PORTFOLIOW1697365 CALINE ANOUTI UNIVERSITY OF WESTMINSTER BA (HONS) FASHION MARKETING AND PROMOTION CHARMINA ROSE KRISTENSEN CHARMINAROSE@HOTMAIL.COM
FINAL
PROJECT CONTENTS
MAJOR
6-7 FRONT PAGE 12 COLOUR PALETTE 16 PAPER BAG 8 PROPOSAL 13 TYPOGRAPHY 17 CARD FOR CUSTOMERS 9-10 PRODUCT 14 PROMOTIONAL ITEMS 18 CLOTHING TAG 11 LOGO 15 CARD FOR PRESS KIT 19 ENVELOPE FOR CARDS 3
FINAL
PROJECT
MAJOR
CONTENTS 20 BOX 26 IN-STORE DISPLAY 30 SOCIAL MEDIA 21-23 CAMPAIGN IMAGES 27 POSTERS 31 WEBSITE 24 VIRTUAL PET & AR 28 ADVERTISING ON BUILDING 32-35 EXHIBITION DISPLAY 25 WINDOW DISPLAY 29 BUS STOP ADVERTISING SELF-INITIATED PROJECT 4
SELF-INITIATED PROJECT 36 FRONT PAGE 43-48 CAMPAIGN IMAGES 52 ADVERTISEMENT 37-38 CONCEPT 49 SOCIAL MEDIA 53 BRANDING 39-41 CLOTHING RANGE 50 WEBSITE 42 CAMPAIGN VIDEO 51 NEWSLETTER CONTENTS 5
FINAL MAJOR PROJECT 6
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Leading British luxury brand Burberry is pushing boundaries by launching a mobile app, Love B. Love B. bridges that gap between consumer, brand, and product, allowing customers to explore, interact and connect with the brand in a new and unique way.
Launching this venture allows us to open new opportunities in creating a space that will generate a new revenue stream through gaming, build brand awareness, increase sales, and engage with our younger audiences.
PROPOSAL
LOVE B. A SPACE TO PLAY, CONNECT, SECURES YOUR DIGITAL "PRODUCT PASSPORT", AND DISCOVER BURBERRY.
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P O W E R O F
You can play and customise your virtual pet in your environment through your phone
using augmented reality. The virtual pet not only entertains you but also cares for your well-being by checking up on you and asking you how you feel.
N E W P O S S I B I L I T I E S N E W S P A C E
" e p
Online community: Connect and interact with other Burberry lovers.
Discover, and stay up to date with Burberry.
L
PRODUCT 9
A10 PP
Main logo
Secondary Logo
Third Logo
L11 OGO
HEX: #755A43 CMYK: (0%, 23%, 43%, 54%) RGB: (117, 90, 67) C12 OLOUR PALETTE
TRANSPORT
NEW HEAVYT13 YPOGRAPHY
P14 ROMOTIONAL PRODUCTS
C15 ARD FOR PRESS KIT
P16 APER BAG
C17 ARD FOR COSTUMERS
C18 LOTHING TAG
E19 NVELOPE FOR CARDS
B20 OX
C21 AMPAIGN IMAGES
C22 AMPAIGN IMAGES
C23 AMPAIGN IMAGES
SCAN TO VIEW THE VIRTUAL PET
V24 IRTUAL PET & AR
W25 INDOW DISPLAY
I26 N-STORE DISPLAY
P27 OSTERS
A28 DVERTISING ON BUILDING
B29 US STOP ADVERTISING
S30 OCIAL MEDIA
W31 EBSITE
E32 XHIBITION DISPLAY
E33 XHIBITION DISPLAY
E34 XHIBITION DISPLAY
E35 XHIBITION DISPLAY
SKIWEAR EXTENSION LINE FOR GANNI (BUYING AND MERCHANDISING)
SELF INTIATED PROJECT
CHARMINA ROSE KRISTENSEN CHARMINAROSEK@HOTMAIL.COMW1697365
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THE PROPOSED EXTENSION LINE FOR GANNI IS TO CREATE A SKIWEAR LINE AS PART OF OUR AW23 COLLECTION. THE NEW SKIWEAR CLOTHING RANGE IS SET TO LAUNCH ON THE 2ND OF NOVEMBER 2023, AVAILABLE IN-STORE AND ONLINE THROUGHOUT THE AUTUMN WINTER SEASON OF 2023. P37 ROPOSAL
CONCEPT
We are making our mark on the winter mountain with an appealing line with sustainability and longevity at heart. We value practicality and style in every design we create while also focusing on comfortability which our skiwear collection will reflect. Whether you're vacationing in snowy mountains or braving the cold weather, our skiwear items help keep our customers looking good and feeling their best.
Analyzing the brand, its competitors, market and forecast trends indicates that skiwear is a commercially viable clothing range for Ganni to have in its product portfolio. The lifestyle trend of vacationing in the winter mountains is on an upswing, and Ganni's new skiwear line will attract customers on a broader scale. With this venture launched by them, they can gain good profits.
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BLACK GANNI SMILEY
JACKET AND TROUSER
PATTERN C39 LOTHING RANGE
CHECK AZURE BLUE
JACKET AND TROUSER
PATTERN
C40 LOTHING RANGE
JACQUARD ISLAN
AND TR
PATTERN
JACKET
C41 LOTHING RANGE
VIDEO
SCAN THE QR CODE
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C43 AMPAIGN IMAGES
C44 AMPAIGN IMAGES
C45 AMPAIGN IMAGES
C46 AMPAIGN IMAGES
C47 AMPAIGN IMAGES
C48 AMPAIGN IMAGES
SOCIAL MEDIA
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WEBSITE
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NEWSLETTER
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A52 DVERTISEMENT
LOGO FONT COLOUR HEX: #000000 CMYK: (0%, 0%, 0%, 100%) RGB: (0, 0, 0) HEX: #20b05b CMYK: (82%, 0%, 48%, 31%) RGB: (32, 176, 91) HEX: #f0dc5c CMYK: (0%, 8%, 62%, 6%) RGB: (240, 220, 92) HEX: #fafa66 CMYK: (0%, 0%, 59%, 2%) RGB: (250, 250, 102) HEX: #93a0ad CMYK: (15%, 8%, 0%, 32%) RGB: (147, 160, 173) HEX: #0f4bbf CMYK: (92%, 61%, 0%, 25%) RGB: (15, 75, 191) HEX: #d2639e CMYK: (0%, 53%, 25%, 18%) RGB: (210, 99, 158) HEX: #ffffff CMYK: (0%, 0%, 0%, 100%) RGB: (225, 225, 225) B53 RANDING
CONTACT
CHARMINA ROSE KRISTENSEN
MAIL: CHARMINAROSEK@HOTMAIL.COM
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