Pour over ribs and serve with sides of your choice.

recipe corner — cajun spiced ribs with rum bbq molasses sauce

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Copperwood & Smart Eggs Waffle BLT with Egg Ingredients: • 1 pack waffle mix • 6 Copperwood bacon slices, fried • 1 tsp butter • 2 Smart Eggs • Kosher salt • Freshly ground black pepper • 2 tbsp mayonnaise • 1 tomato, thinly sliced • 6 romaine lettuce leaves

recipe corner — waffle blt with egg

Directions: 1. Prepare waffles as directed on packaging, enough to make 4 waffles.

2. Melt 1 tsp butter in a large nonstick frying pan over medium heat for 2 to 3 minutes.

3. Add 1 Smart Egg, season with salt and pepper, and fry undisturbed until the whites are set and starting to brown on the edges, about 4 to 5 minutes. Do not flip egg. Remove to a plate. Repeat with other Smart Egg. 4. Spread the mayonnaise on half of the waffles, then add the lettuce and tomato 5. Top each with the bacon slices and the eggs.

6. Close each sandwich with other waffles.

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