Mobile Banking Initiative of the Year - Hong Kong
Bank of China (Hong Kong)’s mobile initiatives bring a brand new customer experience
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ith the growing popularity of mobile technology and digital devices, Bank of China (Hong Kong) (“BOCHK”) continues to invest in e-channels to bring customers a brand new banking experience. Ms Kamill Fung, Deputy General Manager of Channel Management, BOCHK, said, “BOCHK has been providing mobile banking since 2010 to meet the growing customers’ demand for mobility, speed and reliability. As mobile application is widely accepted by smartphone and tablet users, we have introduced a number of first-ever mobile functions in the local banking industry to keep pace with the digital trend and cater for customers’ lifestyle.” Innovative mobile functions to complement customers’ lifestyle With a smartphone or tablet in hand, customers can enjoy a host of our banking functions at their fingertips. In view of the increasing use of social media, we have recently launched our new WeChat banking services, allowing customers to enquire the balances of their bank and credit card accounts and transaction records anytime, anywhere. Customers will also receive e-alerts for credit card transactions and payment reminders to facilitate their financial management. Riding on the fast-developing technology, our upgraded mobile app introduced various innovative features, such as the new “appsdollar” that hits mobile app fans. Customers can enjoy
With our new appsdollar function, customers can redeem popular online games, paid apps and trendy products with their BOC Credit Card bonus points 56 ASIAN BANKING AND FINANCE | DECEMBER 2015
the flexibility to redeem paid apps and trendy products with their BOC Credit Card bonus points. We also launched the pioneering location-based privileges by adopting the presence detection technology. It enables customers to receive the latest promotions when accessing our mobile app at any of our designated branches. To find the nearest branch for banking services, smartphone and tablet users can access our branch locator supported by GPS for greater convenience. Comprehensive financial information and trading functions to help customers capture investment opportunities Our mobile app offers other user-friendly features. Customers can set up watch Ms Kamill Fung lists of their preferred stocks and foreign Deputy General Manager of Channel Management, BOCHK currencies and view the Hang Seng index, investment market news and researches to keep abreast of the market trends. It also the Mainland China, and Personal Loan provides the first-ever lifestyle features in to facilitate customers’ loan application the local banking industry, like weather through a smartphone. update and outbound travel alert, making it a truly personal assistant of the users. Overwhelming response from customers In addition, Our mobile app has been customers can access well received by the public “Going forward, BOCHK our mobile app for with over one million will provide more a range of mobile downloads. There is a innovative electronic banking functions, such services and functions in significant increase of 43% as currency exchange, in the download rate and investment and crosslocal securities and A 86% in the number of border banking, bringing shares trading, IPO and page views as compared to customers enhanced financing, as well as bill those figures recorded for experience in the payment, etc. the previous mobile app digital era.” To help customers version. capture the best According to the market investment opportunities around, we also survey by The Nielsen Company, around lead the market by providing “Shanghai 80% of interviewed customers were and Shenzhen A shares Information” satisfied with our internet banking security service, such as real-time A shares stock and the stability of our systems. quotes, graphs and technical analysis tools, Ms Kamill Fung attributed the Bank’s A shares indices and top 20 A shares, and success to her project team, who has been “A Share Knowledge” about terminology, devoting tremendous efforts to fulfilling trading arrangement and fees and levies of customers’ evolving needs by leveraging A shares markets. the banking technologies. Other popular services of our mobile app include Mortgage Expert for a CONTACT more convenient home-buying process, Company name: BOCHK e-Wallet for greater convenience Bank of China (Hong Kong) Limited in conducting cross-border RMB/HKD Website: www.bochk.com mobile payment both in Hong Kong and