

to experience nature-inspired luxury
CEO Gary Marshall
EDITOR Chris Head
GENERAL MANAGER/MANAGING
PUBLISHER Tim Charlton
EDITORIAL MANAGER Tessa Distor
PRINT PRODUCTION EDITOR Eleennae Ayson
JOURNALISTS Kanchan Nath Marga Manlapig
EDITORIAL RESEARCHER Angelica Rodulfo
GRAPHIC ARTIST Simon Engracial
EDITORIAL ASSISTANT Vienna Verzo
COMMERCIAL TEAM Jenelle Samantila Dana Cruz Danielle Goh
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MIDDLE EAST
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Welcometo the first print issue of Travel Daily Media. After nearly two decades online, serving travel professionals across Asia and beyond, we’re expanding the conversation, this time, in print.
Our focus remains the same: to spotlight the shifts, trends, and people shaping the future of travel. In this issue, we examine how cruises are shedding their retiree-only image. The average passenger is now 46, not 60—driven by Gen Z and Millennials seeking shorter, experience-rich getaways. On pages 14 to 15, we explore how cruise lines are adapting.
In Thailand, the Songkran spotlight is shifting from Bangkok to quieter provinces. Turn to page 10 to see which destinations are gaining ground.
On page 9, see how Tourism New Zealand uses Minecraft to translate virtual play into real-world adventure.
Meanwhile, Emirates is rethinking retail with a new store in Cairo that merges booking, tech, and consultancy. Details on page 12.
Finally, meet the winners of our inaugural Travel Trade Excellence Awards on page 28. These leaders are setting new standards across Asia’s travel and hospitality sectors.
Welcome to this new chapter of Travel Daily Media. We look forward to meeting you at our awards and summits!
Sold on newstands in Singapore, Malaysia, Hong Kong, London, and New York. Also out on https://traveldailymedia.com Travel Daily Media is a proud
Cartier, in collaboration with NAA Retailing Corporate, unveiled its redesigned airport boutique in Narita International Airport Terminal 1 on 26 March. The transformation is part of Maison’s broader initiative to redefine the luxury airport retail experience.
Accor’s loyalty programme hits 100 million members
Accor announces its global loyalty and reward programme, ALL, has welcomed its 100 millionth member demonstrating its attractiveness and rapid growth. ALL provides exclusive access to hotel rooms at the best price, unique experiences, and an all-in-one booking platform.
Japan approves new accommodation tax in 11 areas
The introduction of accommodation taxes in nine cities and two prefectures in Japan was approved by its government on Friday, 21st March. The implementation will begin in autumn, and more local governments will impose similar duties amidst a post-pandemic tourism boom.
Jaya House River Park has reported a 18% rise in bookings throughout the first quarter of 2025 compared to 2024, with significant growth from UK and US travellers, and a positive outlook for the coming months. The hotel has also seen an increase of first-time Asia visitors.
AirAsia stops in-flight usage, charging of power banks
AirAsia has enhanced its policy to restrict the usage and charging of power banks onboard all flights, effective 1 April. Guests may only carry power banks that do not exceed 100Wh or 20,000mAh. This aims to reduce battery-related incidents during flights.
There is a spike in hotel bookings in Singapore as Lady Gaga fans secure accommodations for her four-day concert in May. According to Trip.com, hotel bookings for the week of 18th to 24th May have already risen by over 202% compared to the same period last year.
Hoteliers should embrace travel trends spearheaded by Gen Z travellers, according to a report by online travel platform Agoda released in March. According to the report, embracing such trends is a great way by which hotel management companies can future-proof their businesses.
“It’s hard to understate the importance of Gen Z in determining the future of travel. This is the first generation never to have known the world without the internet and one that is developing increasing spending power, with Nielsen’s Spend Z report expecting $12t growth by 2030,” according to Andrew Smith, senior vice president for supply at Agoda.
“It is no surprise that they place a premium on opportunities to capture instaworthy content and are constantly looking for unforgettable experiences. The most forward-thinking hotels are those adapting their marketing strategies to thoughtfully cater to this group.”
Getting inspiration from TikTok and other social media platforms Gen Z is blazing a trail on social media, with TikTok leading the way as their top source for travel inspiration. Whilst Millennials lean on friends and family as their preferred source of recommendations, 20% of Gen Z is scrolling through TikTok and another 14% through Instagram to discover their next adventure.
Despite the digital influence, personal recommendations remain a close second at 17%, proving that word-of-mouth still holds sway.
The spontaneous thrill of last-minute bookings
According to an Agoda report, Gen Z embraces the thrill of last-minute travel more than any other generation, with 20% booking flights less than a week in advance—outpacing Millennials, Gen X, and Boomers.
This spontaneity extends to accommodations as well, with one in four making bookings at the eleventh hour. Gen Z travellers are also budget-conscious and tend to keep accommodation costs under $50 per person per night.
Travelling in twos beats travelling solo Gen Zs see travelling as a shared experience, with 38% preferring to explore the world with a partner, the report revealed.
Group trips with friends and family vacations also rank high, highlighting the importance of connection and companionship in their journeys.
Meanwhile, Millennials prioritise family trips, reflecting a generational shift in travel dynamics, according to the Agoda report.
that allow online travel agents (OTAs) to undercut their rates pay nearly 50% more for pay-per-click (PPC) leads, according to a report by global hotel technology firm SHR Group. An analysis of 27 million costper-click (CPC) impressions revealed that hotels are forced to pay an average of 47% more per click than if they offered the lowest nightly rate on their own website, the report added.
Cost per click climbs to $0.97 when hotels allow OTAs to offer the cheapest rate compared with $0.66 for hotels who make sure they offer the best deal, according to SHR.
The increased cost is driven by competition. OTAs increase their bids on branded searches when they know they can offer travellers the best price. This is because they understand that having the lowest rate is the biggest determining factor for conversion, and they are confident the investment will pay off.
As a result, this pushes up the cost per click for the hotels when bidding on their own branded search results, the report added.
Even offering rate parity — keeping rates on direct booking sites and OTAs the same — still increases CPC significantly compared with hotels maintaining the lowest rate on their own site. Hotels offering the same rate on their own website as on the OTA sites pay 35.9% more per click at $0.89.
Whilst OTAs provide visibility and access to a broader audience, the study says the extra costs associated with rate undercutting impact hotels’ marketing budgets and overall profitability. This situation compels hotels to allocate more resources to maintain their online presence and compete effectively, often forcing them to divert funds from other marketing initiatives that could drive long-term growth. Striking a balanced booking strategy that leverages the strengths of OTAs alongside direct channels enables hotels to maintain visibility whilst optimising profitability, the report said.
