Hotel Paulista

H o t e l Paulista chasen bloch ind4245 design development

table of contents

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pre-design

concept

diagrams

floor plans

sections

floors 1 & 2 drawings

floors 8 & rooftop drawings

LOCATION

Location After exponential growth in the 1940s, Sao Paulo, Brazil has become both the largest and the most populous city in the Southern Hemisphere. Approximately 12.11 million people inhabit 587 square miles. Sao Paulo has forged its way to be the economic hub for Brazil over the years. It all began in 1880 when Paulista Avenue, the economic core of the city, was taken over by coffee barons and mansions. Coffee quickly became their largest export. Today, Sao Paulo is one of the top ten metropolitan areas in the world and leads Latin America in the largest GDP. It is host to the Sao Paulo Stock Ex-change and it is said that Sao Paulo is first a place to work, and second a place to live. Sao Paulo can be compared to New York City in its immensity, dynamism, and drive.

Demographics and Culture Paulistanos, or Sao Paulo Residents are the most ethnically diverse population in the country. 81% of Paulistanos are descendants from immigrants, so the majority of the city is not truly Brazilian. In a city of about 12.1 million people, there are approximately 6 million Italian descendants, 3 million Portuguese descendants, 1.7 million African descendants, 1 million Arab descendants, etc. The city has an unrestrained urban layout and is continuing to expand.

Sao Paulo is an extremely lively and vibrant city. They tie with New York City for the largest Pride Parade in the world, host Friday and Saturday night of the Carnival festival annually and boast the tallest skyscraper in Brazil. Sao Paulo is a major educational center – there are 36 universities in the city. It is also known for its modernist architecture which was heightened by the presence of a brutalist academy in the 1950s. The city also hosts the main newspapers and television sources in the country.

climate Sao Paulo has a Mild Humid Subtropical Climate, meaning that there is unreliable weather and abundant rain (57.2� annually). The city has all four seasons and their coldest month is July. The average temperatures in winter range from 40 degrees F – 70 degrees F, and in the summer, it ranges from 66 degrees F to 82 degrees F. The combination of the humidity in Sao Paulo and the air pollution result in a mist that hangs over the city.

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Av. Paulista, 1811

Restaurant Bars Parks Hotels Spas/Gyms Cafes

The location was picked for the hotel based on a variety of factors. Paulista Avenue is the economic core of the city. It boasts skyscrapers and has a myriad of amenities.

The specific address of Hotel Paulista was chosen because its nestled in between three parks, something extremely rare on this avenue, and is less than a block away from Sao Paulo’s largest museum, the Sao Paulo Museum of Art. Other popular attractions near the hotel include Casa Das Rosas, Museu de Futbol, Edificio Italia, in addition to several universities, monasteries, and cathedrals.

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users

Business Guests

Developer • Age Range: 25-65 • Background: Local Education Level: College • Stature: Ranged • Mental State: Busy, Hectic • Socio-Economic: Middle/ Upper Middle Class • Concerns: Time, Money, Schedules

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• Age Range: 25-65 • Background: Ranged Education Level: College Degree • Stature: Ranged • Mental State: Stressed, Busy Socio-Economic: Upper-Middle Class to Upper Class • Concerns: Business

Tourist Guests • Age Range: 0-100 • Background: Ranged Education Level: Ranged • Stature: Ranged • Mental State: Excited, Happy Socio-Economic: Upper-Middle Class to Upper Class • Concerns: What to do, where to eat

MANAGERIAL STAFF • Age Range: 25-65 • Background: Local Education Level: College • Stature: Ranged • Mental State: Pleasant, Friendly SocioEconomic: Middle/Upper Middle Class • Concerns: Cleanliness, Customer Interaction

NON-MANAGERIAL STAFF •

Bellhop, waiters, chefs, bartenders, janitorial staff, main. staff, concierge,

• Age Range: 18-65 • Background: Local Education Level: High School • Stature: Ranged • Mental State: Pleasant, Friendly Socio-Economic: Lower class, Middle Class • Concerns: Cleanliness, Customer Interaction

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Design Phase

concept

Sao Paulo dominates the economic center of Brazil and is among the top metropolitan cities in the world. The city’s Latin motto, “Non Ducor, Duco,” encapsulates Sao Paulo’s influential energy.

Hotel Paulista is to reflect the energy of the city and is to be based off the idea of modern dominance- the leading force of the country. The modern aspect of the design will be portrayed through furniture selections, material, and form, while the dominance aspect will be represented through masculine qualities such as the large scale of architectural forms and color. Throughout the space, there will be a rhythm that reflects skyscrapers passing by as you travel through the most populated city in Latin America. The overall aesthetic of the hotel will exude a high-end sophistication that will make Hotel Paulista the premiere business-based hotel in Sao Paulo.

modern Dominance

DIAGRAMS

FLOOR 1 BUBBLE DIAGRAM

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FLOOR 1 BLOCKING DIAGRAM

DIAGRAMS FLOOR 2 BUBBLE DIAGRAM

FLOOR 2 BLOCKING DIAGRAM

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DIAGRAMS

FLOOR 8 BUBBLE DIAGRAM

FLOOR 8 BLOCKING DIAGRAM

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DIAGRAMS ROOFTOP BUBBLE DIAGRAM

ROOFTOP BLOCKING DIAGRAM

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FIRST

FLOOR PLAN 13

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Second FLOOR PLAN 14

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eighth

FLOOR PLAN 15

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rooftop FLOOR PLAN 16

section

Lounge G.R. G.R.

