What Are Motion Graphics | Video Production | Charlotte NC

WHAT ARE MOTION GRAPHICS?

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ANIMATION

Animation is an audiovisual technique used to give the sensation of movement to images, drawings or other types of inanimate objects.

Animation is an optical illusion based on pictures that can be generated by drawing, painting or photographing small changes in an image. Motion Graphics are part of the animations and are used to give life to audiovisual credits and complements.

They are widely used in corporate and advertising videos. In this article, professionals on video production in Charlotte NC explain what motion graphics are and their applications in video production.

What are Motion Graphics?

IT IS A VIDEO OR DIGITAL ANIMATION. IT IS MADE FROM CREATING AN ILLUSION OF MOVEMENT THROUGH IMAGES, TITLES, PHOTOGRAPHS, COLORS, AND DESIGNS. A MOTION GRAPHIC IS A MULTIMEDIA GRAPHICS ANIMATION.

HOW TO CREATE MOTION GRAPHICS?

Multimedia technology has allowed many advances in animation. Today, you can build your animations with software such as Adobe After Effects, Autodesk 3Ds Max, and others. There are many plugins capable of complementing these programs with improvements that optimize your work, adding it new effects, creativity, and originality.

MOTION GRAPHICS IN HISTORY

Motion Graphics date from the 50s; however, in the 21st century we can use animation software. John Whitney is considered one of the forerunners of motion graphics.

Whitney was the creator of the movie Vertigo credits (Alfred Hitchcock), along with graphic designer Saul Bass.

In other times, motion graphics cost was very high and only large budget films could afford it. Now, this technique is available to any producer, and we can see it in all audiovisual media.

KINETIC-MOTION GRAPHICS

KINETIC-MOTION GRAPHICS: THEY ARE A COMBINATION OF TEXT, GRAPHIC ELEMENTS, AND AUDIO. THEY MUST BE IN BALANCE TO CAPTURE THE VIEWER’S ATTENTION AND FULFILL THEIR PURPOSE.

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Stop Motion: This technique is widely used in traditional animation; however, it is also applied in motion graphics to make greater emphasis when contrasting styles with significant differences in movement. It is based on animation through successive images. It is the oldest and most artisanal technique of animation that exists.

Motion Graphics with Real objects: They can be used in real filming to make certain scenes more interactive and eye-catching than others.

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