Tourism New Zealand teamed up with Warner Brothers Pictures and Stockholm-based game developer company Mojang Studios to enable gamers to “play” New Zealand in Minecraft, a sandbox game released in 2009.
“This innovative approach to destination marketing offers millions of Minecraft fans the unique opportunity to virtually explore and create within a range of iconic New Zealand locations,” according to René de Monchy, chief executive officer at Tourism New Zealand.
In the downloadable content (DLC), players take on the role of filmmakers and complete challenges across six destinations inspired by real-life locations in New Zealand. Activities include paddling a waka in Abel Tasman, discovering glowworms in Waitomo, four-wheel driving in Tekapo, boating in Doubtful Sound, spotting rare native birds on Kapiti Island, and experiencing geothermal activity in Rotorua. Non-playable characters, including kaumatua (elders), provide cultural context and guidance to enrich the immersive experience. The DLC was launched to support New Zealand’s tourism campaign and celebrate The Minecraft Movie, filmed in the country.
“When principal photography wrapped, we were sad to leave with so much yet unexplored, so we were already planning our holidays to return to New Zealand as proper tourists,” said Torfi Frans Ólafsson, senior creative director of original content and entertainment at Minecraft and one of the film’s producers.
JapanAirlines Co, Ltd, in partnership with the Japan Aerospace Exploration Agency (JAXA), and O-Well Corporation, has applied riblet-shaped coating to the majority of the fuselage of one of its Boeing 787-9 aircraft.
Applied onto aircraft JA868J, this marks the first time in the global aviation industry that the riblet coating has been used anywhere in the world.
The aircraft will also be the first finished with such a coating to be used on international routes, according to the press release.
The riblet coating aircraft was taken up for its inaugural flight in January.
In their efforts to advance the decarbonisation of the global aviation sector, JAL, JAXA, and O-Well have applied coating to the aircraft’s exterior. This was done using the Paint-to-Paint Method, a technology continuously improved by O-Well and JAXA, and they have been validating its durability and fuel efficiency improvement effects.
The teams have been testing the durability of the riblet coating on JAL’s domestic aircraft, Boeing 737-800, since July 2022.
Since November 2023, they have been able to confirm the positive impact on fuel efficiency after applying the coating extensively to the bottom section of the aircraft fuselage.
The Paint-to-Paint Method, which applies riblet shapes directly to the paint film, is expected to reduce weight and improve durability compared to riblet processing using decals or films, the companies said.
Luxury
Emiratesunveiled its Emirates World store in Egypt, expanding the reach of its refreshed travel retail store concept that elevates the customer experience through product showcases, smart technologies, and expert travel consultants.
“This year marks our fourth decade of operations. Egypt was one of the first five destinations that we launched to at the very beginning of our operations, and we are proud to further enhance our offering for customers with the inauguration of Emirates World in Cairo,” according to Adnan Kazim, deputy president and chief commercial officer at Emirates.
“We will continue to roll out Emirates World concept stores in Africa and across our network, to connect more deeply with our customers at more touchpoints on the ground,” he added.
At 332sqm, Emirates World Cairo brings the airline’s iconic product and services even closer to customers in the city. With its light and airy colour palette and open-plan lounge-like environment, the concept store is reminiscent of the airline’s signature inflight look and feel, further amplified by the full-size showcase of the iconic Emirates A380 Onboard Lounge experience and the First Class suite display.
Nine customer service counters staffed by expert consultants offer a comprehensive range of services from planning travel itineraries, supporting reservations and ticketing, as well as general enquiries. Smart technologies such as the ‘selfie mirror’ snap pictures of travellers against scenic destination backdrops, inspiring customers to explore more; whilst self-service kiosks empower customers with a self-service touchpoint, minimising wait time and offering a faster service.
We will continue to connect more deeply with our customers at more touchpoints on the ground
The average passenger age dropped from 60 to 46.
Manypeople grew up thinking that cruises were strictly for older people seeking more sedate pursuits as they ride the waves, thanks to television shows and cinema.
But reports show that more millennials and Gen Z travellers choose cruises as a holiday option. Since the pandemic, the average passenger age has dropped from 60 to 46, with those over 60 now accounting for just 32% of cruise travellers in 2024, according to the Cruise Lines International Association. This younger cohort favours shorter, experience-led itineraries that offer bundled value—covering travel, meals, and entertainment.
Grand View Research supports this trend, noting that affordability and convenience are key factors in attracting younger travellers. River cruises, which provide more personalised and immersive experiences, are also growing rapidly. Cruise lines are responding by modernising their ships, adding digital features, and launching themed trips around music genres, famous TV series with dedicated fandoms, wrestling, and other niche interests.
Entertainment options
At the recent rebrand for StarCruises and Dream Cruises (previously known together as Resorts World Cruises), company president Michael Goh pointed out that, not unlike hotels, cruise ships have a lot to offer today’s travellers.
Interestingly, Goh pointed out that some travellers made this discovery whilst looking for alternative trips during the pandemic.
“During the COVID period, there were not many travel options for travellers and they were like, ‘I have to come on board the cruise ship.’ When they did come aboard the cruise ship, they realised how exciting it was in terms of the facilities that the vessel offered,” he added
The passengers who came aboard at the time were active individuals who were feeling restless following the enforced isolation of the period. For these travellers, cruise ships offered a variety of ways to stay active and have fun that they would not have normally encountered on a conventional staycation or tour.
When
they did come aboard the cruise ship, they realised how exciting it was in terms of the facilities that the vessel offered
“So, we’ve got a zipline, six water slides, and even onboard entertainment; that’s what actually opened their eyes. Today, when we talk about cruise ships, travellers no longer say that they had a very boring time onboard,” Goh said.
This sentiment is shared by StarCruises’ senior vice-president for entertainment Colin Kerr said that, not too long ago, cruise vacations were thought of as sedate and slow-paced experiences; the coming of younger passengers, Millennials and Gen Z in particular, has pretty much upended this scenario.
“As times change and we keep getting new generations coming aboard, we’ve had to rethink what we do. Attention spans are a little bit shorter now. We have to offer a lot more variety and have people moving around, so that’s what we’re doing now,” Kerr said.
Onboard theatres offer shows ranging from musical performances that would not be out of place on Broadway or the West End, to contemporary magic acts and acrobatic spectacles to easily rival those of the famed Cirque du Soleil.
Along with shore excursions, active types are spoilt for choice thanks to onboard gym facilities, extreme sport options like ziplining and rock climbing, and even aquatic fun in the form of pools of varying depths and water slides of varying heights and angles.
For cruise lines that lean strongly towards family-centric vacations,
daycare centres and conventional play areas have been augmented with experiential areas for older children which combine play with learning, as well as digital and virtual reality arcades and even teambuilding activities for teenagers.