G.R. G.R. G.R. G.R. Education Room, Lounge, Gym, and Back of House

Cafe, Lobby, Reception, and Office

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G.R. G.R.

section

Lounge

G.R. G.R. G.R. G.R. Education Room, Lounge, Gym, and Back of House Cafe, Lobby, Reception, and Office

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ENTRY 19

Upon entry, guests will be faced with a rounded, structural stair. When met with this form, they will have to choose between registration to the right, or the coffee shop on the left. All dark wood throughout the project is a veneer from the Brazilian maple tree- an indigenous species. Cove lighting is used throughout the project to uplift the overall aesthetic of the space, and to give it a high-end appearance.

reception The recpetion desk aims to be a branding opportunity as well as a directional tool. The backlit wall aims to be a directional feature in the lobby. The abundance of light will aid guests to easily identify the reception desk.The HP not only stands for Hotel Paulista, but also acts as an accessible surface for people of all abilities.

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lobby nook Due to the central stairs, the floor plan was forced to include private seating areas throughout the lobby. Wood paneling with cove lighting aims to make the scale appear larger, and make the area seem more grand. The circular layout encourages conversation and possibly impromptu meetings among business people.

The cafe space is accessible to anyone in Sao Paulo. The finishes in this cafe vary so users understand that the cafe and the hotel lobby are two separate places. The hanging plants provide biophilic elements, but will be fake for ease of maintenance.

cafe 22

lobby seating 23

The reoccurring geometric screens separate circulation pathways from seating areas to ground the space and give the guests a sense of prospect and refuge. It also allows guests to maintain sightlines throughout the lobby and the exterior.

The conference room seats 10, and provides a meeting space for a smaller company. It features a Microsoft Surface Hub for a seamless technological experience. It’s indirect lighting features aim to elevate the space.

conference room 24

guestroom headboard wall The guestrooms feature a vertically channeled headboard to emphasis the scale of the room and to provide a focal point. There are 36 guestrooms that contain this headboard. Each room features iHomes on both nightstands for charging needs and speakers.

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penthouse living area The penthouse living area evokes luxury and warmth. There is an abundance of seating in the 27 square meter space that encompasses one sofa and four chairs. The reoccurring geometric screens provides privacy from the bedroom entrance, but also allows the guests to maintain a sightline to the foyer door and keeps the space open and airy.

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penthouse bedroom The penthouse bedroom aims to evoke a sense of relaxed luxury.The dark finishes and wallcoverings provide a sense of homeliness and comfort while the four poster bed and slot lighting enhance the richness of the room. Open views and lack of doors intend to make the space feel bigger and more expensive.

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rooftop hostess stand As the guest exits the elevator onto the rooftop, they will immediately be met by the hostess stand for both the bar and restaurant. The word “Rostos� in Portuguese translates to faces. This bar and grille was inspired by the act of marketing and the art of abstracted faces. Open views to the surround area provide a feeling of expanse and luxury.

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rooftop bar 29

The bar is directly adjacent to the restaurant, allowing for a full service bar and grille. The reoccurring geometric screens allow both spaces to be private yet united. However, once the restaurant closes at night, the screens will be turned in order to lock the restaurant up. The ceiling and floor detail is a smaller version of that in the restaurant.

The variety of seating in the Rostos restaurant allows for single parties or a business function. Once again, the restaurant was based off of the idea of faces, so corresponding artwork is p throughout the space. The ceiling and floor detail play off of the Hotel Paulista Logo, and their outlines match identically.

rooftop restaurant 30

RESTAURANT DETAILS

men’s waitstaff uniforms

rostos bar & Grille Menu 31

women’s waitstaff uniforms

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mood board

ff&e

Catwalk Knoll Textiles

Ayou Edifice Joy Honor Leftbank Art

Custom Channeled Sofa

Halo Light Pendant PlanLicht

Catherine Bernhardt Quiet Side Table Bernhardt

Summit Bloom Knoll Textiles

Canelle 02 Chair Bernhardt

Pilot 16 Rich Brilliant Willing

Cozy Luna

Quilted Leather

ff&E

Mindful, Compassionate, Selfless LeftBank Art Calvin Barstool Arteriors Capri Bernhardt

Solem Round Table Bernhardt Summit Bloom Knoll Textiles Vine Pendant AndLight

Catwalk Knoll Textiles

Acadia Moore & Giles

R ST S Bar and Grille Logo

W LeftBank

Chantal 02 Bernhardt

Custom Channeled Sofa

H o t e l Paulista