Global revenue in the cruises segment of the travel and tourism market is projected to rise steadily from 2024 to 2029, with a total increase of US$11.2b or 26.48%. By 2029, revenue is expected to hit a new high of US$53.49b, marking eight consecutive years of growth, according to Statista
Social media remains a key but underused channel for cruise businesses. Facebook generates the highest share of social traffic, with most brands posting around 35 times per month. YouTube followed, proving effective for showcasing ship features and destinations, especially for first-time cruisers.
On youth-oriented platforms like Instagram and TikTok, cruise brands posted less frequently and recorded lower engagement levels. Most content relied on strong visuals, but polished images and videos alone did not drive interaction. Brands that aligned their content with platform trends—such as short-form videos on TikTok and aspirational imagery on Instagram—saw better performance.
Bundles, not beds, lead sales strategies.
MIDDLE EAST AND APAC
and marketing are critical sectors for any business, but most especially for the travel, tourism, and hospitality industries, given the post-pandemic boom in all three.
At the recently concluded MarketHub 2025 summit held in Macau by the HBX Group, group vice-president for sales in the Middle East and the Asia Pacific (MEAPAC) Andrew Boocock was part of a panel that discussed trends in these evolving sectors.
Travel Daily Media’s Gary Marshall caught up with Boocock to hear more of his relevant insights.
What sort of customers does HBX Group want to attract?
We focus on anybody that’s selling travel from a leisure perspective: whether that’s your online travel agent (OTA) businesses, partners that sit in between that OTA and retail agent model, airline partners, we look at both the obvious and non-traditional travel markets as well. We look at subscription groups and corporate businesses that use travel as part of their ecosystem. Things like credit cards and affiliate companies are also a focus point for us.
Beyond that, we touched on airlines through our white label technology. Obviously, we do have retail agents, which is what we manage for our retail team. For my own team within APAC, it’s a very dynamic and online market. Our focus is on those markets for customers that operate in that particular space.
Could you give some examples of the types of brick-andmortar businesses, such as those in the travel or retail sectors, that would typically use or benefit from your services?
Look at the Australian market, for example: someone like Flight Centre would be an example of a brick and mortar travel agency who still has quite a significant presence in the market, and Hello World is another example of that in the Australian market.
When you expand outside of Australia, Japan still is a fairly traditional market in that sense so you look at players like HIS and JTB, for example, as two major traditional brick and mortar style businesses that still have people that will go in and purchase packages and they produce brochures and those sorts of things, which is becoming increasingly rare in this region.
People are becoming more and more interactive when it comes to looking online for different products
Beyond that, I think people are becoming more and more interactive when it comes to looking online for different products, and they’ll use that as their source of inspiration. Then again, you still have people that will go and want the comfort and the ability to go and talk to a travel agent or go and talk to somebody who can physically book a hotel or a holiday for them and have the assurance and the comfort that it’s all been sorted for them.
There’s a lot of infantry as such within the system for the agents to book, ranging from car hire and insurance as well. How does HPX leverage these partnerships?
We launched a partnership with Battleface last year as well from an insurance perspective. But, historically, Hotelbeds was known for our accommodation, which remains our bread and butter.
In recent years, though, we’ve really expanded that out. We have transfers, which is incredibly important for us and which we offer globally. There’s very few markets where we don’t have an exceptional presence.
Car hire through CARNECT is another really important part of our business. People love to self-drive and a car hire service is something that allows them to do that.
Activities are also part of what people want from their holiday, and we just had a conversation before the presentations about how the activities and experiences market represents $1t of the total global market.
These are things like theme parks, coach tours, all these different types of experiences that people want to have and why they go on holidays; that’s also something that we offer. Fintech products are something that we’ve continued to expand into, particularly when you look at some of the digital payment solutions and options that are available in the market. So, yes, we’ve gone beyond just accommodation now and our HBX ecosystem continues to grow and evolve.
Japan may currently be the leading destination of choice for most of the world, but overtourism is affecting the country, a report said.
Locals feel that foreign arrivals are encroaching on their way of life, often treating traditional items or cultural icons disrespectfully, it added.
Whilst tourism has boosted the economy, locals have balked at the way the prices of basic commodities such as food have risen to cash in on foreign trade.
As a result, citizens have called upon the national government to take necessary measures to mitigate the overall impact of overtourism on the country.
As of 3 March, the Japanese government began consultations on whether or not to raise its current exit tax for foreign travellers departing from the country.
Currently, Japan charges a $6.64 tax per individual; but administration officials are prepared to raise it as high as $33.20 if studies show that it can effectively deter overtourism.
In fact, officials pointed out that revenues earned from the imposition of a higher tax will be used to mitigate the impact of overtourism on citizens.
Japan’s travel sector itself is rallying against the imposition of a much higher exit tax which would essentially be five times the current amount.
“Simply charging more and making promises is not enough. If nothing is done, then the problems associated with overtourism are only going to get worse,” said Ashley Harvey, a travel marketing analyst at infinitude hospitality.
Simply charging more and making promises is not enough. If nothing is done, then the problems associated with overtourism are only going to get worse
‘No impact at all’ EY pointed out that imposing tourist taxes seems less likely to elimiate the public dissatisfaction caused by overtourism. “It may be effective to some extent in discouraging tourists from visiting tourist spots, but the collection of tourist tax should be discussed in the context of raising funds for marketing activities or initiatives to address tourism issues, rather than as the solution to alleviate the frustrations of local residents,” according to the firm.
Whilst tourist tax revenues may support efforts to maintain and improve residents’ quality of life through campaigns such as boosting awareness on local tourism ordinances or pushing for the development of infrastructure, raising taxes will “virtually do nothing for the deteriorating way of life in areas worst hit by overtourism,” the EY report read.
Experts likewise warn that frustrations amongst locals are rising, given how the rising cost of living is threatening daily life.
The bulk of Japanese citizens may not feel inbound tourism’s economic benefits under a system that is designed to only drive profits to certain businesses, the report said. For the country to ensure that all stakeholders enjoy the financial benefits of tourism, it should rethink its current organisational and operational systems within the sector, according to EY.
With that, analysts have proposed the formation of a dedicated destination management organisation (DMO) to lead the sector and how it is managed. The effectiveness of having DMOs in place had already been observed in some countries that are now recovering from the effects of overtourism as these organisations have guided the industry to a healthier way of operating without encroaching on their nations’ resources and culture, the EY report pointed out.
Host your event at Jimbaran Convention Center, where exceptional meeting spaces and versatile grand ballroom for up to 2,000 guests perfectly complement Jimbaran’s stunning oceanfront backdrop.
Unlock a new perspective at Bali’s premier destination for business and special events on the Island of the Gods.
The resort was recognised with the Family Resort of the Year accolade.
Phuket Marriott Resort & Spa, Merlin Beach, proudly secured the Family Resort of the Year award at the prestigious TDM Travel Trade Excellence Awards 2024 – Thailand. This recognition highlights the resort’s exceptional familyfriendly amenities and prime beachfront location, solidifying it as a one-of-a-kind destination for families seeking memorable vacation experiences.
to sustainability and family
One of the resort’s defining qualities is its focus on sustainability and environmental education. The Merlin Butterfly Sanctuary, a highlight of the resort’s Good Travel Programme, offers children and families a hands-on opportunity to engage with nature. This interactive experience teaches young visitors about the butterfly life cycle and their vital role as pollinators in the ecosystem. Guests can also participate in the unique opportunity to feed butterflies and explore the sanctuary, which actively contributes to restoring native butterfly populations.
In addition to the sanctuary, the resort invites guests to immerse themselves in the vibrant marine life of the Merlin House Reef, one of Phuket’s healthiest nearshore reefs. Families can snorkel, kayak, or dive just steps from their rooms, discovering coral formations and the fascinating species that call the reef home. To complement these
adventures, the resort offers eco-conscious activities such as sea glass jewellery making, microplastic workshops, keychain crafting, and beach science experiments. These activities foster a deeper connection to the environment for guests of all ages.
The resort’s unwavering commitment to sustainability and family-focussed programmes has earned glowing feedback from guests and partners alike.
“Families leave our resort with lasting memories and a deeper appreciation for nature. Our dedication to creating an exceptional family-friendly environment has been widely recognised, with numerous accolades from our partners acknowledging us as one of the top family resorts in Phuket,” said Mr Trevor May, Cluster General Manager of Phuket Marriott Resort & Spa, Merlin Beach.
The heart of family-friendly hospitality Phuket Marriott Resort & Spa, Merlin Beach, ensures every family member finds their perfect way to unwind. The resort features three unique swimming pools, each catering to different preferences. A lively main pool with a swim-up bar offers fun for all, whilst a tranquil oasis with private whirlpools provides a serene escape. For
families with young children, the dedicated Kids’ Club offers creative and interactive activities, giving parents the chance to relax knowing their little ones are in great hands.
The resort also emphasises wellness and recreation, with modern fitness facilities and yoga spaces designed to inspire balance and relaxation. Whether it’s a morning workout or a peaceful meditation session by the sea, guests have plenty of opportunities to recharge and refresh.
Dining becomes a shared experience, with a variety of restaurants catering to all tastes. Families can enjoy all-day international dining at Merchant Kitchen, savour fresh, locally sourced seafood at Beach Grill, or indulge in the authentic flavours of Italy at D.O.C.G. For casual moments, Phuket Coffee Co. serves freshly brewed Starbucks coffee, light bites, and delightful pastries—perfect for quick family snacks. As the evening unfolds, the beach bar provides the perfect setting to relax with tropical cocktails or premium craft rum and gin, all whilst enjoying the stunning Andaman Sea sunset.
A testament to excellence
The Family Resort of the Year award reflects Phuket Marriott Resort & Spa, Merlin Beach’s unwavering commitment to excellence, driven by the passion of its associates and the loyalty of its cherished guests. This recognition underscores the resort’s dedication to creating enriching, family-friendly, and sustainable travel experiences. As families worldwide continue to seek destinations that blend relaxation, adventure, and meaningful connections, the resort stands ready to welcome them with heartfelt hospitality. From exploring vibrant marine ecosystems and engaging in eco-conscious activities to enjoying exceptional amenities and dining, every moment at the resort is designed to leave lasting impressions.
Experience the ultimate family escape at Phuket Marriott Resort & Spa, Merlin Beach, where cherished memories come to life against the breathtaking backdrop of the Andaman Sea.
Families leave our resort with lasting memories and a deeper appreciation for nature
For its groundbreaking duty-free initiatives and expanding global connectivity, KKIA continues to redefine aviation standards with innovation, strategic growth, and a focus on passenger experience.
Riyadh Airports Company (RAC) and King Khalid International Airport (KKIA) have once again set new benchmarks in the aviation industry, achieving outstanding recognition at the prestigious Travel Daily Media (TDM) Travel Trade Excellence Awards - Middle East. This esteemed awards programme celebrates the crème de la crème of the travel industry, recognising those who redefine industry standards and elevate customer experiences. KKIA’s remarkable achievements in 2024 demonstrate their unwavering commitment to excellence and innovation.
Award-winning initiatives
KKIA was honoured with two significant awards at the TDM Tavel Trade Excellence Awards - Middle East, solidifying its position as a leader in the region’s aviation sector. It received the Duty Free Initiative of the Year - Saudi Arabia award for its pioneering development project for duty-free shops in Terminals 3 and 4. This project set a new standard of excellence in the duty-free
industry by seamlessly integrating cuttingedge technology, rich cultural heritage, and exceptional customer service. The initiative not only optimised space but also significantly enhanced revenue and customer satisfaction, making KKIA a standout in the Middle East’s duty-free market.
KKIA also won the esteemed International Airport of the Year - Saudi Arabia award. This accolade was in recognition of KKIA’s remarkable efforts in expanding its global reach by launching nine new destinations and seven air routes. Additionally, KKIA introduced ten new airlines to its network, demonstrating the airport’s strong partnerships and strategic growth. These achievements were made possible through the support of the General Authority of Civil Aviation’s strategy and collaboration with various entities, including the Air Connectivity Program.
About RAC and KKIA
Riyadh Airports Company was established in 2016 as part of the privatisation programme of the aviation sector in Saudi
We remain focussed on expanding our network, enhancing the passenger experience, and setting new standards of excellence
Arabia. It now manages and operates King Khalid International Airport in the Saudi capital, and is working on upgrading the KKIA infrastructure and expanding it with new services and facilities. With a total of seven terminals, one of the world’s tallest air control towers, a mosque, and two parallel 4,205-metre-long runways, KKIA serves as the gateway to Saudi Arabia’s capital city; and with a vision to provide world-class aviation services, it has been at the forefront of innovation and excellence in the industry.
The airport features state-of-the-art facilities, a modern infrastructure, and a commitment to delivering an unparalleled travel experience to passengers.
KKIA’s dedication to enhancing the passenger experience is evident in its continuous efforts to adopt the latest technologies and implement innovative solutions. The airport’s focus on sustainability, efficiency, and customer satisfaction has earned it a reputation as a premier aviation hub.
The recognition at the TDM Travel Trade Excellence Awards - Middle East is a testament to KKIA’s relentless pursuit of excellence. As the airport continues to grow and evolve, it remains committed to its core values of innovation, quality, and customer-centricity.
Abdulaziz Al-Asaker, Chief Commercial Officer of Riyadh Airports Company, expressed his gratitude and enthusiasm for the awards recognition: “Winning these prestigious awards is a tremendous honour, both for King Khalid International Airport and Riyadh Airports Company. It is a reflection of our dedication to providing exceptional service and continuously raising the bar in the aviation industry. We are immensely proud of our team and partners who have contributed to these achievements. As we look to the future, we remain focussed on expanding our network, enhancing the passenger experience, and setting new standards of excellence.”
Speaking about the company’s plans moving forward, he added, “Riyadh Airport Company’s vision is to become a regional pioneer in airport management and to be the leading voice for airports in Saudi Arabia and the region. The team at Riyadh Airports Company is focussed on building an industry role model and operating a worldclass hub for travellers, cargo customers, and partners. It is viewed by other Saudi airport operators as a leader in creating the smart airport of the future, contributing to achieving Saudi’s Vision 2030 goals.
Al-Asaker also stressed the impact of this victory on RAC and KKIA. “The TDM Travel Trade Excellence Awards - Middle East
has highlighted King Khalid International Airport’s exceptional contributions to the aviation industry. With its award-winning initiatives, strategic growth, and unwavering commitment to excellence, KKIA continues to redefine the travel experience for passengers worldwide. As KKIA celebrates these achievements, we look forward to a future of continued innovation and success,” Al-Asaker concluded.
The TDM Travel Trade Excellence Awards - Middle East recognises excellence across the travel industry, from hotels and airlines to tech platforms and tour operators. It honours those who redefine industry standards and elevate customer experiences through pioneering technologies, eco-conscious initiatives, or exceptional service.
The judging panel of the TDM Travel Trade Excellence Awards 2024 - Middle East consisted of experts within the industry: John Low, Senior Partner, Managing Partner Southeast Asia, Roland Berger; Steve Carroll, Head of Hotels, Asia Pacific, CBRE; Florian Kittler, Managing Director, HVS; and Paavan Patel, Vice President of Advisory and Asset Management, JLL.
Winners of the most recent awards programme were proudly lauded at an Awards Dinner held on 26 November 2024.
W Doha Hotel & Residences
• Hotel Restaurant of the Year - Qatar
• Guest Experience of the Year - Qatar
•
Whether you’re seeking thrilling activities or peaceful moments, this all-in-one destination caters to every traveller.
Located on its own pristine beach, Barceló Mussanah Resort offers a unique array of amenities and activities that include five swimming pools, a water park, zip lines, various water sports, nine dining options, a kids’ club, a spa, tennis courts, mini golf, a private marina, and many more.
This exceptional combination of offerings solidifies Barceló Mussanah Resort’s position as the choice for travellers who are seeking leisure and adventure, water sports, and, at the same time, relaxation.
The TDM Travel Trade Excellence Awards - Thailand, hosted by Travel Daily Media, welcomes its inaugural year to shine a spotlight on exceptional hotels, airlines, tour operators, travel agencies, booking platforms, and travel technology providers setting new benchmarks for excellence.
Winners were celebrated at a prestigious Awards Dinner in InterContinental Bangkok, Thailand on 17 October 2024.
The awards programme honoured key players who exemplified the highest levels of customer service and innovative practices that enhance travel experiences. It celebrated pioneering technologies,
2024 -THAILANDWINNERS
137 Pillars Suites & Residences Bangkok
• Serviced Apartment of the Year - Thailand
Abercrombie & Kent Southeast Asia
• Destination Management Company (DMC) of the Year - Thailand
Anantara Riverside Bangkok Resort
• Sustainable Hotel of the Year - Thailand
Anantara Siam Bangkok Hotel
• Heritage Hotel of the Year - Thailand
Anantara Vacation Club Mai Khao Phuket
• Villa Resort of the Year - Thailand
Angsana Laguna Phuket
• Digital Media Initiative of the Year - Thailand
Atiom (Thailand) Co., Ltd.
• Mobile Hospitality Solution of the Year - Thailand
Avani Pattaya Resort
• Resort Hotel of the Year - Thailand
Bayphere By Wyndham Pattaya JC., Lunar Italian
• Hotel Restaurant of the Year- Thailand
Booking.com Thailand
• Employee Wellness Program of the Year - Thailand
Carnival Magic
• Theme Park of the Year - Thailand
Centara Hotels & Resorts
• Hotel & Resort Management of the Year - Thailand
Cross Hotels & Resorts
• Marketing Initiative of the Year - Thailand
Elite Havens (Andaaman Beach Villas - Villa Anda)
• New Villa of the Year - Thailand
Explorar Hotels & Resorts
• Brand Initiative of the Year - Thailand
Tim Sargeant, Explorar Hotels & Resorts
• Outstanding Achievement Award - Thailand
Golfasian
• Inbound Golf Tour Operator of the Year - Thailand
eco-conscious initiatives, remarkable projects, and achievements across travel, leisure, and hospitality.
A distinguished panel of travel and hospitality experts served as judges for this year’s TDM Travel Trade Excellence AwardsThailand including Jon Cannon, Senior Vice President – Hotel Asset Management, Thailand and Vietnam, JLL; Karen Hay, Managing Director – Asia, Kristina Zanic Design Consultants; Bill Barnett, Founder & Managing Director, C9 Hotelworks; Jesper Palmqvist, Area Director - Asia Pacific, STR; and Ian Pascoe, CEO and Managing Partner, Grant Thornton.
Grand Hyatt Erawan Bangkok
• Environmental Initiative of the Year - Thailand
InterContinental Chiang Mai The Mae Ping
• MICE Hotel of the Year - Thailand
InterContinental Phuket Resort
• Beach Resort of the Year - Thailand
iOL
• Connectivity Initiative of the Year - Thailand
Island Escape Burasari
• Spa Resort of the Year - Thailand
Laguna Phuket
• Medical Tourism Initiative of the Year - Thailand
• Sustainability Initiative of the Year - Thailand
Le Méridien Bangkok
• Business Hotel of the Year - Thailand
Le Méridien Phuket Beach Resort
• Wedding Hotel of the Year - Thailand
Lighthouse
• Hotel Tech Provider of the Year - Thailand
Minor Hotels
• Dining Concept of the Year - Thailand
Modena by Fraser Bangkok
• Mid-sized Hotel of the Year - Thailand
Novotel Rayong Star Convention Centre
• Midscale Hotel of the Year - Thailand
Ocean Marina Jomtien
• Tourist Attraction of the Year - Thailand
Onsen @ Moncham
• Onsen Hotel of the Year - Thailand
Phuket Marriott Resort & Spa, Merlin Beach
• Family Resort of the Year - Thailand
Shanghai Mansion Bangkok
• Boutique Hotel of the Year - Thailand
Su Va Na
• Destination Restaurant of the Year - Thailand
Thai Airways International
• Guest Experience of the Year - Thailand
Atiom’s uniquely comprehensive platform offers AI-powered content and advanced analytics to supercharge hospitality workforce development
Behavioural technology app Atiom landed the win as the Mobile Hospitality Solution of the Year at the inaugural TDM Travel Trade Excellence Awards 2024 - Thailand for its success in providing an artificial intelligence (AI)-powered platform designed to build habits that enhance team performance with just a few minutes of usage per day.
Atiom addresses issues of inconsistent service delivery and a disengaged workforce with features like daily training, forums for sharing best practices, peer-to-peer recognition, surveys, quizzes, and audits for service-first leaders to ensure their teams are delivering an on-brand experience to every customer that walks through their doors.
Traditionally, managing content is very time-consuming. That’s why the team behind Atiom has built Al tools to generate and translate content at scale, saving an enormous amount of time and consolidating the separate systems that many companies still use to train, engage, inform, and assess their teams.
Atiom’s real-time analytics and data export capabilities empower managers at various levels to make informed decisions based on comprehensive insights into performance and training progress both at the team and individual levels. Atiom’s advanced gamification system ensures people are happy and come back daily to complete interactive activities that help them perform at their best.
The hospitality industry’s top brands, including Intercontinental, Sofitel and Raffles rely on Atiom to build better habits and measurable impact for their workforce and the guests they serve.
One of Atiom’s clients, a global hospitality group, reported a 2.5x increase in loyalty enrolments after implementing Atiom. The platform has also enabled employees to confidently handle customer inquiries and promote loyalty programmes, leading to improved customer satisfaction and faster onboarding of new staff.
One hospitality group reported twice the amount of upselling after their staff began using Atiom
The platform’s impact is further evidenced by its comprehensive reporting and analytics system, which captures data in real time to provide valuable insights for continuous improvement. Other clients have reported a significant increase in Guest Satisfaction scores that are directly correlated to the use of Atiom, including a reported 4.94% increase in customer satisfaction.
Atiom’s ability to localise content enhances its relevance and efficacy in diverse settings, which makes Atiom a strategic asset for organisations aiming to elevate service delivery and workforce engagement across markets, cultures, and regions.
Front-line staff feel more confident to present their Loyalty, Marketing, and Sales in their daily on-the-job activities.
Duongto Nisaunch, Project Manager Commercial - Asia, Premium, Midscale, & Economy brands.
“Atiom's holistic approach to training, communications, engagement, and quality assurance is transforming service-driven organisations… [The platform] is here to set a new standard for training and empowering teams, creating lasting positive changes in the hospitality industry and beyond,” said Atiom co-founder and CEO, Matthew Spriegel.
TDM Travel Trade Excellence Awards - Thailand celebrates companies in the travel sector that have made groundbreaking industry improvements with a renewed focus on safety and sustainability, enabling unique customer experiences. You can learn more about the Atiom app at Atiom.app or on LinkedIn.
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Set in Pattaya’s best location for seaside excitement, the Avani Pattaya Resort puts guest in the heart of it all. Lets guests enjoy the city with ease or just relax as we take care of all the details that matter.
Nestled in a secluded cove, where pristine white sands meet the azure sea, create your dream wedding in our one-of-a-kind indoor and outdoor venues.
From an exclusive beach to bespoke inspirational packages, every detail is designed to make your special day truly unforgettable.
With impeccable service, innovative cuisine, and breathtaking settings, we craft stylish festivities that inspire and delight. Let your special day become a cherished memory for you and your guests, surrounded by the beauty and elegance of our tropical paradise.
At Le Méridien Phuket Beach Resort, every moment is imbued with e ortless sophistication and the joy of discovery. Whether you're planning an intimate gathering, a grand ceremony, or a dreamy beachfront wedding, we transform your vision into a truly unforgettable celebration, including an exclusive, white-sand beach complemented by our inspirational packages.
• ROMANTIC WEDDING BY THE BEACH PACKAGES
• DREAM WEDDING ON A PRIVATE YACHT
• JUST THE TWO OF US PACKAGE
Stimulate your senses at Le Méridien Bangkok, an award-winning, art-inspired, luxury hotel in Bangkok, Thailand's loved capital. Get pampered at the world-class spa and sustain yourself with curated local Asian and European cuisine. Savor the good life in this world-class destination at Le Méridien Bangkok. For more information, please contact 02 232 8888 or service.lmbkk@lemeridien.com
southeastasia@abercrombiekent.com | www.abercrombiekent.com/dmc
The world is yours to explore. Across Thailand, Laos, the Maldives, Vietnam, the UAE, Oman, Qatar or Japan, you can find a place you want to be. This is the essence of Centara Hotels & Resorts. Whether your clients are planning a family beach holiday, an immersive cultural experience or an exciting urban getaway, Centara’s signature hospitality, warm Thai family values and world-class service will be at the heart of their stay anywhere in the world.
Sukhothai
• Mai Klang Krung Restaurant
• Khanom Wong Mae Prapai
• Je Hae Sukhothai Noodles
• Jay Pao restaurant
• Mee Khao Pan Pak
Nakhon Phanom
• Kuay Teow Moo Pla Pho Luk Song
• Sri Thep Vietnamese Dumplings
• Vietnamese Kitchen
• Khanom Jeen Pisamaii
• Yat Larb Ped
• Monlablae
• Khaw Phan Phak Indy
• Pom Khaw Pan Pak
• Pa Wang Mee Phan Laplae
• Khanom Thian Sawoey Chidduang Kanokmanee
Surin
• Kalamae Sikhoraphum
• Rian Niang Nit Ang Kaeb Bob
• Pak Mor Je Nang Surin
• Som-Tam Jay-Took Restaurant
• Baan Na Garden Restaurant Suphan Buri
• Mae Bouy
• Phai Khwang
• Krua Rim Klong Song Phi Nong
• Rice Field Restaurant
• Ruean Phae Krua Suphan Nakhon
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Satun
• Ban Phuk Pouk
• Yai Puad
• Kua Luang Pod
• Grandma’s Rice Noodles
• Thamsing Cafe
• Sam Phi Nong
• Mameng Herbal Rice Salad
• Fish Curry Shop (Tom Mae Curry House No. 35)
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The travel industry in Malaysia continues to evolve, with businesses embracing new technologies, promoting sustainable practices, and enhancing service standards to meet the changing demands of modern travellers.
Presented by Travel Daily Media, the TDM Travel Trade Excellence Awards – Malaysia 2024 showcased the outstanding talent and dedication driving this progress at the Awards Dinner held on 21 November 2024, at the InterContinental Kuala Lumpur, Malaysia.
The TDM Travel Trade Excellence Awards – Malaysia 2024 recognises achievements across a wide range of sectors, including hotels, airlines, airports, cruise lines, tour operators, travel agencies, booking platforms, and travel technology.
TDMTRAVELTRADE
Anantara Desaru Coast Resort & Villas
• Beach Resort of the Year – Malaysia
Allianz Partners
• Digital Transformation of the Year – Malaysia
• Technology Innovation of the Year – Malaysia
Birkin International Hotel Sdn Bhd
• Lifestyle Hotel of the Year – Malaysia
G Hotel Sdn Bhd
• Urban Luxury Hotel of the Year – Malaysia
Grand Hyatt Kuala Lumpur
• Brand Initiative of the Year – Malaysia
• Sustainability Initiative of the Year – Malaysia
Japamala Resort (by Samadhi Retreats)
• Honeymoon Resort of the Year – Malaysia
Le Meridien Kuala Lumpur
• Hotel Restaurant of the Year – Malaysia
To honour the trailblazers of the travel trade, the prestigious awards programme celebrates those who push boundaries, set new standards, and continually enhance customer experiences. It spotlights the most inspiring and innovative projects that shape the future of travel, leisure, and hospitality.
A distinguished panel of travel and hospitality experts served as judges in the awards programme, which includes John Low, Senior Partner, Managing Partner Southeast Asia, Roland Berger; Steve Carroll, Head of Hotels, Asia Pacific, CBRE; Florian Kittler, Managing Director, HVS; and Paavan Patel, Vice President of Advisory and Asset Management, JLL.
Congratulations to all the winners!
NIKI GLOBAL TOURS SDN BHD
• Outbound Tour Operator of the Year – Malaysia
Qlifestyle Limited
• Social Media Campaign of the Year – Malaysia
Rumah Molek Sdn Bhd
• Boutique Hotel of the Year – Malaysia
SABAH TOURISM BOARD
• Community Engagement Programme of the Year – Malaysia
Sarawak Tourism Board
• Tourism Board Campaign of the Year – Malaysia
Simplify Networks Sdn Bhd
• Connectivity Initiative of the Year – Malaysia
Strawberry Park Resort Cameron Highlands
• Family Resort of the Year – Malaysia
Virtue Hospitality Sdn. Bhd.
• Hotel & Resort Management of the Year – Malaysia
W Kuala Lumpur
• Luxury Hotel of the Year – Malaysia
Asthe global travel landscape continues to evolve, companies are continuously innovating to elevate the travel experience.
To recognise organisations that deliver standard travel and hospitality services, TDM Travel Trade Excellence Awards 2024 –Asia celebrated its inaugural year by honouring the most exceptional companies in the region.
Presented by Travel Daily Media, the awards programme proudly lauded the finest in the Asia Pacific travel industry at an Awards Dinner held on 26 November 2024 at Marina Bay Sands Expo & Convention Centre in Singapore.
The TDM Travel Trade Excellence Awards 2024 – Asia highlights companies that are shaping the future of travel, hospitality, and leisure with cutting-edge technology and outstanding services. It honours those who set new benchmarks of excellence in hotels, airlines,
Accor – Premium, Midscale & Economy Division
• Marketing Initiative of the Year – Singapore
Air India Express
• Brand Initiative of the Year – India
Aman Resorts
• New Hotel of the Year – Japan
ATPI India Pvt. Ltd.
• Technology Innovation of the Year – India
ATPI Indonesia (PT Global Mandiri Tangguh)
• Business Events Travel Agency of the Year – Indonesia
bai Hotel Cebu
• Business Hotel of the Year – Philippines
BCD Travel
• Employer of the Year – Singapore
• Global Travel Management Company of the Year – Singapore
CAFE bai (bai Hotel Cebu)
• Hotel Restaurant of the Year – Philippines
Canary Technologies
• Guest Technology Provider of the Year – Singapore
CaSoBe (Calatagan South Beach)
• Beach Resort of the Year – Philippines
• Sustainable Hotel of the Year – Philippines
Changi Airport Group (Singapore)
• Airport of the Year in Asia
City Link Transportation (Cambodia) Co., Ltd
• Car Rental Website of the Year – Cambodia
Clark International Airport
• International Airport of the Year – Philippines
Conrad Bali
• Sustainable Hotel of the Year – Indonesia
Crimson Hotel Filinvest City, Manila
• Initiative of the Year for Hybrid Events – Philippines
airports, cruise lines, tour operators, travel agencies, booking platforms, and travel technology.
Designed for organisations throughout the Asia Pacific region— with the exception of Thailand, Malaysia, Hong Kong, and the Middle East, where dedicated awards are held—the awards programme highlights achievements across a diverse range of categories.
Travel and hospitality experts were invited to be part of the esteemed panel of judges for the awards programme: John Low, Senior Partner, Managing Partner Southeast Asia, Roland Berger; Steve Carroll, Head of Hotels, Asia Pacific, CBRE; Florian Kittler, Managing Director, HVS; and Paavan Patel, Vice President of Advisory and Asset Management, JLL.
Congratulations to all the winners for their exceptional contributions to the industry!
Discovery Suites
• Extended Stay Hotel of the Year – Philippines
Discovery Tourism and Trade Services Company Limited
• Initiative of the Year for Wellness & Retreat – Vietnam
Edge at Pan Pacific Singapore
• Dining Concept of the Year – Singapore
G Mekong Hotel
• Boutique Hotel of the Year – Cambodia
Go City Limited
• Connectivity Initiative of the Year – Singapore
• Emerging Booking App of the Year – Singapore
Hilton Kathmandu
• New Hotel of the Year – Nepal
Hyatt Regency Danang Resort and Spa
• Beach Resort of the Year – Vietnam
• Wedding Hotel of the Year – Vietnam
Inbound Platform Corp
• Emerging Booking Website of the Year – Japan
InterContinental Osaka
• Luxury Hotel of the Year – Japan
InterContinental Phu Quoc Long Beach Resort
• Family Resort of the Year – Vietnam
• MICE Hotel of the Year – Vietnam
InterContinental Singapore
• Luxury Hotel of the Year – Singapore
• Wedding Hotel of the Year – Singapore
Myanmar Airways International
• Full-Service Airline of the Year – Myanmar
Newport World Resorts
• Casino Hotel of the Year – Philippines
• Sustainability Initiative of the Year – Philippines
Novotel Manila Araneta City
• Midscale Hotel of the Year – Philippines
NTUC LearningHub Pte Ltd
• Employee Engagement Initiative of the Year – Singapore
Okada Manila
• MICE Hotel of the Year – Philippines
Pan Pacific Hotels Group
• Hotel Website of the Year – Singapore
Pan Pacific Singapore
• Business Hotel of the Year – Singapore
• MICE Hotel of the Year – Singapore
Pandaw Cruises
• River Cruise Line of the Year – Vietnam
Premier Village Resort Managed by Accor
• Resort Hotel of the Year – Vietnam
PT SERVR LTD INDONESIA
• Hotel App of the Year – Indonesia
Radisson Blu Pune Kharadi
• Sustainability Initiative of the Year – India
Shangri-La Far Eastern, Taipei
• Hotel & Resort Management of the Year – Taiwan
SMX Convention Center
• Meetings & Conferencing Property of the Year – Philippines
The Ascott Limited Philippines
• Brand Initiative of the Year – Philippines
• Serviced Apartment of the Year – Philippines
The Bayleaf Cavite
• Guest Experience of the Year – Philippines
The Farm at San Benito
• Lifestyle Hotel of the Year – Philippines
The Travel Corporation
• Tour Operator of the Year – Singapore
The Westin Chennai Velachery
• Business Hotel of the Year – India
The Westin Dhaka
• Luxury Hotel of the Year – Bangladesh
Trans Maldivian Airways
• Seaplane Airline of the Year – Maldives
Travel Sense Asia
• Inbound Tour Operator of the Year – Vietnam
Trip.Biz
• Business Travel Booking App of the Year – Singapore
• Travel Management Company of the Year – Singapore
W Singapore – Sentosa Cove
• Hotel Restaurant of the Year – Singapore
• Resort Hotel of the Year – Singapore
WebBeds
• Content Marketing of the Year – Asia
Zannier Hotels Bãi San Hô
• Initiative of the Year for Cultural Experience – Vietnam
A luxury landmark set in the heart of a historic precinct, enjoy the affluent lifestyle in our elegantly appointed suites. Be pampered by your dedicated butler, offering personalised and undivided attention and experience our signature Club InterContinental experience for a truly elevated stay experience. Visit us at singapore.intercontinental.com or scan QR code to experience the InterContinental Life
With over 100 years of global experience, ATPI India is a leading travel management company offering solutions across corporate, sports, events, and marine sectors. Recognized at the TDM Travel Trade Excellence Awards 2024 – Asia, it won the Technology Innovation of the Year – India award for its ATPI Traveller Tracking System. This innovative tool has redefined Duty of Care and traveler well-being, with companies now integrating it as a key feature of their travel policies to ensure traveler safety & precise location tracking.
Key Features of the ATPI Traveller Tracking System:
With decades of expertise in Indonesia’s travel and event management, ATPI Indonesia has established itself as a leading name in the industry. Our dedication to delivering exceptional service, meticulous attention to detail, and innovative solutions for corporate travel and events has earned us the prestigious title of Business Events Travel Agency of the Year – Indonesia at the TDM Travel Trade Excellence Awards 2024.
Whether it’s crafting seamless travel itineraries, organising unforgettable corporate events, or managing the complexities of business travel, ATPI Indonesia is committed to going above and beyond for our clients. From Indonesia to global destinations, we specialise in creating tailored experiences that align with your business goals.
Discover how ATPI Indonesia can elevate your corporate travel and event management.
The luxury hospitality industry stands at a crossroads. As we further move to 2025, the lingering effects of the global pandemic continue to reshape not only how people travel but also what they value most in their journeys.
Simultaneously, challenges like the ongoing US tariffs are adding new layers of uncertainty to an already shifting landscape. These forces are shaping a new generation of travellers who are more intentional than ever, seeking experiences that justify every penny and moment spent, prioritising authenticity, emotional connection, and holistic well-being over traditional notions of opulence.
The changing face of luxury hospitality For modern travellers, luxury is no longer defined by extravagant amenities or brand names. Instead, it’s about spaces that inspire, stories that resonate, and moments that leave lasting impressions and memories.
High-quality service and lavish room amenities have become baseline expectations—universal norms rather than differentiators. Social media has amplified this shift, with travellers showing artisanal details, immersive cultural encounters, and locally inspired designs rather than generic suites or prestigious hotel logos.
The demand for individuality and meaningful connections has created a new benchmark for what constitutes true luxury.
distinctive experiences that are designed to engage all your senses.
Unlike large chains, boutique hotels operate on a smaller scale, allowing them to adapt quickly to cultural nuances and evolving guest preferences.
Their independence from tight-controlled brand standards enables them to innovate freely, delivering personalised, culturally immersive experiences that leave lasting impressions.
This trend isn’t limited to independent boutique hotels. Major hospitality groups have launched boutique-inspired collections, such as Marriott’s Luxury Collection, IHG’s Vignette Collection, and Ascott’s Unlimited Collection.
However, replicating the authenticity of independent properties remains a challenge for larger brands, whose standardised approaches often limit their ability to deliver truly localised experiences for their guests.
To thrive in this evolving landscape, hotel chains must prioritise innovation, delivering a guest experience that inspires and leaves a lasting impression over pure expansion. Adding more properties to the corporate portfolio is no longer enough; success requires reimagining what ‘luxury’ and ‘lifestyle’ mean in contemporary hospitality.
Doris Wu Senior Brand Strategist DesignBridgeandPartners
Yet many large-scale luxury hotels fall short, relying on standardised approaches that feel uninspired in an increasingly competitive market. The drive for consistency across global portfolios can lead to homogeneity in design and service, making it difficult for larger brands to stand out. Vague brand narratives promising “exceptional service” or “unforgettable experiences” fail to articulate what makes a property truly distinct. Without a strong sense of identity or emotional touchpoints, staff lack the tools to deliver meaningful, brand-specific interactions, and hotels risk delivering impersonal experiences. The result? Guest experiences that feel formulaic rather than personal, undermining the very essence of luxury.
Boutique hotels have emerged as icons of this new era, excelling at crafting hyper-localised,
Each hotel within a chain should have a distinct story that reflects its location’s character whilst remaining relevant to the overarching brand narrative. When done thoughtfully, these individual identities come together to form a compelling global story.
Differentiation must go beyond surface-level aesthetics, ensuring it’s influencing every aspect of the guest journey. This approach elevates properties into destinations where guests feel a genuine sense of connection and belonging. Crafting a brand story should be rooted in local culture, one with the power to inspire and connect emotionally. The unique location of a property should serve as the foundation for the story, one that excites guests and sets the offering apart. Resorts and hotels that embrace boutique-style concepts have often excelled at this aspect,, serving as valuable sources of inspiration for other brands.